Last night we celebrated my fiancée’s cousin’s ninth birthday. I found out that his latest interest is professional wrestling, so I spent most of the night body slamming him into a beanbag chair. I’m no wrestling connoisseur, but I know a few moves–it was just about the best birthday present I could have given him. When I was growing up, it was a semi-open secret that professional wrestling was stage. Now it’s fully acknowledged. If you want the real stuff, you go to Ultimate Fighting Championship, a company that “revolutionized the fight business, and today stands as the world’s leading MMA promoter.” UFC is based in Las Vegas, NV, and has developed from a fringe sport that got its start in the early 90s to a mainstream sport that gets coverage on ESPN. The story of how UFC went from being outlawed in most states to being widely accepted is fascinating, which is why I highly recommend that you read the Wikipedia article on UFC. It’s a long story, but it will give you insight into both politics and business.
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I use a credit/debit card for almost all of my purchases. It makes it extremely easy to track where, when, and how I spend my money. I actually get annoyed when I have to pay cash. Unsurprisingly, I’m not the only one who likes to collect data on my purchases. Pretty much every business that could potentially sell me something would love to have more data about me. Datalogix is a company that collects that data. They are based in Westminster, CO, and they “leverage the power of purchase-based audience targeting to drive measurable online and offline sales.” They started by collecting offline purchase data, but now they’re mixing that data with online, direct mail, e-mail, and mobile. That’s an amazingly powerful combination.
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Happy Mother’s Day! I’m lucky enough to get to spend today with my mom. She’s in town for some wedding planning stuff, so we’re enjoying our first Mother’s Day together in years. While I have great memories of all of the amazing things my mom has done for me, some of the most important things that she did happened before I can remember. Good mothering is most essential in the first few years of life, and that’s why the National Healthy Mothers Healthy Babies Coalition was started as a response to the US Surgeon General’s conference on infant mortality. They’re an Alexandria, VA based non-profit that “is a recognized leader and resource in maternal and child health, reaching an estimated 10 million health care professionals, parents, and policymakers through its membership of over 100 local, state and national organizations.”
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When we cover non-profits, we end up focusing mostly on organizations that operate at the national level. The only reason for this is that these organizations typically get more exposure and are more likely to have multiple job openings. There are tons of locally focused organizations with great career opportunities, and many of them fill similar niches in different communities. FACETS is a perfect example. They’re a Fairfax, VA based non-profit that helps “parents, their children and individuals who suffer the effects of poverty.” FACETS is entirely focused on the Fairfax County area, so they can tailor the help they offer to the unique needs of the community.
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I used to be perfectly happy to shop at a regular grocery store–I even got annoyed by the fancier stores. As I’ve gotten more yuppified, that has completely changed (it’s actually because I’ve learned to cook). Now I go to Whole Foods for produce and local specialty stores for meat and fish, but most people still do all of their shopping at a single grocery store. These are the kinds of people that big brands want to reach with marketing messages. MyWebGrocer is a Winooski, VT based company that makes that happen. They provide “leading-edge eCommerce and eMarketing solutions to the grocery and consumer packaged goods industries” including solutions like “website design, specialty modules for websites, hosting, sophisticated email strategies and consulting services.”
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I’ve only purchased one car in my life. I barely used the Internet (mostly because it wasn’t all that helpful for buying cars in 2001), and I got an ok deal. I know a lot has changed in terms of buying cars over the past decade (just look at what TrueCar is doing), but Edmunds has been along for the ride since well before the Internet was invented. The Santa Monica, CA based company was started in 1966 “for the purpose of publishing new and used automotive pricing guides to assist automobile buyers” and they’ve continued to become “one of the most beloved and well-known automotive resources of the 21st century.” If you’re looking to do some research before buying a car, Edmunds is the place to go.
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One Day One Job is hiring paid Growth Interns/Apprentices/Hustlers! Help us help more student find their dream jobs.
