Five years ago today I launched One Day One Job. Six months earlier I had given up on a job search that was going nowhere and decided to try to find a way to make the job search suck less for college students and grads. I knew a little about HR, a little about how to build a website, and a lot about how to fail at the job search. It took me six months to build something launch-worthy. Five years later I have a website and e-mail list that has reached millions of people. My business is profitable. And most importantly, I’ve helped people land jobs they never would have found without me. I still have a long way to go, but what I’ve done so far is all thanks to some rudimentary coding skills that I developed in middle and high school. Being able to build a website or write software opens up a world of opportunity, which is why I think Codecademy is the perfect company to feature today. They’re based in New York, NY, and they are building “a better way for anyone to teach, and learn, how to code.”
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I hear from a lot of you that you want a career that makes the world a better place, but I know that some of you just want to make money (even if you’re afraid to admit it). If one were to design a business to generate profits as efficiently as possible, it would probably look a lot like a proprietary trading firm. A prop firm is one that doesn’t have any outside investors, so it can focus entirely on generating profits for itself without the worry that investors might want to pull their money out. Belvedere Trading is one of these firms (others that we’ve featured include Wolverine Trading and Jump Trading). They’re based in Chicago, IL, and they’ve been specializing “in equity index and commodity derivatives” since 2002. Basically, they find inefficiencies in the market, and profit from them through superior strategy and technology.
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There is almost no better business model than selling subscriptions. You do the hard part of making the sale once, and then you reap the benefits for (hopefully) years to come. Most people think of subscriptions in terms of things like magazines, web sites, and gym memberships, but we’re quickly moving towards a world where many of our purchases are made on a subscription basis. I’ve already subscribed to paper towels and toilet paper on Amazon (though they’re sending them too often right now). Any product that we consume on a somewhat predictable basis should become a subscription. OrderGroove is a company that helps other businesses make that happen. They’re based in New York, NY, and they have built a platform that makes adding subscriptions to an already existing e-commerce platform very simple.
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I’m going to a wedding this weekend. I’ll wear the same black Bonobos suit that I wear to every wedding. All I have to think about is what tie to wear. I’d never even consider buying a new outfit for a wedding other than my own or one I’m in. But it’s not an uncommon thing for a lot of women to wear a different dress to every wedding they go to. That can get expensive, unless you choose to Rent The Runway. Rent The Runway is a New York, NY based “community designed to fill the needs of women who know and love high fashion, who want to look glamorous for all their nights out, and experiment with new brands without the anxiety of investing in piece after piece.” (Use this link to try it for $20 off.) The company was started by two women (Jenn and Jenny) who met at Harvard Business School, and it’s taken off since as the “Netflix for fashion.”
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I constantly get asked where I find all of the companies that I write about. The short answer is everywhere. But one of my favorite sources is you. You may be running short on ideas right now (that’s why you signed up for my e-mails), but things will change. You’ll get an internship, and hopefully you’ll report back where. That’s what one reader did, which is why I know about Ampush. They’re a San Francisco, CA based company that helps “advertisers leverage the scale and precision of the Facebook media platform to develop and engage their customer graph.” Facebook’s advertising options are amazingly powerful, but only if you know how to use them. I’ve toyed with buying ads, and it has never been ROI positive for me. Ampush combines knowhow with technology to helps make sure that their investment in Facebook advertising is worthwhile.
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At this time last year I was still playing beach volleyball. This year I’ve already worn gloves. There’s no doubt about it–it’s soup weather. While I’m not really a soup guy, I’m sure a lot of you are excited about this development. It’s nearly impossible to think about soup without thinking about Campbell’s. They have one of the most recognizable brands in the world, but somewhat surprisingly the Campbell Soup Company brand goes well beyond soup. The Camden, NJ based company call itself “the world’s leading maker and marketer of soup,” but they also own brands like Prego, Pace, Pepperidge Farms, Swanson, and V8. In addition to those, they have some major European and Asia Pacific brands. When you add them all up, you get a company that generates over $7 billion in annual revenue.
