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Hatchlings

by on April 6, 2012

Hatchlings Logo

I love Easter. I get pretty amped about the candy, which is why in past years I’ve featured Just Born Quality Confections, Jelly Belly, Russell Stover, and the PMCA at Easter time (and Mars, The Hershey Company, NECCO, Charles Chocolates, and Vosges at other times of the year). But in my family it’s really all about the cash. We have an annual Easter Egg Hunt that is high stakes–elbows have been thrown. The eggs with candy are the duds. The heavy ones are ok because they have dollar coins. But the ones that you really want are light–they have bills in them. Over the past few years, I’ve been able to make Easter Egg Hunts pretty profitable, but it doesn’t come close to what Hatchlings has done. They run “the world’s largest egg hunt” via Facebook, and apparently the Des Moines, IA based company has been able to generate significant advertising revenue through their app.

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