Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.
Internships in Design
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A couple of days ago I mentioned how much I love the diversity of companies that I find on the Inc. 5000 list. The best part of that is the geographic heterogeneity. It’s extremely difficult to learn about interesting companies that aren’t in major population centers. It’s partly because there aren’t nearly as many of them, but it’s also because successful companies in smaller cities don’t usually get a ton of media attention outside of their own market. Luckily there are some exceptions like the Inc. 5000, which is where I found out about EdgeCore. They’re a Cedar Falls, IA based “advertising agency that specializes in the strategic development of creative concepts and integrated branding and promotional campaigns for clients nationwide.” They may be located in a small city, but they’re still the 614th fastest growing private company in the U.S. with 527% three-year growth to $5.5 million in revenue.
I’ve come to accept that I’ll probably never learn a foreign language (maybe I’ll try a new computer programming language one day). I think my crazy high school French teacher ruined me, but I must admit that technology is making the idea of learning another language more and more attractive. The problem with most language learning software is that it can be really expensive? Mango Languages is a Farmington Hills, MI based company that has solved this problem for a lot of consumers. They provide online language learning services mostly to libraries, schools, government agencies, and corporations. That means that they get the guys with deep pockets to foot the bill for the people who are actually learning the new languages. It’s a smart approach that works considering that Mango Languages made the Inc. 5000 with 629% three-year revenue growth to $3.8 million in revenue.
We all have our own September 11th stories. I shared mine last year when I wrote about the National September 11 Memorial Museum. These stories, whether they are from the front lines or from people thousands of miles away, are what will ensure that we continue to use the memory of those whose lives were lost 10 years ago today as a positive force. VOICES of September 11th is a non-profit organization that was founded by two women who lost loved ones in the attacks to serve as “an information clearinghouse for those affected by the attacks through the use of a Web site, electronic newsletter, direct mailings and media outreach.” They are based in New Canaan, CT with a satellite office in New Brunswick, NJ, and they have expanded their mission over the years to include “providing continuity of care to promote resiliency and address the long-term issues” of those who were directly affected by the attacks.
A lot of people think of gamers as anti-social, but that’s pretty far from the truth. Some of the most vibrant online communities are focused on video games. The great thing about these communities is that they’re much easier to monetize than other communities since gamers are a great group to advertise to. Curse is one of these communities. They’re a company based on San Francisco, CA and Huntsville, AL that “offers editorial features, video, databases, wikis, forums, add-ons, and a desktop applications that helps gamers find and install gaming plug-ins.” They’re yet another Inc. 5000 company, and they’ve seen 839% three-year growth to $5.4 million in revenue. Guess they’ve figured out how to monetize their 14 million monthly unique visitors across the 31 video game related websites that they own.
When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.
It’s been a while since I did a survey of One Day, One Job readers. There’s really no excuse for that considering how useful survey data can be and how easy it is to run a survey online. (So watch out for a survey sometime in the next month or two.) When I see online surveys, they’re usually run on SurveyMonkey or Google Docs, but I’ve also seen a few surveys driven by SurveyGizmo. They’re based in Boulder, CO, and they offer “a web-based software company giving researchers, and small and enterprise companies powerful tools to create online surveys, questionnaires and forms – allowing capture and analysis of virtually any type of data essential for business.” It’s working for them. SurveyGizmo came in at #144 on the Inc. 5000 with 1,940% three-year growth to $3.3 million in revenue.
A few years ago during the beginning of the recession, I featured a bunch of internships in the video games industry. All those people who lost their jobs were buying video games, and business was booming. Things have slowed since. I’m not sure if it has to do with the economy, but I do know that gaming on phones and tablets is really biting into video game industry sales. One video game related company that is continuing to grow is Intergi. They’re a Deerfield Beach, FL based company that “partners with the foremost gaming web publishers to provide advertisers with targeted ad placements.” They’re another Inc. 5000 company, and they’ve seen 2,383% three-year growth from $253,818 in revenue to $6.3 million in revenue.
