Earlier this week I was catching up with Jason Seiden. We covered a ton of topics, but one thing that we kept coming back to is how frustrating it can be to work in the careers space. Why? Because, as Jason said, “Truly valuable career advice is like vegetables–you can’t give it away.” This is so true. You can try to force things on people, but you won’t get anywhere unless they want what you’re selling. Super Sprowtz is a company that is trying to change the way people–namely children–think about vegetables. They’re based in New York, NY, and they’ve seen how powerful cartoon characters can be in affecting children’s food choices, so they’ve developed a cast of “vegetable super heroes” to “entertain and educate children about healthy eating habits.” I started out thinking this was pretty weird, but I’m kind of warming to the idea.
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