While we often think that willpower is the only thing holding us back from a healthy lifestyle, that’s not really true. Most of us have no idea what healthy really means, and we’re also terrible at estimating the health impact of our actions. That “three mile run” that you took might have only been 1.7 miles, and the 650 calorie dinner might have been more like 1,100 calories. How can we get better at measuring the impact of our daily decisions? Technology! That’s why companies like Noom are getting a lot of attention. Noom is based in New York, NY, and they an NYC based company that makes healthy living easy by using “cutting-edge technology to accurately monitor your progress and provide expert advice and analysis to keep you on track.”
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Fashion trends are fascinating. I generally dress the same way that my parents dressed me when I was four, but I understand the urge to get ahead of the latest styles. Some people just have a sense for fashion and can pull it off on their own, but most need help. That’s why the fashion media is so big. The Internet is only making fashion move faster, and that means that the media has to be faster too. StyleCaster Media Group is a New York, NY based company that aims “to bring style to the people, empowering millions of readers to discover and share their style through inspiring features, expert tips, and innovative resources.”
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The health and wellness industry is massive, and it just seems to keep growing. There are a lot of really smart business people who are playing a big part in the growth, but there are also a ton of people in the industry who would rather not concern themselves with businessy stuff. The kind of people who open yoga studios, salons, and spas usually aren’t in it for the money–they just want to make a living pursuing their passions. Unfortunately, running a business usually requires… running a business. MINDBODY is a San Luis Obispo, CA based company that believes that “small business owners deserve the time to do what they love.” Pursuing that belief has made them “the largest cloud-based software provider in the health, wellness and beauty industries.”
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Happy 2014! While New Year’s resolutions are probably one of the worst ways to make a positive change in your life, people continue to set themselves up for failure by assuming that a change of calendar will give them all of the motivation that they need to accomplish a goal. The first few weeks are pretty easy, but how do you keep it up when the new year isn’t all that new anymore? You need other sources of motivation. If your resolutions are fitness based Fitocracy might be the answer. They’re a New York, NY based company that aims “to make fitness a more fun, more addictive experience.” They do this with the power of social networks and gamification.
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Do you know what I do when I’m bored at a holiday party? I eat Christmas cookies. Luckily, I haven’t been to many holiday parties this year. The time between Thanksgiving and New Year’s is a really easy time to let yourself go. You’re going to get back on the wagon at the beginning of the New Year, so why not enjoy life a little more than usual? There’s nothing wrong with enjoying the holidays, but letting go of important things like health (or your job search) is only going to make it harder for you to succeed when you decide it’s time to get serious. Why not enjoy life in a healthy, productive way? That’s what Well+Good is about. They’re a New York, NY based company/website that was started by two journalist “to answer all the questions [their] friends, friends of friends, and perfect strangers wanted to know about health, beauty, fitness, and well-being, as soon as they found out what [they] did for a living.” Their content is about enjoying life without letting go.
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I’ve had a cold for the past two weeks. The first week wasn’t too bad, but this past week has been terrible. It’s amazing how something as minor as a cold can remind you how awesome it is to be healthy. There isn’t much that you can do for a cold besides rest, drink a lot of fluids, and wait it out (though hot showers and cough drops can relieve some of the symptoms temporarily), but for many other health issues information is your best weapon. HealthiNation is capitalizing off of this fact by offering “videos to inspire a healthy and active lifestyle for audiences everywhere.” The company is based in New York, NY and offers content on food, family, fitness, and all kinds of other health-related topics.
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Yesterday we looked at Yoga Alliance and how they’re helping the field of yoga grow from a cultural curiosity to a mainstream activity that millions of Americans participate in. Yoga is a perfect example of how we can take traditions from other cultures and integrate them into our lives to improve our health. The problem is that for every tradition that will actually make you healthier, there are probably a few that have little or no benefit (or even a negative effect). ALOHA is a New York, NY based startup that “combines traditional wisdom from diverse cultures across the globe with the latest scientific research and collaborates with the world’s most esteemed experts and health gurus to develop innovative products and inspiring content.” They’ll help you discover new ways to live a healthier, more enjoyable life–and you won’t have to worry that you’re wasting time with something that is scientifically unproven.
