I remember being in middle school and deciding that I wanted a drum set. I already had a snare drum, but I knew that a full set would be much cooler. My mom bought me a copy of the Bargain News, a local paper full of classified ads, and helped me pore over the listings in search of a drum set. That’s certainly a relic of the past, but classified ads are far from dead. They’ve just moved online. You’re probably most familiar with Craigslist, and maybe you’ve considered using Facebook Marketplace or something like that. What you probably didn’t realize is that there is still a huge business behind classified ads. Take Chicago based Classified Ventures for instance. They’re another Inc. 5000 company, and they’ve increased their revenue from $146.7 million to $297.5 million over the past three years. They’ve done this with four distinct businesses: Apartments.com, Cars.com, HomeGain.com, and HomeFinder.com. You’ve probably noticed at least one of those sites before, which is exactly what they’re looking for.
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I guess it’s a little awkward when you find a company that immediately makes you think of a very similar, more successful company. In this case, when I came across ideeli, I immediately thought of Gilt Groupe (which we covered a while back). Both are New York City based startups that offer online sample sales that give shoppers the opportunity to buy luxury goods—mostly clothing and accessories—at serious discounts. According to Wikipedia a sample sale is “used by retail businesses in order to discard excess merchandise.” That’s exactly what these companies do, but they’ve moved the entire process online (which is way more efficient). Both sites require invites to get in on the deals, so if you want to try ideeli click here and if you want to try Gilt Groupe click here. Although I haven’t made any purchases on either of these sites, my girlfriend Amy loves this way of shopping. There’s the element of surprise, because you never know what you’re going to find, yet you still get to enjoy the ease of shopping online.
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It’s funny how well respected brands that have been around forever will get swept up in a fad. Some, like Abercrombie & Fitch, will make it part of a new identity, while others like Burberry will enjoy the popularity but maintain their core image. Burberry is a British company that has been making quality garments since 1856, but they became especially trendy in the early 2000s, if I remember correctly. While most brands are recognized for their logo or a specific product, Burberry is known for their plaid. In fact, unless you’re a tartan freak, “Burberry Check” is probably the only plaid that you recognize by name. Over their 150 years Burberry has moved more towards luxury goods than outdoor garments, which is best evidenced by their new ad campaigns with Emma Watson of Harry Potter fame.
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Next March I’m going to regret not saving this one for my St. Patrick’s Day holiday themed post, but today we’re going to take a look at Lucky Brand. They’re a clothing manufacturer and retailer that is “rooted in rock ‘n ‘roll with a signature sense of humor.” Their About page will tell you that they stand for “independent thinking, individual style and a feeling as authentic as love” and that they’re known for “great-fitting, vintage-inspired jeans;” however, I think it’s much simpler than that. One of their founders came up with the idea to put the phrase “Lucky You” behind the flies of every pair of pants that they made. It was an instant point of differentiation, and I think that it has a lot to do with why Lucky Brand is going strong 19 years after they started. It really is pure, politically incorrect genius. Lucky you…
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Buying a product online is easy when you know which specific brand and model you want, but finding the microwave with the largest capacity or an LCD TV that swivels isn’t always so easy. There’s so much information out there on products, that finding specific details that are important to you (but not everyone else) can be frustrating. Wize is a San Mateo, CA based startup that is trying to make online comparison shopping more intelligent. If you’re buying on price, you already have plenty of product search engines that will make your decision easy for you, but who’s going to tell you which washing machine is most water efficient? That’s what Wize is all about. They’re scouring the Internet for all of the information that is buried in reviews and making it easily searchable so that you can choose the right product for you. It’s still in its early stages, but it seems like a pretty cool approach to e-commerce.
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At some point during my Junior year in college (by the way I’m back at Cornell for the weekend), I got the bright idea that I could wear slippers as shoes. These weren’t flimsy slippers, these were sturdy leather ones with shearling lining. They were made by Orvis (where I interned and had an awesome 50% employee discount), and they were great. I loved sitting in class knowing that my feet were more comfortable than everybody else’s. Then I came back from Thanksgiving break. I was admiring the Christmas lights that my roommates had adorned our otherwise aesthetically unpleasing house with, and I slipped. See, my slippers had flat rubber soles. My feet came out from under me as I fell down a muddy slope. My right hand came down hard on the sidewalk, and I had a broken wrist. I gave up wearing slippers for a while, but when my Mom bought me a pair of UGG slippers with proper soles, I reverted. Now UGG slippers are my go to shoes during the winter, and I’m a huge fan of Deckers Outdoor Corporation. They’re the company behind UGG, Simple, Teva (is it Tee-va or Tevv-a?), Tsubo, and Deckers, and they’re headquartered in Goleta, CA with a location in Flagstaff, AZ as well.
