April is the month of Opening Days. My two favorite seasons–baseball and fishing–open all across the country this time of year. I’ve already snuck up to Michigan’s Au Sable River once this year to go fishing, and I have another trip planned in a couple weeks. I’m lucky that I have such a wonderful place to spend my time, and I have a number of conservation groups to thank for their work in protecting and improving the river system and its trout fishing. I’m a total sucker for anything related to hunting or fishing, so when a reader e-mailed me yesterday to tell me about a job at the Congressional Sportsmen’s Foundation, there was no doubt in my mind that I’d be writing about them today. They’re a Washington, DC based non-profit organization that provides “access and a voice for sportsmen in the U.S. Congress, the Administration and federal land management agencies, as well as state legislatures across the country.” They’ve been at it for more than 20 years, and they’ve accomplished quite a bit in that time.
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I remember when I used to get excited about catalogs coming in the mail. The ones from Orvis were always my favorite. They had great photos, interesting stories, and products that I was dying to buy. As the catalog business has moved online, a lot of the art has been lost. It’s not that the web isn’t capable of offering a wonderful catalog experience, it’s just that the constraints of selling on the web (SEO, conversion rate optimization, content management systems, etc) push companies to take a different approach. Luckily for those of us who care, the catalog isn’t dead. Zmags is a Boston, MA based company that has built “the only rich media platform that brings commerce into the digital catalog.” They enable brands to build interactive catalogs that offer an even better experience than paper catalogs–and they can be consumed on all kinds of technology including phones, tablets, and computers.
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I’m not big on writing online reviews. There’s something that feels wrong about generating free content for someone else to make money off of it. But I’m sure glad that there are plenty of people who have a different opinion. How would I know which restaurants to go to without Yelp? Or what books to buy without Amazon reviews? Reviews have proven time after time to be a great base on which to build an Internet business. That’s exactly what they’ve done at Expo, a New York, NY based company that has been aiming “to create the largest and most authentic base of product focused videos available” since 2005. They’ve built a platform for regular people to share “videopinions” on nearly any product under the sun.
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In my fiancée’s mind there is no better dessert than fresh berries and whipped cream. I’d probably add a piece of chocolate cake to that, but the biggest variable in the equation is almost always the berries. Good berries, whether they’re strawberries, raspberries, blueberries, blackberries, or snozberries, taste better than candy, while bad berries often taste like dirt. Since I share Jerry Seinfeld’s feeling that fruit is a gamble, I’m not particularly brand conscious, but checking my refrigerator tells me that my most recently purchased strawberries are from Driscoll’s. They’re a Watsonville, CA based berry purveyor that has been family owned and operated for more than 100 years.
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I hate stock photography–especially the kind that you find on many career related sites. It’s usually a group of moderately attractive, racially diverse people who are smiling while dressed in business suits and holding folios. It’s not real. These photos create an unrealistic view of what a work environment looks like. In the world of home design, the analog is the fruit bowl. Whether you’re looking through real estate listings or a home decor magazine, chances are that you’ll see lots of fruit bowls–and they’ll be in odd places like bathrooms and bedrooms. Dwell is a magazine that defines itself by focusing on real life, something that “has been conspicuous by its absence in most design and architecture magazines.” Fruit bowls are ok, but only if the owners eat fruit. And so are other things you may not see in similar magazines–things that “demonstrate that a home is truly livable” by showing “it as it is lived in.” Dwell is based in New York, NY and San Francisco, CA, and although they consider themselves Modernists, they’re “nice Modernists.”
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If you’ve watched Mad Men from the beginning, you’ve probably noticed that research goes from completely irrelevant to getting marginal respect over just a few years. The progression has continued, and research has become a huge part of marketing and advertising. While Millward Brown hasn’t been around since the Mad Men days, the New York, NY based research agency has been “specializing in advertising, marketing communications, media and brand equity research” for the last 35 years. All of Millward Brown’s research is focused on building stronger brands, which is why their 82 offices across 52 countries are able to work with 90% of the world’s top 100 brands (not sure whose list they’re using).
