When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?
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television,
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I took a Career Development course in college. It was 2 credits pass-fail and met twice a week for half the semester. I figured that it was a good way to fill out my schedule, but it ended up being “the hardest class I took in college.” I wish I could say it was because it was so intellectually demanding, but it was actually because the work was so tedious and mind-numbing. To pass the class we had to submit a four-inch thick portfolio of all of our homework and reading notes (yes, reading notes in college). The class was entirely process-oriented and taught me nothing relevant to actually getting a job. The lowest point was when the class met in a special room and the professor asked us to close our eyes and envision our future lives as she played some weird new age music. She then handed out blank pieces of paper and small packs of Crayola crayons. She asked us to draw the future we envisioned. I AM NOT KIDDING (and the drawings went in our portfolio). What a waste of good crayons. Crayola is based in Easton, PA, and they were founded in 1885 as Binney & Smith, an industrial pigment supplier. They quickly got into pencils, chalk, and crayons, which built them into one of the most recognizable brands in America.
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I don’t know about you, but some days I feel sharper than others. Whether I’m trying to spike a volleyball or write a piece of code for this site, I have my good days and my bad days. There are a ton of factors that can affect how you perform on a given task from day to day, and many of them are hard to control. But the best way to overcome these fluctuations is to improve your overall skill through practice. This is pretty straightforward when you’re talking about specific tasks, but what if you are just aiming to improve your mental sharpness? As I’ve learned from reading Moonwalking with Einstein: The Art and Science of Remembering Everything memory is a skill that can be trained just like any other skill. That’s why I was intrigued when I saw a commercial for Lumosity. They’re a San Francisco, CA based company that has used cutting edge science to develop “the most effective online tool for cognitive enhancement.” I’m skeptical of a lot of the claims in favor of brain teaser games, but Lumosity has actually built their products based on research from top neuroscientists at places like Stanford, UCSF, Harvard, and Columbia. It’s hard to argue with that.
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I’ve always wanted to see a mountain lion in the wild–as long as it’s not stalking and about to eat me. They’re amazingly strong, athletic animals, and they have a serious mythology surrounding them. That’s why they’re called by so many names including panther, catamount, ghost cat, painter, and PUMA. It’s an appropriate name for a “sportlifestyle” company that “designs and develops footwear, apparel and accessories.” By bringing together sports and fashion, they’ve built an iconic brand that is known all over the world. What I find odd about PUMA is that they were founded in Germany in 1948 and are based in Herzogenaurach, Germany (with their USA headquarters is in Westford, MA). I find that strange because pumas are very much American cats, but I guess plenty of American companies use foreign animals in their branding.
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Kembrel is members-only, but you can get in using this link. They’ll even give you a VIP Card for free (worth $20) and $5 in store credit to get you started.
There’s a battle going on between traditional retailers and e-commerce companies. The former offers the opportunity to get your hands on the merchandise, but the latter usually offers better prices, better selection, and more convenience. This leads to a lot of people using retailers to check stuff out and then buying online. I want to see companies start merging those two business models, and that’s exactly what Kembrel is doing. hey’re a Philadelphia, PA based “online club” that allows “students to access their favorite fashion, food, and fun for a fraction of the retail price.” The online flash sale strategy is being combined with retail stores (they recently opened their first in Philly) to build the brand and offer members the opportunity to actually interact with products.
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I’m not big on New Year’s resolutions. I don’t mind using a superficial date to initiate positive personal change, but it seems that using January 1st as that date makes you more likely to fail. Maybe that’s just because I know that my gym will be packed when I go this week, and in two months it will be half as full. It seems that most New Year’s resolutions are centered around weight loss and physical fitness, so I thought that it would be a good theme to run with. I went looking for non-profits that focus their mission on physical fitness, and I was surprised at how few there are. The only one that really stood out was the Partnership for a Healthier America, which is a Washington, DC based “independent, nonpartisan organization focusing on reducing the nation’s childhood obesity prevalence by facilitating meaningful action from the private sector, foundations, thought leaders, media, and communities to improve children’s health.”
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Washington DC
New Year’s Eve is a wonderful holiday for celebrating a great year past and the prospects of a great future. It’s a time that we spend with family and friends and think about how we can better ourselves. Yet for many alcohol plays a prominent role in the celebration, and the new year begins with a hangover. That’s not my style, but you’re free to have a great night however you want. Just make sure that your alcohol use doesn’t negatively affect anyone else. Most importantly, that means don’t drink and drive. That’s the message that Mothers Against Drunk Driving has been spreading since it was founded in 1980 by Candy Lightner “after her daughter, Cari, was killed by a repeat drunk driving offender.” Three decades later MADD, which has national offices in Irving, TX and Washington, DC and chapters all across the country, has made a lot of progress fighting drunk driving, but there’s a long way to go considering that there is an injury from an alcohol-related crash every minute.