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I never pictured myself doing yoga, but one day my back started hurting. My mom told me to see her trainer and do a yoga session with her. It wasn’t some magical cure-all like some people might claim, but it definitely helped. I ended up really liking the physical part (stretching and bodyweight exercise), but the rest just isn’t for me; however, it is for a lot of people. Yoga has exploded in popularity, and now pretty much anyone who wants to can claim to be a yoga instructor. Yoga Alliance is an Arlington, VA non-profit that exists “to sustain and support the field of yoga.” They do this by “by providing the public with a registry of teachers and schools whose training meets our standards, and by supporting yoga teachers, schools and studios in their work as yoga professionals.”
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Amy and I are heading home from our “minimoon” today. Our “real” honeymoon will come sometime next year, and we’re planning on going to Japan. The goal of the minimoon was to relax and recover after all of the craziness that comes with a big wedding. We spent the past few days at a resort/spa in the desert on the Utah/Arizona border, and it has been incredible. I checked to see if the resort has any jobs, but I struck out. Then I stumbled on another desert resort that has a ton of career opportunities. It’s called Canyon Ranch, and it’s a resort and spa with an “innovative approach to health, wellness and holistic and integrative care.” They got their start in Tucson, AZ, but they have since added locations in Lenox, MA; Miami Beach, FL; Las Vegas, NV, and… on a boat.
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It took way too long, but spring (summer?) is finally here. For me that means that I played my first game of beach volleyball on Tuesday, but for many others it’s time to go on a run. The amateurs and the experts are both out in force, and many have ambitions of running faster or longer. If you truly want to commit to improving something, you have to measure it. RunKeeper is Boston, MA based company that “transforms your phone into a personal trainer, helping you track your runs, set your goals, and stay motivated to go that extra mile!” If you use Facebook, you’ve almost certainly seen a friend post one of their runs via RunKeeper.
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While there are plenty of non-profits that want to save the world in one way or another, many are content with focusing on their communities. Some focus on a specific need, and others try to do their best to offer a complete range of programs and services. The Educational Alliance is a perfect example of the latter. They’re a New York, NY based organization that “currently serves 50,000 New Yorkers annually via 39 programs, including preschools, camps, after school programs, senior centers, health & wellness programs, arts & culture classes, and addiction recovery programs.” They may only reach a small slice of New York City’s population, but anywhere else that’s a huge number.
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Happy New Year! I’m getting married this year, so getting in shape is more than just a New Year’s Resolution. I started working out with a personal trainer about a month and a half ago, and it has been awesome. I nearly threw up during the first few sessions, but I’m getting stronger and my trainer has helped me overcome a few nagging sports injuries. It’s expensive, but it’s well worth the investment. You can’t replace the in-gym experience with a personal trainer, but Wello is a company that is trying to come close through the power of the Internet. They’re based in Palo Alto, CA, and they offer personal trainers over “live, 2-way video.”
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The job search is the perfect time to work towards forming good habits. Yesterday we talked about that in terms of investing, today we’re going to focus on physical fitness. If you can start a good gym routine now, when you face the stress and time constraints of a job, you’ll be much more likely to keep it up. You’ll be even more likely to stay fit if you end up with an employer that works with MediFit. MediFit is a Florham Park, NJ based company (they have locations all across the country) that collaborates “with clients in the design and management of their community and corporate fitness and wellness programs.” While many companies in the fitness industry have to worry about marketing, sales, and getting members, MediFit works with partners/clients who already have a captive audience. That means MediFit is all about design, management, and operations.
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Lifting weights is one of the best things that you can do for physical fitness. Strength training can have amazing effects on its own, but you can get extraordinary results when you combine your training with proper nutrition. There’s a next step if you really want to get serious: supplementation. There seems to be a supplement for everything, from gaining muscle to improving brain function. And if there’s a name that you think of when you think of supplements, it has to be GNC. They’re a Pittsburgh, PA based worldwide retailer of health and nutrition products that include vitamins, supplements, minerals, herbs, and more. If you’re looking to get more out of your body, there’s something at GNC that will at least claim to help you do it.
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Guys. If you’re going to land an internship, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $25 off your first order. My gift to you.
I have no idea where people went to ask embarrassing health questions before the Internet. I guess you could have gone to a doctor, but it’s really nice to pre-educate yourself before you ask a professional. That’s why there’s ridiculous demand for health-related information online. Everyday Health is a company that has been reacting to this demand since they started in 2002. They are a New York, NY based company that provides “consumers, healthcare professionals, and brands with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum.” If you ask Google and embarrassing health question, there’s a really good chance that you’ll end up on one of their sites. In 2010 they were averaging 26.5 million monthly unique visitor, which is just a massive amount of traffic–especially in a niche as valuable as health related information.