I like to keep tabs on the venture capital market. While I have no intention of taking outside investment, I enjoy reading about entrepreneurship and where people are seeing new opportunities. But that’s not the only reason. When companies get funded, it’s often for the purpose of hiring new people. So when I hear that a company just took a new round of investment, I know that there’s a good chance that new positions popping up on their Careers page. TechCrunch usually goes deep enough for my purposes, but people who are in the industry need much more in-depth information. That’s why go to PitchBook, a Seattle, WA based company that provides “clients with the highest-quality PE and VC data, news and information, with an acute focus on deals and companies.”
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Personal finance and the job search go hand in hand. There’s plenty that you can do to get your financial life in order before you start working, but you can’t really start taking control until the paychecks start hitting your bank account (even though that’s probably the most tempting time to lose control). As I’ve learned from Ramit Sethi of I Will Teach You To Be Rich, personal financial success is about behavioral change, and changing your behavior is hard. That’s why I was intrigued to learn about a “financial wellness” tool that was designed with the help of behavioral economists. The company behind it is called HelloWallet, and they’re based in Washington, DC. Their goal is to “boost the wealth of workers by democratizing access to honest financial guidance – something only 20 percent of Americans have access to today.”
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If there’s a holiday without an identity, it has to be President’s Day. A lot of people don’t even get the day off any more, and the only other thing to get excited about is getting a deal on a car or mattress. If you know how to shop, you usually don’t have to wait for these “once a year” sales. In fact, buying a car is becoming a lot more straightforward because of companies like TrueCar. They’re based in Santa Monica, CA, and they offer a “hassle-free car-buying experience from a nationwide network of certified dealers.” By putting data to work for car buyers, they’ve information asymmetry that dealers have used to their advantage for so long. In fact, TrueCar’s data and network are so good that they’re able to guarantee savings.
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Job searching and looking for love can be similarly painful. There’s the fear of rejection, the lack of useful feedback, and the constant pressure to make something happen from family and friends. While there’s no holiday that makes being unemployed feel like being alone on Valentine’s Day, there are plenty of day to day reminders that you need to get a job (hopefully these e-mails are a positive reminder). I think that one of the reasons that people struggle to find both love and jobs is that they try to do it alone. What if you had a few friends to help you along the way? That’s what Grouper is proposing. They’re a New York, NY based dating startup/social club “that sets up drinks between 2 groups of friends.” They don’t even use the word “dating” on their homepage, and I think that’s a brilliant branding decision–it’s all about meeting new people. I’m especially fond of Grouper because they’re running with the fish theme.
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Yesterday was a big news day with the State of the Union address and the culmination of the Dormer drama. For online news outlets that means pageviews, and pageviews equal revenue. Unfortunately for journalists, they aren’t supposed to create the news (except through investigative journalism), but they’re still pushed to drive more ad revenue without jumping the “Chinese wall” between advertising and editorial. To do that, you need to know what readers are most likely to respond to. Visual Revenue is a New York, NY based company that helps editorial teams figure out what that is and react to it in real time. They do this through a “predictive analytics platform that makes human editors the most powerful force in today’s data-driven newsrooms.”
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I’m really into fly fishing. So beyond going fishing as often as I can, I like to keep up with what’s going on in the industry. One of the latest trends is that a lot of the manufacturers are starting to sell direct to consumer over the Internet. The independent retailers who have helped these brands grow are not happy. Their toes are getting stepped on big time. This phenomenon isn’t exclusive to the fly fishing industry–it’s happening all over the place. So how does a branded manufacturer grow its business through e-commerce without losing the trust of its retailers? Shopatron is the answer. They’re a San Luis Obispo, CA based company that offers a “retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers.” What does that mean? The manufacturer still sells their products online, but fulfillment is done by the retailers who can ship the product or offer it for in-store pickup.