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Google is an absolutely amazing company. They’re working on everything from information organization to e-mail to self-driving cars, but from a financial standpoint they’re kind of a one trick pony. 96% of their revenue comes from advertising, and the majority of that comes from search advertising. It’s not really a problem–it just shows what an amazingly dominant business model search advertising is. Unfortunately for the rest of the market, Google owns most of the world’s search advertising inventory. Yahoo! comes in at a distant second. And then there’s adMarketplace, a New York, NY based company that “delivers data-driven performance to the Internet’s leading marketers through the only search syndication platform that adjusts bids by both keyword and traffic source.”
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I don’t know if being a nerd has ever been cooler than it is now. As technology becomes more approachable, so do the people who make it. It’s even come to the point where kids who are anything but nerds are self-identifying as nerds by posting pictures of themselves wearing glasses on Instagram. They can call themselves whatever they want, but real nerds make stuff. That’s exactly what the nerds at The Nerdery do. The Nerdery is a Bloomington, MN based company (they also have an office in Chicago, IL) that partners “with creative minds and big thinkers to engineer and build award-winning interactive projects.” They’ve also managed to win a few awards for themselves including being named to the Inc. 5000 for five years in a row. This year they only came in at #1,041 with 305% three-year growth to $26.2 million in revenue. That’s ridiculously impressive.
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I remember when people used to be shocked that I would buy stuff online. They thought I was crazy to put my credit card number into a web form, and I though they were crazy for not thinking twice before giving their credit cards to random people who worked at stores and restaurants. While buying stuff over the Internet is now commonplace, you’d be shocked to know how painful and expensive it still is for businesses to collect payments online. It seems silly to spend a lot of time and money to make sure that your customers can pay you, but it’s kind of essential. Braintree is a Chicago, IL based company that is simplifying payments for online businesses. They solve many of the headaches, and they offer transparent pricing that makes it easy for merchants to estimate costs. The best indication that Braintree is offering a great solution for payment processing is their own growth–they ended up at #415 on this year’s Inc. 500 with 895% three-year growth and $9.9 million in revenue.
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Google really nailed it with search advertising. When you know what people are looking for, it’s really easy to show them advertising that they’re likely to respond well to. The promise of social media is that consumers will be targeted with even more relevant ads based on whom they know and what they like. In practice that doesn’t seem to be working out so well. There are similar approaches with far less hype and far more ROI. Just look at Resonate. They are a Reston, VA based company that “has pioneered a new model for using ‘Big Data’ to develop a sophisticated understanding of consumer values, attitudes and beliefs.” They came in at #235 on the Inc. 500 with 1,520% three-year growth to $9.8 million in revenue. They’ve done this by focusing on consumer’s values and belief systems–things like “patriotism, environmentalism, taste for luxury, or interest in innovation.”
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On Friday I visited one my Dad’s college friends at his workshop. He makes sails for traditional boats, and he’s been doing it for a long time. He doesn’t get a lot of incoming calls from potential clients (it’s a pretty niche business), but when he does, he almost always makes the sale (no pun intended). It’s because he has developed a process that shows potential customers that he’s undoubtedly the best guy for the job. He does it all by hand (even to the point of writing a personal letter), but it’s essentially automated. He spends about 15 minutes on it every morning, and that’s it. While that approach won’t work in a lot of business, nearly every company can benefit from automating parts of their marketing. Pardot is a company that provides software to do exactly that. They’re based in Atlanta, GA, and they came in at #172 on the Inc. 500 with 2,001% three-year growth and $7.4 million in revenue.
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I have to admit that this year’s version of the Inc. 5000 has disappointed me so far. Maybe it’s because I’ve already covered many of the most interesting companies in the top 50 (Acquia, Red Frog Events, Nasty Gal, Leadnomics, Spongecell, and Gemvara), but a lot of the other businesses at the top of the list don’t even have Careers pages. That doesn’t mean that you can’t reach out to them if you find them interesting, but I’m not going to do a write up on them unless their stories are super compelling. After looking through the first 51 companies, I came across Elemental Technologies at #52. They’re a Portland, OR based company that has achieved 4,518% three-year growth by being “the leading supplier of video processing solutions for multiscreen delivery.” What does that mean? Elemental Technologies develops technology that enables media companies to deliver the same video content experience across a variety of devices.
