You may not be planning on traveling this summer since you’re going to get an internship (you will if you haven’t already), but there’s a good chance that you’re going to spend some time traveling after you graduate. It’s a pretty common thing to do, especially when the job market isn’t completely rocking. (Just remember not to brag about it in your interviews–the guy who spends half of his 14 vacation days visiting his in-laws in Florida isn’t going to be too psyched about hearing every detail of your 3-month trek through Central America.) One of the best parts about traveling is planning: figuring out where to go, what to do, whom to see, and more. Many people rely on friends for recommendations, while many others scour the Internet for travel review sites. Gogobot is a Menlo Park, CA based company that is bringing those together. The people at Gogobot “believe passionately that planning your trips and sharing your travel experiences should be fun, easy and social.” I completely agree. My only issue is that I don’t like coming off as a braggart. Gogobot seems like the kind of place where it’s ok to show off a little when it comes to travel.
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I guess today’s post is going to be a case study on how social media can influence the decisions people make. Yesterday I was browsing Facebook and saw an ad for “The Ultimate Social Media Internship.” I’m not sure how that ad got targeted to me (since I’m not a current college student), but it did, and I clicked on it (who knew that people actually click on Facebook ads?). Anyway, I ended up here. I was intrigued by the fact that a social media agency successfully used social media to get my attention, so I decided to take a closer look at Banyan Branch. They’re based in Seattle, WA, and they are “pioneering the way brands, companies, and movements can harness the power of social media for their benefit.” It worked on me, so I guess they have to be good, right?
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The last century or so has been all about mass produced goods. Everybody wants what everyone else has. If all your friends had a Chinpokomon, then you’d want one too. That’s starting to change. More and more people are interested in handcrafted, bespoke goods. Consumerism is changing, albeit slowly. Additionally, more and more people are looking to do good when they make purchases. Whether it’s wearing a Livestrong bracelet or TOMS Shoes, people like showing off their inner “do gooder.” Ahkun is a New York, NY based non-profit that serves the intersection of these two consumer trends. They “work with entrepreneurs who have received microloans” by connecting “them to the global marketplace–creating sustainable businesses and closing the gap between microfinance lenders and borrowers, consumers and producers.” In other words, Ahkun allows you to buy handmade goods from people who are doing their part to grow developing economies.
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It always helps to have someone hold you accountable, whether it’s to keep you from cheating on a paper or cheating on a diet (those are links to this week’s relevant posts on iParadigms and Weight Watchers, respectively). But it’s not only individuals that need to be held accountable. What about our government? That’s what Democracy and a system of elections is all about, but we all know that it doesn’t quite work as planned. I think most would agree that our government is constantly doing things against our interests. Common Cause is a Washington, DC based non-profit (lobbying organization) that is “a vehicle for citizens to make their voices heard in the political process and to hold their elected leaders accountable to the public interest.” Defining “the public interest” can get a little hairy depending on your point of view, but there’s no doubt that our government can do a better job of serving it (whatever it is).
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My two biggest problems in life are figuring out what to wear and where to go. Since we covered the former yesterday, today it’s time to cover the latter. Ok, those aren’t really my two biggest problems in life, but I sometimes get frustrated that I live in a city the size of Chicago and feel like I can’t come up with a good idea of what I should do on a given weekend. There are a million opportunities out there, but figuring out what’s worth your time is difficult. That’s why Metromix was started as a joint-venture between newspaper behemoths Tribune Co. and Gannett Co. Metromix covers 60 different geographic areas (each individually) and offers a “guide to local restaurants, bars and clubs, events, concerts and movies.” While sites like Yelp have been built off the backs of their users, Metromix has an editorial staff generating content for each of their sites along with some user-generated content; however, smaller cities seem to get less original content. I must admit that Metromix isn’t my go to for what’s happening in Chicago, IL (which is where Metromix is located), but they seem to generate a ton of traffic and they have the resources of two major publishing/ad sales businesses behind them.
