I am not a coffee drinker–never have been and never will be. I can’t even stand the smell of it, so it’s hard for me to comprehend how so many people want to start their mornings off with it. I’m either wrong or it’s the best marketing success in the world, but coffee is a massive industry–somewhere in the neighborhood of $20 billion annually just in the U.S. One of the more interesting success stories in the business is Green Mountain Coffee Roasters. They’re a Waterbury, VT based company that was founded in 1981 as a small coffee shop. Instead of sticking with that model and following the Starbucks path, Green Mountain Coffee Roasters went another direction. They decided to focus on helping other people make good coffee.
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Ever have a class that required a clicker? Wouldn’t you rather use your phone? Top Hat Monocle is a San Francisco based company that is reinventing the college lecture experience. They’re looking for Campus Business Development Associates all across the country to spearhead campus adoption by reaching out to professors, raising awareness about Top Hat Monocle, and working closely with our sales and marketing teams to create a strategy that works. Find out how to get one of these internships!
I’m kind of obsessed with subscription based business models right now. I’ve been trying to come up with some new ones on my own, but I’ve also been investigating those that are already out there. One non-obvious (at least to me) subscription offering that seems to be gaining a lot of traction is underwear. There are a number of players in the market, so it must mean that people like getting new pairs of underwear on a regular basis. One of these companies is Me Undies. They’re based in Beverly Hills, CA, and they offer “the world’s most comfortable underwear in all your favorite colors and styles.” Oh yeah, and they do it at a way better price than designers who offer underwear of the same quality.
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One trend that I’ve noticed is that there are a lot of companies popping up that look like digital marketing agencies, but they don’t take on clients. Instead of building out Sales and Account Management teams, these companies focus on building income generating products for themselves. That’s exactly what Restoration Media does. They’re a Tustin, CA based company with a team of “marketers, designers, developers, and project managers” that “turn great ideas into successful brands.” The company made the Inc. 5000 this year with 63% three-year growth to $4 million in revenue. Those numbers aren’t as eye popping as some of the other companies that we featured from the list, but they’re still impressive.
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I was at a wedding last night. It served as a reminder that I can’t dance. I still try, but I don’t think that it’s ever going to happen for me. That’s ok–I can leave the dancing to the dancers. Maybe I would have different feelings if I had been involved with Dancewave. They’re a non-profit that “transforms the lives of New York City youth through unique exposure to world-class, pre-professional performing arts training.” Dance is right at the intersection of arts and athletics, which makes it an ideal activity for youth programming–it builds confidence, gets kids active, and introduces them to new cultures.
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I grew up in a house next to a post office. This was the ultimate location for a lemonade stand. From 11 AM to about 1:30 PM people would take their lunch breaks and stop by to pick up their mail. They couldn’t resist my cute face and amazing pitch for a nice, cold glass of lemonade. I raked it in, and I hoarded my earnings (and never paid my parents for ingredients). My intent wasn’t nearly as noble as Alex Scott, a 4-year-old who “announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer” in 2000. At the time she was in the middle of a fight against neuroblastoma, and she wanted to do everything that she could to help other kids facing a similar struggle. That lemonade stand grew into a movement called Alex’s Lemonade Stand Foundation, which is now a Wynnewood, PA based non-profit. Alex passed away in 2004 at the age of 8 having raised over $1 million to cure pediatric cancers. That’s an amazing accomplishment that becomes even more amazing when you see what her lemonade stand has grown into.
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Yesterday we talked about how subscription offerings are changing the way that traditional e-commerce companies do business. There’s a ton of money to be made in giving people the ability to get routine toilet paper deliveries, but it’s not all that exciting. Receiving mail should be fun. That’s the premise behind Quarterly, a Los Angeles, CA based company that allows “anyone to subscribe to influential contributors and receive physical items in the mail from them.” It’s a little odd, but I like it (and so does one of our readers who landed a job there and told me about it). Would you rather read someone’s tweets? Or get gifts from them every few months? Gifts, obviously. Ok, tweets are free, and Quarterly isn’t, but $25 per quarter is a small price to pay for a fun surprise.
