It’s easy to take electricity for granted. When we plug something in, it usually works. If it doesn’t, the problem probably isn’t with the outlet (though I have had that happen). Our electric system has been around for well over a century, which is why it’s so reliable. However, keeping it up to date still requires a lot of innovation. That’s where Utilidata comes in. They’re a Providence, RI based company that delivers “value to utilities and large energy users by improving operational decisions through the use of new data extraction and digital processing techniques.” We all know that measurement is usually the first step in improvement, and that’s why Utilidata is all about using data to optimize energy efficiencies.
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For most of us social media is a time waster. It’s mindless entertainment that fills in gaps in our days. But for some people it’s a job. For them the mobile app just won’t do. They need power tools to manage all of their social media accounts, and that’s exactly what Sprout Social offers. They’re a Chicago, IL based company that offers “a management and egnagement platform for social business.” Sprout Social’s software offers all of the tools that one might need to engage with customers, publish content, and analyze the effectiveness of social marketing. This kind of platform is a must have for any company that takes social seriously.
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We live in a world of data. Everything from the prices on financial markets to our weights can be measured and tracked very easily. Even an average person can use easily accessible online tools to fake being a “data scientist.” But what about data that isn’t obviously data? I’m talking about stuff that isn’t neatly sorted into rows and columns–the kind of stuff that you’d have to painstakingly tabulate by hand. We now have technology that can do the hard work for us, and one of the companies behind such technology is ListenLogic. They are a Conshohocken, PA based company that extracts “insights from unstructured big data to drive business outcomes.” Their “big data” technology allows clients to act on information that they never before could have acted on.
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For a long time marketing has been about piggybacking on other people’s content. You buy ads in newspapers, during tv shows, and on billboards (I guess scenery next to the highway is content?). At some point marketers realized that they could become the content creators–that’s what soap operas were originally about. Today social media has forced nearly every brand into content creation. Doing it right on all of the important platforms is really hard. That’s why Chute, a San Francisco, CA based company, has developed a “visual content engine for brands” that makes “it easy to keep pace with your customers and create compelling, fresh content to engage with your fans, build awareness and, ultimately, increase conversion.”
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Chances are that most of your communications with employers at this point are your submitting applications and their not responding. If you’re lucky, you may get a rejection letter… or even an invitation for an interview. Eventually it will get better and your communications will lead to the acceptance of a job offer. From there it will get boring–stuff like health insurance enrollment and reminders to clean up after yourself in the communal kitchen. While employee communications are often mundane, they’re an extremely important part of running a business. GuideSpark is a Menlo Park, CA based company that has built a “robust employee communications platform” that “allows HR executives to toss out the stacks of pamphlets and eliminate time-consuming seminars, and offers a new way to educate employees on complex HR topics like benefits, health care reform, and compensation programs.”
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If you like nice stuff but don’t like spending money, then you should always at least consider buying things used. Occasionally there’s an ick factor, but most of the time “pre-owned” stuff is perfectly good and less than half the price. Sometimes it’s even more valuable–like in the case of antique furniture–but today we’re talking about furniture that comes at a discount. That’s what AptDeco offers. They’re a New York, NY based startup that allows you “to buy or sell furniture without the scams, hassle, or creepy people going into your apartment.” This is actually something that I would use if it was available in Chicago because I’m currently trying to sell a couch.
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I’m an outdoorsy guy who is stuck in a city that is at least a couple hours away from most of the things that I want to do. As a result I spend a lot of time visiting what my wife calls “fishing websites” (that’s exactly what they are). One upstart that caters to guys like me is Huckberry. They’re a San Francisco, CA based company that “is like your favorite store, your grandpa’s favorite store, and your favorite magazine all rolled into one.” It’s pretty much the intersection of yuppie and outdoorsy with a tiny bit of hipster here and there. It’s for “dudes in the middle”–the kind of guys who go camping one weekend and to a black tie wedding the next weekend.
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If an experience is described as being transactional, you’d think that the parties involved are acting without emotion. Yet when we buy stuff, we go through a range of emotions. It may be frustration at having to spend money, anger at poor customer service, or euphoria from finally buying that thing that you saved up for. Companies want to know what their customers are feeling, and Kanjoya is a company that lets them do that. They’re based in San Francisco, CA, and they transform “emotional insights into remarkable customer experiences” by analyzing unstructured data in real time. By linking emotion to behavior, Kanjoya is able help their clients drive better outcomes.
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I had 20/12 vision up until Junior year of high school. Then it all fell apart and I couldn’t read the blackboard. I was in denial for a while, but it became quite obvious that I… I needed glasses. Although glasses certainly weren’t cool at the time, I was more concerned with having to wear something on my face all of the time. That’s why I opted for contacts. Today it seems that people who don’t even need vision correction are wearing glasses, and that is making a lot of fashion brands want to enter the eyewear category. eponym is a company that allows them to do that quickly and easily. They are based in Brooklyn, NY, and they “help the world’s most exciting brands create and distribute their own eyewear.”
