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I’m about to head over to TechWeek to check out midVenturesLAUNCH. It’s an event for new startups to launch and release new products. I figure it’s a good scouting opportunity for finding companies to tell you about. As I was looking over the website for the event, I realized there were a bunch of sponsors that probably have internship opportunities. One that caught my eye was ReTargeter, which is an online advertising company based in San Francisco, CA. Last week we looked at RadiumOne and their social targeting technology. Today we’re going to look at ReTargeter and their approach to targeting. Retargeting is all about showing ads to people who have already shown interest in something. I actually started seeing ads for TechWeek all over the Internet after I visited their site a few times. That’s retargeting. (We covered the topic previously in our post about FetchBack.)
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advertising,
community management,
design,
Internships,
marketing,
online marketing,
operations,
paid,
software development,
web development
Although getting money to fund a startup company isn’t what I called easy, there’s a pretty standard process for seeking investment. When it comes to starting up a non-profit, the process isn’t often so clear. This can make finding funding seem impossible. However, there are some smart people who have taken the venture capital model and adjusted it for the non-profit world. One of these organizations is New Profit, which is based in Cambridge, MA. They were founded in 1998 and they focus “on supporting innovative social entrepreneurs who have brought a pathbreaking, big idea to life in an innovative organization.” They do this through their philanthropy fund, which has funded a ton of non-profit organizations. (I’m having trouble determining whether New Profit is actually a non-profit, but philanthropy funds usually are.)
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communications,
Internships,
investment,
Massachusetts,
non-profit,
social entrepreneurship,
social investing,
social venture,
unpaid,
venture capital
In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.
Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.
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account management,
accounting,
advertising,
analyst,
analytics,
business development,
buyer,
California,
interactive media,
Internships,
media,
operations,
sales,
social media,
social networking,
software development,
web development
I guess I could have done today’s post about how we’re hiring interns, but I already wrote a post about that on our blog. So today we’re going to talk about something completely different. Big Data Analytics. It’s exactly what it sounds like. Opera Solutions is a company that “combines human expertise with advanced capabilities in analytics, technology and data management to offer Big Data Analytics as an ongoing service to leading organizations in industry and government.” They’re located in New York, NY; Jersey City, NJ; San Diego, CA; London, UK; Paris, France; New Delhi, India; and Shanghai, China. I know it’s kind of hard to get a grasp on the kind of problems that Opera Solutions solves, but luckily they’ve provided an awesome example. They put together a team to work on the Netflix Prize, a contest that offered a $1 million prize for a solution that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” Opera Solutions’ team ended up tying for first, but just barely missed out on winning the prize.
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analyst,
analytics,
California,
China,
consulting,
data,
France,
India,
international,
Internships,
New Jersey,
New York,
paid,
software development,
united kingdom,
web development
I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.
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account management,
advertising,
blogging,
editorial,
fashion,
interactive media,
Internships,
magazines,
media,
music,
New York,
publishing,
sales,
sports,
style,
video games,
writing
I took French in middle and high school, and I hated it even though I was pretty good at it. I dropped French as quickly as I could (after 10th grade) and never tried another language. Now I realize how important speaking multiple languages can be. Unfortunately, picking up a new language gets progressively harder as you get older. If only I had started as a young kid. That’s what Global Language Project is all about. They’re a New York, NY based non-profit organization that “seeks to equip disadvantaged public-school students with the skills to compete in a globalized world and work force” through a “free and comprehensive language training program.” It’s amazing how many opportunities can be opened up for you just by speaking multiple languages. Global Language Project aims to leverage this fact to empower young students.
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bilingual,
education,
Internships,
language,
marketing,
New York,
non-profit,
online marketing,
program development,
social media,
teaching,
unpaid
Pretty much every non-profit organization exists to make the world a better place in one way or another. Most do it by helping specific groups of people. The Conference Board in New York, NY is a bit different. They’re still working in the public interest, but they’re doing it by serving businesses. The Conference Board “provides the world’s leading organizations with the practical knowledge they need to improve their performance and better serve society.” Strong businesses build strong communities (can you say jobs?), so it’s essential that businesses are able to “understand and deal with the most critical issues of our time.” It’s still doing good, even if it’s a bit removed from the kind of work that typical non-profit organizations do.
