While I think the education part of college is generally overrated in importance by most people, there’s a part of the college experience that I think is underrated: dorm life. Being thrown into a completely new living situation with people who are a lot like you, but also very different from you is an amazing opportunity to learn and grow. What if we had similar opportunities but at different life stages? That’s what Krash is about. They are a Boston, MA based company that offers a “way for founders, entrepreneurs and innovators to rapidly build the supportive personal and professional networks they need to be successful.” They do this by offering immersive co-living experiences in Boston, New York City, Chicago, Los Angeles, and Washington, DC.
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Pretty much everybody in the business world has heard the saying “if it matters, measure it.” But what happens when you’re measuring so many different things that you stop paying attention? It’d be a lot easier if you could look at every important data point in one view–a dashboard. That’s exactly what SumAll offers for people who do business online. They’re a New York, NY based company that allows “you to see all your information in one place and provide you visibility into the past, present, and future.” It would be a lot harder to drive a car if you had twelve different dashboards for each important data point. The same can be said for running a business, which is why SumAll pull everything into one place.
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I’m an outdoorsy guy who is stuck in a city that is at least a couple hours away from most of the things that I want to do. As a result I spend a lot of time visiting what my wife calls “fishing websites” (that’s exactly what they are). One upstart that caters to guys like me is Huckberry. They’re a San Francisco, CA based company that “is like your favorite store, your grandpa’s favorite store, and your favorite magazine all rolled into one.” It’s pretty much the intersection of yuppie and outdoorsy with a tiny bit of hipster here and there. It’s for “dudes in the middle”–the kind of guys who go camping one weekend and to a black tie wedding the next weekend.
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When I take the dog for a walk, I need my keys, wallet, phone, and treats. That’s a lot of stuff to stuff in my pockets, and I’m NOT going to start wearing cargo pants. We’re not that far from a day where the phone and the treats will be all I need to get me by, and August is a company that is doing it’s part to take the keys out of the equation. They’re based i San Francisco, CA, and they’ve developed a “safe, simple, and social way to manage your home’s lock.” Smart locks are going to be a thing, and August seems to be one of the first companies to get the product right for the average consumer.
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For some people a rug is a functional thing, for others it’s art. A handmade carpet can drastically improve the way a room looks–it can bring an exotic flair to an otherwise muted decor. The problem with handmade rugs is that they are often made by children. Child labor continues to be a problem across the world, and it’s especially bad in the handmade carpet industry–there are more than 250,000 children currently being exploited. Goodweave is a Washington, DC based non-profit that “is helping to combat this problem and transform the rug industry by certifying child-labor-free rugs and by providing education and opportunities to rescued and at-risk children.”
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The Internet has made travel so much easier. Not only can you fully research all of your options, but you can use sites like Expedia and Airbnb to find affordable places to stay all over the world. Additionally, you have social networks like Facebook that allow you to stay connected with friends who might have a spare bedroom or couch in a city that you’re visiting. Before all of these options, there were hostels. Hostelling International USA is the Silver Spring, MD based American affiliate of Hostelling International, and they’re “a non-profit membership organization that has been serving young travelers for 79 years strong.” They have a network of more than 50 locations that each offer “a unique and local stay experience” with “inexpensive, safe, clean and fun accommodations.”
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Few things make me happier than spending time outdoors. Fly fishing is my main sport, but I can enjoy almost any activity that doesn’t put me at too much risk of injuring myself so that I can’t fish. One of the fun things about being an outdoor enthusiast is collecting gear. Even when you’re stuck in the city, you can buy new stuff, clean it, repair it, and get it ready for your next big trip. If you’re thinking about buying new gear, you need to check out Backcountry. They are a Park City, UT based company that gets “get people who get outside—plain and simple.” They’re all “about gear, grit, and connecting people to their passions.”
