I’m an outdoorsy guy who is stuck in a city that is at least a couple hours away from most of the things that I want to do. As a result I spend a lot of time visiting what my wife calls “fishing websites” (that’s exactly what they are). One upstart that caters to guys like me is Huckberry. They’re a San Francisco, CA based company that “is like your favorite store, your grandpa’s favorite store, and your favorite magazine all rolled into one.” It’s pretty much the intersection of yuppie and outdoorsy with a tiny bit of hipster here and there. It’s for “dudes in the middle”–the kind of guys who go camping one weekend and to a black tie wedding the next weekend.
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Few things make me happier than spending time outdoors. Fly fishing is my main sport, but I can enjoy almost any activity that doesn’t put me at too much risk of injuring myself so that I can’t fish. One of the fun things about being an outdoor enthusiast is collecting gear. Even when you’re stuck in the city, you can buy new stuff, clean it, repair it, and get it ready for your next big trip. If you’re thinking about buying new gear, you need to check out Backcountry. They are a Park City, UT based company that gets “get people who get outside—plain and simple.” They’re all “about gear, grit, and connecting people to their passions.”
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Yesterday we took a look at an online marketing company. Today we’re going to do the same. While today’s company offers many of the same services, the difference is that they tend to work with larger, national clients. This may seem like a small distinction, but the level of competition can make it seem like a different business. WPromote is an El Segundo, CA based company that calls itself “the country’s leading Online Marketing firm, delivering incredible results for [its] Search Engine Optimization, PPC Management and Social Media clients.” That’s big talk, but they must be living up to it if companies like Toyota, Ford, TOMS, Tumi, and Southern New Hampshire University are hiring them to do their online marketing.
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Think about all of the e-mail lists that you’re subscribed to. Now think about how many of those e-mails you delete, mark as spam, or totally ignore. Every one of those senders includes you when they brag about the size of their lists, but you’re pretty much worth nothing to them (you may even have negative value). Businesses that do e-mail right know that keeping your lists manicured is a smart business decision. Unfortunately, that’s a lot easier said then done, which is why company that are serious about e-mail use FreshAddress. They’re a Newton, MA based company that helps “companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.”
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Many of America’s great apparel brands started out by catering to a specific sporting lifestyle. Some, like Filson and Orvis, have largely stayed true to their roots. While others, like Abercrombie & Fitch, have moved far away from the brands that they once were. Lands’ End got its start as a yachting supply company in Chicago, but today it is based in Dodgeville, WI and is “an international apparel brand synonymous with timeless American style.” The company is certainly still inspired by its nautical heritage, but they definitely had to broaden their horizons a bit to get where they now are–generating well over $1 billion in revenue annually.
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Right now I have a shot at winning $1 billion. My bracket is 100% correct… though no games have been finished yet. In case you haven’t heard, Quicken Loans has put up that amount for anyone who gets a perfect bracket (and Warren Buffet backed it with one of his insurance businesses). It sounds like March Madness until you crunch the numbers. There is essentially zero chance that someone will win the prize, yet millions of people entered… and shared their information with Quicken Loans. That’s exactly why the Detroit, MI based company sponsored the contest. New leads are the lifeblood of a mortgage business, even if you’re already the “#1 online retail lender.”
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I can’t stand political advertising, but it must be pretty darn effective. Why else would politicians have spent $6 billion on advertising for the 2012 elections? Though it may seem crazy to think that people who spend other people’s money for a living are rational spenders, remember that getting elected is what they’re actually good at. Still, they often need outside help, and that’s where Targeted Victory comes in. They’re an Alexandria, GA based agency that has “anchored digital campaigns on the local, state, and presidential level.” While at some point they seem to have worked with non-political clients, today they seem to only work on the Republican side.