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It’s probably a little late to be planning a New Year’s Eve party, but I guess for a lot of people all it takes is a trip to the liquor store to prepare. But if you really want to do New Year’s Eve right, you need party hats, noisemakers, those popper thingies, and all kinds of other novelties. One of the best places to get those is Oriental Trading, an Omaha, NE based “direct merchant of value–priced party supplies, arts and crafts, toys and novelties, and a leading provider of school supplies and affordable home décor and giftware.” I remember getting their catalogs as a kid and thinking how awesome it would be to have not one stupid plastic toy, but a 1000-count tub of them. Oriental Trading has been around since 1932, and they’ve been able to stay competitive by quickly adapting to the changing ways people buy stuff.
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You probably should have already purchased and given all your gifts for the holiday season, but if you haven’t, it’s a wonderful time to get deals. Retailers are eager to grab a few more dollars from all of the people returning ugly sweaters and books they’ll never read, so they’re offering deals. And if you’re looking for deals, you’ll likely end up on some WhaleShark Media properties. They’re an Austin, TX based company that runs “the world’s leading marketplace for coupons and deals.” Their sites include RetailMeNot.com (one of my favorites), Deals.com, CheapStingyBargains.com, CouponShare.com, and a lot of others. I’m not exactly sure what separates these sites from each other, but they seem to do really well in search rankings and that is why they reach more than 265 million visitors every year.
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Yesterday, I was watching a tv news segment on holiday etiquette, and a viewer e-mailed in a question about how to deal with throwing a party when nearly every guest has submitted “dietary restrictions.” The “expert” responded that the host should just serve what she wants to serve considering that none of her friends are likely at risk for starvation. My guess is that a lot of the guests don’t really have dietary restrictions but dietary preferences; however, there seems to be an increasing number of people whose health is significantly affected by eating certain things. A lot of these reactions are caused by autoimmune diseases, which are caused by “an overactive immune response of the body against substances and tissues normally present in the body.” I’m not sure if autoimmune diseases are becoming more prevalent or if they’re just getting more attention, but IMMCO Diagnostics based in Buffalo, NY has built its business on battling autoimmune diseases. They incorporate “innovative medical devices, diagnostic laboratory testing expertise and pioneering research for a comprehensive solution to autoimmune disease diagnostics.”
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Now that Christmas is over, it’s time to play with your toys! I may be an adult, but toys still make up a significant part of the gifts I get. I’m hoping that never changes. While LEGOs weren’t on my Christmas list, I’m sure that plenty of kids and adults were thrilled to get them yesterday. That’s why we’re going to take a look at The LEGO Group, a Billund, Denmark based family-owned company (with a number of U.S. locations) that has built a billion dollar business on little colored plastic blocks. Much to the dismay of some LEGO enthusiasts, the growth has come through increasingly more complex sets and lots of cross-branding, but the magic of a bucket full of random LEGO pieces and endless opportunities still exists.
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Denmark,
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toys
It’s Christmas Eve! This was the first year that I’ve had a Christmas tree in my apartment in Chicago. Unfortunately, it isn’t a real tree. It isn’t even a decent fake tree. It’s a Charlie Brown Christmas Tree. That’s a far cry from the Christmas trees that my family cuts down every year. There’s nothing better than a real tree–it looks great, smells great, and gets needles everywhere. I feel that everybody should have a real Christmas tree (even if they don’t celebrate Christmas), and so does the National Christmas Tree Association in Chesterfield, MO. They are a lobbying organization that “strives to be one voice representing Christmas Tree Professionals and promoting the use of Real Christmas Trees.” They have more than 5,000 members, and they’re constantly working to protect the interest of Christmas tree farmers by promoting the industry, lobbying the Federal government, and enabling knowledge sharing. It’s unclear whether they have any internship opportunities, but you can Contact them if you’re truly interested. You may also want to look at our past Christmas Eve posts on The Elf on the Shelf, Caribou Coffee, and NORAD
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It often seems that I don’t hear about cool events until after they’ve happened. I’ll spend a Friday night reorganizing my fishing closet, and on Saturday I’ll realize that there’s something really fun that I missed out on. I’m sure you’ve faced the same problem. But how do you keep up with what’s going on in your city? Flavorpill is one answer. They provide an online culture guide, and they will send you personalized e-mails that cover both events and news. I first heard about Flavorpill because one of their writers was interviewing me (the story ended up being published elsewhere), but I think they were a bit more news focused then. They say that they cover “cultural events, art, books, music, and world news,” though it seems that Flavorpill, which is headquartered in New York, NY, now leans very strongly towards the events side.