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Having a personal chef would be pretty life changing. Not only would it make healthy eating much easier, but it would also free up a ton of time. Unfortunately, most of us can’t afford to employ a chef full-time. So how can regular people get the personal chef experience? Kitchensurfing is a New York, NY based company that matches “up chefs and people who need a cook at high and low price points and for a variety of types of engagements, from cooking lessons for the kids to fried chicken parties to 10-course anniversary dinners.” Almost anyone can afford a personal chef when it’s only for one night.
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The last time that Amy and I reserved a rental car, they didn’t have a car for us when we showed up. It was straight out of Seinfeld’s The Car Reservation, except the agent didn’t even try to help us. We ended up having to spend $250 on an Uber to get us to the wedding on time. I wish I could say that it’s the last time that I’ll ever use a rental car company, but it won’t be. However, I am tempted to try something new like RelayRides. They are a San Francisco, CA based company that connects “vehicle owners whose cars would otherwise be idle with people who need a car.” It’s a model that makes sense, even if it feels a little uncomfortable at first.
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I’m not usually a big gamer, but I’ve been hooked on a few. The best games create an immersive experience that puts you in another world–you almost forget that you’re playing a game. It’s a lot like watching a great tv show or movie, which is why shows and movies often get turned into games. The world has already been created. Why not let people play in it on their own? That’s exactly what Disruptor Beam allows. They’re based in Framingham, MA, and they’re aiming “to create the most fan-centric game company in the world.” The company’s focus is on mobile/web games, and they’ve started out by working with some pretty big names.
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Hiring the first few employees is one of the most exciting parts of starting a business. It means that you’re taking off, but it’s also a very scary responsibility. Every week or two you’re going to have to pay people who are depending on you for their livelihoods. What makes it even harder is that managing a payroll distracts from important activities that will actually help grow the business. That’s where ZenPayroll comes in. They’re a San Francisco, CA based company that has created “the easiest way to pay your employees.” It’s software-as-a-service that removes the need for “unnecessary layers of complexity, manual tasks and numerous fees.”
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I live in the third biggest city in the country, yet I often feel like there’s nothing to do. Part of that is because most of the things that I like to do are outdoorsy and Chicago isn’t the best city for people like me, but most of it is because I’m not aware of all the cool things happening around me. There seem to be a million startups that have tried to solve this problem, and none have really succeeded yet. Maybe UpOut will change that. They’re a San Francisco, CA based company that “is changing how locals discover unique events in their city.” They do this by pulling in event calendars from a variety of sources and curating the list to only show the most interesting ones.
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School’s out! You probably don’t want to think about tests and finals right now, but it might be worth bringing back the painful memories. Good study materials are one of the keys to excelling in school. Unfortunately, I hated taking notes, highlighting my reading materials, and making review guides. It wasn’t laziness–I felt that these activities interfered with real learning. Luckily most of my friends were more concerned with getting good grades, so I’d generally find a way to bring enough value during review sessions to piggyback off of them. Today technology has removed the need for making friends in your classes thanks to Course Hero. It’s a Redwood City, CA based company that “was founded in 2008 by a Cornell University student who missed a class and realized there had to be a better way to get caught up than awkwardly asking a stranger for notes.” Luckily this guy skipped straight past abusing friendships and instead built a platform that “provides a suite of digital educational resources that help you learn as efficiently and effectively as possible.”
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I haven’t updated my business cards in years; in fact, I’m not sure that I’ve given anyone a business card in at least a year. I do most of my business online, so it makes sense that I don’t use a lot of paper products. More and more people are moving in my direction, so if you are going to use printed materials, they need to pop–they need to be able to compete with the interactivity of a website. MOO is an East Providence, RI based company that loves to print. They’ve even invented a word to describe what they do: “printfinity.” It’s a technology that they’ve developed that allows you to “print a different photo or design on every Business Card, Sticker or Postcard in a pack.”
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The Yankees are in Chicago for a full week! I went to the game last night at Wrigley (and I’m going again today), but the Yankees lost, and we got soaked by a thunderstorm as we left the stadium. I was also annoyed because I tried to buy tickets off of StubHub a few hours before the game but couldn’t. They used to stop selling two hours before the game but have since changed that to six hours. I was still able to get tickets at well below face value, but I had to do it at the stadium at the last minute. The policy change was forced by Major League Baseball and its teams to try to prop up ticket resale values for season ticket holders, and it’s completely unfriendly to fans. That’s what happens when the “disrupter” gets co-opted by the big boys. Now it’s time to look for a new disrupter, and it might just be TiqIQ. They are based in New York, NY, and they aim “to make buying event tickets more transparent, efficient, and simpler.”
