I don’t watch a lot of YouTube, but I go on occasional binges. Most of the people who are “YouTube famous” annoy the heck out of me, but I do have one favorite. It’s The Food Reviewer… he does “reviews on the YouTube… you never knew such a cool dude…” I have no idea why I enjoy watching a high school kid review packaged snack foods, but I do. Anyway, YouTube stars like The Food Reviewer (not sure if he’s a star yet with 17k followers) should do everything they can to capitalize on their fame. That’s where Victorious comes in. They’re a Santa Monica, CA based startup that is “motivated by the challenge of powering and uniting the world’s most creative communities.” In other words, they help digital stars build their own platforms so that they can make the most of the attention that they receive.
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Some things are better left to professionals… plumbing, cutting hair, roofing, and setting off fireworks. I know that a lot of you would prefer to do the latter on your own, but professional shows are not only more spectacular, but also much safer. Zambelli Fireworks is one of the big names in professional pyrotechnics, and the experience that the New Castle, PA based company offers “can be seen in the faces of the spectators and heard in the oohs and ahs of the crowd.” There’s a chance that you’ll see their work tonight, but if you can’t, you can check out the Zambelli portfolio. The company doesn’t have a jobs page, but you can always reach out to see if there are any internship opportunities.
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As I mentioned earlier in the week, media and advertising are all about demographics. Unless you have the targeting capabilities of a Facebook or Google, it’s almost always better to build your properties targeted at a specific group. For SheKnows it’s all about women. They are a Scottsdale, AZ based company that has built a “women’s lifestyle media platform” that “allows brands to distribute authentic content and integrated advertising at scale.” What kind of scale? 40 million unique visitors per month. That’s a lot.
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Yesterday we looked at an L.A. based non-profit called The Music Center that is all about supporting the live performing arts. Today’s organization is also based in Los Angeles, CA, but their focus is on movies. The American Film Institute is a non-profit that calls itself “America’s promise to preserve the history of the motion picture, to honor the artists and their work and to educate the next generation of storytellers.” The organization was founded in 1967 with Trustees including Gregory Peck, Sidney Poitier, and Francis Ford Coppola, so there was nod bout that they could what they set out to do.
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I live in the third biggest city in the country, yet I often feel like there’s nothing to do. Part of that is because most of the things that I like to do are outdoorsy and Chicago isn’t the best city for people like me, but most of it is because I’m not aware of all the cool things happening around me. There seem to be a million startups that have tried to solve this problem, and none have really succeeded yet. Maybe UpOut will change that. They’re a San Francisco, CA based company that “is changing how locals discover unique events in their city.” They do this by pulling in event calendars from a variety of sources and curating the list to only show the most interesting ones.
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A lot of people like to listen to something while they’re working, studying, driving, or exercising. I’m not one of these people, but when I do listen to something, I prefer to be a passive listener. That’s why I like the radio. Unfortunately, there’s a lot of crap on the radio. The Internet is full of great “radio” stations, but discovery can be a pain. TuneIn is a Palo Alto, CA based company that “enables people to discover, follow, and listen to what’s most important to them — from sports, to news, to music, to talk.” They offer access to more than 100,000 live radio stations and 4 million podcasts. They have 50 million users, which seems pretty big considering that I hadn’t heard of them before.
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The Yankees are in Chicago for a full week! I went to the game last night at Wrigley (and I’m going again today), but the Yankees lost, and we got soaked by a thunderstorm as we left the stadium. I was also annoyed because I tried to buy tickets off of StubHub a few hours before the game but couldn’t. They used to stop selling two hours before the game but have since changed that to six hours. I was still able to get tickets at well below face value, but I had to do it at the stadium at the last minute. The policy change was forced by Major League Baseball and its teams to try to prop up ticket resale values for season ticket holders, and it’s completely unfriendly to fans. That’s what happens when the “disrupter” gets co-opted by the big boys. Now it’s time to look for a new disrupter, and it might just be TiqIQ. They are based in New York, NY, and they aim “to make buying event tickets more transparent, efficient, and simpler.”