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Internships,
member services,
New York,
non-profit,
public relations,
research
Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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California,
communications,
Internships,
marketing,
online marketing,
sales,
social media,
social networking,
software development,
web development
There aren’t many companies that have as many loyal fans as Netflix. I swear that everybody loves them. At least they did until yesterday when Netflix announced a change to their plans. They touted it as a good thing with their “lowest prices ever for unlimited DVDs,” but it really was a price increase for streaming subscribers. I guess yesterday was a good day for Redbox, which is based in Oakbrook Terrace, IL (with a major presence in Bellevue, WA). They operate more than 27,000 DVD and Blu-ray rental kiosks, or redboxes. Believe it or not, rentals aren’t dead, and Redbox has found a sweetspot between Blockbuster and Netflix. There’s definitely something I miss about the old school video rental shops–especially the pre-Blockbuster independent ones. But it’s mind blowing that Redbox is able to fit an entire video rental store in 12 square feet.
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finance,
Illinois,
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Internships,
movies,
nationwide,
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retail,
software development,
technical support,
Washington
Sometimes during your internship search a company name will keep popping up. You’ll ignore them because of assumptions that you’ve already made about them. Eventually you’ll give them a look, and you’ll realize that you didn’t know as much as you thought about them. That’s kind of how I’ve been with Morningstar. I knew of them well before I started this site. I have a friend who worked for them. They’re headquartered here in Chicago, IL, and they’re big supporters of the local startup and technology scene. They’re one of Fortune’s 100 Best Companies to Work For, and I’ve even had multiple people tell me to write about them. I guess it’s time to take a closer look at Morningstar, which is “a leading provider of independent investment research in North America, Europe, Australia, and Asia.” They serve all investors from individuals to financial advisors to institutions, and they do so with a wide range of products that includes services, software, online publications, and print publications.
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data,
design,
finance,
human resources,
Illinois,
information technology,
interactive media,
international,
Internships,
investment,
leadership development,
media,
operations,
paid,
Pennsylvania,
product consultant,
product management,
quality assurance,
quality engineer,
research,
rotation program,
security,
software development,
web development
I’m kind of a wannabe bookworm. I love reading, and I read often, but I find that I spend way too much time reading online articles and blog posts and not enough time reading books. I even bought a Kindle to force myself to read more books. It’s helped, but I think that I can do better. One of my big struggles is finding good books to read (if you have recommendation, e-mail me at willy@onedayonejob.com). I occasionally get a good recommendation from a friend, and Amazon’s recommendation isn’t bad, but I need something more. Goodreads is a service that aims to solve my problem. They’re based in San Francisco, CA (with an office in Santa Monica, CA), and they are “the largest social network for readers in the world” with “more than 5,300,000 members who have added more than 160,000,000 books to their shelves.”
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account management,
advertising,
books,
California,
design,
Internships,
publishing,
sales,
software development,
user experience,
web development
Yesterday we looked at an organization called Youth Service America that encourages youth to get involved in their communities. Today we’re going to look at an organization with a similar, but slightly different approach. Mobilize.org is a Washington, DC based non-profit organization that aims “to improve the way democracy works by investing in Millennial-driven solutions.” I kind of hate the term Millennial, but it is important that our generation makes an effort to act together in our shared best interest. It all started with a guy named David Smith who was a student at UC Berkeley. He learned of another tuition increase, and instead of taking it, he mobilized some peers and made some noise. It worked, and David decided to make the movement national by starting Mobilizing America’s Youth, which eventually became Mobilize.org.