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I feel kind of bad for the Easter Bunny. He’s clearly no Santa Claus, and normal people giving out candy in their houses on Halloween tend to outshine his candy giving ability. I’d say he’s about on par with the Tooth Fairy, who is only relevant for a few years during a child’s life. I think we need to raise the profile of the the Easter Bunny, and that’s what The Easter Bunny Foundation in Orlando, FL is all about. Ok, that’s not really what they’re all about. They’re actually about “providing hospitalized children with a visit from the Easter Bunny and their local sheriff during Easter week.” How awesome is that? The Easter Bunny Foundation is a small non-profit that likely doesn’t have any full-time jobs, but they’re doing great work and putting smiles on kids’ faces. If you’d like to get involved, you can learn more here. Happy Easter!
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Have you ever bought Easter candy after Easter? They’re usually giving it away at about 90% off. We live in a country where food is so plentiful that it becomes undesirable if it’s not the right color or in the right packaging for the time of year. Those egg shaped Reese’s instantly won’t sell, even though they have a better peanut butter to chocolate ratio than the normal cups. It’s easy to forget how lucky we are to live in a society where one of our biggest problems is an overabundance of calories. The International Food Policy Research Institute is a Washington, DC based non-profit organization that serves those who aren’t so lucky. The IFPRI envisions “a world where every person has secure access to sufficient and safe food to sustain a healthy and productive life and where food-related policy decisions are made transparently, including the participation of consumers and producers.”
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I love Easter. I get pretty amped about the candy, which is why in past years I’ve featured Just Born Quality Confections, Jelly Belly, Russell Stover, and the PMCA at Easter time (and Mars, The Hershey Company, NECCO, Charles Chocolates, and Vosges at other times of the year). But in my family it’s really all about the cash. We have an annual Easter Egg Hunt that is high stakes–elbows have been thrown. The eggs with candy are the duds. The heavy ones are ok because they have dollar coins. But the ones that you really want are light–they have bills in them. Over the past few years, I’ve been able to make Easter Egg Hunts pretty profitable, but it doesn’t come close to what Hatchlings has done. They run “the world’s largest egg hunt” via Facebook, and apparently the Des Moines, IA based company has been able to generate significant advertising revenue through their app.
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Whether you’re giving or receiving, there’s nothing better than a unique, well thought out gift. Gift cards have a reputation for being the antithesis of that. But let’s be honest, it’s often better to be able to buy what you want than to be in a situation where you’re repeating the name of the gift just given to you (Seinfeld pointed this out, and it’s so true). GiftRocket is a San Francisco, CA based company that has made the gift card more flexible while also making it more personal. I know that seems impossible, but here’s how it works. When you buy someone a gift on GiftRocket, you can choose from a massive number of merchants. You can pick a specific one like your favorite neighborhood pizza joint, or you can leave it up to your recipient to choose where he or she wants to spend the money.
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It looks like yesterday’s post on The Human Fund got a lot of you. April Fools! (If you didn’t get the jokes, you’ll find the explanations here and here.) Now that we have that out of the way, let’s talk about sports. We have the Men’s NCAA Basketball Championship tonight, the Women’s NCAA Basketball Championship tomorrow, the Frozen Four next weekend, and Opening Day for Major League Baseball happening in between. I love this time of year, and I’m sure the folks at row27 Studios do too. row27 Studios is a Minneapolis, MN based company that “provides digital solutions for sports teams.” By combining state of the art technology with sports marketing acumen, they’ve built a business that works with some of the biggest names in sports.
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Lately I’ve been talking a lot about the relationship between humans and computers. The most important takeaway from all of this is that we’re all humans, and that’s important. If we can’t all agree on that simple fact, then we as a society are doomed. Considering that the only thing more important than people is money, I think it’s essential that we take this special day to look at The Human Fund. They are a New York, NY based non-profit that provides “Money for People.” The organization was found by Art Vandelay in 1997, and since then they have continued to grow.