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It still amazes me how much old media drives new media. If you’re already famous, you can almost instantly carry that fame over to social media. A show like Shark Tank can drive millions of dollars in online sales. And the right tv mention can crash a website. What I think is cool is that we’re starting to see the reverse happen. People who are famous on Youtube, Twitter, or Instagram are carrying that fame over to more traditional channels. In short, it’s all coming together, and marketers need to be ready for it. Fullscreen is a Los Angeles, CA based agency that is aiming to build “the first media company for the connected generation—together, right at the intersection of tech and entertainment.”
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I am anything but a film buff. I typically watch the same bad movies over and over again while I’m doing something else. It takes a lot for me to sit down and watch something with 100% focus. That means that I don’t pay much attention to the Sundance Film Festival, but I’ve heard of it and know it’s a big deal. The organization behind the festival is Sundance Institue. They’re a Park City, UT based (with offices in LA and NYC) non-profit “dedicated to the discovery and development of independent artists and audiences in film and theatre.” The Institute was founded by Robert Redford in 1981 and since then has “provided a space for independent artists to explore their stories free from commercial and political pressures.”
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If you’ve watched as much Seinfeld as I have, you’re familiar with Lloyd Braun. He’s the guy who George Costanza’s mother wants George to be more like. Anyway, the real Lloyd Braun was Larry David’s lawyer and manager. I’m not sure how similar he is to the tv character, but let’s hope it’s not very. Anyway, the real Lloyd Braun moved away from the legal side and started a company called BermanBraun. The company recently rebranded as Whalerock Industries, but it’s still “a media company for the 21st century, one where the best and brightest minds come together to create world-class content, spanning all mediums and screens.” They’re based in Santa Monica, CA, and they’re behind some brand that you may be familiar with–for instance they’re managing Moviefone for AOL.
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Every once in a while I go back and watch cartoons that I watched when I was a kid. I’m not talking about G.I. Joe and Teenage Mutant Ninja Turtles–I mean the the random video tapes with cartoons from the 1920s and 1930s. It’s amazing how effectively stories can be told with simple animations, so you would think they can be told even better with not-so-simple animations. That’s what Laika does. They are a Hillsboro and Portland, OR based “animation company specializing in feature films, commercials and short films.” They’ve been nominated for an Oscar, which tells you how exceptional their ability to “handcraft and transform everyday materials into living creatures infused with dimension and soul” is.
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Going to the opera is the ultimate stereotypical thing that male tv characters do to make the women in their lives happy. You almost get the sense that nobody wants to go to the opera–they just want to influence other people’s opinions of them by going. While I’m sure there’s some of that, I’ll bet that most people who go to the opera truly love it. I’ve never been, but I’d like to go at least once. When I do, maybe I’ll go to The Metropolitan Opera in New York, NY. It’s the largest classical music organization in North America, and it’s been around for just over 128 years. The Met’s goal is to be “a vibrant home for the most creative and talented artists, including singers, conductors, composers, orchestra musicians, stage directors, designers, visual artists, choreographers, and dancers from around the world.”
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Local marketing has been all the rage for the past few years. All kinds of startups have popped up to help small business owners use technology to reach more customers. It’s easy to forget that local marketing doesn’t only happen online. Radio and live events are two marketing channels that have been complemented instead of replaced by technology. That’s good news for Townsquare Media, since they’re a Greenwich, CT based “local media and entertainment company that owns and operates radio, digital and live event properties in 66 small to mid-sized markets across the country.” The last part of that sentence is important because it means that they have jobs all across the country. Townsquare Media owns more than 300 radio stations, and that makes them the third largest owner of radio stations in the U.S.
