I had 20/12 vision up until Junior year of high school. Then it all fell apart and I couldn’t read the blackboard. I was in denial for a while, but it became quite obvious that I… I needed glasses. Although glasses certainly weren’t cool at the time, I was more concerned with having to wear something on my face all of the time. That’s why I opted for contacts. Today it seems that people who don’t even need vision correction are wearing glasses, and that is making a lot of fashion brands want to enter the eyewear category. eponym is a company that allows them to do that quickly and easily. They are based in Brooklyn, NY, and they “help the world’s most exciting brands create and distribute their own eyewear.”
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Apparently wearing glasses is cool again, especially if they’re what used to be considered dorky. I don’t get it. I’m a contact lens kind of guy. I wear my glasses right after I wake up and before I go to bed, but other than that I relish in the fact that we’ve developed tiny pieces of plastic that can make us see perfectly. You’d think technological breakthroughs like contact lenses and Lasik would be bad news for a businesses that was founded in 1949 to distribute fashionable eyewear, but you’d be wrong. ClearVision Optical was started by a Navy veteran to “serve the independent optometrist community” in Long Island, and it has grown into a “global enterprise, serving optical professionals throughout the U.S. and in 40 countries around the globe.” The Hauppauge, New York based company has been able to grow like this because of its devotion to strong customer service that is centered around helping clients build stronger practices.
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When I was growing up, getting glasses was a death sentence–a one way ticket to nerd-dom. Every kid dreaded the day that the school nurse conducted eye tests. Luckily, my eyes didn’t go bad until my Junior year of high school, so I pretty much went straight to contact lenses. Now it seems that people want eyeglasses, even if they have perfect eyesight. Instead of trying to downplay the fact that they’re wearing glasses, people are buying stylish frames that make a statement. The problem is that glasses are expensive and kind of a pain in the butt to buy. Warby Parker is a New York, NY based company that is trying to change that. As they put it, “by circumventing traditional channels and engaging with our customers directly through our website, Warby Parker is able to provide higher-quality, better looking prescription eyewear for under $100.”
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