Today is my favorite day of the year, at least when it comes to writing daily company profiles. Why? Inc. Magazine just released the 2011 Inc. 5000 List. It’s a ranking of the 5,000 fastest growing privately held companies in the United States. It includes all kind of businesses in locations all across the country. It’s one of the best internship seeker resources out there. As I looked through the list I saw a lot of companies that I’ve already written about and a lot of new ones that don’t have any positions posted. Then I saw Leadnomics–they came in at #48 with 3,932% 3-year revenue growth to $5.8 million in revenue last year. The lead generation and performance marketing company is based in Philadelphia, PA, and they’ve been growing rapidly in terms of both revenue and headcount.
I realize that a lot of you are looking for something specific. You’re want a certain type of internship at a certain type of company in a certain type of industry in a certain geographic location. I know that on most days the company that I write about won’t check all of your boxes. Instead of closing out the e-mail when you see something that doesn’t fit your criteria, use our daily write ups as a jumping off point–something to get you thinking in new directions in your internship search. For instance, last week I wrote about Author Solutions. In doing research on them, I came across a few of their competitors. One that stood out was Lulu (not to be confused with lululemon). They’re a Raleigh, NC based company that has built an open publishing platform “that empowers more creators to sell more content to more readers more profitably than ever before.” It’s different from AuthorHouse in that Lulu doesn’t charge any upfront fees–they only get a cut when you make sales.
A lot of people hate all of the advertising in sports. They get irritated by NASCAR cars, billboards in center field, and logos on jerseys. I kind of think it’s cool that sports teams are maximizing their revenue potential. But if I ever saw ads on the Yankees’ uniforms… well that will never happen… right? Advertising on sports apparel has actually been happening for a long time. Local businesses have been sponsoring teams and plastering their names on jerseys forever. Apparel Media is a Chicago, IL based company that is working to forever change the custom apparel and sports marketing industries at the same time. By working out deals with national advertisers and local custom apparel print shops, Apparel Media is able to give teams access to significantly discounted (20-80% off) merchandise.
For me water is all about recreation. It’s a place to fish, swim, kayak, and hopefully one day learn how to surf. That’s not to say that I don’t enjoy drinking water–I’ve had servers at restaurant tell me that I drink more water than any other customer they’ve served–but it’s mostly an afterthought. Unfortunately, for nearly a billion people across the globe water is neither fun nor an afterthought. “Unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war.” charity: water is a non-profit organization that is “bringing clean and safe drinking water to people in developing nations.” They’re based in New York, NY, but they’re doing work all over the world. One of the most interesting things about charity: water is that they’re able to put 100% of the public donations that they receive towards clean water projects. This is possible because a small group of private donors has committed to covering the organization’s operating expenses.
One of my favorite sources for company ideas is e-mailing people who unsubscribe from this mailing list saying they found an internship. I figure if somebody is hiring them, then there’s a good chance that that same somebody might hire other readers. A while back a reader told me that he landed one of a few coveted internships at Prophet. I’d never heard of Prophet before, but when I checked them out I saw that they’re “a strategic brand and marketing consultancy with offices around the globe.” Apparently, they’re headquartered in San Francisco, CA, but also have locations in Chicago, IL; New York, NY; and Richmond, VA along with a number of international offices. What I find interesting about Prophet is that they seem to lean more towards a management consulting model in how they do business, even though their focus is on areas including Brand, Marketing, Innovation, Design, and Insights & Analytics.
I’m not big on shoes during the summer. I try to wear flip flops as much as I can, and most of the exercise that I get is from beach volleyball where wearing shoes looks about as dorky as you can get. When I do go to the gym, I typically wear my Vibram Five Fingers (which you may also consider dorky looking). So I have no idea why New Balance popped into my head–I don’t even own a pair of New Balance shoes. In case you don’t know, New Balance is a Boston, MA based company that “began as an arch support company in the early 1900’s, developed into a specialized shoe manufacturer in the 1970’s, and has grown to become a leading global athletic products company.” They also own some other brands that you may be familiar with including Aravon, Brine, Dunham, PF Flyers, and Warrior.
Today marks the beginning of the Lollapalooza festival in Chicago. Musical festivals definitely aren’t my thing, but it seems that everyone in the city is talking about Lolla. If you don’t know what Lollapalooza is, you can get the full story at Lollapalooza.com or on the Lollapalooza Wikipedia page. I was most interested in figuring out what company puts on the festival, because there’s a good chance that they might have some interesting job opportunities. It turns out that Lollapalooza is “presented” by C3 Presents, an Austin, TX based (I hear they also have locations in Los Angeles, CA and Chicago, IL) company that “creates, books, markets, and produces live experiences, concerts, events, and just about anything that makes people stand up and cheer.” They were formerly known as Capital Sports Entertainment, and in addition all of the live events that they do, they also offer artist/talent management services.