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I’m not much of a gamer, but occasionally I get wrapped up in a mindless iPhone game. It starts as a little diversion while waiting for something, and before I know it, I’m staying up past my bedtime playing. The addiction usually lasts a few weeks, and then I forget about it and get my life back… until I discover a new game. I haven’t tried any games from Pocket Gems, and I don’t intend to… I never intend to. They are a San Francisco, CA based company that “develops free-to-play mobile games that are ridiculously fun.” While their games may be pretty simple, Pocket Gems takes them very seriously. That’s why their dual mission is to “build the world’s best mobile engineering team” and “become a global leader in the mobile entertainment industry.”
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When I was in high school, it was the golden age of free music. High speed Internet connections were becoming commonplace, and file sharers weren’t really being prosecuted yet. You could have (permanently) almost any music you wanted for free. Those days have long passed, but we’re in another period of at least semi-free music access. Thanks to companies like Spotify, you can listen to what you want when you want to… as long as you’re willing to put up with some ads. F# is a New York, NY based company behind many of those ads–they connect “brands to consumers through the power of music in purposeful ads.” Brands know that music is a great way to connect with consumers. And that means ad-supported online music services provide an amazing opportunity.
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Entering third grade was a big deal for me. It had nothing to do with school though. It was all about the fact that I was eligible to become a member of Wakeman Boys & Girls Club. That meant that a three minute walk from my house gave me access to bumper pool, ping pong, and basketball. I absolutely loved it. While it was mostly fun and games for me, I knew that there was more to the club than that. We were required to take our hats off when we entered the club, and all of the rules were enforced strictly, but fairly. It wasn’t a place to go and get into trouble. That’s exactly what Boys & Girls Clubs of America wants. They are an Atlanta, GA based national non-profit with clubs all across the country that aims to “promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence.”
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I think that live sports is just about the only thing keeping broadcast television alive. I’m waiting for the day when DVRs aren’t even necessary because everything is always on-demand. Unfortunately, it’s still going to be a while because the media behemoths have a lot to lose and a strong enough market position to put up a huge fight. We’ll get there eventually, but it will happen faster if upstarts like Bedrocket Media Ventures start to see a little success. They are a New York, NY based company that “is leading a revolution in creating networks and programming that people love, delivered through the cloud.” While they may be trying to beat the establishment, they’re getting a little help in the form of $15 million of venture capital investment.
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One of my favorite episodes of The Office is when Michael Scott tells his employees to pack a swimsuit for a leadership training trip, and then takes them on a “booze cruise” on Lake Wallenpaupack in January. The staff are obviously pissed at Michael, but for the most part end up having a good time. I’ve been on a few evening cruises, and I’ve always had a great time. I guess that is why Entertainment Cruises is doing so well. They’re a company with “26 vessels serving eight cities with six unique cruise products.” Entertainment Cruises’ offerings range from fine dining and dancing to speedboat tours, with a lot in between. They currently operate fleets in Baltimore, Boston, Chicago, New Jersey, New York, Norfolk, Philadelphia, and Washington DC.
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I didn’t watch the Oscars last night. (I can’t stand award shows, and I rarely go to see movies in the theaters.) But I hear that advertisers are treating the event like the Super Bowl for women. Entertainment is a massive industry that only keeps growing, and what I find most interesting about it is how much attention begets attention. Argo probably wouldn’t have won Best Picture without Ben Affleck’s name attached to it, and nobody would read stories about a drug addicted mess if her name wasn’t Lindsay Lohan. That’s how Hollywood works, and that’s why marketing and advertising are so important. Trailer Park is a Hollywood, CA based “entertainment marketing agency” that serves “a broad spectrum of clients, including theatrical, television, home entertainment, videogames, publishing, music, brands and more.” They work with huge names and know how to keep the attention flowing.
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Want to intern at a startup? Check out our latest article: Hustle 101: How to Make Any Startup Want to Hire You.
