I’m always amazed by how lame job and internship postings are (why do you think I started doing this?). If a Marketing department tried to sell products the way HR departments sell jobs and internships, they’d have been fired a long time ago. Even the postings that I consider to be good are pretty mediocre in the grand scheme of things—and they look a lot like other “good” postings. Yesterday I came across a job posting that really stood out from any others that I’ve seen lately—maybe it’s because the “Entry Level Hustler” position is pretty unique on its own. But first let’s talk about the company offering the position (they have internships too). They’re called SpeakerText, and they’re a San Francisco, CA based startup that offers “a premium service for video publishers that turns video into text so that it can be searched, shared and accessed by everyone.” We’ve all become accustomed to being able to search text (I know I get aggravated at not being able to search a hard copy book). But now that video is so popular, we have this new mass of online information that can’t be searched. SpeakerText is trying to solve this problem through crowdsourcing.
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Internships,
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software development,
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video,
web development
Does anyone else find it vexing that gyms get completely packed in the first few weeks of January? I have a lot of respect for people who use the new year to motivate themselves into getting in shape, and I’m certainly approaching my workouts with more energy than I was in December, but I hate the crowds. Last month I mentioned that I was reading Tim Ferriss’ new book, The 4-Hour Body
. I recently finished it, and it has encouraged me to try some new things at the gym. One of the suggestions that I’m excited to try is “kettlebell swings.” They were a bit hard to understand until I saw a video of how to do them in one of Tim’s blog posts. The video was hosted on BodyBuilding.com, and when I went to check the site out I saw a link to a Careers section at the bottom of the page. I started looking around, and I learned that the Boise, ID based company is the most visited bodybuilding and fitness site in the world, the #1 sports nutrition e-commerce site, one of the top 500 e-commerce sites in America, and a former Inc. 500 company. I knew that online fitness could be big business, but I had no idea that BodyBuilding.com owned such a dominant place in the market.
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e-commerce,
fitness,
Idaho,
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paid,
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sports,
writing
College students are notorious for ending up in bad credit situations, but as the past few years have demonstrated, they’re not the only ones. Credit markets are integral to keeping our economy running, yet millions of Americans run into credit problems every year. The really big problem is that having a poor credit makes it even tougher to dig out of a financial hole, so you get a sort of vicious cycle. There are lots of companies that try to take advantage of people in financial distress, but there are also companies and non-profits that truly help people through credit counseling. One of them is the non-profit organization CredAbility, which is based in Atlanta, GA.. Since they started in 1964 they have “been helping people in financial distress move from crisis to control by providing compassionate service with innovative, yet practical solutions.”
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Florida,
Georgia,
Internships,
Mississippi,
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Tennessee,
unpaid
I’m always on the lookout for startup non-profits. Even though they don’t offer the most certainty when it comes to internships, I think that they offer some of the most exciting opportunities out there for college students who want to make a difference. That’s why I got excited when I came across The Public Learning Media Laboratory. They’re a Boston, MA based non-profit organization that “applies new scientific findings and technological solutions to create systemic improvement in elementary and middle school education.” In other words, they’re devoted to making the most of the billions of dollars that we as a nation are investing in education. By providing tools to help teachers be more effective, The Public Learning Media Laboratory has the ability to really push educational outcomes forward for our nation’s youth.
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education,
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marketing,
Massachusetts,
non-profit,
online marketing,
paid,
social media,
software development,
teaching,
web development
Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.
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account management,
California,
editing,
editorial,
entertainment,
experiential marketing,
information technology,
interactive media,
Internships,
Iowa,
marketing,
Massachusetts,
media,
media planner,
Minnesota,
negotiation,
New York,
online marketing,
project management,
promotions,
public relations,
publishing,
sales,
social media,
software development,
unpaid,
web development
Today marks the official start of CES or the Consumer Electronics Show in Las Vegas. It’s a big deal for tech and gadget junkies, as companies big and small, new and old make major announcements at the show. In past years we’ve seen game changing products like the Compact Disc, HDTV, the Nintendo Entertainment System, the DVR, Blu-Ray Discs, and lots more introduced at CES. One of the early announcements that caught my attention came yesterday from Sifteo, a San Francisco, CA based gaming company (I originally heard about them from Brad Feld’s Blog—he’s a Venture Capitalist invested in Sifteo). They’ve finally opened up an “Early Access” program (it’s already sold out) for their “alternative game system.” We’ve seen iPhones, iPads, and other touch-based mobile devices open up gaming to the masses, while we’ve also see products like the Wii, Xbox Kinect, and Playstation Move change the way that we interact with console-based games. Sifteo has taken a little from both sides and created a completely new way to game that you’ll have to see to fully comprehend.