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There is almost no better business model than selling subscriptions. You do the hard part of making the sale once, and then you reap the benefits for (hopefully) years to come. Most people think of subscriptions in terms of things like magazines, web sites, and gym memberships, but we’re quickly moving towards a world where many of our purchases are made on a subscription basis. I’ve already subscribed to paper towels and toilet paper on Amazon (though they’re sending them too often right now). Any product that we consume on a somewhat predictable basis should become a subscription. OrderGroove is a company that helps other businesses make that happen. They’re based in New York, NY, and they have built a platform that makes adding subscriptions to an already existing e-commerce platform very simple.
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I’m going to a wedding this weekend. I’ll wear the same black Bonobos suit that I wear to every wedding. All I have to think about is what tie to wear. I’d never even consider buying a new outfit for a wedding other than my own or one I’m in. But it’s not an uncommon thing for a lot of women to wear a different dress to every wedding they go to. That can get expensive, unless you choose to Rent The Runway. Rent The Runway is a New York, NY based “community designed to fill the needs of women who know and love high fashion, who want to look glamorous for all their nights out, and experiment with new brands without the anxiety of investing in piece after piece.” (Use this link to try it for $20 off.) The company was started by two women (Jenn and Jenny) who met at Harvard Business School, and it’s taken off since as the “Netflix for fashion.”
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I don’t hide the fact that I’m skeptical of social media marketing. I was an early adopter, and it never really paid off for me. Still, I see tons of major brands investing heavily in social. They’re not stupid, so whether they’re hedging or actually getting a good return, social media marketing is going to keep growing. Since it’s such a new field, it’s a great industry for young people to make a name for themselves. That’s exactly what Aseem Badshah has done. When he was 16 he started a site called ThinkEssay.com “where students could post their schoolwork – such as essays, term papers, class notes, lab reports, and presentations – to provide inspiration and resources for other students.” That’s how he got his social media street cred. After he graduated from the University of Washington in 2010 he started Uptown Treehouse, a Bellevue, WA based (but they appear to be growing a team in Los Angeles) “full service marketing agency that helps brands meet their goals by leveraging social media to connect with current and potential customers.”
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Internship searching and e-mail go hand in hand. You’re sending out applications, requesting informational interviews, reaching out to your parents’ friends, asking people to look over your résumé, and doing all kinds of other networking stuff. It can get overwhelming. What if you had a tool that tracked your e-mail, sent it on a schedule, allowed you to use templates, and even told you when people read your message and what links they clicked in it? That’s exactly what ToutApp does, though the product was never really intended for job/internship seekers (if you want to give it a try for your internship search or anything else, be sure to use this link). It’s more tailored to people in sales, PR, marketing, or business development, but ToutApp is amazingly useful for anyone who wants to use e-mail more productively. ToutApp is based in San Francisco, CA, and they allow you to integrate with Gmail, Outlook, and even Salesforce, so you don’t have to completely change your workflow to take advantage of their features.
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I was nearly kicked out of preschool. Some kid bit me, and I responded by biting other kids. I’m not sure what my mom said, but she convinced the school to let me stay. It doesn’t sound like that big of a deal, but it may have been a very important moment in my life. Early education has a huge effect on educational outcomes, so there’s a decent chance that the negative effects of not going to preschool would have followed me through the rest of my life. That’s the kind of problem that many children from low-income families encounter–though it’s because they never even got to go to preschool not because they got kicked out. Jumpstart is attacking this problem head on–they are “the only national supplemental program that leverages the power of community and adult-child relationships to build the key language and literacy skills children need to take on the world.” They’re based in Boston, MA and working in Massachusetts, Rhode Island, New York, New Jersey, Connecticut, Washington, DC, Georgia, Pennsylvania, Illinois, Texas, Missouri, California, Florida, and Washington.
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This morning I got an e-mail from Amazon.com. As part of a settlement with book publishers, I will receive an automatic credit to my account “that it will range from $0.30 to $1.32 for every eligible Kindle book that [I] purchased between April 2010 and May 2012.” That’s good news, but it’s indicative problem. We live in a time when intellectual property is becoming a massive economic issue. The patent stuff between Apple, Samsung, Google and dozens of other players is getting ridiculous, and our government is trying to pass legislation that significantly inhibits our ability to share information. As someone who has built a business based on intellectual property, I understand why rightsholders are being defensive, but I also think that they’re hurting their businesses by limiting use of their content. We need some sanity, and that’s exactly what Public Knowledge is aiming to restore. They’re a Washington, DC based non-profit that “preserves the openness of the Internet and the public’s access to knowledge, promotes creativity through balanced copyright, and upholds and protects the rights of consumers to use innovative technology lawfully.”