I swear that movies used to start on time and you had to come early to see the coming attractions. I’m probably misremembering, but we all know that what used to be a few quick previews now often lasts more than 15 minutes. There are trivia games (with sponsors of course), straight up commercials, trailers for movies that look horrible, and a few trailers that actually get you excited. Some see this as the cheapening of the moviegoing experience, and that’s exactly what it is–it keeps ticket prices down. National CineMedia is the company behind much of the pre-feature entertainment and advertising that you see in movie theaters. They’re based in Centennial, CO and publicly traded, though they’re also “owned and operated by the 3 largest theater circuits in America: Regal, AMC and Cinemark plus 36 select affiliate partners.”
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In elementary school I had a kid in my class whose dad played Major League Baseball. He was a pretty good player, but by no means a star. I was still completely in awe of him. The day I found out that he was my basketball coach was pretty much the best day of my elementary school life. Everybody wants to be around professional athletes, and now you can be… for a price. Thuzio is a New York, NY based company that “provides an online platform that connects the public with professional athletes who have achieved the highest levels of excellence in their profession.” The company was started by Tiki Barber (of NFL fame) and Mark Gerson of Gerson Lehrman Group. If you know anything about GLG, the combination of co-founders makes perfect sense.
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I bet I have at least 100,000 baseball cards still at my parents’ house. I hold out hope that they’ll be worth something some day, but it’s not looking good. The problem is that card manufacturers produced a ridiculous number of cards in the 80s, 90s, and 2000s. At that point everybody knew that baseball cards could be valuable, so they put the best cards in protective sleeves and tucked them away. Because the only source for price information was a few price guides that were published monthly, people believed that their cards were far more valuable than they actually were. And then the manufacturers started putting out “rare” cards on purpose in the form of “inserts.” When the baseball card started to move online, the bubble burst. My cards aren’t worth all that much these days, but I still remember how much fun I had collecting them. Upper Deck is certainly part of those memories. They were the first premium card manufacturer–every card had a beautiful glossy photo and a hologram on back to protect against counterfeiting. The Carlsbad, CA based company has had to adapt a lot over the last decade, but they’re still one of the leading brands in sports and entertainment collectibles
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At some point you’ve probably asked, “How the heck did Ke$ha get famous?” For some of you it was probably more of a sarcastic jab than a genuine question, but for those of you who truly want to know, I found the answer. It comes in the form of a case study for Gupta Media, a Cambridge, MA based online marketing agency that focuses on the entertainment and music industries. The story is that Ke$ha started to get attention with her “uncredited vocal performance on the chorus of Flo Rida’s hit single ‘Right Round.'” Gupta Media worked with her record label, RCA, and put together a plan for launching her debut album Animal. When it came out it was on the charts at #1 with 610,000 digital copies sold. Gupta Media can’t take all of the credit, but read through their case studies to learn more about the role they played.
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This Gangnam Style craze is kind of ridiculous, right? I originally saw the video in July and found it pretty amusing, but didn’t think much more of it. A couple months later it has over a quarter billion views on YouTube. I’m not sure if the interest will carry over into other Korean entertainment acts, but if it does, DramaFever is extremely well positioned. They are a New York, NY based company that gives “you a better way to find and watch the best TV and movies from around the world.” Their original focus was on Korean dramas, but they are rapidly expanding their offerings of tv shows and movies from Taiwan, China, Singapore and the Philippines. Bollywood films and latin telenovelas will come next. What’s interesting about DramaFever is that they target their content toward English speaking audiences, so it’s not just about giving expats the content that they miss from home.
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It’s a great time to be a sports fan. The pennant races have already heated up in baseball, and football is here. If there’s ever a time to go to a live, outdoor sporting event, it has to be now while the weather is still beautiful. I usually go to StubHub for tickets, but I’ve been tempted to use a new site called Vivid Seats. They’re a Chicago, IL based company that aims to “to reinvent the ticket purchasing experience.” Beyond sports, they also offer tickets for concerts, theater, and more. While I’ve generally been happy with the StubHub experience in that I can get the tickets that I want for a good price, but the user interface is terrible and the add-on fees seem exorbitant. I haven’t had the chance to try Vivid Seats, but from what it sounds like, the offer a superior ticket buying experience and a total cost that “is almost always the lowest on the web.”