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I wasn’t going to write an Earth Day post today, because I hate the environment. (That’s not true, it’s just what I tell Green Peace people who harass me as I walk down the street. The real reason was that I was going to do Administrative Assistants’ Day instead.) However, I came across San Francisco based New Leaf Paper, which couldn’t be a more fitting company to feature on Earth Day. According to their web site, they lead “the paper industry in the development and distribution of environmentally superior printing and office papers.” It’s kind of like Dunder Mifflin gone green and moved to California (there’s an idea for the Michael Scott Paper Company!). If you’re surprised that a paper company can offer both quality and affordability while being eco-friendly, then you should check out New Leaf’s Eco Audit. I don’t know what to make of all those numbers, but hopefully you will. At the very least it sounds phenomenal that they saved 118 Trees, 5,551 Pounds of solid waste, 50,178 Gallons of water, 84 Million Btu of energy, and more.
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When I started this business, I focused almost entirely on the web for networking – a LinkedIn connection or an e-mail address was all that I needed. However, my mom (who is also my graphic designer) had other ideas. Right after she designed my logo, she sent away to VistaPrint to get me business cards. Although I didn’t use them right away (I was glued to the computer screen and not talking to many people in real life), eventually they became a necessity. Those business cards also came with the one and only One Day, One Job t-shirt (a free gift from VistaPrint). They are the place to go for customized stuff (there’s no better way to put it). You can get business cards, pens, checks, banners, postcards, lawn signs, rubber stamps, mouse pads, magnets, and much much more. The best part about it is that you can do it all online and get a really great price. VistaPrint is definitely achieving their goal of “making high-quality graphic design and custom printing convenient and affordable for everyone.”
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My first introduction to William Shatner was watching Rescue 911. Little did I know that his body of work extended far beyond narrating a show about real life heroes. I imagine today’s children will have an equally narrow view of William Shatner’s career, as they’ll know him as “Priceline Negotiator.” (Can you read those words without hearing the corresponding tune? I can’t.) Anyway, the whole idea behind William Shatner’s newest role – besides his doing the commercials in return for stock – is that Priceline.com will negotiate the best deals on travel-related items like hotels, car rentals, and airline tickets. They also have a “name your own price” model that used to be the core of their business, but now Priceline has widened its focus to discount travel in general.
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I never thought that moving to Chicago would prolong the baseball season for me. Living in the New York City area gave me 13 straight years of October baseball, and now that I’ve left, both Shea Stadium and Yankee Stadium will remain empty for the rest of the fall before they eventually face demolition. It’s lucky for me that I’m now living in a new city that happens to have two teams that are still in it. I get a 14th straight year of local baseball in October! Playoff baseball is by far the most exciting baseball of the year, but it also means that season will soon be over. Those of you who are baseball fans know how long the winter seems when there is only hot stove chatter to keep you entertained while you wait for pitchers and catchers to report to Spring Training. Although it may seem ridiculously early, now is the time to start thinking about your Summer plans if you want to intern with Major League Baseball. It’s pretty obvious that there is a lot of demand for these internships, so you need to make sure that you’re on the ball and beat all of the deadlines.
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Do you have an online shopping problem? If so, don’t read any farther. ShopWiki is a New York City based startup that aims to make online shopping easier. It’s a comparison shopping engine, but it’s supposed to be better because it combines the abilities of search engine type crawlers with user generated content to provide relevant products and reviews. A search for “fly rods” just returned typical listings that I’d expect on any comparison shopping site, but a look at their MP3 Players buying guide shows how valuable a shopping wiki can be. It gives a complete overview of all of the options that you have for buying an MP3 player (yes, there are options other than iPods). Considering that ShopWiki received $6.2 million in venture capital in 2006, there has to be some serious selling potential behind the idea of a shopping wiki.
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Sometimes we’re really surprised to find that great companies who are known to have great internship programs are still looking for interns in late (yes, it’s now late) April. We have no idea what the explanation for this is, but it’s good news to all the procrastinators out there that Amazon.com is still looking for Summer interns.
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