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Internships in Human Resources

Looking for more internships in Human Resources? Check out the most recent internship postings in Human Resources.

Below you'll find all of the companies that we've covered that may offer internships in Human Resources. You can also look at entry level jobs in Human Resources.

Pacific Sunwear

by Willy Franzen on September 28, 2012

In case you missed it, SexyResumes.com is offering the One Day One Internship community a 33% discount. They’ve extended the deal, so if you Order your Custom Online Resume Website by this Monday October 1st, you’ll get it for only $99 (originally $149). Just enter the code “1Day1Job” at checkout.

I’m in Ithaca, NY to have my engagement photos taken (finally). It’s a chilly, drizzly, grey day (which is surprisingly perfect for having photos taken outside according to the photographer). It’s typical weather for Ithaca, and it’s the opposite of everything that I would associate with the Pacific Sunwear brand, which is probably why they closed their location in a nearby mall. The Anaheim, CA based company is “dedicated to embracing the amazing diversity and unique sense of adventure that California offers at every turn based on this vast, yet attainable state.” Their name really says it all–the brand is indelibly to a climate and a geography.

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Tagged as: acccounting, administrative, apparel, buyer, California, e-commerce, fashion, finance, human resources, information technology, Internships, marketing, nationwide, paid, planner, retail, security, supply chain

Alex and Ani

by Willy Franzen on September 5, 2012

I don’t wear jewelry. As a result, the thing that I’m most nervous about in terms of getting married is having to wear and be responsible for a ring. It’s going to be a big change, but maybe I’ll like it. Some people think that jewelry can be a source of positive energy. I’m not sure that I buy that, but it’s working for Alex and Ani. They’re a Cranston, RI based company that “offers eco-friendly, positive energy products that adorn the body, enlighten the mind, and empower the spirit.” It’s hard to disagree with those claims when they’ve led to 1,454% three-year growth and $17.4 million in revenue. What I really like about Alex and Ani is the focus on recycled materials and local manufacture. The jewelry business can carry a lot of social costs, and Alex and Ani does a great job of avoiding them.

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Tagged as: account management, administrative, business development, fashion, finance, human resources, Internships, jewelry, paid, retail, Rhode Island, sales, style

1105 Media

by Willy Franzen on August 16, 2012

When you hear the word media, you usually think about exciting markets like sports, entertainment, and technology, but there are media businesses in nearly every niche that you can imagine. Business-to-business isn’t something that most college students and recent grads think about, but it’s an area with a ton of opportunity. 1105 Media is a company that “provides integrated business-to-business information and media” with a “focus on technology, products, policy, regulation, and news delivered through an assortment of media including print and online magazines, journals, and newsletters; seminars, conferences, executive summits, and trade shows; training and courseware; and web-based services.” It’s not the kind of content that you consume in your free time, but there are people who do, and they’re extremely valuable to reach. That’s why Chatsworth, CA based 1105 Media has a business that seems to be growing.

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Tagged as: advertising, California, editorial, education, human resources, Internships, journalism, marketing, media, online marketing, publishing, sales, Virginia, Washington, writing

Lawline.com

by Willy Franzen on August 9, 2012

I’m really tempted to start with a lawyer joke today, but I’m not looking for a lawsuit. I know that it can be hard to feel bad for lawyers, but they actually have it tough these days–especially the young ones. The job market has gotten so bad that elite law schools are hiring their own graduates on a large scale with the intent of fudging their after graduation employment rate. While the new grads are getting hit the hardest, the glut of lawyers on the market has an effect on the entire profession. Any lawyer who wants to stay employable needs to continue learning and improving. That’s where Lawline.com comes in. They’re a New York, NY based “provider of Online Continuing Legal Education courses for attorneys across the country.” Their subscriptions are many orders of magnitude cheaper than law school, so getting a positive ROI on education from Lawline.com seems like a sure thing.