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When it comes to restaurant changes, it’s all about branding. People choose chains because they know they can get exactly the same food experience whether they’re in New York, NY or Dubuque, IA. Since companies are investing so much into building these brands, they might as well extract as much value as they can from them. That’s where Inventure Foods comes in. They’re a Phoenix, AZ based snack food company that offers a “diverse lineup of innovative consumer brands sold both nationally and internationally.” They were formerly a potato chip company (Poore Brothers), but they branched out and started co-branding a variety of snacks with companies like TGI Fridays, Jamba Juice, and Nathan’s Famous.
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If an experience is described as being transactional, you’d think that the parties involved are acting without emotion. Yet when we buy stuff, we go through a range of emotions. It may be frustration at having to spend money, anger at poor customer service, or euphoria from finally buying that thing that you saved up for. Companies want to know what their customers are feeling, and Kanjoya is a company that lets them do that. They’re based in San Francisco, CA, and they transform “emotional insights into remarkable customer experiences” by analyzing unstructured data in real time. By linking emotion to behavior, Kanjoya is able help their clients drive better outcomes.
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Yesterday we took a look at an online marketing company. Today we’re going to do the same. While today’s company offers many of the same services, the difference is that they tend to work with larger, national clients. This may seem like a small distinction, but the level of competition can make it seem like a different business. WPromote is an El Segundo, CA based company that calls itself “the country’s leading Online Marketing firm, delivering incredible results for [its] Search Engine Optimization, PPC Management and Social Media clients.” That’s big talk, but they must be living up to it if companies like Toyota, Ford, TOMS, Tumi, and Southern New Hampshire University are hiring them to do their online marketing.
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Online marketing seems to keep getting more complex. Now that every big brand is throwing money at every marketing platform they can, it’s getting a lot harder to drive results. What used to be something that a lot of companies could do themselves now requires an agency. One such agency is OneIMS. They’re a Skokie, IL based company that offers “everything from services like branding and web design to online marketing strategies like SEO and PPC.” Their clients range from small local business to national brands with e-commerce companies falling somewhere in the middle.
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We’ve all heard someone joke about “their OCD,” but chances are that person was just referring to one of their idiosyncrasies–it’s not really something to joke about. Obsessive Compulsive Disorder is a disorder of the brain and behavior that “involves both obsessions and compulsions that take a lot of time and get in the way of important activities the person values.” There’s nothing funny about it as it often causes severe anxiety. The International OCD Foundation is a Boston, MA based non-profit that aims “to help individuals with obsessive compulsive disorder (OCD) and related disorders to live full and productive lives.”
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I already told this story when I wrote about the Poetry Foundation, but when I was in tenth grade my English teacher had each of us memorize, recite, and analyze a poem. I ended up with “Out, Out–” by Robert Frost. I really liked the poem, but I don’t think that I’ve intentionally read any poetry since high school. However, for many poetry is the ultimate form of expression. These people are likely members of the Academy of American Poets, a New York, NY based non-profit membership organization that focuses on “fostering an appreciation for contemporary poetry and supporting American poets.”
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If you’ve been looking for a job for any amount of time, you’ve probably interacted with dozens of applicant tracking systems. In case you’re not aware, they’re the software that companies use to post jobs and… track applicants. A lot of them suck for the end user (you), but a few offer pretty good experiences. One of the better ones is The Resumator. They’re a Pittsburgh, PA and San Francisco, CA based company that helps “great people build great companies” by bringing “talented professionals and compelling companies together.”
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While we often think that willpower is the only thing holding us back from a healthy lifestyle, that’s not really true. Most of us have no idea what healthy really means, and we’re also terrible at estimating the health impact of our actions. That “three mile run” that you took might have only been 1.7 miles, and the 650 calorie dinner might have been more like 1,100 calories. How can we get better at measuring the impact of our daily decisions? Technology! That’s why companies like Noom are getting a lot of attention. Noom is based in New York, NY, and they an NYC based company that makes healthy living easy by using “cutting-edge technology to accurately monitor your progress and provide expert advice and analysis to keep you on track.”
