I’m moving in two weeks… because I’m getting a puppy in three weeks (and my current landlord does not approve). This will be my third move of under 2 miles in the past five years, so I expect it to go pretty smoothly. However, I realize that for a lot of people moving is a huge deal and causes a ton of stress. The physical move is usually a big part of it, but it’s all the little things like forwarding your mail and setting up new utilities that drive you crazy. Managing those things would be a lot easier if the actual move was mostly taken care of for you. That’s what Moveline offers. They’re a New York, NY based startup that is offering “a radically easier way to move.” A radically easier move is still a huge pain in the butt, but I’m not sure there will ever be a startup that can change that.
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The last time that I picked up a hard copy newspaper was because I was in it. I consume almost all of my news online, and I don’t even have much loyalty to a particular source. I guess it’s people like me who have ruined the news business, but I’m not going to change. The news businesses that adapt and innovate are the ones that have the best shot of being around in a decade. Digital First Media might be one of them. They are a New York, NY based group of companies that has more than “800 multi-platform products” that reach “61 million Americans each month across 18 states.” They’re still all about the news, but they realize that an outlet can only continue to put out quality content when it is backed by a solid business.
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If you haven’t had one of your social media accounts hacked, you certainly know someone who has. It’s pretty obvious that the social-ification of the web has made the Internet a much more dangerous place. Not only can malware spread more quickly and efficiently, but hackers have access to far more personal data–and that allows them to abuse the trust that you have in your online social connections. While this is kind of scary on an individual level, it’s much more frightening for large companies and organizations. Riskive is a Baltimore, MD based company that sees what’s happening. That’s why they’ve built an “enterprise grade security technology dedicated to identifying, monitoring and preventing risk across the socially connected enterprise.”
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When I think about the environment, I usually think about water quality. That’s because I’m a fisherman, and the ecosystems that I practice my sport in are particularly sensitive. Air quality issues are much easier to ignore because they’re usually not as immediately apparent (until you run into a 100 degree day with an air quality advisory and can’t breathe). Yet the fight for clean air may be the environmental cause that is most important during our lifetime. That’s certainly what the people at the Center for Clean Air Policy think. The CCAP is a Washington, DC based non-profit that is “a recognized world leader in climate and air quality policy and is the only independent, nonprofit think tank working exclusively on those issues at the local, U.S. national and international levels.”
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I was the kid who couldn’t finish the mile run in elementary school. I had a semi-legitimate excuse in that I had asthma, but even now that my lungs are healthy, I still hate running. But I know for many people running makes them feel more alive. It’s an empowering sport that is accessible to almost everyone, and it’s pretty much cost free. Chicago Run is a non-profit that uses running to achieve its mission of promoting “the health and wellness of Chicago children through innovative, engaging, and sustainable youth programs.” Chicago Run already reaches more than 16,000 children in Chicago public schools, and that’s in less than 6 years of operation.
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Being “domestic” isn’t something that a lot of young people aim for these days. The word often denotes a negative connotation, which is why you might find it odd that a career-minded woman who used to work at Google has made a made a name for herself by embracing domesticity. Brit Morin is often called “Silicon Valley’s Martha Stewart,” and she just raised more than $6 million live up to that comparison. Brit is the founder of Brit + Co., a San Francisco, CA based “online platform and e-commerce company that inspires and enables the digital generation to make.” Domestic skills are important, and Brit + Co. is bringing them back in style with the power of the web.
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I remember when Facebook was just for friends your age. Now it’s common to be friends with your parents, your parents’ friends, your professors, and your coworkers. I don’t know anyone who is friends with his or her doctor, but I can just imagine posting a picture of an awesome dessert that you’re about to eat and getting a notification saying “Dr. Jones commented on your photo: ‘Are you sure you want to eat this?'” Nobody needs that (ok, maybe some people do). We should probably give doctors their own social network so they can talk amongst themselves. That’s exactly what Sermo is. They’re a Boston, MA based company that “created the largest online community, exclusive to physicians.” They already have 125,000 medical professionals participating, and I’m sure that number will keep growing.
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While I’ve been getting much better about making healthy food choices, sometimes it’s impossible to resist a burger, fries, and a milkshake. It’s hard to find a more efficient, yet enjoyable way to consume calories. If you’re going to do it, you need to do it right–and that means going to Shake Shack (we’re getting one in Chicago soon!). It may sound like a dive, but it’s actually run by the same restaurant group that runs one of New York City’s best restaurants (Gramercy Tavern) and used to run one of the world’s best restaurants (Eleven Madison Park). The company is called Union Square Hospitality Group, and they’re based in New York, NY. They have restaurants that fill every niche, and they’re all excellent. I’ve been to a couple of them (with multiple visits to Shake Shack), and I’ve always enjoyed my meal.