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Want to give AppSumo a try? Be sure to use this link to sign up.
I know that a lot of people are getting sick of daily deal sites, but I’m a huge Groupon fan (maybe because my fiancée works there); however, I must admit that the daily deal e-mail that I’m most excited for every day comes from AppSumo. They’re an Austin, TX based company that offers amazing bargains on software, online courses, and other tools that are extremely useful for entrepreneurs, web professionals, job seekers, and anyone who wants to use technology to a fuller extent. I’ve used AppSumo to buy things from Udemy (a PHP course), Tout (an e-mail management tool), StickerMule (awesome custom One Day One Job stickers), and a bunch of other cool companies. Each purchase has been valuable for building my business, and they’ve all come at unbelievably low prices.
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I went on a guided fishing trip this morning. The weather was pretty terrible, and the catching was nonexistent. As we were driving back to the hotel, the guide told us about a boat that recently sank and how the captain was the first one to abandon ship. That’s certainly not captain-like behavior, and it’s the opposite of what you’d expect from Captains of Industry, a Boston, MA based marketing and advertising agency that was started by an ad guy and a filmmaker. They excel at developing ” strategy-driven creative in all media – from websites to corporate videos to literature systems – that tells [their customers’ stories] in unforgettable ways.”
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No matter what you majored in, it’s tough out there right now (ok, computer science might be an exception), but chances are that there’s some sort of entry level job somewhere that will get you on a career path that you’re happy with. That’s not so for a lot of artists. That’s not to say that there aren’t some amazing job opportunities for Arts majors, but where do you work if you actually want to make a living selling your art? (No, the punchline isn’t Starbucks.) You have to be an entrepreneur, and that’s not easy–especially when you also have to put as much energy as you can into creating. Fractured Atlas is a New York, NY based non-profit organization that facilitates “the creation of art by offering vital support to the artists who produce it.” It’s about providing artists with services, programs, and information that will help them to achieve financial security and enable them to keep creating.
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One of my favorite classes at Cornell was Animal Science 290, which was better known as “Meat Science” or “Meats.” We did pretty much everything including slaughtering, butchering, curing, cooking, and eating, but, even better, we learned all about the scientific reasons for why we were doing what we did. Everything about the class was great (especially the eating), but one of the unexpected benefits was getting to interact with an entirely different group of students than I was accustomed to. A lot of the kids in the class actually grew up on real, working farms, and I don’t think that I had ever met anyone my age who grew up on a farm before Cornell. They were the kind of kids I assumed did 4-H in high school. It turns out that my view of 4-H was a bit narrow, as it’s much more than an organization for farm kids–it’s a non-profit that “empowers youth to reach their full potential, working and learning in partnership with caring adults” in all environments. 4-H is based in Chevy Chase, MD, and it’s pretty clear from their website that they’re trying to build an image that goes beyond agriculture. Still, 4-H is administered by the National Institute of Food and Agriculture of the United States Department of Agriculture and works through the Cooperative Extension of “America’s 109 land-grant universities,” so agriculture remains extremely important within the organization.
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When I was a kid, I had eyes like a hawk. At my best I had 20/12 vision. Then in high school things started getting blurry, and I eventually had to get contact lenses. Luckily, humans have spent a ton of time and energy in developing technology that helps us see better. Whether you want to see something really small, far away, or in the dark, there’s optical equipment that can help you out. The thing is that microscopes, binoculars, night vision goggles, and even glasses aren’t something that you buy casually–you want to buy from someone who knows his or her stuff. OpticsPlanet is a Northbrook, IL based company that employs a whole bunch of those people. They are “one of the world’s leading online retailers of a wide selection of sport optics, tactical and military gear, scientific products, hunting gear, professional grade products and eyewear.” I get excited when I get a new contact lens prescription, so I bet getting to play with some of OptcisPlanet’s offerings would make me giddy.