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I was really lucky in that my parents sent me to a top notch private school for 6th through 12th grade. I have no doubt that it had a significantly positive effect on my education. Why? Because it was a truly great school. Private schools obviously aren’t the only great schools (and plenty of private schools aren’t all that great), but there’s no doubt that many of our country’s public schools are underperforming. 50CAN is a New York, NY based non-profit organization that is pushing for education reform because they believe that “Great Schools Can Change Everything.” They don’t just mean test scores and individual outcomes. They mean our economy, our democracy, our dreams, our competitiveness, our health, our communities, and pretty much everything else. 50CAN is different from many of the education focused non-profits that you’re likely familiar with in that 50CAN is focused squarely on advocacy.
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Yesterday we looked at a company with a terrible applicant tracking system (that’s the software that they use to post their jobs on their web site). If you’ve been job searching for any time at all, you’ve been frustrated to tears by how unusable some ATSs are. The companies that develop these terrible products obviously don’t use “customer experience analytics.” Or if they do, they’re focusing on the customers who are paying the bills (HR) and not the customers who are using the product. For companies that care a little bit more about how they interact with customers, there’s ForeSee Results, an Ann Arbor, MI based company that helps “clients deliver even greater satisfaction to their customers.” They do this by collecting “millions of satisfaction survey responses annually, quantifying voice of customer and putting it in context to support strategic and tactical decisions.”
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There are some things that computers are far better at than humans, like math. There are some things that humans are far better at than computers, like understanding nuance. Then there are a lot of things that fall somewhere in between, but we can be pretty certain that computers will do them better soon enough. One of these things is determining context. This is especially important in the world of advertising. Right now a human can do a much better job than a computer of determine which ads would fit best within the context of a website, but he or she will be much slower than a computer. PulsePoint is a New York, NY based company that is working to give the computer another win over humans with a technology platform that helps “marketers and publishers gain greater audience transparency and deeper engagement across digital channels at an unprecedented scale.”
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The health care situation in the United States is a mess. It’s hard to disagree with that, but it’s easy to disagree about how we can fix it. I think that technology is a big part of the answer. I don’t mean medical technology (though that will certainly help)–I’m talking about administrative technology. I know it’s not nearly as exciting, but if doctors can run their practices more efficiently, they’ll be able to deliver better care at a lower costs. That’s a big deal. Drchrono is a Mountain View, CA based company that is using the power of the iPad to change how medical practices are run. They’ve developed a software-based patient care platform that does everything from patient check-in to managing electronic health records to billing. It may not sound like it’s going to turn around the health care situation, but it’s a start.
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Public relations is a funny game. A former intern recently published an interview with me on a pretty major blog. I got the coverage because of who I knew. But then an even bigger blog called Lifehacker blogged about the article. I got the coverage because of where I had been previously covered. A few days later One Day One Job was mentioned in another Lifehacker article on Top 10 Ways to Get a Better Job (this was just a short mention, but it sent by far the most traffic). I got this coverage because the author was familiar with me and my site. It takes a ton of hard work to run into this kind of luck, which is why most major companies hire PR firms that have solid reputations and great relationships with journalists. But it takes more than that–it takes a focus on action and results, which is exactly what Emanate offers. They’re a New York, NY and Los Angeles, CA based PR firm that focuses on consumer marketing, corporate communications, digital & social media, and health & wellness. They’ve only been around five years, but they’ve accomplished a lot and have big plans for the next five years.
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Think back to your favorite 90s sitcom. Odds are that there was an episode where your favorite main character was bored to death by some teacher trying to teach him or her about the Constitution. Your favorite character was completely unengaged until some major life event (usually artificially created by the brilliant teacher) came up that made the Constitution super relevant. I can already picture the specific Boy Meets World and Saved by the Bell episodes. Since those tv shows don’t actually teach much about the Constitution, we need our kids to have similar real life experiences. That’s what Constitutional Rights Foundation provides. They’re a Los Angeles, CA based non-profit that aims “to instill in our nation’s youth a deeper understanding of citizenship through values expressed in our Constitution and its Bill of Rights and to educate young people to become active and responsible participants in our society.” This is really important stuff–we can’t just expect future generations to learn it from watching reruns on tv.