Keep on Learning

Lawline.com has thousands of faculty members who have developed courses on a very wide range of topics. Their online CLE (Continuing Legal Education) programs not only allow lawyers to keep learning and get better at their jobs, but they also are sometimes required for lawyers who want to keep their licenses. What’s most interesting is that Lawline.com is that they give away their content for free. Lawyers only have to pay if they want to get credit for the courses they take. I love it when business see reality and don’t try to hold on to a dying business model (too bad lawyers often are the ones obstructing this kind of innovation). Even though Lawline.com is all about the law, you don’t have to be a lawyer to work for them. Their Internships page shows that they have opportunities in:

Customer Support
Accreditation
Web Development

Lawline.com has done a nice job with their Careers site, and they really push their company culture (they even have a blog about it). It’s paying off as they were ranked 21st in Crain’s Best Places to Work in New York City. They don’t mention anything about whether the internships are paid, but if they follow the law…

Links to Help You Begin Your Research

What’s your favorite lawyer joke?

Tagged as: blogging, business development, customer service, education, human resources, Internships, law, marketing, New York, sales, software development, web development, writing

GTM Sportswear

by Willy Franzen on August 7, 2012

There’s no time that sports apparel gets more attention than during the Olympics. There are the crazy “barracuda skin” racing suits for the swimmers, the bejeweled leotards for the gymnasts, and the ever controversial bikinis (or pants and long sleeved shirts if it’s under 60 degrees) for the women’s beach volleyball players. One might think that every uniform is chosen to maximize physical performance, but there’s research to show that what you wear/how you look affects your mental performance (See: Red is a winning color – GO BIG RED!). While they might not be outfitting our Olympians, GTM Sportswear is a Manhattan, KS based company that helps athletes perform better by looking better. They specialize “in providing custom-embellished uniforms, warm-ups, and practice apparel for college, school, and club sports teams nationwide.”

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Tagged as: accounting, apparel, customer service, design, e-commerce, engineering, fashion, finance, graphic design, human resources, information technology, Internships, Kansas, Manufacturing, market research, marketing, online marketing, planning, product development, retail, sales, social media, software development, sourcing, sports, supply chain, web development

Louisiana Bucket Brigade

by Willy Franzen on August 4, 2012

A lot of people criticize the NIMBY or “Not in My Back Yard” mentality. I think it’s great. If people stand up for their own interests, then you get a more efficient distribution of externalities. Locally focused organizations are often the most effective because the people are much more deeply invested. That’s likely the case with Louisiana Bucket Brigade, which is a New Orleans, LA based non-profit “environmental health and justice organization working with communities that neighbor the state’s oil refineries and chemical plants.” It’s all about holding industry accountable for the pollution that they create.

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Tagged as: advocacy, analyst, communications, conservation, design, environmental, graphic design, human resources, Internships, Louisiana, non-profit, organizing, research, unpaid

World Wildlife Fund

by Willy Franzen on July 22, 2012

I’ve always had an amazing appreciation for wildlife, but after a week in Grand Teton and Yellowstone National Parks, it’s definitely grown. I’m completely amazed by how many species I was able to experience that were at one point on the brink of extinction. While the federal government has done a fantastic job in that particular situation, they’re not able to act in the same way across the world. That’s where organizations like World Wildlife Fund come in. WWF is a Washington, DC non-profit that “has been protecting the future of nature” for the last 50 years. They work in 100 countries and have more than 5 million members across the world. The organization’s vision is “to build a future in which people live in harmony with nature.” That’s a tall task considering our history, but there are certainly signs of hope.

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Tagged as: agriculture, analyst, analytics, animals, biology, communications, conservation, development, environmental, human resources, Internships, non-profit, paid, program development, recruiting, research, supply chain, unpaid, Washington DC

General Growth Properties

by Willy Franzen on July 2, 2012

My dad always tells people that he loves shopping malls because they are full of people who aren’t doing the things that he wants to do (namely fishing). My views aren’t quite so negative, but when I do visit a mall, my goal is to be in and out as quickly as possible. Luckily for General Growth Properties there are millions of people for whom malls are a destination. GGP is a Chicago, IL based real estate trust that owns and operates shopping centers across the U.S. Some of their most notable properties include: Ala Moana Center (Honolulu), Tysons Galleria (D.C.), Glendale Galleria (Los Angeles), and Water Tower Place (Chicago). That’s just the tip of the iceberg though–General Growth Properties owns more than 135 mall properties that combine for more than 140 million square feet of space.