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This is a good week for me as a transplanted Chicagoan. Over the weekend I had the Air & Water Show to watch, which is free as long as you’re willing to deal with some crowds. And today the Yankees come into town for a three-game set with the White Sox. I’m going to go to at least one of the games, and that means I’ll try to get a deal on tickets through StubHub at the last minute. I’ve found that no matter how you try to buy tickets for a major event, it’s always kind of a headache. The interfaces to pick seats are terrible, you get slapped with all kinds of fees, and sometimes the tickets disappear before you can buy them. ShowClix is a Pittsburgh, PA based company that provides “simply (fair) ticketing.” They’re aiming to make the ticketing experience better for both the people putting on the events and the people attending them. They may not be an option for this week’s Yankees games, but they are “the preferred ticketing solution for thousands of performing arts theatres, live music venues, and festivals — as well as museums, non-profit fundraisers, nightclubs, even circuses and rodeos.”
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The Air & Water Show is happening here in Chicago this weekend. With the Blue Angels buzzing the city and parachuters dropping down in preparation for the real show tomorrow, I’m reminded that a part of me always wanted to be a fighter jet pilot. Unfortunately, I’m 6’3 and near-sighted, so that was never going to happen. The closest that I’m ever going to get is playing MetalStorm: Wingman on my iPad. In case you’ve never played, it’s an awesome fighter jet simulator game. There’s a single player mode that’s pretty fun, and you can also go one-on-one online if you want to get smoked by random middle schoolers (it’s a good ego check). MetalStorm: Wingman, along with Battle Nations and Trade Nations, is produced by Z2Live, which is a Seattle, WA based company that “creates original next-generation, free-to-play, social and multiplayer games for mobile devices.”
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There’s no time that sports apparel gets more attention than during the Olympics. There are the crazy “barracuda skin” racing suits for the swimmers, the bejeweled leotards for the gymnasts, and the ever controversial bikinis (or pants and long sleeved shirts if it’s under 60 degrees) for the women’s beach volleyball players. One might think that every uniform is chosen to maximize physical performance, but there’s research to show that what you wear/how you look affects your mental performance (See: Red is a winning color – GO BIG RED!). While they might not be outfitting our Olympians, GTM Sportswear is a Manhattan, KS based company that helps athletes perform better by looking better. They specialize “in providing custom-embellished uniforms, warm-ups, and practice apparel for college, school, and club sports teams nationwide.”
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Sometimes a company knows that they’re on to something, but they can’t quite get it right at first. They have an idea, they build some technology, they hire some people, but the business doesn’t come together. That seems to have been the story with NewsCred for their first two iterations. Now it sounds like the New York, NY based company may have it figured out. After scrapping publisher ranking and a custom online newspaper engine, they’ve moved on to “sourcing and licensing trusted content across a broad range of subjects and perspectives.” Generating quality content is extremely hard. NewsCred allows the brands who need it to get it from the publishers who are experts at creating it.
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This is going to blow your mind. I’ve never had a peanut butter and jelly sandwich. Peanut butter sandwich, yes. Peanut butter and jelly, no. I don’t have an explanation except that there was this kid at my elementary school who always had jelly on his face and it kind of grossed me out. I’m sure this is a travesty in the eyes of the people at The J.M. Smucker Company. Luckily for the Orrville, OH based company, not having me as a customer has not kept them out of the Fortune 500 (though their grasp on that title is tenuous at #495). While they’re best known for their fruit spreads, they also manufacture and market “peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages.” Though publicly traded, The J.M. Smucker Company is still a family company–their CEO is still a Smucker.