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There are certain “brands” that I follow on Facebook that could be in my feed constantly, and I wouldn’t get annoyed. There’s my dog breeder, my favorite fishing lodge, and Bonobos. They don’t really need to advertise to me–they just need to keep posting content. But most brands are going to have to be smart about how they reach me; otherwise, I’ll ignore them. How can they be smart? By using the data they have on me to deliver perfectly targeted ads. GraphScience is a company that helps brands do this. They are based in Palo Alto, CA, and they “leverage the social graph to generate revenue and optimize marketing spend on Facebook.” I will never get as excited about an ad as I will about a video of my soon to be puppy, but I know that brands can do better than what they’re doing now.
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You’ve probably noticed that most of the small businesses that you interact with aren’t all that tech savvy. Whether you’ve visited their websites or tried to make a purchase, it’s often glaringly obvious that the owner shouldn’t be anywhere within 50 feet of a computer. The problem is that being online and tech savvy is becoming more and more important to running any kind of business. Merchants who can’t keep up will have a hard time. MOpro makes it easy for business owners to do all of the technical and marketing things that they might not be able to do on their own. They’re a Los Angeles, CA based company that expands “the digital possibilities for small businesses.”
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What do Laura Bush, Julia Child, Katharine Hepburn, Sandra Day O’Connor, and Eleanor Roosevelt all have in common? Besides the fact that they all are/were women, they were also all members of the Junior League. I’ve heard of the Junior League from friends Facebook posts, but I never really knew what it was today. It is “one of the oldest, largest and most effective women’s volunteer organizations in the world.” There are 155,000 women involved in 293 Leagues across four countries, and those Leagues make up The Association of Junior Leagues International. The organization was founded in 1901 and is based out of New York, NY. Their aim is “to develop exceptionally qualified civic leaders who collaborate with community partners to identify a community’s most urgent needs and address them with meaningful and relevant programs and initiatives that not only improve lives, but also change the way people think.”
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Amy and I are getting a puppy in about a month! I don’t think we’ve processed how much it is going to change our lives yet, but we’re getting really excited about being new “parents.” While our little puppy is going to have a great home, many dogs and cats aren’t so lucky. There are way too many pets that don’t live in safe, caring environments. Bideawee is an organization that has been trying to change that for more than 100 years. They are a New York, NY based non-profit that aims “to cultivate and support the life-long relationships between pets and the people who love them.” They do this by offering a wide array of services for animals and pet owners.
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Market research is an essential part of marketing these days, but it can get out of hand. It’s easy to keep requesting more research and never take action. The goal is to predict people’s behavior, so once you have a good idea of what they’ll do, it’s time to put the research to work. BrainJuicer is a market research firm that aims “to inspire brave clients to do great marketing by translating a generation of breakthroughs in psychology, behavioural economics and social sciences into Juicy tools that better understand & predict people’s behaviour.” That extra u in behavior may have tipped you off that BrainJuicer is based in the United Kingdom, but they U.S. based offices in Chicago, IL; Los Angeles, CA; and New York, NY. There are also quite a few other offices across the world. BrainJuicer’s website is pretty funky. It has a fun feel and makes it interesting to explore what they do (there’s a simpler version if you find it overwhelming).
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I spend as much time as I possibly can enjoying nature, and I’m convinced that nothing can rival its beauty. From rock formations to the spots on trout to mushrooms and wild flowers, it’s incredible how much enjoyment I can get from simple stuff. While people often try to create their own beauty, the most successful attempts take some hints from nature. That’s exactly what Kevia does with their jewelry. They are a Portland, OR based company that offers “handcrafted sustainable jewelry” that is inspired by the natural world.
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Sales is all about relationships. Whether you’re trying to convince someone to make a one time purchase or enter a ten-year contract, you need to build a certain level of trust and empathy (the level is much higher in the latter case). Sometimes it only takes one conversation, but it often takes many more. A sales person has to be organized to ensure that his or her communications are continuously moving towards a sale. The tools for doing that used to be a rolodex and a notebook, but that has obviously changed. What hasn’t changed is the need for mobility in a customer relationship management system, and that’s exactly what Base CRM offers. They are a Chicago, IL based company that “is paving the way by building the next generation of CRM software.” They realized that most competing software is a burden (not a useful tool) for salespeople, so they decided to build something that people would actually want to use.