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California,
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community development,
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Florida,
Internships,
Michigan,
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North Carolina,
organizing,
paid,
Pennsylvania,
policy,
program development,
Washington DC
Some of my fondest memories from my high school years are of my church mission trips. Every summer my youth group would pile into a van, head somewhere within a day or two’s drive, and start helping people–usually by fixing up dilapidated houses. It was a ton of fun, and it was extremely rewarding. Consequently, I’m a strong believer that everyone should be involved in some kind of service work, especially our nation’s youth. That’s why Youth Service America caught my attention. They’re a Washington, DC based non-profit organization that “improves communities by increasing the number and the diversity of young people, ages 5-25, serving in substantive roles.” It’s all about building a commitment to service in the next generation that will continue to thrive as the generation matures.
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Internships,
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unpaid,
Washington DC,
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There’s a VHS tape that I’ve been trying to get my hands on for a while. It’s my girlfriend’s recruiting video that she sent to colleges when she was in high school (she ended up playing volleyball for Cornell and winning three Ivy League Championships!). It’s the ultimate blackmail material. College athletic recruiting has come a long way since then. Much of the communication between coaches and prospective athletes happens over the Internet, but managing those communications can be a tall task for parents and students that haven’t been through the process before. beRecruited is a site that has been connecting high school athletes with college coaches since 2000. The site has over 1 million registered members, and apparently 68% of college coaches have signed up for the site. beRecruited appears to be located in both Atlanta, GA and San Francisco, CA.
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blogging,
California,
customer service,
Georgia,
Internships,
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online marketing,
paid,
public relations,
recruiting,
social media,
software development,
sports,
systems administration,
web development,
writing
When I was job searching after graduating from college, one of my big projects was getting my finances in order. I opened accounts, closed accounts, cashed out savings bonds, started investing, and made sure that I knew where all my money was. I also started using Mint to track everything. It worked well until my bank updated their online banking software and killed Mint integration. It eventually got fixed, but there was no way to merge my old Mint data with my new Mint data (I essentially had to set up another bank account in Mint). This was pretty minor in terms of banking nightmares, but it was still a huge pain. Otherwise, I’m happy enough with my current bank, but I’d love to have a bank that is focused on delivering a superb online experience. BankSimple (also known as the Simple Finance Technology Corp.) wants to be that bank. They’re based in New York, NY and they’re all about customer service and user experience.
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analytics,
banking,
blogging,
California,
customer service,
engineering,
finance,
Internships,
marketing,
New York,
Oregon,
paid,
software development,
web development,
writing
I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.
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account management,
accounting,
administrative,
advertising,
all employers,
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animation,
arts,
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buyer,
communications,
creative,
design,
flash,
graphic design,
human resources,
information technology,
interactive media,
Internships,
marketing,
Massachusetts,
media,
media planner,
New York,
online marketing,
paid,
printing,
production,
research,
sales,
software development,
South Carolina,
strategy,
unpaid,
web development
Today is all about celebrating America! In past years we’ve looked at Phantom Fireworks, the National Safety Council, and the Daughters of the American Revolution. Fireworks, fireworks safety, and the American Revolution are all great patriotic things, but nothing makes me love my country like watching grown human beings gorge themselves for the sake of gorging (I kind of feel awful for talking about this after featuring an anti-hunger non-profit yesterday). The Nathan’s Famous Hot Dog Eating Contest is especially patriotic this year, as it represents a huge step forward for women’s equality–yes, there was a women’s division of the contest this year. For a while the Japanese had more Fourth of July pride than we did, as Takeru Kobayashi won six consecutive contests from 2001 to 2006, but in 2007 an American named Joey Chestnut took the championship, and he’s held on to it ever since. He even holds the world record for eating 68 hot dogs in 10 minutes. While the Nathan’s Famous Hot Dog Eating Contest is held on Coney Island, the Nathan’s Famous corporate office is actually located in Jericho, NY. According to Wikipedia, Nathan’s worldwide presence “consists of 24 company-owned units, 380 franchised or licensed units and more than 1,400 stores in 41 states, the District of Columbia and 17 foreign countries.”