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Tagged as: accounting, administrative, analyst, architecture, business development, construction, finance, human resources, Illinois, Internships, law, market research, marketing, nationwide, operations, real estate, retail, sales, training, unpaid

Marketing Werks

by Willy Franzen on June 28, 2012

As technology progresses, more and more marketing can be done while you’re sitting at a desk. You can reach an enormous number of people with nothing more than an Internet connection. However, sometimes you need to get face to face–sometimes you need to put feet on the ground. That’s what experiential marketing is all about, and it’s what Marketing Werks does best. The company was founded in 1987 in Chicago, IL, and since then they have been delivering “unparalleled service” for their clients and “unique experiences for consumers.” It’s even for a company’s branding to get drowned out through traditional channels–Marketing Werks ensures this doesn’t happen by making the brand the center of attention instead of a distraction.

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Tagged as: account management, events, experiential marketing, human resources, Illinois, Internships, marketing, New Jersey, recruiting

HSN

by Willy Franzen on June 26, 2012

We’ve spent the last six months working on making One Day One Job more relevant to your search (it includes internships now). Learn how to find an internship faster using our new features.

When I was a kid, I was a sucker for infomercials. I would wake up early on Saturday mornings and learn all about amazing products like Colorcoat 2000, Ab Flex, Brown N Crisp, and, my favorite, The Flying Lure. Excluding the latter, these products all solved problems that I didn’t have, but I was still fascinated by them. I wish I could say it was because of my early love for marketing, but I was just a dumb kid who believed all of the outrageous claims. If I really wanted to learn about marketing and selling products on tv, I should have been watching HSN. The St. Petersburg, FL based company has built an amazing business by selling all kinds of things to people who are sitting on their couch. While infomercial hucksters have been burning people with products that don’t work, HSN has been cultivating relationships with loyal customers.

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Tagged as: accounting, affiliate marketing, analyst, apparel, auditing, beauty, brand management, copywriting, culinary, customer service, e-commerce, fashion, fiannce, Florida, food, fraud prevention, human resources, information technology, Internships, jewelry, marketing, merchandising, online marketing, operations, production, public relations, retail, sales, security, social media, software development, style, systems administration, television, unpaid, web development, writing

NetSpend

by Willy Franzen on June 20, 2012

I often forget that credit cards actually come with a line of credit. To me they’re just a super convenient way to pay for things. The problem is that the convenience is only available to those who have demonstrated a certain amount of financial responsibility. Those who haven’t are left behind in an age where a credit card is nearly a necessity. Luckily, NetSpend is an Austin, TX based company that brings the ability to swipe to anybody who has the money. They offer prepaid Visa and Mastercard debit cards. These aren’t those gift card things that you may have received from an Aunt or Uncle. These are permanent cards that you recharge with funds as they become available.

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Tagged as: banking, compliance, customer service, finance, human resources, recruiting, Texas, unpaid

One Acre Fund

by Willy Franzen on June 9, 2012

Considering the way most of us Americans eat, it’s nearly impossible to comprehend that a lot of people in this world rely on subsistence farming. In the U.S., a single farmer can easily feed about 100 people, yet across much of the world it takes an entire family’s work to feed a family. When Mother Nature stops playing nice, all of that work can be destroyed and the family may be left to go hungry. A big part of the difference in agricultural output has to do with technology, which is why One Acre Fund is working to bring farming technology to the developing world. They’re a non-profit based in New York, NY and Washington, DC, but they do most of their work in Kenya, Rwanda, and Burundi. One Acre Fund focuses on working directly with the poorest families–the ones that deal with hunger more than three months out of the year.

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Tagged as: africa, agriculture, analyst, development, farming, finance, human resources, international, Internships, Kenya, New York, non-profit, operations, program development, recruiting, research, unpaid, Washington DC

BUZZMEDIA

by Willy Franzen on June 4, 2012

If you asked me if I like pop culture, I’d say yes without hesitation. I’m pretty good with trivia from the 90s and 2000s, but I’m not sure if I like pop culture anymore. Either I’m a little bit smarter, or our society is a lot dumber. I say that, but then I go and watch reality tv… and I literally just clicked a link to a NY Daily News article about a Dutch artist who turned a stuffed cat into a remote control helicopter (I refuse to link to it). Pop culture is like a drug, and BUZZMEDIA is a dealer. They are based in Hollywood, CA, and they’re “the web’s fastest growing entertainment publisher reaching more than 100MM monthly pop culture, music and celebrity enthusiasts worldwide.”