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Everybody thinks that they need a revolutionary, unique idea to start a business. That couldn’t be farther from the truth. It’s often much better to do something well than to do something new. That thought has been reinforced by reading about Beyond Spots & Dots. They’re a Pittsburgh, PA based “full service advertising agency dedicated to creating, planning and handling advertising for its clients.” They’ve only been around since 2006, but they saw 151% three-year growth between 2008 and 2011 to $3 million in revenue. There are probably thousands of agencies in the U.S. that offer similar services, and even dozens or hundreds in Pittsburgh, yet Beyond Spots & Dots has still found a path to growth.
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My parents still have some of my childhood art around the house, though they probably have 10 pieces of my sister’s art for every one of mine. It’s not that they love her more (I keep telling myself that), it’s just that she’s actually an artist. Not only has she produced way more art than I have, but hers is also much better. As much as most artists would hate to admit it, the art world is largely a meritocracy. Art House Co-op is a Brooklyn, NY based company that is democratizing art by organizing “global, collaborative art projects.” Their projects are open to everyone, so even I could participate if I wanted to.
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For me Father’s Day is all about wildlife. I’ve spent every one for the past 20 years in woods of Michigan on a fishing trip with my Dad. It used to mark the end of the trip, but this year it’s the beginning. Every year we get to reap the benefits of the work done by conservation organizations. Up there a lot of the work is done by non-profits with a sporting focus, but I’ve come to realize that there quite a few organizations that protect wildlife just because it’s something that should be done. One of these is Defenders of Wildlife. They’re based in Washington, DC, and they aim to “protect and restore imperiled species throughout North America by transforming policies and institutions and promoting innovative solutions.” The organization was founded in 1947 and operates at both a national and local level.
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We all know someone with hypertension (aka high blood pressure)–nearly a third of people over the age of 20 in the United States have it. It’s a seriously health issue, but it’s common and relatively easily treated. Pulmonary hypertension sounds like it would be a similar malady, and in some ways it is, but it’s also much rarer and far more serious. Because it’s currently an incurable condition that can be extremely deadly, you’d think that it gets a lot of attention from the medical establishment. However, because only about 1,000 new cases are diagnosed every year, it doesn’t. Pulmonary Hypertension Association is trying to change that. They are a Silver Spring, MD based non-profit that is working to “to find ways to prevent and cure pulmonary hypertension, and to provide hope for the pulmonary hypertension community through support, education, research, advocacy and awareness.”
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You’ve been scolded to “get tested” by television advertisements, health teachers, random people on your college campus, and maybe even your doctor. While they’re all making assumptions about your personal life that may not necessarily be true, it’s sound advice for the large majority of people. Unfortunately, getting tested for STDs isn’t something that the average person looks forward to, and the whole thing only gets more awkward when the results come in. What is one supposed to do with the results? I’m pretty sure I knew a guy in college who posted his test results on his bedroom door, but most people aren’t quite that forward. Qpid.me is a Los Angeles, CA based company that “makes having ‘the conversation’ about STD status easier.” They do this by giving people easy online access to their verified STD test results with the option of sharing them privately. You can see what that looks like by visiting the company’s founder’s test results.
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Most of you are probably too young to remember when travel agents were a thing. Before the Internet, booking and planning a trip was much easier with the help of a professional. Today, having someone book your travel is often an unnecessary complication for most travelers. But if you’re the kind of person who travels all the time for work or wants everything to go perfectly, then you might appreciate something higher touch than booking online. That’s what FROSCH offers. They’re a New York, NY and Houston, TX headquartered company (with 30 offices across the country) that provides “high-touch leisure and corporate travel to individuals and companies.” While most travel agencies have been made obsolete by the Internet, FROSCH has continued to grow by offering a superior level of service.
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As a job or internship seeker, you’re constantly being assessed. It doesn’t matter whether you’re in an interview or meeting someone new in an informal setting–when you identify yourself as someone who is looking for a position, people start sizing you up. The problem is that most people (even the ones who make hiring decisions) aren’t all that great at parsing the information that you give them. It’s almost comforting to be evaluated in a more formal process (like school). That’s what PeopleAnswers offers employers. They’re a Dallas, TX based company that has developed a “web-based assessment tool [based on] proven and validated Industrial Psychology principles to extract the Behavioral DNA® from both job applicants and existing employees to provide an unprecedented level of insight into their future on-the-job capabilities.”