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I think I went almost 3 years after graduating from college without buying any new clothes. I had a decent enough wardrobe, I didn’t need work clothes because I started my own company, and I wanted to save as much money as I could so that I could keep my company going. Then I featured Gilt Groupe and Bonobos , which both had some exciting internship opportunities. After looking at their career options, I discovered their referral programs which allowed me to score a bunch of clothing for free. I’ve certainly become more fashion conscious as I’ve spent my referral credits, but I still have trouble deciding what looks good on me. I know there are plenty of other guys who have this problem whether they’re looking for something to wear to an interview or a night out on the town. Trunk Club is a Chicago, IL based company (their office is two blocks from mine) that aims to solve this problem by making style decisions for their customers. You tell them a little about yourself (or come in for a fitting session), and they’ll send you a “trunk” full of clothes that they’ve picked out for you. It works kind of like a hotel mini-bar, you keep what you want and send back what you don’t (with free shipping both ways). You obviously only get charged for what you keep.
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A little known fact about me is that I earned “The Speed Limit” as a nickname during my Senior year of high school. It wasn’t because I drove slowly; it was because I somehow managed to lose 55 pounds between the end of Junior year and the beginning of Senior year. I still don’t know how it happened–I wasn’t even trying to lose weight–but it did (I’ve since gained much of it back, but part of that is because I don’t have the body of a scrawny 17-year old anymore). Apparently, there’s some mysterious weight loss secret out there that I used, but don’t know about. Unfortunately, weight loss isn’t usually that easy, and for most people it’s a huge struggle. I’m a big proponent of “the slow-carb diet” and other methods from Tim Ferriss’ The 4-Hour Body
, but it’s all about finding what works for you. For many it’s Weight Watchers. The New York, NY based company was started in Queens during the early 1960s by Jean Nidetch who “began inviting friends into her Queens home once a week to discuss how best to lose weight.” Now more than a million people across the world go to Weight Watchers meetings every week.
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Sometimes what you think is a niche community isn’t really “niche” at all. I’ve come across deviantART periodically while browsing the web, and I always thought how cool it was that there was a place online for artists to share their work. I had no idea that deviantART was a Top 100 website in terms of traffic and has “over 16 million registered members and over 145 million unique artist generated works of art.” I knew that it was a sizable community, but I had no idea that it was that sizable. While deviantART is a place for all kinds of art, there is definitely a focus on manga and digital art. Other categories include photography, traditional art, literature, Flash, filmmaking, and skins for applications. If it’s artsy, there’s a good chance that there’s a place for it on deviantART. The site was founded in 2000 in Hollywood, CA, and it’s unclear whether it was with the intention of building a business. Regardless, deviantART now appears to be a thriving business with a bunch of job openings.
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We’re right in the thick of finals season. A few of you lucky ones are already done with them and may even be back at home already, while most of you are probably studying up a storm. It’s certainly a stressful time, and it often leads to bad decisions of the cheating/plagiarism variety. It definitely seems that plagiarism is a bigger problem now than it was in the past, but I think that it has more to do with advances in technology than an overall decline in student morals. When you had to hand write a paper or type it on a typewriter, copying someone was almost as annoying as writing your own paper. Now copy and paste makes it way too easy. Luckily, technology is catching up. iParadigms is an Oakland, CA (I swear I’m not trying to make this Oakland only, it’s just what I’ve been finding lately) based company that has been developing software to fight plagiarism since 1996. It started with some UC Berkeley researchers who had built internal tools “to monitor the recycling of research papers in their large, undergraduate classes.” From there a company was born.