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Behavioral change is hard. Really hard. Whether you’re trying to be more diligent about networking or trying to lose a few pounds, you have to understand your own psychological shortfalls. If you try to make 20 changes all at once, you are going to fail. That’s why I really like how Greatist approaches health and fitness. They are aiming to inspire “the world to make one healthier choice per week.” It doesn’t sound like much, but it really adds up. And once you’re committed to one healthy choice a week, it gets a heck of a lot easier to make another one… and another one. Greatist is based in New York, NY, and they pursue their mission by providing health and fitness related content on their website. There are a million other sites that do this, but Greatist has a unique approach, a targeted market of the “young, savvy, and social,” and drastically growing traffic. Those are all really good signs.
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I’m not big on New Year’s resolutions. I don’t mind using a superficial date to initiate positive personal change, but it seems that using January 1st as that date makes you more likely to fail. Maybe that’s just because I know that my gym will be packed when I go this week, and in two months it will be half as full. It seems that most New Year’s resolutions are centered around weight loss and physical fitness, so I thought that it would be a good theme to run with. I went looking for non-profits that focus their mission on physical fitness, and I was surprised at how few there are. The only one that really stood out was the Partnership for a Healthier America, which is a Washington, DC based “independent, nonpartisan organization focusing on reducing the nation’s childhood obesity prevalence by facilitating meaningful action from the private sector, foundations, thought leaders, media, and communities to improve children’s health.”
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A little known fact about me is that I earned “The Speed Limit” as a nickname during my Senior year of high school. It wasn’t because I drove slowly; it was because I somehow managed to lose 55 pounds between the end of Junior year and the beginning of Senior year. I still don’t know how it happened–I wasn’t even trying to lose weight–but it did (I’ve since gained much of it back, but part of that is because I don’t have the body of a scrawny 17-year old anymore). Apparently, there’s some mysterious weight loss secret out there that I used, but don’t know about. Unfortunately, weight loss isn’t usually that easy, and for most people it’s a huge struggle. I’m a big proponent of “the slow-carb diet” and other methods from Tim Ferriss’ The 4-Hour Body
, but it’s all about finding what works for you. For many it’s Weight Watchers. The New York, NY based company was started in Queens during the early 1960s by Jean Nidetch who “began inviting friends into her Queens home once a week to discuss how best to lose weight.” Now more than a million people across the world go to Weight Watchers meetings every week.
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A few weeks ago I was able to escape Chicago just after the blizzard and spend a weekend in Miami Beach. My girlfriend’s company had a region-wide annual retreat, and significant others were invited–all expenses paid! I had a great time, mostly because I was with good friends and the weather was great. (I also got to go fishing. I caught a 70 lb tarpon and as I got it to the boat a 400+ lb shark came out from under the boat and ate it.) Another thing that made the trip great was the accommodations. We stayed at Fontainebleau in Miami Beach, FL (no need to say it with a French accent, Fountain Blue is ok), and they took care of many of the weekend’s events. The resort was beautiful, the staff was great, and the location was quite an upgrade from Chicago in February. My only complaint was that Fontainebleau’s grounds are so expansive that you do a lot of walking, and sometimes you get lost. Still, it was an awesome trip at an awesome resort (I even got a massage).
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There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.
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Does anyone else find it vexing that gyms get completely packed in the first few weeks of January? I have a lot of respect for people who use the new year to motivate themselves into getting in shape, and I’m certainly approaching my workouts with more energy than I was in December, but I hate the crowds. Last month I mentioned that I was reading Tim Ferriss’ new book, The 4-Hour Body
. I recently finished it, and it has encouraged me to try some new things at the gym. One of the suggestions that I’m excited to try is “kettlebell swings.” They were a bit hard to understand until I saw a video of how to do them in one of Tim’s blog posts. The video was hosted on BodyBuilding.com, and when I went to check the site out I saw a link to a Careers section at the bottom of the page. I started looking around, and I learned that the Boise, ID based company is the most visited bodybuilding and fitness site in the world, the #1 sports nutrition e-commerce site, one of the top 500 e-commerce sites in America, and a former Inc. 500 company. I knew that online fitness could be big business, but I had no idea that BodyBuilding.com owned such a dominant place in the market.