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When people unsubscribe from these e-mails, the biggest complaint that I hear is that the jobs aren’t relevant (have you tried our search engine?). I understand that a single company every day isn’t enough for some people, but if you think our posts are just about the company that we’re covering that day, you’re missing a big part of ODOI’s value. Each day’s profile should be a jumping off point for your job search. So let’s say you really liked Totsy, but you want to be on the West Coast. Did you immediately start looking for competitors closer to where you want to be? If you had, you would have found Zulily, a Seattle, WA based company that offers “daily deals for moms, babies and kids.” It’s a pretty similar business, but it’s a completely different company. Even if you have no interest in either of these companies, you can use them as inspiration to find other interesting companies. For instance you could look up their investors, and see which other companies they’re investing in, or you could look at the products each site sells and research the companies that make them.
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I have a good friend who has been subscribed to these e-mails from the start. He’s not looking for a job, but he helps me out by giving me feedback, pointing out typos, and recommending companies (you’re always welcome to do the same by hitting reply). He has an 18-month old daughter, so he knows how crazy the market is for products targeted to new parents. Even though most college students and recent grads don’t have babies on their mind, he thinks it’s a great market to start a career in (it’s growing big time), and I agree. One company that I found that is attacking the new parents market is Totsy. They’re based in New York, NY, and they’re combining a hot market with a hot business model (flash sales). As they put it, they offer “moms on-the-go and moms-to-be access to brand-specific sales, up to 90% off retail, just for them and the kids, ages 0-8.” Babies and flash sales, how can you go wrong?
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Unhelpful Google results are often the sign of a business opportunity. I started One Day One Job because I was frustrated with the junk that turned up when I’d search things like “entry level jobs” (there’s still a lot of junk out there, but I’m doing my best to bring more quality to the results). Though I’ve never researched leasing an office, I hear that doing so is even more frustrating than looking for a job online. (I just searched for an office in my neighborhood, and the #1 result looks like it’s from 1995.) 42Floors is a company that wants to finally bring the $25 billion office space/commercial real estate market online in a proper way. They’re based in San Francisco, CA, which couldn’t be a better place for this kind of business to get its start (the Bay Area is the only market they cover right now).
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If you’re like me, your phone is your life. It’s not that I use it all the time like some people–it’s just that nearly everything important to me is accessible through my phone. The only possession more vital to my everyday life is my laptop. I back up my phone regularly and use Apple’s Find My iPhone, but I could probably do more to protect my phone and all of the information on it. Lookout Mobile Security is a San Francisco, CA based company that is “dedicated to making the mobile experience safe for everyone.” They offer a complete suite of software and cloud based tools to ensure that your investment in your phone (mostly what you have on it) is as protected as it can possibly be.
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Have you ever had a nasty cut, scrape, or blister that didn’t quite need stitches but needed more than a band-aid? I’ve had plenty, and my go-to remedy is New-Skin. It’s super painful to put on, and it smells terrible, but it does the job. While New-Skin is a great at home solution, it’s not meant for surgical situations (at least as far as I know). There’s a whole class of surgical sealants, and Neomend is an Irvine, CA based company that is innovating in the space with their Progel technology platform. It’s “a resorbable hydrogel with a unique, accessible molecular structure that makes it ideal for development of novel medical devices like surgical sealants and adhesion barriers.” Hopefully you know what that means, because I don’t.
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In fifth grade I started playing the drums. By the end of 8th grade my music career was over. I attribute it to changing music tastes, a lack of will to practice, and the fact that the only band that I played with was the school band. I guess I just never wanted to be overshadowed by some guy with a Fender. In case you’re not familiar, Fender is a Scottsdale, AZ based company that manufactures stringed instruments and amplifiers. That’s a big of an understatement, actually. Fender is one of the most storied names in rock ‘n’ roll history and “the world’s leading guitar manufacturer.” Fender got its start in 1946 with an innovative design, and they’ve “grown to be one of the world’s leading marketers, manufacturers, and distributors of musical instruments.”
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Today is my -1 year anniversary. In other words I’m getting married a year from today (and yes, we’re celebrating that). Amy and I have a wedding planner, and we’ve already made a lot of the big decisions (when/where/band/photographer). In a city like Chicago, you’re not going to get what you want if you don’t book things way in advance. Luckily, we have someone to guide us on these decisions, but if we didn’t we might turn to a resource like WeddingWire. It’s “the category leader in local business reviews (think “Yelp of Weddings”), offering the ability to search, compare and book over 200,000 recently reviewed wedding vendors.” The company is based in Bethesda, MD, and because they’ve been so successful in the wedding market, they’ve also gone after Bar Mitzvahs, Proms, and all kinds of other events.