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California,
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education,
engineering,
Internships,
software development,
toys,
video games,
web development
Very few brands can truly claim that they have loyal customers. And if you think about the ones that can (Apple for example), they usually don’t offer “loyalty programs.” If someone is loyal because you constantly reward them, then it’s not really loyalty, right? But that’s ok! Loyalty programs are an extremely effective marketing technique, and results are what matter—regardless of whether customer loyalty is genuine or synthetic. Loyaltyworks is an Atlanta, GA based company that “creates and manages full-service incentive, loyalty and reward solutions” for other businesses. Because running these types of programs can be complex for companies who want to stay focused on their core business, there’s a lot of room for Loyaltyworks to offer a full suite of of incentive, loyalty, and reward solutions.
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seo
Think back to Christmas morning when you were a kid (or on your birthday or whenever you received gifts). You get that present that you’ve been begging your parents for, you open it, and you start playing. And you just can’t get it to work properly. The instructions are confusing, and calling the number on the box just leads to a phone tree. There has to be a better way to interact with the company. That’s where Get Satisfaction comes in. They’re a San Francisco, CA based company that provides an online platform for customer communities. Companies can have official Get Satisfaction pages where they interact with their customers, or customers can create a Get Satisfaction page for any company to start interacting with other customers (and hopefully force the company’s hand to start participating in the community). Often another customer will be able to fix your problem, and if they can’t, there’s a good chance that the company’s employees will chime in.
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community management,
customer service,
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During this vacation beach volleyball has been one of my main activities—along with reading, fly fishing, and eating. I started playing the sport a few years ago, but I’ve become more and more serious as I’ve gotten better. And as I’ve met lots of beach volleyball players, I’ve noticed that almost all of them carry around the same ball—the official AVP ball. However, the AVP is currently defunct (but I bet they make a comeback), so the future of the ball is uncertain. Luckily, the ball is produced by a company that is still going strong—Chicago based Wilson Sporting Goods. They are a leader in ball sports—baseball, basketball, softball, football, golf, platform tennis, racquetball, soccer, squash, tennis, and volleyball. The popularity of their balls and other equipment vary from sport to sport, but Wilson has very strong positions across a number of markets—especially tennis, baseball, American football, golf, basketball, softball, badminton and squash.
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apparel,
brand management,
design,
Illinois,
Internships,
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public relations,
sports
Today marks the end of vacation for a lot of people. Tomorrow morning’s blaring alarm will mean back to work or back to school, and the great feeling of the New Year will start to wear off. I have a couple of days left, but I’m not too excited to go back to Chicago’s predicted 19-degree weather on Tuesday night. But what if going back to work or school meant returning to an island in the Bahamas? That would change some attitudes, which is why you should envy the teachers and students at The Island School on Cape Eleuthra. The Island School calls itself “a mind, body, and spirit journey that takes students away from traditional high school curriculum and invites them to confront authentic challenges” where “classes are designed to allow first-hand engagement with the people and environment of The Bahamas.” It’s most definitely not a vacation, but it’s education in a far more welcoming environment.
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ecology,
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On past New Year’s Days we’ve taken a look at companies that help you achieve your resolutions like Moleskine and Mint, but since it’s a weekend we are going to look at a non-profit organization. Since I haven’t come across any charitable organizations that help people achieve their New Year’s Resolutions, we’re going to look at an organization that helps people come to resolutions when they have conflict. Public Conversations Project is based in Watertown, MA, and they believe “that better communication and relationships are critical to long-lasting amelioration of conflicts that involve identities, core values, and worldviews.” If you can take on a similar set of beliefs, you’ll be primed for a successful New Year.
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communications,
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I know that a lot of you are buried under feet of snow and not excited to hear about my vacation in the sunshine, but you’re going to have to deal with it today. This is the 6th consecutive New Year’s Eve that I’ve spent in Aruba, and every year it’s celebrated with lots and lots of fireworks. Unless you’ve been here for New Year’s Eve, there is no way that you can understand the amount of fireworks that people shoot off. I heard somewhere that the average Arubian spends 10-15% of their annual income on fireworks. It’s ridiculous. There are big shows put on by hotels and resorts, and there are backyard shows. From sundown until the early morning, the sky will be filled with pyrotechnics, which is why we’re going to look at the Bethesda, MD based American Pyrotechnics Association. They were founded in 1948 as “premier trade association of the fireworks industry.”
