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Back in June we told you about Birchbox, a company that offers a subscription to customized beauty product samples for $10 a month. It’s an interesting model, and it seems to be working out extremely well for them. BeachMint is a “social commerce” startup with a similar subscription model, but a very different approach. They’re a Santa Monica, CA based company with four brands: JewelMint.com, BeautyMint.com, StyleMint.com, and ShoeMint.com. I think you can guess what each offers a subscription to. When you sign up they give you a quiz to get a sense of what you like and what you don’t like, and then they start making new recommendations for you every month. It’s a little weird in that it’s structured like a subscription, but you don’t have to buy every month (but it sounds like it’s more of a monthly opt-out than opt-in). I kind of wish they stayed true to their name and would send me to a different beach every month.
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