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Happy Mother’s Day! Thank you to all of the Moms out there, especially mine. Since Mother’s Day always falls on a Sunday, I always try to find a non-profit to feature that is at least tangentially connected to motherhood. In past year’s we’ve taken a look at Baby’s First Home, Family Health and Birth Center, and Crittenton Women’s Union (they often seem to have a lot of positions open). Today we’re going to look at the Center for Environmental Health based in Oakland, CA. Their name doesn’t quite fit in with the other three that I mentioned, but you’ll see how they fit in to the theme in a second. The Center for Environmental Health is a non-profit that “is working to eliminate the threat that chemicals pose to children, families, and communities.” They’re also the home of the MOMS (Making Our Milk Safe) Project, which is a group that has the mission of “protecting the health of our babies by eliminating the growing threat of toxic chemicals and industrial pollutants in human breast milk.”
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While most of us have become accustomed to higher energy prices, this latest spike has been pretty ugly. I haven’t seen any gas prices starting with a 5 yet, but I’ve seen a few come dangerously close. The situation for home energy doesn’t appear to be quite as dire right now, but it all adds up (and it’s May when most of us turn our heaters off and haven’t yet turned our air conditioners on). Energy costs keep increasing as a percentage of household budgets, and this has an especially negative effect on low-income families and individuals. GRID Alternatives is an Oakland, CA based non-profit organization that is trying to fix this problem. They “empower communities in need by providing renewable energy and energy efficiency services, equipment and training.” Not only are they helping people manage and lower energy costs, but they’re also creating jobs and training people to fill these jobs.
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Sponsored Internship from my good friend Jason Seiden: Ajax Social Media is looking for an intern to assist with marketing. We train LinkedIn on how to use LinkedIn. No kidding. We are taking on one marketing intern this summer to help plan and execute live events in San Antonio, Dallas, and Chicago, including an upcoming book launch, and to assist with our new webinar series. To apply, DM @seiden with a link to your blog, FBook page, LinkedIn profile, or whatever other link you think is most relevant. (Hint: it’s probably not your resume.)
The average Internet user probably knows next to nothing about the Domain Name System or DNS. It’s a system that is mostly behind the scenes, even though it is absolutely essential to how the Internet works. When you type in www.onedayoneinternship.com, your host checks its records (which are constantly updated) for an entry corresponding to the domain name. If it’s up to date and working properly, it will resolve the domain name to the Internet Protocol address 98.158.181.7 (every device connected to the Internet has an IP address). From there the request will get passed on to my name server, and you will be directed to the proper site (since www.onedayonejob.com is hosted on the same server). Not many people realize how important a good DNS server is. If your ISP doesn’t update their DNS list often, you may not be able to access a site that moves to a new server. You might also get redirected to an annoying page filled with ads when you type in an invalid domain name. Or you might be using a slow DNS server that takes forever to connect you to the right server. OpenDNS is a company that solves all of these problems and more. They are based in San Francisco, CA, and they are “the leading provider of free security and infrastructure services that make the Internet safer through integrated Web content filtering, anti-phishing and DNS.”
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Happy Cinco de Mayo! I haven’t done a celebratory post for today’s holiday since I featured Party City in 2008, so I think it’s about time. In the United States, Cinco de Mayo is mostly a general celebration of Mexican culture (much like St. Patrick’s Day celebrates Irish culture). In my opinion there’s no better way to observe this kind of holiday than by enjoying the culture’s food (some may prefer imbibing the culture’s alcoholic beverage of choice). When I think of Mexican food, Secaucus, NJ based Goya Foods is one of the brands that comes to mind. They are the “the largest, Hispanic-owned food company in the United States,” and they consider themselves “the premier source for authentic Latino cuisine” (that also includes Spanish, Puerto Rican, Caribbean, and Central & South American foods). The company offers more than 1,500 products, and many of them are ingredients for home cooking, which is exactly what holidays like Cinco de Mayo should really be about.
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There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining
, which was a follow up to Is Martha Stuart Living?
(here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.