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I’ve mentioned before that I was on the board of a startup non-profit. We were petty clueless and needed all the help that we could get–especially when it came to fundraising. The organization eventually folded, but maybe it wouldn’t have if we had known about the Foundation Center. It’s a New York, NY based non-profit that “connects people who want to change the world to the resources they need to succeed through data, analysis, and training.” While the Internet has changed the way that the Foundation Center works, they’ve been around since 1956, so they have a long history of helping other philanthropic organizations achieve their goals.
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I’m on vacation in Aruba, so I’ve been going out to dinner every night. One thing that I’ve noticed at nearly ever restaurant is kids playing games on iPhones or even iPads while their parents essentially ignore them. iDevices are great educational tools, but so is a family dinner. I’m sure there are some reasons for exception, but I think most parents should probably have some sort of “no playing games at the dinner table” rule. Save the game playing for another time… like at school. That’s what eSpark is aiming for. They’re a Chicago, IL based startup that works with K-8 schools to offer “personalized learning on the iPad,” and they’re already delivering amazing results.
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I hear the word “crowdsourcing” come up a lot, but it’s usually by people who don’t really know exactly what it means or how to do it. They’ll often say things like “Oh, we’ll just crowdsource it.” Ok, you do that! I have things that I’d love to crowdsource, but I can’t figure out how to manage such a project without making it more work than just doing the task myself. Maybe CrowdFlower is the answer. They’re a San Francisco, CA based company that allows you to “instantly hire millions of people to collect, filter, and enhance your data.” We’re at a point where technology can do a lot of heavy lifting, but sometimes a human of average intelligence is far better at solving a problem than even the most powerful computer.
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Maybe I’m making this up, but when I was in middle school, I’m pretty sure that Sam Goody had a list on one of their walls with all of the new CDs that were coming out soon. That list, recommendations from friends, listening to the radio, and watching MTV were how I discovered new music. It worked, but it was risky. Sometimes you’d end up buying an absolutely terrible CD like Pras’ Ghetto Supastar, the album not the song. Today it’s completely different. You can listen before you buy (or keep listening and never buy), and you can get recommendations based on real data. Whether you’re using Spotify, Vevo, MTV, or iheartradio to find or consume music, you’re actually benefiting from The Echo Nest and their big data approach to music. They’re a Somerville, MA based company, and they “provide the largest repository of dynamic music data in the world – over a trillion data points on over 30 million songs — to help application developers build smarter music apps.”
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If you’ve ever been to a trade show or big conference, you may have noticed that the people working the shows will try really hard to get your contact information. That used to mean getting your business card, but now it might be scanning your badge or getting you to fill out a form on an iPad. The branding these shows can provide is fine, but most of the businesses that attend want to come away with leads. eshots is a Chicago, IL based company that ensures their clients “get the highest possible return on [their] event marketing investments.” eshots offers a line of what they call “activation products.” These are tools that help manage the entire event lifecycle from pre-event e-mails to follow up campaigns after the event, but more importantly they offer a better way to get potential customers to allow you to communicate with them.
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I finally had to turn my heat on. I made it through October, but November got me. I like being comfortable, so I don’t worry about keeping the thermostat at 62 or buying energy efficient bulbs. When you don’t spend all that much on energy, it’s not worth putting a lot of effort into reducing your energy consumption. But for large companies and institutions, energy costs can become a huge expense–and that’s when investing in energy efficiency really becomes worthwhile. EnerNOC is a Boston, MA based company that wants “to make energy management as integral as accounting to the operation of every organization.” A few readers have landed jobs at EnerNOC recently, so I thought it would be worth a looking at a company that helps its clients “use energy more intelligently, pay less for it, and generate cash flow that benefits the bottom line through [a] complete suite of technology-enabled energy management solutions.”