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Weather matters. We make all kinds of decisions based on what’s happening outside, and they often affect how we spend money. I’m in Aruba right now, so it’s pretty much guaranteed to be mid 80s, partly cloudy, and windy. My New Year’s plans are set, but if I was back in Chicago, the 15-degree high might keep me from doing something that I’d do if it was 20 degrees warmer. Skymosity realizes this, which is why the San Rafael, CA based company has developed a weather marketing platform that “transforms big weather data into actionable wins for marketers.” While many marketers use seasonal weather changes as part of their campaigns, very few are reacting to the weather as it happens.
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I cook a lot, but with Thanksgiving only a few weeks away, it’s time to make sure my skills are as sharp as my knives (doesn’t that sound like a promo for some silly cooking show?). Most of my culinary skills are semi-self-taught. Television, cookbooks, and lots of dinners out have exposed me to all kinds of new concepts, but the Internet is where I go to get the definitive answer on how to cook what I want to cook. Often all it takes is a Google search to find what I’m looking for, but sometimes I want to get new ideas. My go to is Serious Eats, but today I found a new site with a similar approach. The company is called Food52, and it’s a New York, NY based online community that brings “cooks together from all over to exchange recipes and ideas and to support each other in the kitchen.” (Side note: Food52 and Serious Eats are celebrating the the one-in-70,000-ish-years holiday of Thanksgivukkah with a cook off.) In their first few years they’ve been able to reach millions of people and get them talking about food, which is no small feat.
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Despite the fact that I haven’t shaved in over 7 years, I won’t be winning a facial hair competition any time soon. That’s because I use a beard trimmer to maintain that “I shaved 4 days ago” look. I don’t plan on ever going back to shaving with a razor, but if I do I’ll consider Harry’s. They’re a New York, NY based company that was started “out of respect for quality craftsmanship, simple design, modern convenience and most importantly for guys who know they shouldn’t have to overpay for a great shave.” Back in my shaving days, the choice was to use Gilette’s latest “development” or to use some cheap alternative that would irritate my face even more (like the free razor that I got as a freshman in college). I believed the marketing hype and went with the expensive option, even though it still didn’t give me a great shave.
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I like skiing (even if I’ve only done it twice), but I like fishing, volleyball, walking my dog, and staying out of the hospital more. I can’t get over the fear that I’ll injure myself skiing and keep myself from doing all of the things that I truly love to do. I’m sure for a lot of skiers, they have the opposite apprehension (like my buddy Jason who used a ski trip to describe Quality Events in our Job Search Prep course). The only other bad thing about skiing is that once you get over the fear of injury, you have to get over the price of lift tickets. Or you did. Liftopia is a San Francisco, CA based company that aims to “help skiers and snowboarders get out on the slopes more often, and help alpine resorts generate incremental revenue.”
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I despise administrative tasks that can’t be done online. It’s embarrassing to admit, but I still haven’t registered to vote in Illinois because I have to fill out actual paperwork and mail it in. I’m just happy that I’m in a line of work where nearly everything can be done online. I’m not sure what I’d do if I was in a business like real estate where back and forth paperwork is a necessity. Actually, I’d probably use dotloop. They are a Cincinnati, OH based company that has “completely streamlined the buying and selling process for real estate in a way that works so well, it’s driving a movement tagged by the press as ‘Revolutionomics.'” It’s nice to see a real estate focused startup that isn’t just another marketing/lead generation platform.
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E-mail continues to be one of the most underrated marketing channels. Google’s launch of the Gmail Promotions Tab was definitely a scary development, but the inbox is still the most reliable place to reach people who have given you permission to communicate with them. The latest trend in e-mail marketing is personalization. That means that e-mail providers are entering the big data space. One example is Movable Ink. They’re based in New York, NY, and they want to make e-mail marketing just as agile as other online marketing channels. That means turning e-mails into “containers for live content that adapt to when, where, and how recipients open and interact with messages.”