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One of my favorite daily activities during college was doing the crossword puzzle in The Cornell Daily Sun. It was a nice diversion during lunch (or an especially boring class). One of the best things that you can do while working on a crossword puzzle is to get one of the large horizontal words in the middle of the puzzle. These words are often 32 or 33 across, which is where 33Across got their name. They’re a company that “uses social graph data to dramatically improve online marketing” and “unlock the puzzle of social connections.” In other words, they have built a platform that targets advertising to people whose online connections already use the products or services that are being advertised. 33Across is based in New York, NY, and they have another major office in Sunnyvale, CA. Social advertising really is a lot like 33 across on a crossword puzzle–it’s really tough to solve, but when you do it opens a world of opportunities.
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I was a senior in high school on September 11, 2001. We were told what had happened during our morning announcements period, and a few of who had free periods after went to the beach across the street from our school’s campus. We knew that on a clear day you could usually see the Twin Towers from there, but all we could see was a plume of smoke. We listened on the radio and heard reports of the towers falling and rumors of other attacks in the works. I was deeply affected by what happened that day, and since then I have been waiting for our country to bring Osama bin Laden to justice. Yesterday, a group of NAVY SEALs did just that under the command of the Central Intelligence Agency, which is based in Washington, DC but operates all over the world. I am extremely grateful to all of those who were involved–especially for those who risked their lives to make us safer. It’s a reminder of how important it is for our government agencies to have top talent working for them. WIthout great people working at the CIA and in our armed forces, bin Laden would still be at large.
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I’m constantly amazed by the quantity and breadth of non-profit organizations that are working to solve society’s many problems. While we often take a look at the larger organizations because they have more job and internship opportunities, you shouldn’t overlook the smaller non-profits that are deeply embedded in their communities and focused on solving a small set of problems in a specific area. These organizations are especially well equipped to make things happen, even if they can only do it on a small scale; however, they can also be limited by their size and local focus. Foundation for Sustainable Development is a San Francisco, CA based non-profit that “works to enhance the capacity of small non-governmental organizations around the world to address local health, social, environmental, and economic issues.” In other words, they help these smaller organizations by giving them access to some of the resources of larger organizations.
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Maybe I’m dating myself, but I was a big AOL user back in the day. It’s where I started learning about the Internet, so it wasn’t just about chat rooms and IMs for me. I remember getting monthly e-mails from Steve Case, who was the Founder and CEO of the company. Believe it or not, I think I actually read them. Anyway, AOL is a very different company these days, and Steve Case is no longer involved. A lot of what he does now along with his wife Jean Case is focused on The Case Foundation, a Washington, DC based non-profit organization that reflects “their family’s commitment to finding lasting solutions for complex social challenges.” That may sound a bit broad, but it’s really about investing some of the wealth that the Cases have accumulated in “people and ideas that can change the world” regardless of whether they fit into a specific category.
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After driving for nearly 14 hours to get from Connecticut back to Chicago yesterday, I fell asleep well before my usual bedtime. As a result, I woke up extra early today–but not quite early enough to watch the Royal Wedding. Lucky for me, my girlfriend decided to DVR it. Despite my pretending to be disgruntled at having to watch a wedding on television, I actually found the whole thing to be somewhat interesting. I was especially intrigued by the fact that the whole thing kind of became a British car show. There were a bunch of Bentleys, a few Rolls Royces, and a Jaguar that carried Carole and James Middleton. Oddly enough, none of these car companies are still British owned. Bentley is owned by Volkswagen, Rolls-Royce Motors is owned by BMW (and the original Rolls-Royce company isn’t in the automobile business anymore), and Jaguar was owned by Ford and is now owned by an Indian company called Tata. Still, the Brits seem to be especially proud of their car brands, and that includes Jaguar Land Rover, which is based in Gaydon, UK but they also have a reasonable presence in the United States out of Mahwah, NJ.