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Tagged as: account management, advertising, analyst, beauty, blogging, California, communications, editorial, entertainment, fashion, human resources, Internships, journalism, marketing, music, New York, online marketing, public relations, quality assurance, quality engineer, recruiting, sales, social media, style, unpaid

Exploratorium

by Willy Franzen on June 3, 2012

Walking around a museum and looking at stuff is usually boring for me. It’s just too passive. I like museums that are hands-on and offer experiential learning opportunities. I’ve never been there, but The Exploratorium in San Francisco, CA looks like my kind of museum. It’s focused on art, science, and human perception and based on the premise that “following your curiosity and asking questions can lead to amazing moments of discovery, learning, and awareness, and can increase confidence in your ability to understand how the world works.” The Exploratorium looks like a truly amazing place to visit, and they even offer all kinds of in-depth web content for those who can’t visit.

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Tagged as: accounting, arts, buyer, California, communications, development, education, human resources, Internships, marketing, member services, museum, non-profit, project management, science, unpaid

Velcro

by Willy Franzen on May 31, 2012

There are plenty of brand names that we use generically for products even when we’re not using the given brand. A few that come to mind are Kleenex, Band-Aid, Escalator, Zipper, and Yo-yo. Try to name those products without using the brand. It’s easy for the first two, but the last three are pretty tough–that’s why they’ve lost their trademark status due to genericization. Band-Aid and Kleenex have protected their trademarks by aggressively pushing people to use terms like “adhesive bandages” and “facial tissues.” So here’s a test: what would you call the stuff that replaces shoe laces on kids’ shoes? I’m sure “hook-and-loop fastener” came right to mind. Well, that’s the business that Velcro is in. The company is based in Manchester, NH, and since the invention of their hook-and-loop fastener in 1941, they’ve been helping kids keep their shoes on and NASA keep their dinner plates from floating away.

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Tagged as: analyst, construction, engineering, human resources, information technology, Internships, Manufacturing, marketing, medicine, New Hampshire, operations, product management, research, sales

Crate and Barrel

by Willy Franzen on May 16, 2012

Furniture shopping brings out the worst in me. I tend to revert back to my childhood when my sister and I would team up (by fighting of course) to make our parents miserable so that we could leave the furniture store sooner. Luckily, my fiancée loves going furniture shopping with me. She’s found that if she creates conditions for success (making sure that I’m in a good mood and have recently had a meal), I can actually act like a human being at places like Crate and Barrel. In case you’ve never been to a Crate and Barrel, it’s a giant furniture and housewares store that is essentially my worst nightmare. It all started with one store in downtown Chicago, but now Crate and Barrel is headquartered in Northbrook, IL and has more than 170 stores including CB2 and The Land of Nod locations.

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Tagged as: accounting, design, finance, furniture, graphic design, human resources, Illinois, information technology, Internships, inventory control, Logistics, merchandising, operations, retail, sales

The Limited

by Willy Franzen on May 3, 2012

I can’t tell you how many articles I’ve seen about dressing for interviews. Almost all of them can be summed up with three words: use common sense. If that’s not enough insight for you, how about this: look like you belong. There are way more important things to think about before your interview, but I do believe that most people perform better when they feel like they look good. If I had an interview coming up, my go to place to shop would be Bonobos. I’m not sure where I’d shop if I was female, but it looks like The Limited is a reasonable place to buy professional women’s clothing. The Limited is a Columbus, OH retailer of women’s clothing with a long and somewhat confusing history.