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People are completely irrational when it comes to travel deals. Sometimes it means wasting an entire day of a five day trip in some random airport (in the opposite direction of where you’re headed) to save a hundred bucks. Other times it means spending hours looking for the best fare only to end up paying more than if you had booked right away. It’s almost become a sport–even really rich people do this–and that’s why travel websites are such a great business. You can get a ton of attention for only saving people a few bucks. Smarter Travel Media is a Boston, MA based company that has developed “a unique group of online travel planning brands” that cater to the massive number of people who gain immense pleasure from getting the best fare or rate. The brands include Airfarewatchdog, BookingBuddy, Tingo, OneTime, Smarter Travel, and SniqueAway.
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I have a platonic man crush on Ramit Sethi. I’ve pretty much been stalking him since 2007 (when I started ODOJ) by subscribing to his blog, signing up for his e-mail list, reading his book, poring over his Delicious links, and buying one of his courses. We even met in person once. It was in the lobby of a trendy W hotel waiting for him, and when he walked up I played it cool by slamming my head into some stupid lamp that was hanging over the lounge chair that I was sitting on. Why am I so obsessed with some random Indian dude who is only a couple years older than me? Because he has built an amazing business that helps people achieve their career and financial dreams. I tend to gag at most of the advice that I hear from “career experts,” yet when I see something come from I Will Teach You To Be Rich (Ramit’s company–he used to have to reiterate that it’s not a scam because the name sounds so questionable), my eyes get all dreamy and I just start nodding in agreement. I occasionally even yell “YES!” at my computer.
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It used to be that airlines were the only businesses that I could earn rewards with, but as many markets have become more competitive, companies from all kinds of industries have jumped on the bandwagon. While offering great products and services at reasonable prices should be enough to keep customers, many companies aren’t able to do that–so they offer rewards instead. The problem is that managing a rewards program has nothing to do with running most business. That’s where Destination Rewards steps in. They’re a Boca Raton, FL (and Plymouth, MI) based company that creates and manages “web-based customized rewards programs.” Destination Rewards does all of the heavy lifting, and their clients can just plug and play.
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Lately it seems like we’ve looking at companies with previously trendy business models. We did the subscription gift box (Glossybox), the flash sale site (Rue La La), and now we’re doing the daily e-mail (obviously my favorite model). What usually happens when a business model gets hot is that a ton of copycats come along and quickly oversaturate the market. Most of them eventually fail, and people see that as evidence that the original business model was unsustainable. It’s really just that most people who copy other business aren’t very good at running businesses. PureWow is a lot like DailyCandy or even Thrillist (they even have the same backers), but they’ve chosen a distinctly different market. The New York, NY based company realized that most women-focused online content was made for the under 30 crowd, so they decided to change that.
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When I was a junior in college, I broke my wrist. It was actually a lucky break because it healed completely… and my pathetic inability to cut my own food attracted a lovely lady whom I’ll soon be marrying. Still, the medical care that I received was abysmal. It started when the orthopedist told me that he didn’t remember if he could cast me before sending me for a CAT scan (that’s your job dude), but the most frustrating part was when I went to get follow up X-rays to see if the fracture was healed. I ensured at least four times that they were sending the X-rays to my doctor at home who I felt was more qualified to look at them. After waiting a few weeks for my doctor to get back to me, I followed up and he told me that the hospital never sent the x-rays (they just put them in a file). I called the hospital, and they told me that I had to drive over to sign a release so that they could send them to my doctor. Face meet palm. A lot of people’s frustrations with the healthcare system can be solved with technology, and that’s exactly what Practice Fusion is doing. They’re a San Francisco, CA based company that provides “a free, web-based Electronic Health Record (EHR) application to physicians.”