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I constantly get asked where I find all of the companies that I write about. The short answer is everywhere. But one of my favorite sources is you. You may be running short on ideas right now (that’s why you signed up for my e-mails), but things will change. You’ll get an internship, and hopefully you’ll report back where. That’s what one reader did, which is why I know about Ampush. They’re a San Francisco, CA based company that helps “advertisers leverage the scale and precision of the Facebook media platform to develop and engage their customer graph.” Facebook’s advertising options are amazingly powerful, but only if you know how to use them. I’ve toyed with buying ads, and it has never been ROI positive for me. Ampush combines knowhow with technology to helps make sure that their investment in Facebook advertising is worthwhile.
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One mistake that most college students make is that they focus too much on sexy industries and companies during their internship search. There’s no doubt that following your interests can lead to really good things, but there are so many “boring” industries and businesses that can provide amazing learning opportunities while being surprisingly interesting. Advantage Business Media certainly falls into this category. They’re a Rockaway, NJ based “digital business-to-business information company” that “has successfully transitioned itself from a print-centric publishing company into digital-centric media organization.” B2B is a space that many young people are barely aware of, but it’s absolutely massive.
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At this time last year I was still playing beach volleyball. This year I’ve already worn gloves. There’s no doubt about it–it’s soup weather. While I’m not really a soup guy, I’m sure a lot of you are excited about this development. It’s nearly impossible to think about soup without thinking about Campbell’s. They have one of the most recognizable brands in the world, but somewhat surprisingly the Campbell Soup Company brand goes well beyond soup. The Camden, NJ based company call itself “the world’s leading maker and marketer of soup,” but they also own brands like Prego, Pace, Pepperidge Farms, Swanson, and V8. In addition to those, they have some major European and Asia Pacific brands. When you add them all up, you get a company that generates over $7 billion in annual revenue.
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I can’t tell you how many hours I spent watching infomercials when I was a kid. I’d watch the same ones over and over even though they offered (questionable) solutions to problems that were completely irrelevant to a 9 year old. I have no explanation for why I’d watch them, but it’s a testament to the power of content marketing. When you make your advertisement the main event instead of an interruption, it suddenly becomes way more interesting. An infomercial is both the best and worst example of this. The content isn’t all that compelling, but the marketing message is very direct. Magnet Media is a company that helps brands lean towards the other end of the spectrum. They’re based in New York, NY, and they “specialize in telling the brand’s story by producing and syndicating compelling video and interactive content, using social platforms to help brands share their story, reach and engage their target audiences, and ultimately drive actions that deliver on business results.”
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I was lucky enough to spend a week in Yellowstone and Grand Teton National Parks this summer. Our national park system is truly one of our country’s treasures–it’s one thing that the federal government actually seems to do really well. However, our national parks also benefit significantly from the help of volunteers. One organization that has done a lot of great work is American Conservation Experience. They’re based in Flagstaff, AZ, and they offer “opportunities for both American and International volunteers to take part in challenging outdoor projects in many of the most beautiful National Parks, National Forests and wilderness areas in the Western United States.”
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It’s my birthday! Amy, my fiancée, has a great day planned for me, and my parents are coming into town tomorrow. Next weekend we’re having a party. Even if it means that I’m creeping towards 30, I’m glad that I have family and friends who are excited to help me celebrate. Unfortunately, there are a lot of kids out there who can’t get excited about their birthdays because of their family situations. I think that every kid should be able to get excited about his or her birthday. Luckily, there are a multitude of non-profits that provide birthday parties, gifts, and cakes for underprivileged kids. How cool is that? A Very Merry Birthday is one of these organizations, and it’s based in New Haven, CT. There are tons of others across the country. I couldn’t find any with current job or internship postings, but quite a few of them have had past interns at the very least. Since there are so many of these organizations, I’m going to recommend that you find one near you and reach out to them about opportunities while I go enjoy being 28.