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A few days ago I started reading The 4-Hour Body by Tim Ferriss on my Kindle. I enjoyed his first book, The 4-Hour Workweek
, and I like Tim’s blog, so I figured it was worth a read. It’s a little out there, but I find that there’s always something that I can learn from Tim whether it’s what he’s actually teaching or how he’s teaching it. Anyway, The 4-Hour Body focuses on hacking your body to improve performance, so most of the focus is on diet, exercise, and supplementation. I’m somewhat familiar with diet and exercise, but I’ve never used supplements beyond a few scoops of whey protein. I do know that supplements are big business, and one of the big players in the industry is CytoSport, which is based in Benicia, CA. They aim to provide the highest quality nutritional products to professional and amateur athletes striving to reach their potential,” and they do that one of the biggest brands in the space, Muscle Milk.
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I get asked all the time about how students with no experience or connections can get an internship job in sports (click that link for all of the sports related opportunities that we’ve featured in the past). The truth is that I don’t have a good answer. Internships in sports are in low supply and high demand, which means that you probably need more than just a solid résumé to get your foot in the door. It also means that there are a ton of scammers who use “sports marketing internships” to lure wet behind the ears students into internship scams. Fortunately, there are some legitimate options out there. Take Reach Sports Marketing Group for example, they’re an Eden Prairie, MN based company that made the Inc. 500 with 806% three-year growth and $2.5 million in annual revenue. Their business is pretty simple, they sell local advertisements on “digital signage screens and direct mail coupon sheets.” They have digital signage in more than 300 recreation and fitness centers across the country, and there’s a decent chance that they’re in the gyms at your school.
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I’m about to head out to watch some friends compete in the Chicago Marathon, so I though that I’d run with that theme. As I ran down the list of charities associated with the Chicago Marathon, I tried look for organizations that are not only use today’s event to support great causes, but also using running as part of their mission. Girls on the Run is a perfect fit. They are a nationwide organization based in Charlotte, NC that “educates and prepares girls for a life time of self-respect and healthy living.” They focus on training girls aged eight to thirteen years old for 3.1 mile/5k events with the main goal of encouraging “positive emotional, social, mental, spiritual and physical development.” I’ve always hated running, but I totally understand why people like it—and watching 40,000 people compete in a marathon is a perfect example of what a great personal development tool it can be.
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As the beach volleyball season winds down, I’m starting to spend more time in the gym. Last Wednesday I did a leg workout that was heavy on box jumps, and today is the first day that I’m not feeling sore from it. That’s the sign of a good workout, but it’s also a sign that I need to spend even more time in the gym. I might even want to try some of the TRX Suspension Training products from San Francisco, CA based Fitness Anywhere. The company was founded in 2004 by Randy Hetrick, a former Navy SEAL who had developed some product ideas out of the necessity for training methods that could be used while on a mission without access to gym equipment—stuff you can do anywhere. As the company has evolved, they have grown to “deliver world-class training products and exercise programs for the serious athletes, fitness professionals, first responders and the US military.” You might recognize the names of some of the athletes who use Fitness Anywhere’s products—they include Drew Brees, Jamie Moyer (the dude is 47 and playing Major League Baseball), Carmelo Anthony, and Bob Harper from The Biggest Loser.
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Considering that college is a time when you’re supposed to be working towards having a productive adulthood, a whole lot of self-destruction seems to be going on. It must be hard for the health nuts to fit in. If you prefer 8 glasses of water a day to keg stands, celery sticks to buffalo wings, and the Nintendo Wii to the Xbox, then you’ll be a lot more comfortable in an internship at Rodale than you will be at a frat party. Rodale is a “global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet.” They publish magazines such as Men’s Health, Women’s Health, Organic Gardening, Prevention, and Runner’s World. They’re also the largest independent book publisher in the U.S.
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Despite the fact that I may have been seventeen years old at one time, I have never read Seventeen. Ok, I may have looked at an issue or two, but just to figure out what the heck was going on inside the heads of teenage girls. I always thought that Seventeen was a funny name for the magazine, because it seems like it’s not actually intended for girls who are or have been seventeen, but instead for girls who want to be seventeen (the secret is that all you have to do is stay alive, and you’ll get there). Anyway, you probably know the magazine, and if you don’t, go pick up a copy and check it out. I’m not going to pretend that I know enough to tell you much more about the magazine.
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Apparently there’s a shortage of Fall interns. We’re two weeks into September, but there are still a lot of companies that are having trouble filling their unpaid internships. Maybe college students are finally realizing that working for free is often kind of a bad deal. Don’t get us wrong, it is getting more and more difficult to find a variety of Fall internships to write about, but we’re quite surprised to still have plenty of opportunities to cover. One opportunity that we just came across is interning with Shape Magazine in New York City. They have quite a few internships
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