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There are plenty of brand names that we use generically for products even when we’re not using the given brand. A few that come to mind are Kleenex, Band-Aid, Escalator, Zipper, and Yo-yo. Try to name those products without using the brand. It’s easy for the first two, but the last three are pretty tough–that’s why they’ve lost their trademark status due to genericization. Band-Aid and Kleenex have protected their trademarks by aggressively pushing people to use terms like “adhesive bandages” and “facial tissues.” So here’s a test: what would you call the stuff that replaces shoe laces on kids’ shoes? I’m sure “hook-and-loop fastener” came right to mind. Well, that’s the business that Velcro is in. The company is based in Manchester, NH, and since the invention of their hook-and-loop fastener in 1941, they’ve been helping kids keep their shoes on and NASA keep their dinner plates from floating away.
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The last time that I was involved with an incubator was in 5th grade when my class was hatching chicks. Between then and when I graduated college, the word incubator was irrelevant to me. Now it’s coming up all the time. I’ve been involved with and interested in startups for the past five or so years, and in that time I’ve seen the idea of the incubator blow up. Incubators typically provide capital, guidance, office space, and much more to help startups get off the ground. Cogo Labs (formerly Adverplex) is a Cambridge, MA based incubator that focuses on growing Boston based web companies. They offer a unique value to their portfolio companies in that they have an in house “platform of proprietary technologies for algorithmic marketing, data mining, and quantitative business analytics.”
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If you haven’t heard something about the Facebook IPO in the past few days, you must have had a really good weekend. What annoys me about successful startups is all the knockoff attempts. A lot of people think that a good idea is enough to build a business on, so they copy the successes and usually fail miserably despite having a “good idea.” A much better approach is to take inspiration from the big successes and apply what you learn to a more focused niche. Doximity has done exactly that–they’re a social network for doctors and healthcare professionals. The San Mateo, CA based company has picked a great market in that a big part of being a doctor is communicating with other doctors. It’s also a market with amazing monetization possibilities.
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I know some people who research their purchases to death. They end up never buying anything because new versions of the products come out before they can make a decision. It’s a never-ending process. I’m all for doing my due diligence before buying something expensive, but I try to make it as quick as possible. FindTheBest is a site that makes comparing anything super easy. They’re a Santa Barbara, CA company that offers “a powerful tool for making quick and informed decisions.” Whether you’re looking for the best breed of dog for your lifestyle or the best financial advisor in your area, FindTheBest offers you just the facts “stripped of any marketing influence.”
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When you’re a kid, you think that teachers have an easy job. They have good hours, lots of vacation with summers off, and they get to stand in front of a room and tell you what to do. As you get older, you start to realize that teaching also includes grading papers, planning lessons, communicating with parents, writing comments for report cards, and a whole lot more. A grade book just isn’t a good hub for managing all of this. Teachers need something industrial-strength, and that’s what Instructure provides with their Canvas Learning Management System. The Sandy, UT based company offers a suite of tools that enable teachers to spend way less time on administrative stuff, and more time teaching and working directly with students. They serve educators at all levels–from Kindergarten to some of the world’s top universities, which shows you just how flexible the Canvas platform is.
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In college I studied Industrial and Labor Relations, which means that I spent four years focusing on the world of work. The curriculum covered everything from slavery and indentured servitude to unions and the movement of capital to find lower cost labor. The common theme was that the way that we define and think about work is constantly changing. Today’s trend is all about having a flexible workforce–people who can join on for a project form wherever they live and then move on to a new project with someone else. Work Market is a company that “give businesses access to an on-demand scalable work force along with tools to manage three categories of labor: employees, contractors and third parties.” Many businesses in this space focus on actually building the market where labor can find work, but Work Market takes it one step further and offers the software for businesses to build their own market.
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