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Now that the election is over, we know where the country stands on choosing a leader. But it’s still not all that clear what the collective wants on individual issues. There’s no doubt that polls guide policy, and that’s why the 2012 NORC Election Survey is important. It “was designed to measure public opinion about important issues the country faces – economic recovery, health care costs, and extreme partisanship,” and it is based on data collected both before and after the election. The survey is conducted by NORC at the University of Chicago (also known as the National Opinion Research Center), which is a Chicago, IL based non-profit organization that aims to “to conduct high-quality social science research in the public interest.” The organization was founded in 1941, and it has done research on a wide range of topics including Children and Youth, Criminal Justice, Economics, Education, Energy, Environment, Health, Human Development, International Development, Poverty, Security, Special Populations, Substance Abuse, and Sustainability.
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Helping people find jobs is pretty cool. There’s a reason that I’ve been doing it for the past 5 years. I’ve built a nice list of success stories, but there’s no way that I “created over 218,000 hours of employment and generated $2.5 million in wages” in 2010 like Chrysalis did. They’re a Los Angeles, CA based non-profit that is “dedicated to creating a pathway to self-sufficiency for homeless and low-income individuals by providing the resources and support needed to find and retain employment.” Employment solves all kinds of societal and individual problems, but creating jobs isn’t nearly as easy as politicians make it sound. Luckily, Chrysalis has developed programs that help people turn themselves into desirable employees. It’s the next best thing.
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I’m going to a wedding this weekend. I’ll wear the same black Bonobos suit that I wear to every wedding. All I have to think about is what tie to wear. I’d never even consider buying a new outfit for a wedding other than my own or one I’m in. But it’s not an uncommon thing for a lot of women to wear a different dress to every wedding they go to. That can get expensive, unless you choose to Rent The Runway. Rent The Runway is a New York, NY based “community designed to fill the needs of women who know and love high fashion, who want to look glamorous for all their nights out, and experiment with new brands without the anxiety of investing in piece after piece.” (Use this link to try it for $20 off.) The company was started by two women (Jenn and Jenny) who met at Harvard Business School, and it’s taken off since as the “Netflix for fashion.”
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This Gangnam Style craze is kind of ridiculous, right? I originally saw the video in July and found it pretty amusing, but didn’t think much more of it. A couple months later it has over a quarter billion views on YouTube. I’m not sure if the interest will carry over into other Korean entertainment acts, but if it does, DramaFever is extremely well positioned. They are a New York, NY based company that gives “you a better way to find and watch the best TV and movies from around the world.” Their original focus was on Korean dramas, but they are rapidly expanding their offerings of tv shows and movies from Taiwan, China, Singapore and the Philippines. Bollywood films and latin telenovelas will come next. What’s interesting about DramaFever is that they target their content toward English speaking audiences, so it’s not just about giving expats the content that they miss from home.
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I used to be a big proponent of social media, but it keeps getting harder for me to see it as anything but a waste of time. Maybe that’s going a little too far, but I’m at the point where I’m overwhelmed by the endless flow of mostly irrelevant information. I need filters! Depending on what I’m trying to accomplish at a given time, my interest in social content can vary greatly. Spindle is a company that is building “the discovery engine for the social web.” They’re based in Boston, MA and they find “the most relevant and useful social content from shops, restaurants, bars, event venues, museums, art galleries, parks, and other businesses and organizations around you.” It’s only one piece of the puzzle, but when I’m looking for somewhere interesting to go or something fun to do, I’d love to use social data to see what’s out there.
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Google really nailed it with search advertising. When you know what people are looking for, it’s really easy to show them advertising that they’re likely to respond well to. The promise of social media is that consumers will be targeted with even more relevant ads based on whom they know and what they like. In practice that doesn’t seem to be working out so well. There are similar approaches with far less hype and far more ROI. Just look at Resonate. They are a Reston, VA based company that “has pioneered a new model for using ‘Big Data’ to develop a sophisticated understanding of consumer values, attitudes and beliefs.” They came in at #235 on the Inc. 500 with 1,520% three-year growth to $9.8 million in revenue. They’ve done this by focusing on consumer’s values and belief systems–things like “patriotism, environmentalism, taste for luxury, or interest in innovation.”