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Tagged as: analyst, apparel, fashion, finance, human resources, information technology, Internships, marketing, New York, Ohio, online marketing, planner, product development, public relations, retail, social media, unpaid, writing

Work Market

by Willy Franzen on April 30, 2012

In college I studied Industrial and Labor Relations, which means that I spent four years focusing on the world of work. The curriculum covered everything from slavery and indentured servitude to unions and the movement of capital to find lower cost labor. The common theme was that the way that we define and think about work is constantly changing. Today’s trend is all about having a flexible workforce–people who can join on for a project form wherever they live and then move on to a new project with someone else. Work Market is a company that “give businesses access to an on-demand scalable work force along with tools to manage three categories of labor: employees, contractors and third parties.” Many businesses in this space focus on actually building the market where labor can find work, but Work Market takes it one step further and offers the software for businesses to build their own market.

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Tagged as: accounting, community management, design, engineering, human resources, Internships, New York, operations, product development, recruiting, sales, software development, unpaid, user experience, web development

Royal Caribbean Cruises

by Willy Franzen on April 25, 2012

I’ve never been on a cruise ship, and I’m not looking to change that any time soon. I realize that cruises are the ultimate vacation for some people, but they’re just not for me (especially after hearing about food poisoning outbreaks and the Costa Concordia disaster). Still, I respect the brilliance of the cruise ship. Travelers can sample a variety of destinations without having to think about logistics or anything else really. When you can combine hospitality, transportation, and gambling all in one, you have pretty good foundation for a business. The second largest cruise company in the world is Royal Caribbean Cruises, which is based in Miami, FL and owns the following cruise lines: Royal Caribbean International, Celebrity Cruises, Pullmantur Cruises, Azamara Club Cruises and CDF Croisières de France. Those all contribute to nearly $7 billion in annual revenue.

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Tagged as: accounting, administrative, analyst, casino, customer service, engineering, environmental, Florida, hospitality management, human resources, information technology, Internships, law, legal, Logistics, marketing, operations, paid, regulatory affairs, sales, software development, supply chain, transportation, travel, web development

GNC

by Willy Franzen on April 20, 2012

Lifting weights is one of the best things that you can do for physical fitness. Strength training can have amazing effects on its own, but you can get extraordinary results when you combine your training with proper nutrition. There’s a next step if you really want to get serious: supplementation. There seems to be a supplement for everything, from gaining muscle to improving brain function. And if there’s a name that you think of when you think of supplements, it has to be GNC. They’re a Pittsburgh, PA based worldwide retailer of health and nutrition products that include vitamins, supplements, minerals, herbs, and more. If you’re looking to get more out of your body, there’s something at GNC that will at least claim to help you do it.

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Tagged as: analyst, design, fitness, graphic design, human resources, international, Internships, marketing, merchandising, nutrition, Pennsylvania, project management, research

Driscoll’s

by Willy Franzen on April 11, 2012

In my fiancée’s mind there is no better dessert than fresh berries and whipped cream. I’d probably add a piece of chocolate cake to that, but the biggest variable in the equation is almost always the berries. Good berries, whether they’re strawberries, raspberries, blueberries, blackberries, or snozberries, taste better than candy, while bad berries often taste like dirt. Since I share Jerry Seinfeld’s feeling that fruit is a gamble, I’m not particularly brand conscious, but checking my refrigerator tells me that my most recently purchased strawberries are from Driscoll’s. They’re a Watsonville, CA based berry purveyor that has been family owned and operated for more than 100 years.

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Tagged as: administrative, agriculture, analyst, botany, California, customer service, farming, food, food merchandising, horticulture, human resources, Internships, marketing, online marketing, organic, quality assurance, social media

Modell’s

by Willy Franzen on March 21, 2012

As a guy who has been a fanatical Yankee fan as long as I can remember, I’ve probably heard this jingle at least 10,000 times. If it doesn’t sound familiar, then you either don’t live in the Northeast or have completely sequestered yourself from anything related to sports. The jingle belongs to Modell’s, a New York, NY based company that is “is the nation’s oldest, family-owned and operated, retailer of sporting goods, sporting apparel, menswear and brand name athletic footwear.” Desite the fact that Modell’s “operate over 140 stores throughout New York, New Jersey, Pennsylvania, Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, and Virginia, Rhode Island and the District Of Columbia,” I don’t think that I’ve ever stepped foot in one. That’s probably an anomaly because I love sporting goods, and their branding is about as good as it gets.