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Usually I try to tell you about internships at cool startups before they get big, but I missed the boat with Foursquare, which is based in New York, NY. I guess I was too busy checking in everywhere to remember to look at their internships. For a while I was really into the location-based social network. I used it to run into friends who were nearby, get free stuff from restaurants, and even meet some new people. Eventually, though, I got sick of telling my Foursquare friends and Twitter followers where I was no matter how boring the place might be. But for old time’s sake I’ll tell you where I am right now. I’m at Cool Beans in Bellefonte, PA. They don’t have any Foursquare specials, but they have free wi-fi and a nice atmosphere, which is exactly what I was looking for in a pitstop as I drive from Connecticut back to Chicago today. I doubt my check-in today will lead to my meeting someone interesting, but you never know.
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There’s no question that the way in which we consume video content is changing. It wasn’t that long ago that watching something meant sitting down in front of the television at a specific time. Now we have DVRs, On Demand, sites like Hulu, and a variety of other ways to consume content on our own schedules. This isn’t just a cultural shift; it comes as a result of (while also being a cause of) significant technological advances. One of the major companies behind this shift is Avail-TVN. They’re based in Reston, VA and they work “with every major studio and television network” to offer “a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico.” I know this might be a little confusing for the non-techies out there, but the basic gist of it is that they make it possible for you to watch video over IP (internet protocol).
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Though I wouldn’t call it a regret, there’s a part of me that wishes that I had taken the opportunity to study abroad during college. It would be nice to have learned a new language, experienced different cultures, and seen new geographies. Luckily, I have done a bit of traveling after college to help with the last two, but I’m not sure that I’ll ever pick up a new language. But if I do decided to pursue a more formal travel/study abroad experience, I could go through Education First. They’re an international company that offers “a range of educational programs from language training, educational travel, and academic degrees to cultural exchanges.” The company was founded in 1965 by Bertil Hult in Lund, Sweden, but they’re now headquartered in Luzern, Switzerland. They have locations all across the world (including the US), which makes sense since their business is all about breaking “down barriers in language, culture and geography” and helping “people of all ages and nationalities become citizens of the world.”
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When you’re running an online business, your biggest challenge is usually getting people to visit your site. That’s why Google has been able to build a multi-billion dollar business–they are able to consistently send sites substantial, high quality, targeted traffic. Because site owners are investing so much money in building traffic (whether they do it organically or pay for advertisements), they often overlook another part of the equation that is nearly as important: making the most of having a site visitor’s attention. This may mean getting them to read a piece of content, click on an ad, or buy a product. Whatever your business goal is, you want to make sure that your content is encouraging site visitors to do what you want them to do. That’s where Monetate comes in. They’re a Conshohocken, PA based company that helps “marketers test and target product pitches and site features.” Monetate covers all the technical hurdles so that in-house creatives can stick to doing what they do best and not worry about dealing with the IT department to implement the changes that they want.
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Yesterday I was too busy talking about candy to mention that it was Earth Day. Luckily, a good friend reminded me that I should probably cover an environmentally minded non-profit today. I did a quick search, and came across the Washington Wilderness Coalition. They’re based in Seattle, WA, and they aim to “to preserve and restore wild areas in Washington State through citizen empowerment, support for grassroots community groups, advocacy and public education.” That’s something that I can get behind since I’ve enjoyed Washington State’s wilderness. In 2007 I spent a day fly fishing the Klickitat River. I didn’t catch anything but one tiny rainbow trout/steelhead, but I got to enjoy the scenery and spot some cool wildlife. It’s just the kind of place that Washington Wilderness Coalition aims to protect, and it’s definitely worth protecting.
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I always like to tie in holidays to the companies that I feature, so when Easter comes around I usually go looking for candy companies. Last year I actually found a candy related non-profit in PMCA, but in previous years I’ve featured Jelly Belly and Just Born Quality Confections (Peeps!) on Good Friday. I’ve also used other holidays like Halloween and Valentine’s Day to look at even more candy companies including Mars, The Hershey Company, NECCO, Charles Chocolates, and Vosges. I guess you can tell that I have a sweet tooth. This year we’re going to take a look at Russell Stover, a Kansas City, MO based confectioner that also owns Whitman’s and Pangburn’s. They’re the nation’s third largest chocolate manufacturer behind Hershey’s and Mars, and they’re the leader when it comes to boxed chocolates.