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food,
holiday,
Internships,
New York,
restaurants
Which do you think is preppier, rowing or squash? I’ve never seriously participated in either sport, but I grew up in Connecticut, so I had plenty of friends who did. Both sports have reputations for being easier ways for privileged kids to get into college. It makes sense. Access to rowing shells and squash courts is expensive, so most people never get exposed to either sport. That means the few who do participate in squash and rowing have a lot less competition when getting recruited for spots on college teams. We’ve seen non-profit organizations like StreetSquash, Surf City Squash, and SquashBusters open up squash to a new crowd and use it to promote academic achievement. Today I learned about an organization that is doing something similar for rowing. They’re called Row New York, and they’re based in New York, NY. They aim “to empower young people from New York City’s under-resourced communities to pursue excellence in all facets of their lives, through a unique combination of competitive rowing and individualized academic support.” It’s an awesome idea, and it’s already making a serious impact.
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coaching,
education,
Internships,
New York,
non-profit,
outdoors,
paid,
sports,
teaching,
tutoring
You have to love it when July 4th lines up on a Monday to make for a long weekend. It provides a great opportunity to get away, see friends or family, and enjoy our freedom. When I’m getting away, I prefer to do it via private jet. Unfortunately, I don’t have access to one, which is why I’m staying put in Chicago this weekend. But if I did want to spend every penny I have on a flight for the weekend, I’d totally try evoJets. They’re an Aspen, CO based company (though I see some indication that they’re actually based in New York, NY) that provides “on-demand private jet charter service.” That means that you don’t need to own a plane or a share of a plane. You can just call them up, and they’ll get you where you want to go. evoJets is another company that I learned about from Inc Magazine’s 30 Under 30. Both founders are 28, which seems too young to be flying on private jets, let alone running a company that provides access to them.
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areospace,
Colorado,
flight,
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transportation,
travel
My exposure to new beauty products usually happens in hotel bathrooms. I get introduced to new soaps, shampoos, conditioners, and occasionally something really exotic like a face wash. As you can probably guess, I’m not what you would call beauty obsessed, so I don’t have all that much interest in what new products are out there. But for people who are always looking for something new to try, Birchbox is the answer. They’re a New York, NY based company that offers a $10 a month subscription to customized beauty product samples. They also sell full-size products and offer a ton of content on how to make the most of the samples they send you. The coolest thing about the business is that Birchbox doesn’t even pay for the samples–they get them for free from manufacturers to promote the products. Birchbox works with some really well known brands, so quality is never a question.
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beauty,
consumer products,
design,
editorial,
graphic design,
Internships,
marketing,
merchandising,
New York,
software development,
web development,
writing
I’m not sure how many of you have been with us long enough to remember, but 2.5 years ago Jason Seiden and I put together a job search prep course called Found Your Career. We did it for two reasons. First, we saw a need. Most entry level job and internship seekers need some serious help. Second, Jason was looking for a way to productize his content, and I was looking for a way to develop new revenue streams (since selling advertising to employers in the middle of a recession is kind of hard). We tested the waters with some introductory content and got a good response, so we went all out and developed an awesome course for job seekers. We charged $152 for the course, and it actually sold pretty well in its first week. It did ok over the next month or so. Then the sales dried up. We learned the hard way that selling products to entry level job seekers is really tough, which is why we’ve finally decided to make Found Your Career free–you can find all of the lessons here. If I were to do it all over again, I would have used Kickstarter to build support for the project before actually building the course. Kickstarter is a platform for funding creative projects. They’re based in New York, NY, and they’re making all kinds of awesome things happen by matching up creative people with customer/funders.