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I’m dying for the sixth season of Mad Men to start. There’s no date set yet, but the season should premiere in about three months. One thing that I find funny about the show is that they make it look like everything that happened in advertising in the 50s and 60s happened in New York City. Oddly enough, the Don Draper character is partially based on a guy named Draper Daniels, who was “the creative head of the Leo Burnett advertising agency in Chicago, IL.” Leo Burnett was a huge name then (the company was founded in 1935, and it still is). Their client list is about as high end as you’ll ever see with names like McDonald’s, Coca-Cola, Altria (those first three kind of scare me from a health/social responsibility standpoint, but they’re still impressive names) General Motors, Kellogg’s, Hallmark, Nintendo, Procter & Gamble, Samsung, and Fiat.
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A few months ago my cleaning lady brought a printed out picture with her to work. It was a pair of headphones that her grandchild in Poland wanted for Christmas. She explained to me in broken English that the headphones were very expensive in Poland and much cheaper here. She wanted to know where to buy them. When I told her that I could order them on Amazon for what would amount to nearly four house cleanings for her, she decided that her grandchild would have to appreciate a less expensive gift. In case it isn’t obvious, the headphones on the print out were from Beats by Dr. Dre, a Santa Monica, CA based company that “provides a premium sound experience at every touch point of the consumer’s life.” In only six years Dr. Dre has built an iconic brand (one that Polish kids tell their grandmothers in America about) in a market where most people used to use whatever came free with their CD or MP3 players. (I’m still perfectly happy with my Apple earbuds.)
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One trend that I’ve noticed is that there are a lot of companies popping up that look like digital marketing agencies, but they don’t take on clients. Instead of building out Sales and Account Management teams, these companies focus on building income generating products for themselves. That’s exactly what Restoration Media does. They’re a Tustin, CA based company with a team of “marketers, designers, developers, and project managers” that “turn great ideas into successful brands.” The company made the Inc. 5000 this year with 63% three-year growth to $4 million in revenue. Those numbers aren’t as eye popping as some of the other companies that we featured from the list, but they’re still impressive.
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Internship searching and e-mail go hand in hand. You’re sending out applications, requesting informational interviews, reaching out to your parents’ friends, asking people to look over your résumé, and doing all kinds of other networking stuff. It can get overwhelming. What if you had a tool that tracked your e-mail, sent it on a schedule, allowed you to use templates, and even told you when people read your message and what links they clicked in it? That’s exactly what ToutApp does, though the product was never really intended for job/internship seekers (if you want to give it a try for your internship search or anything else, be sure to use this link). It’s more tailored to people in sales, PR, marketing, or business development, but ToutApp is amazingly useful for anyone who wants to use e-mail more productively. ToutApp is based in San Francisco, CA, and they allow you to integrate with Gmail, Outlook, and even Salesforce, so you don’t have to completely change your workflow to take advantage of their features.
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There’s a two in three chance that you found out about us from Google. That’s not by luck. Early on I realized that most job seekers don’t know where to look, so they go to search engines. I’ve put in a massive amount of work to ensure that the content that I create turns up when people search for stuff that I have answers for. This is called SEO, and it isn’t some sort of black magic–shortcuts don’t work in the long run. SEO and inbound marketing are about developing great content, organizing the information on your website in a coherent way, and getting other people to share it (mainly through linking). It’s a fascinating field that sometimes gets a bad reputation. I pass up writing about a lot of companies in the SEO industry because they don’t pass my smell test. Slingshot SEO does, and they also happen to have achieved a three-year growth rate of 2,391%–putting them at #136 on the Inc. 500. I really like what I see in Slingshot SEO’s methodology, and I’m also impressed by the Indianapolis, IN based company’s client list.
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A lot of companies that we feature are doing something innovative–they’re changing the way things work, and that can provide an amazing learning opportunity for a college student. But sometimes you can learn more from companies that do it the old fashioned way. I hate to say negative things about a company, but when I see the stuff that AmeriMark sells, I think thrift store. They position themselves as offering “a vast selection of quality, value-priced, brand-name merchandise,” so it’s really not far off. They sell “women’s apparel, shoes, jewelry, cosmetics, fragrances and health-related merchandise” along with a lot of As Seen on TV products. Maybe I’m wrong, but this stuff doesn’t sell itself (though they do seem to put a really strong emphasis on quality). And that’s why I think Middleburg Heights, OH (Cleveland) based AmeriMark is so interesting. They know how to sell this stuff. They’ve been doing it since 1969, and they’ve used the same approach across both new and old mediums.