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I’ll fess up to it… I watch Storage Wars. How can you not enjoy a show where people make exorbitant bids for other people’s junk and then find out whether they won big or overpaid? Isn’t part of the American Dream finding treasure in someone else’s trash? I don’t know where they get the valuations on some of this stuff, but who cares if the “value” of all of the world’s antiques and collectibles is greater than the total amount of money in the world? (I’m making this up, but I’m convinced it’s true.) If you really want to make money from storage units, you’re better off owning them–or helping their owners market them. That’s what SpareFoot. They’re an Austin, TX based company that “has the largest inventory of storage units on the web” and allows you to “search by location, price, unit size and amenities.”
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I had exercise induced asthma as kid, but I really enjoyed playing sports. That probably explains why I loved baseball, tolerated basketball, and avoided soccer and lacrosse as much as possible. Despite the fact that more and more kids are as out of shape as I was, soccer and lacrosse have both seen a ton of growth over the past two decades. The Moylan family has been well ahead of the the trend. In 1984 one of the family’s six kids (Mike) was assigned a high school business project, so he decided to start a small soccer catalog called Eurosport. The family embraced the business, and it became Sports Endeavors. They spent a decade doing the mail order thing, and then they made an amazingly smart move in 1994. The Hillsborough, NC based company bought Soccer.com and Lacrosse.com. Combining an already existing business with those domain names made for a killer combination, and that’s why Sports Endeavors has continued to grow–though they still only focus on soccer, lacrosse, and rugby.
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The walk from my first apartment in Chicago to my gym used to take me by an office building that had a handful of below ground offices with windows at street level. Nearly every time I walked by, I would see the same guy sitting at his desk playing Solitaire on his computer. I eventually developed a sad story in my head about this guy’s life–his wife left him, he hates his job but has nowhere to go but his office, and Solitaire is his only joy in life. I’m sure it was wildly inaccurate, but I’ll never know. The office is now unoccupied, and my walk to the gym doesn’t go by there anymore anyway. But let’s be honest, everybody can enjoy a little mindless gaming. It’s not something that we’d want to do in full view of everyone else like this guy, but it’s a great way to kill some time or take a break. Arkadium is a New York, NY based company that develops “casual, mobile, social, and Windows 8 games.” If only the guy knew about all of his options beyond Windows Solitaire.
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When I was growing up, educational toys were pretty lame. I’d beg my mom to take me to Toys ‘R Us and not Learning Express. The one exception was the 130-in-1 Electronic Playground and Learning Center that allowed me to broadcast my own radio station by connecting wires in a particular pattern. It was one of the few “toys” that provided an opportunity to pursue my interest in technology without the help of an adult. Today’s kids have access to way cooler stuff from companies like Orbotix, LittleBits, and Sifteo. Another company that has recently entered the market is Modular Robotics. They’re based in Boulder, CO, and they manufacture Cubelets, “magnetic blocks that can be snapped together to make an endless variety of robots with no programming and no wires.” It sounds a lot like a way more interesting, robotic-themed take on the 130-in-1 kit.
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Google is an absolutely amazing company. They’re working on everything from information organization to e-mail to self-driving cars, but from a financial standpoint they’re kind of a one trick pony. 96% of their revenue comes from advertising, and the majority of that comes from search advertising. It’s not really a problem–it just shows what an amazingly dominant business model search advertising is. Unfortunately for the rest of the market, Google owns most of the world’s search advertising inventory. Yahoo! comes in at a distant second. And then there’s adMarketplace, a New York, NY based company that “delivers data-driven performance to the Internet’s leading marketers through the only search syndication platform that adjusts bids by both keyword and traffic source.”
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Chances are that where you live has some sort of historical society. It’s an organization that is devoted to preserving and researching the local history. They almost certainly have some sort of an archive, and they may have a museum. There are all kinds of historical societies out there, but I was still surprised that The Capitol building has its own historical society called… wait for it… the United States Capitol Historical Society. The non-profit organization is quite obviously based in Washington, DC, and it was founded in 1962 and “chartered by Congress to educate the public on the history and heritage of the U.S. Capitol building, its institutions and the people who have served therein.” The organization is not publicly funded, so they get their money from “individual and corporate memberships, gifts, grants and the sale of educational items such as the book, We, the People: The Story of the U.S. Capitol, calendars, tourist memorabilia, videos and books of general interest and academic research.”