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On Friday I visited one my Dad’s college friends at his workshop. He makes sails for traditional boats, and he’s been doing it for a long time. He doesn’t get a lot of incoming calls from potential clients (it’s a pretty niche business), but when he does, he almost always makes the sale (no pun intended). It’s because he has developed a process that shows potential customers that he’s undoubtedly the best guy for the job. He does it all by hand (even to the point of writing a personal letter), but it’s essentially automated. He spends about 15 minutes on it every morning, and that’s it. While that approach won’t work in a lot of business, nearly every company can benefit from automating parts of their marketing. Pardot is a company that provides software to do exactly that. They’re based in Atlanta, GA, and they came in at #172 on the Inc. 500 with 2,001% three-year growth and $7.4 million in revenue.
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Last week in my write up on the U.S. Association Of Former Members Of Congress, I touched on the idea that our politicians might be more effective after they retire from public service. I think this is especially true for members of Congress who have no term limits and constantly need to worry about being reelected, but I think that presidents face similar pressures to follow the polls. Once they’re out of office, former politicians are free to work on the problems that they think are important. For President Clinton this work manifests itself through the William J. Clinton Foundation, which is Little Rock, AR and New York, NY based non-profit organization that aims to “improve global health, strengthen economies worldwide, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations, and private citizens.”
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Let’s be honest. Your social media streams aren’t worth much. They may be valuable to your close friends and family (who aren’t even paying to access them), but they’re really just a way for big companies to collect information on you so that they can show you slightly more targeted advertising. It’s a little depressing, but there’s hope. Your social media activity may have an effect on big decisions if the people at Dataminr get their way. They’re a New York, NY based company that is transforming “social media streams into actionable signals for clients in the financial and government sectors.” The goal is to provide “one of the earliest warning systems for market-relevant information, noteworthy events and emerging trends.” You sill won’t be special in the eyes of Dataminr and their clients, but at least you’ll be part of something a little more meaningful than advertising.
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When I’m looking for “the most beautiful things on earth,” I usually go fly fishing for trout. Even if I don’t catch anything, I’m likely to find what I’m looking for. For other people a search for “the most beautiful things on earth” means that they’re going shopping. If antiques, vintage furniture and design, fine art, estate jewelry, vintage couture, and more are what you consider beautiful, then you’ll love 1stdibs. They’re a New York, NY based company that runs an online marketplace for unique and beautiful things. They bring “together more than 1,600 of the most prestigious international dealers” to offer a quality of merchandise that you don’t typically find online. There’s some really cool stuff on their site, so I highly recommend browsing for a bit to get a sense of what they typically sell.
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This is going to blow your mind. I’ve never had a peanut butter and jelly sandwich. Peanut butter sandwich, yes. Peanut butter and jelly, no. I don’t have an explanation except that there was this kid at my elementary school who always had jelly on his face and it kind of grossed me out. I’m sure this is a travesty in the eyes of the people at The J.M. Smucker Company. Luckily for the Orrville, OH based company, not having me as a customer has not kept them out of the Fortune 500 (though their grasp on that title is tenuous at #495). While they’re best known for their fruit spreads, they also manufacture and market “peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages.” Though publicly traded, The J.M. Smucker Company is still a family company–their CEO is still a Smucker.
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When people unsubscribe from these e-mails, the biggest complaint that I hear is that the jobs aren’t relevant (have you tried our search engine?). I understand that a single company every day isn’t enough for some people, but if you think our posts are just about the company that we’re covering that day, you’re missing a big part of ODOI’s value. Each day’s profile should be a jumping off point for your job search. So let’s say you really liked Totsy, but you want to be on the West Coast. Did you immediately start looking for competitors closer to where you want to be? If you had, you would have found Zulily, a Seattle, WA based company that offers “daily deals for moms, babies and kids.” It’s a pretty similar business, but it’s a completely different company. Even if you have no interest in either of these companies, you can use them as inspiration to find other interesting companies. For instance you could look up their investors, and see which other companies they’re investing in, or you could look at the products each site sells and research the companies that make them.
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