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Maryland
Yesterday I was playing beach volleyball when my girlfriend ran up to me as excited as could be. She had taken a walk and spotted a celebrity on the way. Ok, celebrity may be a bit of an overstatement, but Jill Zarin of Real Housewives of New York City is certainly famous. So, we grabbed our camera and tried and failed to get a good paparazzi shot. Back when I lived in Connecticut, a celebrity sighting beyond Paul Newman or Don Imus was pretty unusual for me; however, now that I live in downtown Chicago, I’m seeing famous people left and right. I see Oprah and Jesse Jackson at the gym. I’ve had breakfast next to Charles Oakley, seen Greg Olson out on the town, and dined at the same restaurant as Johnny Damon. Celebrity chefs like Rick Bayless and Graham Elliott have restaurants a few blocks from my apartment, and I’ve even seen the entire Chicago Blackhawks team with the Stanley Cup. If I wanted to share all of those sightings with you in real-time, I could do it on JustSpotted. It’s a celebrity-spotting site run by a San Francisco, CA startup called Scoopler.
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unpaid,
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During my vacation I’ve been reading a number of books including President Bush’s Decision Points
. I’ve enjoyed it so far, and the chapter on Afghanistan reminded me to take a look at the U.S. Agency for International Development (better known as USAID), which a reader recommended I write about a few months ago. They are “the principal U.S. agency to extend assistance to countries recovering from disaster, trying to escape poverty, and engaging in democratic reforms.” Right now they’re playing a huge role in moderating the impact of the war in Afghanistan on civilians, while they’re also heavily focused on helping those in Pakistan who have been affected by the earthquake. While USAID’s budget is less than one half of one percent of the federal budget, their impact feels much greater.
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Believe it or not, I’ve been on vacation in Aruba for the past week (I’m sneaky like that). I have a few friends who are locals, and one of them was telling me that he will soon be moving out on his own. His expected rent is dirt cheap at $400 per month, but he expects that his electricity and water bills will easily surpass the monthly rent. We often take affordable clean water and electricity for granted in the United States, but even in a highly developed tourist destination like Aruba they can be insanely expensive. Now just imagine living in a developing nation with low income and high energy costs. Electricity is an extreme luxury. But not for much longer if Duron Energy has their way. They’re a company that came out of Idealab, and they are “a leader in affordable power products designed for off-grid use in emerging markets.” Duron Energy is headquartered in Bangalore, India, but they also have offices in Ahmedabad and Lucknow (both in India) as well as in Los Angeles, CA.
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India,
international,
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sustainability
What do you want most in the world? Maybe it’s changed since yesterday because of something left under the Christmas tree, but chances are that changing the answer to that question isn’t so easy. For a small boy begging on the streets of India, the answer was pretty simple. A pencil. Adam Braun is a guy who gave a kid a pencil, a smile, and a promise of a better future. Adam Braun continued backpacking across the world, and giving out pens and pencils—thousands of them. Eventually his idea turned into a non-profit organization called Pencils of Promise. They’re based in New York City, and they now build schools for the 75 million children in the world who don’t even have access to a pre-school education. As important as schools are, the pencils and backpacks still play a huge role in what Pencils of Promise does.
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In past years we’ve used Christmas to look at companies with holiday spirit like WowWee, Coca-Cola, and JAKKS Pacific. Since Christmas fell on a Saturday, we’re going to take a look at an organization that embodies the Christmas spirit. While lots of non-profits do their best work during the holiday season, I wanted to find an organization that is 100% Christmas focused. Luckily, after doing a few searches, I came across The Amalgamated Order of Real Bearded Santas. The organization got its start in 1994 when 10 “Real Bearded Santas” were called in for a tv commercial. During the time between takes they all got to talking, and decided they should get together for lunch. They picked January since it’s right after their busy season, and thus was born The Amalgamated Order of Real Bearded Santas.
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Merry Christmas Eve! I have a company for you today that I’ve been saving for months—since we ran through the Inc. 500 looking for great internship opportunities. When I saw their name, I knew they’d be perfect for Christmas Eve, and it helps that they’ve seen 1,335% three-year revenue growth to $7 million in 2009 while also growing to 17 employees. The company is called The Elf on the Shelf, and they’re based in Kennesaw, GA. They’re in the business of pretty much everything elf, but it all started with a book. Carol Aebersold and Chanda Bell (mother and daughter) wrote a book called The Elf on the Shelf: A Christmas Tradition with Blue Eyed North Pole Pixie-Elf
, which was based on a family story that was part of their annual holiday tradition. An entire product line grew from the story, and now The Elf on the Shelf is bringing in millions of dollars every year.