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Tagged as: community management, customer service, human resources, Internships, marketing, New Jersey, New York, paid, retail, sales, sports

Eastbay

by Willy Franzen on March 13, 2012

I remember when getting a new catalog in the mail made for an exciting day. My favorite catalog had to be Things You Never Knew Existed, but most of the ones I got were focused on baseball or fishing. I don’t know why I remember this, but I was always jealous of a friend who got the Eastbay catalog. It was filled with all kind of sporting goods and apparel, and for some reason I never thought to sign up to get it. While Eastbay, which is based in Wausau, WI, still has a catalog business, they’ve unsurprisingly moved a lot of what they do online. To me the coolest thing about Eastbay is their story. According to Wikipedia, they were founded in 1980 to “to meet the performance needs of local high school and college athletes within Central Wisconsin.” By 1995 they had grown big enough to go public. A few years later they were bought out by Woolworth’s, which became Foot Locker, Inc. It just shows how big a company can get even if they start by serving a small niche market.

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Tagged as: account management, analyst, apparel, business development, buyer, copywriting, customer service, design, e-commerce, editing, engineering, footwear, graphic design, human resources, industrial design, Internships, marketing, merchandising, online marketing, paid, planner, quality assurance, shoes, software development, sports, web development, Wisconsin

Consumer Electronics Association

by Willy Franzen on March 10, 2012

In case you haven’t noticed, we always feature non-profits on weekend. The vast majority of the non-profits that we profile are 501(c)(3)–organizations defined as “Religious, Educational, Charitable, Scientific, Literary, Testing for Public Safety, to Foster National or International Amateur Sports Competition, or Prevention of Cruelty to Children or Animals.” But there are actually 28 types of 501(c) tax-exempt non-profit organizations. Today we’re going to look at the Consumer Electronics Association, which is 501(c)(6) “business league” based in Arlington, VA. They have a simple mission of working with their 2,000+ industry members to “grow the consumer electronics industry.”

Do You Consume Electronics?

You’ve probably heard of the Consumer Electronics Show (if not, it’s a massive electronics show), it’s put on by the CEA. It’s a way for all of their members (pretty much every major brand in the industry) to show off the latest and greatest. The show is probably the most public thing that the CEA does, but they also have a number of other initiatives. These include Market Research, Networking Events, Policy Advocacy, Technical Training, Technology Standards, and Member to Member Promotion. It’s interesting to see many of the CEA’s members fighting tooth and nail against each other in the marketplace, and then seeing them work together for the betterment of the industry. There’s obviously a careful balance. If you love consumer electronics and want to work for the CEA, check out their Internships page. Right now they’re looking for paid interns in:

These look like really amazing internship opportunities, so check them out.

Links to Help You Begin Your Research

What’s your favorite consumer electronic?

Tagged as: administrative, analyst, blogging, communications, economics, events, human resources, Internships, law, market research, marketing, member services, non-profit, paid, public relations, research, sales, trade association, Virginia, writing

Dannon

by Willy Franzen on March 1, 2012

I’ve never been great about eating breakfast, but when I do eat breakfast, I try to get as much protein into the meal as I can. My problem is that I find eggs completely unpalatable. One can only eat so much sausage and bacon, so I’ve had to find some other protein sources. Sometimes it’s a glass of milk and a scoop of peanut butter, and other times it’a bowl of yogurt. Yogurt’s certainly nothing new (it’s essentially been around since bacteria and milk mixed, but humans have been producing it for millennia), but it’s experienced quite a spike in popularity lately. Probiotics and Greek yogurt are probably the two biggest trends in the industry right now, and they’re part of the reason that Dannon is “one of the fastest growing consumer products companies in the U.S.” While based in White Plains, NY, Dannon is a subsidiary of a multi-billion dollar French company called Groupe Danone). That shouldn’t matter all that much to you, though, as Dannon seems to operate mostly independently.