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supply chain
One of my favorite things about living in Chicago is that I am surrounded by some of the best restaurants in the world. Not only does that mean that I can treat myself to the occasional delicious meal, but I also have more celebrity chef sightings than the average person. Since most of you aren’t as cool as I am, you’ll need another way to get “a backstage pass to the celebrity chef world.” Luckily, there’s StarChefs, a magazine “for food and wine-savvy consumers and an essential information resource for aspiring professional chefs.” The New York, NY based publication has been around since 1995 and claims “monthly traffic of over 14.6 million hits” (or 30 million on another page). My analytics tell me that’s an overstatement (hits is an outdated measure that doesn’t really tell you anything), but they do have a sizable community that is extremely well targeted for advertising.
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These days it’s hard to find an advertisement where a brand isn’t encouraging you to Like them on Facebook or Follow them on Twitter. (And since I mentioned it, you should Like Us, Follow Me, and Join our LinkedIn Group.) I’m still not convinced that it’s a better idea to send traffic to your presence on someone else’s site than it is to send people to your own site, but everybody is doing it. And if you’re going to do it, you might as well do it right. Involver is a company that “provides marketers with everything they need to create rich experiences across the social web.” They’re based in San Francisco, CA, but they’re adding offices rapidly. So far they also have locations in New York, NY; Austin, TX; Los Angeles, CA; and Chicago, IL. To put it more simply, Involver has built a platform on top of the major social media platforms. By using Involver, you can more simply craft an exceptional user experience within the framework of sites like Facebook and Twitter.
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Have you ever heard of a company or industry that wants you to use less of their product? Doesn’t really make sense, does it? It does if you’re in the power industry, at least to some extent. Some of the biggest proponents of energy efficiency are the utilities themselves. The reason for this is decoupling, or the “disassociation of a utility’s profits from its sales of the energy commodity.” It’s a tactic used by many states to create positive incentives for energy companies to be more green. Still, promoting energy efficiency to consumers is no easy task. That’s where OPOWER comes in. They’re based in Washington, DC and San Francisco, CA, and they use “cutting edge behavioral science and patent-pending data analytics” to enable “utilities to connect with their customers in a highly targeted fashion, motivating reductions in energy use, increased program participation and overall customer satisfaction.” It’s all about helping consumers make better informed decisions (which usually are also better decisions for the environment).
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When the phone was relegated to only the home and office (and phone booths), it wasn’t a big deal to hold it against your head. If you really used the phone a lot, you might get a headset or one of those rubber things that makes it easier to hold the phone between your ear and shoulder. Now that we take our phones everywhere, holding your phone becomes a big pain in the butt (or hand). It makes your hand cold in winter, and it’s a risk while driving. I’m completely happy with my iPhone headphones, but some people just can’t be tied down like that. That’s why Jawbone has been so successful. They’re a San Francisco, CA based company that creates “products and services for the mobile lifestyle unparalleled in their innovation, ease-of-use and sophistication of design.” They’re best know for their bluetooth headsets, but they also make wireless speakers/speakerphones and develop some mobile apps.
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I’ve mentioned before that I’m on the board of National Coaching Fellows, a non-profit that aims to close the achievement gap by using sports coaches as positive influencers. Now that you know that, you shouldn’t be surprised to learn that I’m a big believer in the power of extracurricular activities as tools to improve education. That’s why I was so interested in Urban Dove when I came across them. They’re a New York, NY based non-profit organization that “was founded in 1998 with the belief that all children, regardless of their economic or social background, should be taught the critical skills needed to succeed, and be given the support, encouragement, and opportunity to practice those skills in the real world.” The organization was founded by a former coach and teacher, and it focuses on energizing, educating, and empowering youth.
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