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I had 20/12 vision up until Junior year of high school. Then it all fell apart and I couldn’t read the blackboard. I was in denial for a while, but it became quite obvious that I… I needed glasses. Although glasses certainly weren’t cool at the time, I was more concerned with having to wear something on my face all of the time. That’s why I opted for contacts. Today it seems that people who don’t even need vision correction are wearing glasses, and that is making a lot of fashion brands want to enter the eyewear category. eponym is a company that allows them to do that quickly and easily. They are based in Brooklyn, NY, and they “help the world’s most exciting brands create and distribute their own eyewear.”
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Having a personal chef would be pretty life changing. Not only would it make healthy eating much easier, but it would also free up a ton of time. Unfortunately, most of us can’t afford to employ a chef full-time. So how can regular people get the personal chef experience? Kitchensurfing is a New York, NY based company that matches “up chefs and people who need a cook at high and low price points and for a variety of types of engagements, from cooking lessons for the kids to fried chicken parties to 10-course anniversary dinners.” Almost anyone can afford a personal chef when it’s only for one night.
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We live in a 3D world, but we’ve often been constrained by two-dimensional mediums. For a long time it was pencil and paper, but then it became computers. They brought the hope of real 3D capabilities, but it took a long time for technology to get to the point that working in 3D became realistic. Believe it or not, Spatial got its start in 1986 when they released “ACIS, the first commercially available 3D modeling kernel.” Since then the Broomfield, CO based company has become “the leading provider of 3D components for technical application development across a broad range of industries.”
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Chances are that there’s something happening in your community that bothers you and you’ve done nothing about it. Most of us could stand to be a bit more engaged in our democracy, but it’s harder and harder to get yourself engaged as you get older. That’s why Generation Citizen wants to start while kids are in high school. It’s a Boston, MA based non-profit that “teaches teenagers direct political action through an innovative in-class curriculum” where “students work with local leaders to fix local problems.” These classes are taught by “near-peer college Democracy Coaches” (college student volunteers) alongside secondary school teachers.
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Most people see urban centers as the antithesis of nature, but nature always seems to find a way. That’s why we have many thriving ecosystems in the heart of our cities. You may not notice them at first, but they’re there if you look–and with a little help they’ll become truly special places. Natural Areas Conservancy is a New York, NY based non-profit that “works with the New York City Department of Parks and Recreation to protect, restore, and manage expansive natural areas already within the city’s urban park system.” Whether it’s forests, wetlands, rivers, streams, or meadows, they’re aiming to create a better “home to more than 2000 species of plants, and host to 350 species of birds.”
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Some things are better left to professionals… plumbing, cutting hair, roofing, and setting off fireworks. I know that a lot of you would prefer to do the latter on your own, but professional shows are not only more spectacular, but also much safer. Zambelli Fireworks is one of the big names in professional pyrotechnics, and the experience that the New Castle, PA based company offers “can be seen in the faces of the spectators and heard in the oohs and ahs of the crowd.” There’s a chance that you’ll see their work tonight, but if you can’t, you can check out the Zambelli portfolio. The company doesn’t have a jobs page, but you can always reach out to see if there are any internship opportunities.
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The last time that Amy and I reserved a rental car, they didn’t have a car for us when we showed up. It was straight out of Seinfeld’s The Car Reservation, except the agent didn’t even try to help us. We ended up having to spend $250 on an Uber to get us to the wedding on time. I wish I could say that it’s the last time that I’ll ever use a rental car company, but it won’t be. However, I am tempted to try something new like RelayRides. They are a San Francisco, CA based company that connects “vehicle owners whose cars would otherwise be idle with people who need a car.” It’s a model that makes sense, even if it feels a little uncomfortable at first.