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Tagged as: accounting, analyst, communications, engineering, food, food merchandising, human resources, Internships, laboratory, marketing, New York, Ohio, public relations, quality assurance, sales, social media, Texas

GREE

by Willy Franzen on February 24, 2012

There’s no doubt that Japanese companies have been and continue to be leaders in the gaming industry. Nintendo, Sega, and Sony are some of the names that you’re most likely to recognize, but it’s very clear that the old guard of gaming is facing stiff competition from upstarts like Zynga and ngmoco that are focusing on mobile and social gaming. While Japan has historically been big on console gaming, they’re not missing out on this trend. GREE is a Japanese that is fervently entering the U.S. market in order to grow a business that generated $1.7 billion in revenue last year. GREE is unique in that their U.S. based branding has been more about hiring than games. They’ve opened a San Francisco, CA office that they’re promoting heavily with billboards, referral bonuses, and even Google AdWords campaigns. They also acquired a company called OpenFeint to speed along the growth.

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Tagged as: analyst, arts, bilingual, business development, California, community management, copywriting, design, game design, graphic design, human resources, information technology, international, Internships, Japan, marketing, mobile, operations, paid, product management, recruiting, social media, social networking, software development, strategy, video games, web development, wrting

Internet Brands

by Willy Franzen on February 1, 2012

In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOI readers and $5 in store credit. Sign up here.

On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.

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Tagged as: account management, advertising, analyst, automotive, blogging, California, cars, community management, data, design, e-commerce, editing, editorial, finance, gardening, health care, human resources, Internships, law, marketing, mobile, online marketing, paid, personal finance, product management, project management, quality assurance, recruiting, sales, seo, software development, style, systems administration, travel, user experience, virtual, web development, writing

RaceTrac

by Willy Franzen on January 11, 2012

I don’t know about you, but I love the smell of gasoline–at least in limited doses. Oddly enough, I absolutely hate the smell of coffee, so I’m not sure how I’d do if I had to work at a RaceTrac. They’re an Atlanta, GA based chain of more than 525 gas stations and convenience stores that stretch across twelve southeastern states. The odd thing about them is that their home page puts more emphasis on their coffee than on the gas. I guess gas is pretty much the same at every gas station, but good coffee will actually bring people through the doors. Besides the coffee RaceTrac differentiates itself with its size–their stores are typically over 5,000 square feet with more than 4,000 items and 20-24 pumps. If I owned a chain of gas stations, I’d probably use clean bathrooms as a point of differentiation. I think it would be a goldmine, but RaceTrac’s $8 billion in annual revenue makes them the third largest private company in Atlanta, so maybe coffee is the right choice.

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Tagged as: analyst, energy, engineering, Georgia, grocery, human resources, Internships, paid, real estate, recruiting, retail, software development, transportation

The Nature Conservancy

by Willy Franzen on January 8, 2012

Last night I started watching Planet Earth and ended up staying awake later than I intended. This morning the same channel was on, and I ended up watching documentaries on Yellowstone. There aren’t many things that I find more fascinating than nature, so it’s easy for me to get caught up in these kinds of shows. It’s also why I think the work of The Nature Conservancy is so important. They’re an international non-profit organization based in Arlington, VA that is “the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.” The Nature Conservancy was founded in 1951, and since then they have grown their membership to more than 1 million people. The organization’s huge size gives it a ton of power and has enabled it to do some really amazing work.

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Tagged as: analyst, animals, biology, California, communications, conservation, development, education, human resources, Iowa, Maine, marketing, Minnesota, Montana, New Jersey, New York, North Dakota, Oklahoma, outdoors, outreach, research, science, software development, South Dakota, Texas, Virginia

Oriental Trading

by Willy Franzen on December 30, 2011

It’s probably a little late to be planning a New Year’s Eve party, but I guess for a lot of people all it takes is a trip to the liquor store to prepare. But if you really want to do New Year’s Eve right, you need party hats, noisemakers, those popper thingies, and all kinds of other novelties. One of the best places to get those is Oriental Trading, an Omaha, NE based “direct merchant of value–priced party supplies, arts and crafts, toys and novelties, and a leading provider of school supplies and affordable home décor and giftware.” I remember getting their catalogs as a kid and thinking how awesome it would be to have not one stupid plastic toy, but a 1000-count tub of them. Oriental Trading has been around since 1932, and they’ve been able to stay competitive by quickly adapting to the changing ways people buy stuff.

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Tagged as: analyst, brand management, e-commerce, events, human resources, Internships, inventory control, media planner, Nebraska, sales

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