Despite my early fascination/obsession with infomercials, I don’t think that I’ve ever bought something directly from tv. I just can’t do it. Doesn’t feel right. For me there’s some sort of stigma around buying off of tv, but I’m certain that there are plenty of people who have a different opinion. Take for example the 1.2 million customer that buy from ShopHQ. In case you’re not familiar, ShopHQ is an Eden Prairie, MN based company that creates “the ultimate interactive shopping experience by uniting live TV, online and mobile shopping opportunities with social media engagement across a variety of outlets including Facebook, Twitter and Pinterest.” They used to be known as ShopNBC, and you probably have their channel on your tv (they reach 86 million homes).
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