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One of the most amazing things about the surge in popularity of crowdfunding is that it has allowed many businesses to get off the ground with zero inventory. Instead of having to guess at how many of something you should make, they can pre-sell the product and it deliver it at some undetermined date in the future. While this is totally awesome for those who are able to take advantage of it, the large majority of businesses still have to hold inventory if they ever want to sell anything. The goal is to get “the right product in the right place at the right time at the right price,” but that often doesn’t go as planned. Optoro offers a fix. They are a Washington, DC based company that “unleashes hidden revenue for retailers and creates value for shoppers” by helping businesses with “reverse logistics.”
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I’m not sure if travel is any more popular today than it used to be, but it sure seems like it from looking at what my Facebook friends are up to. Travel is a massive industry because it’s both a leisure activity and a business activity, and that also makes it a very complex industry. People who work in travel need to keep up with the latest news and trends, so they often turn to Northstar Travel Media. They’re a Secaucus, NJ based “business information and marketing solutions provider to the $300 billion U.S. travel, tourism and meetings industries.” It started in 1939 with Hotel & Travel Index, and today Northstar Travel Media reaches more than 1.7 million monthly unique visitors online and 1.1 million people through subscriptions.
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I’m the kind of person who thinks that businesses are the solution to most of the world’s problems, but I realize that businesses also create their own set of new problems. This is especially true when businesses get beyond a certain size, and our governments only seem to exacerbate these problems. I’m not sure what the answer is, but SumOfUs thinks it begins with “a new world-wide movement for a better global economy.” They’re a New York, NY based non-profit that is starting a “member-driven movement” to put people before profits. What does that mean? It means speaking out when large corporations are behaving badly.
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I started One Day One Job because I couldn’t land a job. After taking a bit of a break after graduating college, I realized that employers weren’t too keen on hiring someone who had been on the job market for a while. The only way that I was going to get experience was to create it for myself. People with criminal histories face a similar, but much more dire problem. That’s why Defy Ventures was started. They’re a New York, NY based non-profit that “provides carefully selected, ambitious men and women who have criminal histories with life-changing entrepreneurship, leadership, and career opportunities.”
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I’m not usually a big gamer, but I’ve been hooked on a few. The best games create an immersive experience that puts you in another world–you almost forget that you’re playing a game. It’s a lot like watching a great tv show or movie, which is why shows and movies often get turned into games. The world has already been created. Why not let people play in it on their own? That’s exactly what Disruptor Beam allows. They’re based in Framingham, MA, and they’re aiming “to create the most fan-centric game company in the world.” The company’s focus is on mobile/web games, and they’ve started out by working with some pretty big names.
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Every once in a while I come across a company that I’m torn on–I can’t decide whether it’s brilliant or absolutely stupid. This is one of those times. We all know that the “placebo effect” has been scientifically verified time after time, but have we really put it to work for us yet? Placebo Effect is a San Francisco, CA based startup that is trying to do just that. They allow anyone to subscribe “to prescriptions that are authored by experts ranging from New York Times best selling authors to a 3x national champion wrestler.” How can a prescription be authored? We’ll get to that.
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Hiring the first few employees is one of the most exciting parts of starting a business. It means that you’re taking off, but it’s also a very scary responsibility. Every week or two you’re going to have to pay people who are depending on you for their livelihoods. What makes it even harder is that managing a payroll distracts from important activities that will actually help grow the business. That’s where ZenPayroll comes in. They’re a San Francisco, CA based company that has created “the easiest way to pay your employees.” It’s software-as-a-service that removes the need for “unnecessary layers of complexity, manual tasks and numerous fees.”
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Most media businesses are about advertising, and most advertising is about demographics. That’s why a lot of media companies focus on owning a portfolio of properties that cater to similar demographics. For Radio One the focus is on targeting African-American and urban consumers. The company is headquartered in Lanham, MD, but they have stations and offices all across the country. If your music tastes are similar to mine, there’s a good chance that you are familiar with one of Radio One’s properties.
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