A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.
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I started cooking in my second year at college. The dining halls were fine for Freshman year, but after I moved off campus I decided that I had to learn to feed myself. My mini-Weber grill was my go to, but it eventually got cold enough (Ithaca…) that I had to move into the kitchen. My roommate bought some kitchen set from Wal-Mart, and it was about as low quality as you could get. The tools sufficed, but they were pretty terrible. Now I’m not advocating spending a ton on kitchen tools, but it makes sense to use tools that have a quality design. That’s what OXO is all about. They New York, NY based company is best known for their wide variety of kitchen tools, but they offer a pretty wide range of consumer products from staplers to pruning shears to ice cream scoops.
I had a great time at TechWeek yesterday. I saw some friends, met some people I’ve been meaning to meet, heard some interesting speakers (and one terrible one who is a “career expert”), and took a look at a lot of new companies. One company that has grown a ton since I saw them at last year’s event (and got a lot of love at this year’s event) is FeeFighters. They’re a Chicago, IL based business that offers “a comparison shopping website for credit card processing.” You probably don’t realize it, but credit card processing is expensive. That’s why some businesses offer discounts if you pay in cash. Fees vary pretty widely, but they can often be as much as 3% of the purchase price. That can be especially troublesome in a low-margin, high-volume business.
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I’m about to head over to TechWeek to check out midVenturesLAUNCH. It’s an event for new startups to launch and release new products. I figure it’s a good scouting opportunity for finding companies to tell you about. As I was looking over the website for the event, I realized there were a bunch of sponsors that probably have internship opportunities. One that caught my eye was ReTargeter, which is an online advertising company based in San Francisco, CA. Last week we looked at RadiumOne and their social targeting technology. Today we’re going to look at ReTargeter and their approach to targeting. Retargeting is all about showing ads to people who have already shown interest in something. I actually started seeing ads for TechWeek all over the Internet after I visited their site a few times. That’s retargeting. (We covered the topic previously in our post about FetchBack.)
We’re hiring! Need I say more?
Yesterday I was flipping through tv channels (to avoid seeing commercials that tell me that I’m stupid), and I stopped because CNN was running a piece on millennial friendly employers. Now this may surprise you, but a little piece of me dies every time I hear the terms “millennial” and “Gen-Y.” I think that viewing your career in terms of your generation is counterproductive. Anyway, a big part of the CNN segment was about how cool it is to work at an Austin, TX based company called HotSchedules. Yes, they have policies like unlimited paid vacation, but I think what they do is way more interesting. HotSchedules provides “intuitive, web-based scheduling, labor management and forecasting solutions” for restaurants. In other words they take the headaches out of managing workforces that have a lot of shift variability.
I’m headed to Atlanta for a wedding this weekend, so I decided to do a little searching for interesting companies in ATL. Pretty quickly (no pun intended) I came across Quickparts, and they stood out because I’ve never covered a business that does what they do before. The Atlanta, GA headquartered company that is “dedicated to providing [their] customers with an online e-commerce system to procure low-volume and high-volume custom manufactured parts.” What does that mean? You can upload CAD drawings for some sort of part or product to their site, and they will instantly offer a quote based on “the part geometry, the required materials, lead time, and quantity.” If the quote meets your specs, then you give them the go ahead to start manufacturing. Yes, this company actually make stuff!
Sometimes during your internship search a company name will keep popping up. You’ll ignore them because of assumptions that you’ve already made about them. Eventually you’ll give them a look, and you’ll realize that you didn’t know as much as you thought about them. That’s kind of how I’ve been with Morningstar. I knew of them well before I started this site. I have a friend who worked for them. They’re headquartered here in Chicago, IL, and they’re big supporters of the local startup and technology scene. They’re one of Fortune’s 100 Best Companies to Work For, and I’ve even had multiple people tell me to write about them. I guess it’s time to take a closer look at Morningstar, which is “a leading provider of independent investment research in North America, Europe, Australia, and Asia.” They serve all investors from individuals to financial advisors to institutions, and they do so with a wide range of products that includes services, software, online publications, and print publications.