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I’m a big reader, so I usually end up getting quite a few books for Christmas. That’s starting to change because I’ve moved the to the Kindle for most of my reading, but I’m still a book collector. In fact, I have an award winning collection on fly fishing. A good number of those books come from a publisher called Lyons Press, which is now owned by a larger publishing company called Globe Pequot Press. They’re based in Guilford, CT, and they focus on four categories: Outdoor Life, Regional Interest, Special Interests, and Travel. These categories are represented by imprints that include FalconGuides, Knack, Skirt!, Insiders’ Guide, Footprint Travel Guides, and Popout Products. When you put all those together, you get a pretty decent sized publishing company.
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When people ask me what I do, I tell them that “I run websites that help college students find jobs and internships.” About half the time, I get, “Oh, so you’re like a recruiter?” That’s pretty far off, so I try to provide an explanation that includes the term “online media.” That usually gets the point across. We live in a time where nearly anyone can build their own media property. Technology is so cheap and easy to use that the hardest problems in online media usually come down to content creation, marketing, and monetization. Say Media is a company that brings together the technology with the media savvy. They’re based in San Francisco, CA, and they’ve been built out of two companies that merged: Six Apart and VideoEgg. Six Apart worked mostly on the technology side, and VideoEgg was an advertising network. Together they’ve become a company that “empowers culturally relevant individuals with its publishing platform and media services designed to help them grow audience and earn a living.”
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On Saturday I’m heading to Aruba for two weeks! (Don’t worry, you’ll still get your daily e-mails–even on Christmas Day.) I booked well in advance, so I got a decent fare, but it’s still about four times more expensive than traveling at a different time of year. If you want to travel during the holidays, you’re probably going to have to pay through the nose. Still, it’s worth looking for a deal, and there’s no better place to do that than Travelzoo. They’re a New York, NY based company (with 23 other offices all across the world) that has perfected the art of the travel deal. They don’t just go out and find low rates–they actually “research, evaluate, and test thousands of deals to find those with true value.” Although it’s not exactly the same, they kind of do for travel deals what I do for jobs: curate. Though they have 250 experts working on it, which is 249 more than we have.
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I’ve always been fascinated by wildlife. Every time I see a species that I’ve never seen before in the wild, I get excited. So I find it upsetting that so many amazing animal species are in danger of extinction. I realize that some extinction is natural, some is caused indirectly by man, and some is caused directly by man. It’s that last group that is most worrying. There is currently a $5-10 billion worldwide trade in illegal wildlife, yet many wildlife conservation efforts ignore this fact–they invest millions in try to protect the species, but they ignore the demand side. WildAid is a San Francisco, CA based non-profit organization that aims to “end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection.”
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video
I love hearing from readers when they land jobs, even if they didn’t find theirs through One Day One Job. I sometimes even hear from moms or dads who have been helping their kids with the job search and are thrilled to share a success story. That’s how I found out about Seeds of Peace. It’s a New York, NY based non-profit (with offices in Ramallah and Tel Aviv) that empowers “young leaders from regions of conflict with the leadership skills required to advance reconciliation and coexistence.” It was founded in 1993 by journalist John Wallach, and since then they’ve brought together more than 4,300 young leaders through a summer camp, “dialogue meetings, conferences, workshops, educational and professional opportunities, and an adult educators program.”
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I’ve mentioned before that I’m the black sheep of my family because of my lack of artistic ability and appreciation for art. Still, I understand how hard it must be for art enthusiasts to find art that they love. There’s so much out there, and no easy way to explore it in an organized way. That used to be the case for music and movies, but companies like Pandora and Netflix have done a lot to change that by building amazing recommendation engines. Art.sy, which is based in New York, NY is trying to do the same for art. They’re working on “The Art Genome Project,” which is “an ongoing study of the characteristics that distinguish and connect works of art.” It’s based on evaluating works of art “along 500+ characteristics—such as art-historical movements, subject matter, and formal qualities—to create a powerful search experience that reflects the multifaceted aspects of works of art.”
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design,
history,
Internships,
New York,
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writing
We’re almost back to where we were ten years ago in terms of being able to listen to music online. There are finally services that will let you listen to whatever you want whenever you want, and many of them are free (with ads). The big change (beyond the move to streaming instead of downloads) is that most of this listening is actually legally sanctioned. This is good new for artists and songwriters, but it also creates a lot of new headaches. Managing your music’s rights and collecting the royalties that you’re owed is extremely time consuming if you can’t pay a professional to do it for you. Songtrust replaces the need for that professional with a simple software solution. The company is based in New York, NY, and their product ensures that their “writer members keep 100% of their rights, get paid 100% of their royalties and can opt out at anytime.”