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arts,
design,
graphic design,
Internships,
investment,
New York,
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web development
As you can probably tell, I’m extremely bullish on e-mail as a communication platform. I still think it’s the best way to reach people electronically, and I don’t think that’s going to change anytime soon. That’s why I’ve built One Day, One Job and One Day, One Internship as daily e-mails and will continue to do so. In the past we’ve profiled jobs and internships at a bunch of companies in the e-mail industry. We’ve looked at e-mail service providers like Aweber (the one we use), Constant Contact, e-Dialog, ExactTarget, iContact, and Return Path, and we’ve also looked at daily e-mail businesses like Thrillist, DailyLit, DailyCandy, The Daily Beast, Prime Publishing, TastingTable, and UrbanDaddy. E-mail is a massive, growing industry, yet you never hear any college students say that they want to go into the e-mail business when they graduate. I really hope that changes. Anyway, I got an e-mail from a former reader who is now working at Sailthru. I’d heard of them before, but she let me know that they have a bunch of internship openings. Sailthru is based in New York, NY, and they started as a simple e-mail service provider that would send transactional e-mails like welcome e-mails and receipts; however, they quickly moved into much more interesting stuff. Sailthru now has a platform called Horizon that enables them “to deliver enhanced psychographic information to clients and radically personalized communications to each of their users.” I get a lot of readers asking for personalization–maybe one day Sailthru will help me deliver it.
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e-mail,
Internships,
marketing,
New York,
online marketing,
operations,
sales,
software development,
unpaid,
web development
The idea of having my genome sequenced kind of freaks me out. I’m certainly warming to it, but I don’t like the idea of finding out about a deep, dark family secret or the fact that I’m predisposed to some kind of cancer from a DNA test. I know it’s irrational, and I know that I’ll overcome it eventually. I fully expect that within 20 years every child born in the U.S. will have his or her genome sequenced at birth. So maybe I should just the bite the bullet and get my genome sequenced. But if I’m going to do that, I need your help. The other day I came across a post about Palo Alto, CA based DNAnexus on Hacker News (an awesome site for programmers and people interested in startups). The post was focused on the company’s referral program that offers $20,000 and a full genome sequencing to anyone who refers a software engineer that they hire. That clearly caught my attention (I am trying to run a business here), but, more importantly, it introduced me to what DNAnexus is doing. A single genome contains over 100 gigabytes of data. Storing and analyzing this data requires some serious hardware, especially if you want to do it on a large scale. DNAnexus is an “early-stage software technology company that aims to become the data platform of the genome era.”
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biology,
biotechnology,
business development,
California,
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design,
engineering,
genetics,
Internships,
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science,
security,
software development,
user experience,
web development
I must admit that I’ve never been to a film festival. I can barely sit through one movie at the theater, so I doubt that a festival would be up my alley–unless it was the Fly Fishing Film Tour, which I’ve sadly never been to. Anyway, when we think of film festivals, we often think of exotic locations like Cannes and Venice. That’s a long way to go to watch some films, especially in 1957– the year that Irving “Bud” Levin started the San Francisco International Film Festival. This festival is presented by the San Francisco Film Society, which is a non-profit organization that “encourages the progressive evolution of film culture and individual lives by celebrating the transformative power of the moving image in all its forms.” By bringing together filmmakers and filmgoers in the Bay Area, the San Francisco Film Society is further expanding the culture of an already culturally rich city.
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education,
film,
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Internships,
magazines,
member services,
movies,
non-profit,
production,
program development,
public relations,
unpaid,
writing
Gender in the workplace is a complicated issue. Over the past 50 years, a lot has changed, and a lot has stayed the same. Over that time one of the organizations that has played a significant role in “expanding opportunities for women and business” has been Catalyst. They’re a non-profit headquartered in New York, NY and with offices in Sunnyvale, CA; Toronto, Canada; and Zug, Switzerland. Since they were founded in 1962 they have studied “women and men across levels, functions, and geographies to learn about women’s experiences in business, barriers to their career advancement, and individual and organizational strategies leading to success.” They provide this research to their members (they’re a member organization) with the goal of “building the inclusion that will expand opportunities for women in the workplace.”