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I think I saw one of the best hockey games I’ll ever see in my life last night. I made the drive from Chicago up to Green Bay, WI to see the heroic Cornell Big Red take on the evil University of Michigan Wolverines in the first round of the Division I NCAA Tournament. I was devastated when Michigan scored two goals in the first minute and thirty three seconds and relieved when the second goal was called off after the officials viewed the replay. In addition to the overturned goal, there was a shorthanded goal, a missed penalty shot, a 5 minute major, a prolonged 5×3 that didn’t lead to a goal, a game tying goal late in the 3rd period (for the bad guys), and an overtime game winning goal for the good guys. I woke up with no voice and an inability to think about anything but hockey, which is why we’re going to take a look at Colorado Springs, CO based USA Hockey today. It was founded in 1936 and has been “the National Governing Body for the sport of ice hockey in the United States” since.” In addition to that, USA Hockey does everything that it can to “promote the growth of hockey in America and provide the best possible experience for all participants by encouraging, developing, advancing and administering the sport.”
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Behavioral change is hard. Really hard. Whether you’re trying to be more diligent about networking or trying to lose a few pounds, you have to understand your own psychological shortfalls. If you try to make 20 changes all at once, you are going to fail. That’s why I really like how Greatist approaches health and fitness. They are aiming to inspire “the world to make one healthier choice per week.” It doesn’t sound like much, but it really adds up. And once you’re committed to one healthy choice a week, it gets a heck of a lot easier to make another one… and another one. Greatist is based in New York, NY, and they pursue their mission by providing health and fitness related content on their website. There are a million other sites that do this, but Greatist has a unique approach, a targeted market of the “young, savvy, and social,” and drastically growing traffic. Those are all really good signs.
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Job searching these days feels a lot like playing the lottery. There’s all this hope of being that one in a million winner, but in the end you slowly get demoralized as the odds play out. But there’s one surefire way to win the lottery. Be the lottery. (So I guess it follows that one surefire way to get a job is to be the employer. That’s what I did. Entrepreneurship FTW!) Or you can be contracted by the lottery. That’s what GTECH is. They’re a Providence, RI based “gaming technology and services company, providing innovative technology, creative content, and superior service delivery.” They call themselves “architects of gaming,” which seems pretty accurate considering that they’re involved in pretty much every part of designing and developing gaming products.
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As a guy who has been a fanatical Yankee fan as long as I can remember, I’ve probably heard this jingle at least 10,000 times. If it doesn’t sound familiar, then you either don’t live in the Northeast or have completely sequestered yourself from anything related to sports. The jingle belongs to Modell’s, a New York, NY based company that is “is the nation’s oldest, family-owned and operated, retailer of sporting goods, sporting apparel, menswear and brand name athletic footwear.” Desite the fact that Modell’s “operate over 140 stores throughout New York, New Jersey, Pennsylvania, Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, and Virginia, Rhode Island and the District Of Columbia,” I don’t think that I’ve ever stepped foot in one. That’s probably an anomaly because I love sporting goods, and their branding is about as good as it gets.
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One of the best ways to land an internship is to show an employer what you’ve done. That’s hard when you don’t have any experience, and that’s why I recommend that every college student pick up some sort of project to put who they are into product form. Getting an internship is a lot like landing an account for an agency, which is why HY Connect leads with their work. When you get on the Milwaukee, WI and Chicago, IL based company’s home page, you see the best of what they do best. While looking at an advertising campaign can tell you a lot, it doesn’t tell the whole story. HY Connect offers “integrated advertising, public relations and media solutions,” which means that their Services page includes a remarkably long list of things that they do well.
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This weekend I spent an equal amount of time watching sports on tv and playing sports outside. That didn’t leave a lot of time to read about sports online, but I’ll guarantee you that a lot of sports sites saw a ton of traffic this weekend (and will continue to see it over the next few weeks). One of those sites is SB Nation, which is a site that is focused on “reinventing the media model with profitable, high-quality, innovative coverage from passionate, talented creators.” SB Nation used to be a company on its own, but it’s been so successful that a larger company called Vox Media has been built around it. They’re based in Washington, DC, and they also run The Verge, a technology news site, and will be launching a gaming focused site soon. Word is that they just closed a big round of funding, and the expectation is that they’ll use the cash to build out into more verticals.