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How many times have you received a punch card from a business to work your way towards some sort of free merchandise? How often have you actually held on to the card long enough to redeem it? The only time a punch card worked for me was when I was buying for a group and maxed out the whole thing at once. The obvious replacement for punchcards is a smartphone app, and Belly is a Chicago, IL based company that is making it easy for merchants to offer loyalty programs. The nice thing is that you only need one card/app for every merchant (as long as they use Belly). All you have to do is flash your card or a barcode from the app in front of the merchant’s Belly iPad and you’ll get credit for your visit.
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When I was a kid I used to think that my parents were crazy for not opening the envelopes that told them that they “might already be a winner.” How can you not love the idea of someone showing up to your front door with balloons and a giant check? For some reason young people and old people get most excited for sweepstakes. I always knew that Publishers Clearing House gave away money, but I never understood the Port Washington, NY based company’s business model. It’s actually pretty simple. They’re in the business of direct marketing with a focus on magazine subscriptions. They offer a sweepstakes where purchasing doesn’t help your odds of winning at all, and use it to get attention. Attention is the first step in selling, and it’s hard not to get some when you give away millions of dollars in such an extravagant fashion.
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Many of the best businesses are built by targeting a smaller niche and then taking the lessons learned from serving that niche to expand into new markets. It’s also how many great careers are built. Metia is a digital marketing agency that got its start serving technology companies exclusively. This put them ahead of the curve and force them to take on digital while most marketing agencies were dragging their collective feet. Now digital is what it’s all about, and Metia has 20 years of industry experience. Not bad. While they’re based in London, they have U.S. offices in Kirkland, WA and New York, NY. This allows them to serve clients like Microsoft, Microsoft, and Microsoft. But seriously, while Microsoft is all over their portfolio, you’ll also see names like Dell, EA, Rough Guides, and SEAT.
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There are some industries where company histories gets really confusing. Mergers, acquisitions, bankruptcies, name changes, and all kinds of other events make it hard to truly understand what parts of the story are meaningful. I’ve found this especially prevalent with financial institutions, advertising agencies, and publishers. We’re going to talk about the latter today. Macmillan is the New York, NY based face of a “group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck” (a German company). As I read through their history, I got a bit overwhelmed. It starts in 1843 with two Scottish brothers, and includes the story about a completely different publisher named Macmillan. While understanding Macmillan’s history is important, it’s far more important to understand their future, which might include you.
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law,
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math,
media,
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publishing,
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I’ve made a point of being more active in Cornell’s entrepreneurship community, so I like to think that I do a good job of keeping tabs on which other companies have been started by fellow alums. That’s why I was shocked to learn that the #2 online retailer of home furnishings and housewares was not only a company that I’d never heard of before, but a company founded by two Cornell grads. It’s called Wayfair–they’re based in Boston, MA and did $500 million in sales last year. The reason I hadn’t heard of them is that they were known as CSN Stores until last year (they were founded in 2002). CSN Stores was focused on building out 200+ product specific properties with generic domain names like Bedroomfurniture.com, Cookware.com, AirHockeyTables.com, and AllBarstools.com. Last year they decided to get serious about branding and started pulling all of their sites into the Wayfair brand.
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web development
In case you missed our e-mail from yesterday, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOI readers and $5 in store credit. Sign up here.
There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.
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account management,
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design,
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editing,
editorial,
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graphic design,
Illinois,
information technology,
international,
Internships,
journalism,
marketing,
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online marketing,
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seo,
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