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Last night I went out to dinner with my girlfriend and her family. It was a restaurant that I’d never been to before, so I looked it up online to see what I should expect. The user experience on the restaurant’s website was pretty terrible. It was built in flash, and had a splash page that took forever to load. The menu was an image instead of HTML, and I never could load any pictures of the food. This doesn’t surprise me, because restaurants aren’t web businesses. They should excel at being a restaurant and leave the web stuff to someone else. That’s where SinglePlatform comes in. They’re a New York City based company that “provides restaurants one stop to manage their digital presence and gain customers.” SinglePlatform not only enables restaurants to publish all of the information that they want to share, but it also syndicates the restaurant’s content throughout a publisher network of “review sites, mobile applications, and related local guides.”
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Ten days ago we took a look at Rodale Institute, a non-profit that is “dedicated to pioneering organic farming through research and outreach.” We talked about how industrial farming has led to amazing boosts in productivity, but it’s also created a lot of problems. Marrone Bio Innovations is a Davis, CA based company that is taking a natural approach to one specific area of agriculture: pest control. They’re aiming to be “the world leader in natural product innovation” by making “natural, effective, safe, environmentally friendly products the mainstream future of pest management.” Usually you don’t hear organic and pesticide in the same sentence, but Marrone Bio Innovations’ business is predicated on bringing the two together.
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biotechnology,
botany,
California,
farming,
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Internships,
organic,
pest control,
plant science,
research,
sales,
science
Trying to stand out from the pack? Beyond Credentials is a new site that connects top grads with top companies. They’ve partnered with us to bring you exclusive internship opportunities. Sign up for free and let us know what you think of them.
A while back I asked all of you if you’d be interested in One Day, One Internship t-shirts. There were a few people who e-mailed me, but I realize that the current production run of one t-shirt that I sometimes wear to gym is probably filling the market demand. Promotional items just don’t make sense for a small web-based company like mine, but they do for many other companies. And that’s why Zorch has been one of Chicago’s fastest growing companies over the past few years. They are “the exclusive supplier of branded merchandise for some of the largest corporations in the world.” They’ve built an online portal where more than “2 million end users source branded merchandise and signage.” They use Zorch because Zorch cuts out middlemen and optimizes the supply chain.
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Having looked at as many non-profit internships as I have over the past three years, I must admit that many of the organizations start to blend together. It happens with companies too, but I feel as though there is distinctly less uniqueness in the non-profit world—maybe because competition affects the “marketplace” very differently when it comes to non-profits. It just seems that there are many organizations that fill similar niches. When I came across the Hip Hop Caucus, it stood out from the pack—probably based on the organization’s name alone—they just sound different. They’re a Washington, DC based non-profit organization that “aims to promote political activism for young U.S. voters using hip-hop music and culture.” Culture is always a great tool for pushing change forward, and hip hop culture is especially vibrant.
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music,
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organizing,
program development,
public policy,
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unpaid,
Washington DC
It’s amazing what a single person can do to change the world. These days it’s as easy as ever. Whether you build a website that millions of people use or do volunteer work in a small town in Africa, you can have an amazing impact all on your own. And even better, you can find tons of people and organizations whom you can work with to magnify your impact. One of those organizations is Visions in Action. They are a Washington, DC based non-profit international development organization that “is committed to achieving social and economic justice in the developing world through grassroots programs and communities of self-reliant volunteers.” They work in Mexico, Liberia, Uganda, Tanzania, South Africa, and even in the United States.
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Washington DC
A few days ago I started reading The 4-Hour Body by Tim Ferriss on my Kindle. I enjoyed his first book, The 4-Hour Workweek
, and I like Tim’s blog, so I figured it was worth a read. It’s a little out there, but I find that there’s always something that I can learn from Tim whether it’s what he’s actually teaching or how he’s teaching it. Anyway, The 4-Hour Body focuses on hacking your body to improve performance, so most of the focus is on diet, exercise, and supplementation. I’m somewhat familiar with diet and exercise, but I’ve never used supplements beyond a few scoops of whey protein. I do know that supplements are big business, and one of the big players in the industry is CytoSport, which is based in Benicia, CA. They aim to provide the highest quality nutritional products to professional and amateur athletes striving to reach their potential,” and they do that one of the biggest brands in the space, Muscle Milk.
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sports
In the past 15 days there have been 762 spam comments left on One Day, One Internship. Luckily, I have software that identifies most of them, so that I only have to look at 5 or so a day and decide for myself whether they are spam or not. Spammers are constantly looking for ways to pitch their wares, and most of what they do is completely automated. That means that one of the best ways to conquer spam is to verify that the person leaving a comment, signing up for a site, or sending a message is actually a human and not a computer pretending to be a human. One of the most successful ways to combat automated spam these days is called the CAPTCHA (here’s the Wikipedia entry) or “completely automated public Turing test to tell computers and humans apart.” I’m sure you’re familiar with CAPTCHAs, and you probably hate them. Unfortunately, they’re a way of life, even if they feel like a waste of time. Solve Media is a Philadelphia, PA based company that is putting the CAPTCHA to work. Yes, they think that they can make money off of the CAPTCHA, and I think they can too.