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Occasionally I come across a company that I’m shocked that I’ve never heard of before. You’d think that after writing about more than 1,700 companies, there wouldn’t be many surprises left. That couldn’t be farther from the truth. Just look at Silver Chalice. It’s a Chicago, IL based company that “builds and operates a fast-growing portfolio of high-value digital media businesses in the fields of sports and entertainment.” The company’s Chairman happens to be Jerry Reinsdorf–yes, the same Jerry Reinsdorf who owns the Bulls and White Sox. I love sports. I love tech. I live in Chicago. I should have heard about them at some point, but it seems that Silver Chalice likes to keep a low profile. I can’t really figure out why they’d want to do that, but the last major press coverage that they got was in 2009 right before they publicly launched. Back then the company was described as “an outside company to supplement the team’s core operations” (in reference to the White Sox).
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I saw The Dark Knight Rises on Sunday. It was awesome. I only go to 2 or 3 movies a year, but I’d totally see this one again. Thankfully Christopher Nolan decided against having Batman in 3D (I absolutely hate 3D movies–they make my head hurt), and chose IMAX as a superior alternative. If I’m going to see it again, I might as well get the full IMAX experience. For those of you who don’t know, Wikipedia describes IMAX as “a motion picture film format and a set of cinema projection standards” that “has the capacity to record and display images of far greater size and resolution than conventional film systems.” IMAX is also the name of the company behind the technology. They’re based in Mississauga, Ontario, but they have some U.S. based jobs and internships, so I thought they were worth looking at.
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Yesterday I got back from an amazing trip to Grand Teton and Yellowstone National Parks (for a friend’s wedding, I swear!). While I spent most of the time outside, I also spent a lot of time in the car driving from place to place or looking for wildlife (of course, we ran into the Grizzly bear while I was out of the car hiking). With all of the driving, we were lucky that the rental car was equipped with a SirusXM radio so Amy and I could reminisce by listening to 90s on 9. With the lack of billboards in the park and the satellite radio, I figured that I was out of the grip of Clear Channel Communications for at least a little bit. I was wrong. They even have stations on SiriusXM–Clear Channel, which is based in San Antonio, TX, is a media behemoth. If you’re in a car, and you’re not being reached by them, then you’re an exception. The company owns 850 radio stations and nearly 1 million outdoor advertising displays (think billboards). Unless your favorite radio station is NPR, there’s a very good chance that Clear Channel owns it.
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Getting “premium channels” was the ultimate status symbol when I was a kid. Luckily, I had the parents who cut the cable for a few years. When we did get cable back, somehow the cable company accidentally added HBO, Cinemax, and Showtime. Maybe it was some promotion, but I am 100% certain that my Dad would have canceled the whole thing again if he saw a charge for them on the bill. Back then it was all about the movies on those channels, but original programming (and its lack of commercials) has become a bigger and bigger reason for people’s continued willingness to pay for the premiums. Showtime is based in New York, NY and has been around since 1976. It will be interesting to see how their business changes as people continue to consume more media over the Internet and less over traditional tv channels.
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If you asked me if I like pop culture, I’d say yes without hesitation. I’m pretty good with trivia from the 90s and 2000s, but I’m not sure if I like pop culture anymore. Either I’m a little bit smarter, or our society is a lot dumber. I say that, but then I go and watch reality tv… and I literally just clicked a link to a NY Daily News article about a Dutch artist who turned a stuffed cat into a remote control helicopter (I refuse to link to it). Pop culture is like a drug, and BUZZMEDIA is a dealer. They are based in Hollywood, CA, and they’re “the web’s fastest growing entertainment publisher reaching more than 100MM monthly pop culture, music and celebrity enthusiasts worldwide.”
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