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Internships,
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Switzerland,
technical writer,
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It’s funny how you hear about something for the first time, and soon after it seems to keep coming up over and over again. That’s how I feel about Savored. They’re based in New York, NY, and they were formerly known as VillageVines. They’re yet another deals site, but they’re standing out from a lot of the other “me toos” because of their creative approach–it’s OpenTable meets Groupon. Here’s how it works: You pay $10 for a reservation at one of Savored’s partner restaurants at a time they’re offering, and you get 30% automatically taken off your bill. That’s it. The focus isn’t so much on getting new customers into restaurants as much as it is on getting people to go to restaurants at times when business is typically slow. You can cancel the reservation up until two hours before, and you get a refund if your total savings are less than the $10 you paid for the reservation.
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account management,
advertising,
business development,
food,
Internships,
marketing,
New York,
restaurants,
sales
One of the most underrated trends in today’s wave of technology is the GPS-enabling of everything. I recently bought a waterproof digital camera with a GPS chip in it, and it has completely changed my perspective on taking photographs. I think that it’s so cool that I can visualize all of my photos across a map. As GPS shows up in more and more devices (it’s in pretty much every smartphone now), we’re going to see all kinds of cool applications come to fruition. Urban Mapping is a San Francisco, CA based company that plays a behind the scenes role in pushing forward mapping technology. As they put it, they provide “geographic data and services to businesses for bigger insights and better decisions.” Put more simply, Urban Mapping organizes all kinds of data around geography in a way that makes it easy to visualize and manipulate the data.
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California,
cartography,
data,
geography,
Internships,
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software development,
web development
An internship is all about getting yourself ready for imminent adulthood. Hopefully you aren’t looking to provide for your essential needs yet (because there aren’t nearly enough paid internships out there), but you know that experience now will put you in a much better position when you’re out in the real world on your own. And hopefully by then you’ll be doing well enough to actually get some enjoyment out of your food, shelter, and clothing. If you’re all about that, then you should be reading the blogs from Curbed Network. They provide essential reads on how to get maximum enjoyment out of your essential needs. They’re based in New York, NY, and they run the blogs Curbed (real estate), Eater (food), Racked (clothes, style, and fashion), and the completely non-essential Gridskipper (travel). They don’t have a blog about air yet, but I hear that’s coming. The Curbed Network properties are very clearly built for yuppies with disposable incomes (what we all aspire to be, right?). 87% of the Curbed Network audience has a college degree, and 46% of them have a household income over $100k. Those are great stats for selling ads, which is what a business like Curbed Network is built on.
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During my Freshman year at Cornell, I took Econ 101. Since I was planning on being a good student, I bought the textbook and went to class diligently. Then I realized that the professor only gave multiple choice exams which were based on the slides from the class lecture. Those slides were posted online after every class, which made attending class and taking the textbook out of its plastic wrap completely unnecessary. I still went to class because I liked the professor and it helped me learn, but I’m pretty sure that I still have the $100+ textbook with CD-ROM sitting on a shelf at my parents’ house in its plastic wrap because the campus store wasn’t buying that book back. What a waste. If I were going to college now, there’s no way I’d buy textbooks. I’d rent them. That’s exactly what Chegg offers. They’re a Santa Clara, CA based company that is saving students a ton of money. When you buy books and then sell them back, you might as well be renting them, so why not actually rent them? According to Chegg, the average college student spends $1,000 a year on textbooks–using Chegg will save them half of that.
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I find it weird when a company tries to convince me to use less of their product and spend less on it. That can’t be good business… or can it? It can be when you’re competing in commoditized markets with entrenched players. It’s a tactic that seems to be working for BlueStar Energy Solutions, a Chicago, IL based (just a block from me) alternative energy supply company. They already serve “customers in Illinois, Pennsylvania, Ohio, Delaware, Maryland and Washington D.C,” and they’re “considering expanding [their] supply services to New York, Rhode Island, New Hampshire and Maine.” They’re bringing competition to all of these markets, and they’re offering a lot more than traditional utilities–great customer service, lower prices, and a much greener approach. It should be no surprise that BlueStar Energy Solutions’ revenue continues to grow rapidly.
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