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marketing,
New York,
Pennsylvania,
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You can sell anything to new parents. They want to create a perfect world for their new baby, so they often tend to go overboard on things like strollers, cribs, mobiles, and clothes. Recently, an expensive new option for parents-to-be has come to market. It seems a little out there at first, but it has the potential to be the most valuable purchase/investment that a parent could make. It’s having your child’s stem cells banked at birth by freezing the blood from the umbilical cord. The mention of stem cells often creates a lot of controversy, but that’s almost always directed at embryonic stem cell research. There are plenty of other ways to procure stem cells—and umbilical cord blood is one of the best, especially for individual medical use. Stem cell therapies are still pretty uncommon, but the hope is that future therapies will be available to those who have had their stem cells banked—and there’s already a long list of diseases that have been treated with stem cells from cord blood. Cord Blood Registry in San Bruno, CA is the world’s “largest and most experience cord blood bank” having “already saved cord blood for more than 325,000 newborns.” Banking cord blood may not be all that common yet, but if you’re going to do it, it looks like Cord Blood Registry is the place to go.
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writing
You’d be amazed if you knew how much research went into every little thing that you buy, consume, watch, and wear. Many companies can predict exactly how you will respond to a given marketing message (and I’m not talking about Hunch), and if they can’t, they’ll find a way to find out. Market research has been around for a long time, but the Internet has really changed the way its done.
Now you can reach nearly any person or any group of people with a survey nearly instantly—and at an extremely low cost. The problem is that online surveys and polls can be plagued by low quality results (think about how tv news Internet polls get hijacked by online groups). We’ve seen some big social networks like LinkedIn and Facebook start moving into online market research, but there are some companies that have been doing it a lot longer. E-Poll Market Research is a perfect example. They’re a Los Angeles, CA based market research firm that has been around since 1997, and they’re experts at helping clients meet “extremely tight deadlines” and overcome “research challenges that demand non-traditional approaches.”
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sales
I’m not a big fan of museums unless they’re super-focused on a specific topic. I get kind of bored looking at random collections of stuff, but when a museum or an exhibit tells a story, then I get interested. I’m sure I’d be fascinated at any one of the “Sites of Conscience” that are in the network of the International Coalition of Sites of Conscience, which is a New York City based non-profit organization that is “dedicated to helping historic sites inspire social consciousness and action.” The sites in the network are “specifically dedicated to remembering past struggles for justice and addressing their contemporary legacies,” and there’s a good chance that you’re familiar with at least one of them. Remembering our history is essential to moving forward on human rights issues, and the International Coalition of Sites of Conscience ensures that our history is accessible and delivered in a compelling way.
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advocacy,
communication,
communications,
history,
human rights,
Internships,
museum,
New York,
non-profit,
program development,
research,
social media,
unpaid
Social networks are great. They help us maintain relationships more easily, while also introducing us to new people. The cool thing is that we’ve just scratched the surface with social networking. There’s a lot more value to come, and one of the things that I’m most excited about is social recommendations. Whether I’m looking for a restaurant, hotel, pair of shoes, or car, I want to be able to leverage the collective knowledge of my friends. Hunch is a New York City based startup that is doing exactly that. They’re “personalizing the Internet” by building “a ‘taste graph’ of the entire web, connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacation spots.” They leverage the information that you’ve already added to your social profiles on Twitter and Facebook, and they also ask you a number of seemingly irrlevant questions to get a feel for what you might like.
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business development,
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interactive media,
Internships,
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New York,
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paid,
social media,
social networking,
software development,
web development
Do you know what I hated most about college? Group projects. Even if I had a good group (and I usually had at least one slacker and one know it all), getting everyone together and communicating about who was doing what over the course of the project was a pain in the butt. Technology has come a long way in the five years since I graduated college, but I’m sure that group projects are still a pain. Now, imagine doing it in a corporate environment on a daily basis with some outdated technology platform that you’re required to use. There is some really cool stuff happening at the nexus of work, technology, and relationships, but most companies are missing out on the potential gains. Dachis Group is a company headquartered in Austin, TX that helps “businesses to create and capture value from emerging trends in technology, society and the workplace.” They do “social business design,” and they do it well.
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Internships,
Missouri,
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software development,
Texas,
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