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I’m getting a dog! It’s still many months away at the earliest, but I’m extremely excited. It’s going to be a sporting breed, and I’m hoping to train it to do what it will be bred to do. I’ve been reading a few books on training in preparation, and I’m simply amazed by what dogs are capable of. The combination of good breeding and patient training is extremely powerful. And nowhere is that combination put to better use than at Canine Companions for Independence. They are a Santa Rosa, CA based non-profit that “enhances the lives of people with disabilities by providing highly trained assistance dogs and ongoing support to ensure quality partnerships.” They have regional training centers across the country, so they’re able to match amazing dogs with the people who will benefit from them most–free of charge.
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In case you missed it, SexyResumes.com is offering the One Day One Internship community a 33% discount. They’ve extended the deal, so if you Order your Custom Online Resume Website by this Monday October 1st, you’ll get it for only $99 (originally $149). Just enter the code “1Day1Job” at checkout.
I’m in Ithaca, NY to have my engagement photos taken (finally). It’s a chilly, drizzly, grey day (which is surprisingly perfect for having photos taken outside according to the photographer). It’s typical weather for Ithaca, and it’s the opposite of everything that I would associate with the Pacific Sunwear brand, which is probably why they closed their location in a nearby mall. The Anaheim, CA based company is “dedicated to embracing the amazing diversity and unique sense of adventure that California offers at every turn based on this vast, yet attainable state.” Their name really says it all–the brand is indelibly to a climate and a geography.
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Two days ago when we looked at Spindle, I mentioned that while I don’t find social media particularly valuable anymore, I think that many times it can be extremely helpful for local businesses. The thing is that most local business owners don’t have the time or knowledge to use social media effectively (maybe that’s my problem?). Luckily, there’s a simple solution–pay someone like Main Street Hub to do it for you. They’re an Austin, TX based company that helps “great local businesses around the world connect with customers” through social media. They offer a variety of solutions businesses in the Restaurant, Automotive, Nightlife, Health & Wellness, Hotel, Spa & Salon, Retail, and Pet industries, and they provide a wide range of services tailored to the businesses’ needs.
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This Gangnam Style craze is kind of ridiculous, right? I originally saw the video in July and found it pretty amusing, but didn’t think much more of it. A couple months later it has over a quarter billion views on YouTube. I’m not sure if the interest will carry over into other Korean entertainment acts, but if it does, DramaFever is extremely well positioned. They are a New York, NY based company that gives “you a better way to find and watch the best TV and movies from around the world.” Their original focus was on Korean dramas, but they are rapidly expanding their offerings of tv shows and movies from Taiwan, China, Singapore and the Philippines. Bollywood films and latin telenovelas will come next. What’s interesting about DramaFever is that they target their content toward English speaking audiences, so it’s not just about giving expats the content that they miss from home.
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I used to be a big proponent of social media, but it keeps getting harder for me to see it as anything but a waste of time. Maybe that’s going a little too far, but I’m at the point where I’m overwhelmed by the endless flow of mostly irrelevant information. I need filters! Depending on what I’m trying to accomplish at a given time, my interest in social content can vary greatly. Spindle is a company that is building “the discovery engine for the social web.” They’re based in Boston, MA and they find “the most relevant and useful social content from shops, restaurants, bars, event venues, museums, art galleries, parks, and other businesses and organizations around you.” It’s only one piece of the puzzle, but when I’m looking for somewhere interesting to go or something fun to do, I’d love to use social data to see what’s out there.
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Even though it will be another year until we celebrate International Talk Like a Pirate Day again, I don’t think that we’ve had enough pirate talk for the week. Just kidding, no pirate talk today, but we are going to take a look at a non-profit called Story Pirates. They’re based in New York, NY and Los Angeles, CA, and they pair “experienced teachers with talented artists to collaborate with schools and community organizations in creating exciting, dynamic classes covering a broad range of academic topics.” That’s actually a kind of boring way to put it. One of the programs that they’re best known for is taking stories that kids write and acting them out. How could that not be absolutely awesome?
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