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I played beach volleyball yesterday. On St. Patrick’s Day! And I was hot! No, I didn’t go on vacation. Chicago is having an amazing stretch of unseasonably warm weather. The best thing about it is that it gets people out doing what they love because they know that it still could snow again. For me it’s volleyball (or fishing if I can escape the city), but for others it may be running, playing with their dog, or riding a bike. Since I saw a ton of bikes yesterday, I thought it would be a good day to take a look at Bike New York. They’re a New York, NY based non-profit organization that aims to “promote and encourage bicycling and bicycle safety through education, public events, and collaboration with community and government organizations.” Biking is good for cities and good for people, so Bike New York isn’t just about biking for biking’s sake.
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I’m not big on St. Patrick’s Day, but judging from the number of people that I’ve seen dressed in green today, I’m about the only one who isn’t. It gets pretty ridiculous here in Chicago, and I’m sure it does in quite a few other cities. It makes me wonder what people from Ireland think of the way Americans celebrate the holiday. I’m sure some of the people who have been helped by the Irish International Immigrant Center in Boston, MA have an opinion. It’s a non-profit organization that “has supported Irish immigrants since 1989 and has grown into a multiservice center for people from 120 countries helping them find their place in our multicultural society.” While most of us think about Irish immigrants coming to America in the 1800s, there are certainly still people immigrating. That’s why the Irish International Immigrant Center exists.
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Beauty isn’t usually one of my top priorities, but I do know that I look better when I’m tan (which is why working outside in the sun yesterday was so awesome). That’s about the only beauty tip that I can offer, so if you want more, you’ll have to look somewhere else… like one of the sites run by Total Beauty Media Group. They’re a Santa Monica, CA based company that runs TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. These four brands combine to help Total Beauty Media Group achieve their mission of inspiring “all consumers to live beautiful lives.” The company was founded in 2007 and it now gets 12 million unique visits a month across its network of sites.
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This weather is insane. Yesterday it hit 80 degrees in Chicago. The 10-day forecast would be awesome for June… and it’s mid-March. As a result, all I want to do is be outside. But to be honest, even when the weather sucks, I still usually want to be outside. With the kind of gear that companies like Outdoor Research put out, there’s no excuse no matter what the weather. Outdoor Research is based in Seattle, WA, and they’re focused “on creating functional solutions for human powered adventure.” The company was founded in 1981 by a physicist named Ron Gregg. He was unhappy with how his gear performed on one of his outdoor adventures, so he decided to make a better version. They started with handwear, headwear, and gaiters, but after finding success in those areas started developing new product lines.
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Washington
My last foreign language learning experience came in tenth grade French class. I found it mind numbingly boring even though we used French in Action, which was supposed to be a wonderful method for learning the language. If you can’t keep a student engaged, he or she will never learn the language. That’s why Voxy might be worth checking out for those of you who have had trouble learning languages through other methods. They’re based in New York, NY, and they offer “an exciting, award-winning way to learn a language from life.” How do they do this? They use web and mobile technologies to teach you a language while you’re doing things that you’d normally do–reading articles, playing games, or walking around your city. Not only does this make learning more fun, but it also makes it more useful. What you learn is based on the context of your life, so you’ll actually know why what you’re learning is useful.
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I remember when getting a new catalog in the mail made for an exciting day. My favorite catalog had to be Things You Never Knew Existed, but most of the ones I got were focused on baseball or fishing. I don’t know why I remember this, but I was always jealous of a friend who got the Eastbay catalog. It was filled with all kind of sporting goods and apparel, and for some reason I never thought to sign up to get it. While Eastbay, which is based in Wausau, WI, still has a catalog business, they’ve unsurprisingly moved a lot of what they do online. To me the coolest thing about Eastbay is their story. According to Wikipedia, they were founded in 1980 to “to meet the performance needs of local high school and college athletes within Central Wisconsin.” By 1995 they had grown big enough to go public. A few years later they were bought out by Woolworth’s, which became Foot Locker, Inc. It just shows how big a company can get even if they start by serving a small niche market.
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Wisconsin