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music,
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rights management,
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web development
Call me whatever you want, but I still buy incandescent light bulbs. I tried a few CFL bulbs in the past, but they were an utter disappointment–not very bright and a disgusting color of light. I paid more for them because they’re supposed to pay off in the long run, but they can’t save me money if I don’t use them. It’s going to take a more compelling energy efficient light bulb design to get me to switch. And that’s exactly what Switch has come up with. They’re a San Jose, CA based startup that is using LED technology to replicate the beautiful light of an incandescent bulb without wasting so much energy. They’re close to achieving the holy grail of light bulbs (and a big pay day), especially considering that there will essentially be a ban on incandescent bulbs by 2014. Now they just need to convince people to switch.
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Want to try Hotel Tonight? Use this link to get $25 off your first booking.
I don’t know if it’s just me, but I either book hotel rooms way in advance or the day of. When I reserve a room in advance, I’m usually looking for more than just a place to sleep. Price is still important, but it’s not the most important thing. But when I need a room for tonight, I want a place that meets my minimum standards for the lowest price. As long as I can get a good night’s sleep without being bitten by bedbugs or woken up by a domestic dispute, I’m happy. It’s the latter situation that can be frustrating for bargain hunters. You know that the hotel is at 12% capacity, but they still won’t give you anything better than the AAA rate. As long as they can cover the cost of cleaning the room, they should be willing to take you. Hotel Tonight is a San Francisco, CA based company that is making it easy to get rooms for up to 70% off at the last-minute.
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sales,
social media,
software development,
travel,
web development,
writing
I’m a strong believer in the theory of hipster relativity. If someone has more interesting facial hair than you, wears more plaid than you, or has thicker rimmed glasses than you, then he’s probably a hipster… at least to you. I’m pretty far up the chain (though I do have an affinity for plaid), which means that a whole lot of 20-somethings look like hipsters to me. The only thing I don’t get is where they get all of their cool hipster gear. I often walk by Urban Outfitters, and occasionally step inside. The store is packed with people and filled with what I consider to be hipster merchandise. This confuses me, because I know that no true hipster would shop somewhere so mainstream. I mean, Urban Outfitters, which is based in Philadelphia, PA, is publicly traded, has nearly 200 locations, and also owns Anthropologie, Free People, BHLDN, and Terrain. I guess the only loophole for a hipster shopping at Urban Outfitters is if you liked corporations before they were cool.
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For me there’s nothing better than spending time outdoors fishing and being surrounded by wildlife. I think I’m particularly lucky, because I live in a time where I’ve actually seen many of my favorite fishing spots get better over the years. A lot of the conservation work done by organizations like Trout Unlimited and the National Fish and Wildlife Foundation is paying off. That’s not to say that we’ve eliminated the threats to nature, but it feels like we hit an inflection point some time during my lifetime. The National Fish and Wildlife Foundation is a non-profit organization that was created by Congress in 1984 to direct “public conservation dollars to the most pressing environmental needs and matches those investments with private funds.” They’re based in Washington, DC, and they’ve “awarded over 11,000 grants to more than 3,800 organizations in the United States, investing a total of $1.8 billion for conservation” over the past 3 decades.
Get Wild
The National Fish and Wildlife Foundation is all about bringing public and private conservation projects together. They don’t seem to actually do any work on the ground, but they have the money to significantly influence where conservation funding goes. You can get a sense for how the NFWF works by reading up on their Grant Programs, and you can browse their Grants Library to learn more about the specific projects (though this feature is currently giving me a server error). There isn’t all that much else on the NFWF website, though they also have a Impact-Directed Environmental Accounts Program that “receives, manages, and disburses funds that originate from court orders, settlements of legal cases, regulatory permits, licenses, and restoration and mitigation plans.” If you like what NFWF is doing for conservation, then you can get involved by checking out their Careers page. There aren’t any internships posted right now, but they’ve taken a good number of interns in the past. You may also want to keep your eye on their Idealist page since they sometimes post positions there that aren’t on their site.
Links to Help You Begin Your Research
What’s your favorite place to experience wildlife?
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Despite the fact that I come from an extremely artistic family (Dad – architect, Mom – graphic designer, Sister – painter), I know almost nothing about art. So it shouldn’t surprise you that I know even less about Latin American art. But if I did want to start learning about it, I’d probably head to the Museum of Latin American Art in Long Beach, CA. It’s a non-profit organization that “educates the public through the collection, preservation, presentation and interpretation of modern and contemporary Latin American art in order to promote cross-cultural dialogue.” It was founded in 1996, and since then it has doubled in size.
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