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If you’re taking your job search seriously, you’ve probably read at least one article that advised you to start monitoring your personal brand online. Most people who spend time doing this face the sad reality that nobody is talking about them. Still, it’s nice to get a notification when your name does pop up. For many brands this kind of tracking is a necessity. The tools that you or I might use can’t keep up with the volume, and that’s why Brandwatch has grown so quickly. They’re a Brighton, UK based company with a growing New York, NY office that is “all about monitoring what people say about your brand, products, competitors, industry or any related topics.” If someone is saying it on a publicly accessible website, they’ll find it.
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A week in the desert has reminded me just how live-giving water is. Even a tiny trickle of a river can completely change the landscape out there. Seeing that reminds me how vital our oceans are to our planet’s health. While 12% of the earth’s land is protected in one way or another, only 1% of its oceans are protected. Marine Conservation Institute is a Seattle, WA based non-profit that is trying to change that. They “use the latest science to identify important marine ecosystems around the world, and then advocate for their protection, for us and future generations.” Because of the nature of oceans and the fact that they cover more than two thirds of the earth’s surface, it’s easy to overlook how fragile and important they are. Marine Conservation Institute exists to remind us.
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It’s funny how we all have different tolerances for looking at inanimate objects. I can spend hours looking at 150 million year old rock formations in a national park, but 500 year old paintings don’t do much for me. I guess that means that I wouldn’t have the best time visiting the Fine Arts Museums of San Francisco, but maybe you would. The organization runs two separate museums: the de Young in Golden Gate Park and the Legion of Honor in Lincoln Park. Combined they make FAMSF “the largest public arts institution in the City of San Francisco and one of the largest art museums in the United States.”
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Amy and I are heading home from our “minimoon” today. Our “real” honeymoon will come sometime next year, and we’re planning on going to Japan. The goal of the minimoon was to relax and recover after all of the craziness that comes with a big wedding. We spent the past few days at a resort/spa in the desert on the Utah/Arizona border, and it has been incredible. I checked to see if the resort has any jobs, but I struck out. Then I stumbled on another desert resort that has a ton of career opportunities. It’s called Canyon Ranch, and it’s a resort and spa with an “innovative approach to health, wellness and holistic and integrative care.” They got their start in Tucson, AZ, but they have since added locations in Lenox, MA; Miami Beach, FL; Las Vegas, NV, and… on a boat.
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Have you ever looked up a doctor online? When you type the name into Google, you’re often inundated with useless results (kind of like when you’re job searching). There are “reviews” that aren’t really reviews, and “information” pages that don’t offer any useful information. While most doctors prefer to focus on medicine over marketing, the truth is that a successful practice requires a continuous flow of new and returning patients. The Internet will continue to play a larger role in how people find doctors, and Treatspace wants to ensure that patients accurate, helpful information. That’s why the Pittsburgh, PA based company is focused on putting “facts online that connect providers, patients, and health professionals.”
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When social media marketing first started getting serious attention, I was all about it. SEO had been huge in helping me grow this site, so I thought that social would be the next big thing. But as I started working on using Twitter, Facebook, LinkedIn, and other sites to drive traffic, I realized how ineffective they were. I’ve recently decided to give social another shot because I see a lot of companies making it work for them (though I fear that the Careers space will never be as social as it should be). Most companies that take social seriously use a platform “to measure, engage and advertise across social media.” Unified is a New York, NY, San Francisco, CA, and Chicago, IL based company that offers exactly such a platform. Unified’s software is especially focused on “activating social audiences and impacting consumer actions.”
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I spent last night in Las Vegas as a stopover on the way to somewhere far more relaxing. I’d never visited Vegas before, but everything about it reminds me of a cheesy game show. It’s not really my thing–if I wanted that, I’d just turn on GSN (aka Game Show Network). In case you’re not familiar, GSN “is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 77-million subscriber television network and online game sites.” The company is headquartered in Santa Monica, CA and also has offices in New York, NY, Waltham, MA, San Francisco, CA, and a few other cities. GSN has been around for almost 20 years now, and they’ve expanded on what used to be mostly rerun based programming with original game shows and tons of online games.
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Amy and I are headed to Japan for our honeymoon, but not yet. We decided to take short, domestic trip to relax after the wedding, and we’ll do the real honeymoon sometime early next year. Japan isn’t the most traditional destination for a romantic trip, but we’re excited by the prospect of experiencing a country that is radically different in terms of culture, but relatively similar economically. While experiencing the difference between Eastern and Western culture makes for a great adventure, it can be a huge business challenge. btrax is a San Francisco, CA based company that helps clients overcome those challenges as a “cross‐cultural consulting, branding and marketing agency focused on the US and Asian markets.”
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