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What if I told you that there was a product that could increase your personal privacy, reduce your heating and cooling costs, and make your home much more stylish? You might think that I was talking about some sort of new home automation/security system, but I’m really talking about blinds. You know… shades, drapes, curtains, window treatments. You can buy all of them from Blinds.com, a Houston, TX based company that is “the world’s largest online window covering store.” In fact, they’re twice as big as their closest competitor.
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It’s hard to feel any sympathy for software developers. They’re one of the most employable groups of people on Earth, and they can apply their skills to almost anything they want. However, they’re working in the technology industry which is defined by constant change. A piece of software that used to need to run on a single platform is now expected to work on all kinds of devices. Xamarin is the answer for developers who want their software to work for as many people as possible. The San Francisco, CA based company allows developers to write “apps entirely in C#, sharing the same code on iOS, Android, Windows and Mac.” Why do something four different ways when you can do it once?
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It almost seems that a person’s comfort with buying something online has an inverse relationship with the item’s size. Books, digital goods (size = 0), and clothing are no brainers these days, but people still seem to prefer an in-person experience when it comes to furniture, cars, and homes. I guess it could be based on cost too. Either way, some things are easier to sell online than others. Home furnishings, decor, and outdoor furniture fall somewhere in the middle, but online will win eventually. Hayneedle is definitely pushing for it. They are an Omaha, NE based company that “has become one of the nation’s largest online retailers, offering more than 3,000 brands and nearly 2 million products for the home.” It all started with Hammocks.com, and they just kept adding niches.
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About this time last year, Amy and I were visiting my parents for Easter. Our wedding was a couple months away and preparations were going very smoothly. And then Amy had her one and only “bridezilla” moment. She realized that she was totally in love with a dress that she had once seen in a picture online, and had to find it. Without being able to look at any pictures because I wanted it to be a surprise, I helped her track down the exact dress at a store only 45 minutes from my parents house. She tried it on, loved it, and bought it. The only issue was that she had already spent a bunch on another dress. What do you do with a never worn, beautiful wedding dress? You put it on Tradesy. They’re a Santa Monica, CA based company that can help you “turn your closet into cash.” It’s a marketplace for new and gently used fashion.
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Apparently a guy named Asa Candler invented the coupon in 1887. He was one of the founders of Coca-Cola, and it was his marketing tactics that put the brand on the path to where it is today. Coupons are ingenious for two reasons. First, they influence people to do things that they wouldn’t otherwise do. Second, they allow companies to track the success of different marketing strategies and tactics. Here’s a simplistic, old school example. A company runs the same coupon in two competing local newspapers for the same cost. One gets twice as many redemptions. The company now knows where to spend their ad dollars. RevTrax is a New York, NY based company that is taking a more modern approach to using coupons to track customer behavior.
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I’ve worked in two real offices in my life (I’ve mostly worked from home). The first was in an old tide mill on a bridge in an estuary. The second was a beautiful building located on 377 acres of black bear habitat. They’re not your typical commercial real estate options, but what are? How does a company know what office space is available? I have no idea, but apparently there isn’t much information available online as you would hope. RealMassive is working to change that. They’re an Austin, TX based startup that has developed the “first-ever source of real-time commercial real estate information.”
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When we talk about healthcare, we talk about doctors, hospitals, biotech companies, insurers, pharmaceutical manufacturers, and even the government. We often forget that we’re the most important part of the equation. While there are plenty of situations where we need outside help from the parties mentioned above to ensure our health, individuals need to be empowered “to take more active roles in their care.” That’s exactly what Emmi Solutions does. They’re a Chicago, IL based healthcare communications company that has developed “interactive solutions to achieve meaningful business and clinical outcomes.” Chances are that you can think of a time when poor communication resulted in your having a worse health outcome. (Here’s mine: Stomach bug for a week. Doctor runs tests to see if antibiotics will help. Takes a week to tell me they will. Take antibiotics and get better next day.)
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It used to be that most websites were the same for everybody, but today almost everything seems to be personalized. Whether I log into Facebook, search on Google, or visit a jobs website, there’s a very good chance that my experience is being altered based on data that they’ve collected about me. Sites with this customization based on who is logged in used to be referred to (and maybe still are) as portals. Liferay Portal is free and open source software that allows anyone to build this kind of web experience. Liferay is a Diamond Bar, CA based company that was started in 2004 and “houses a professional services group that provides training, consulting and enterprise support services” focused on the Liferay Portal software.
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There’s an episode of Saved by the Bell where Zack Morris convinces Mr. Tuttle (the head of the teacher’s union) that Mr. Belding called him a “spineless jellyfish.” That’s a pretty big insult to someone who is in charge of negotiating against you. Our spines are both metaphorically and anatomically an essential part of our being. That’s why the thought of a spinal injury is absolutely terrifying for most people. Luckily, we as a society have made a ton of progress treating spinal issues. Whether it’s an injury, disease, or deformity, K2M is one of the companies leading the innovation. They are based in Leesburg, VA, and they “deliver and develop technological innovations which enable surgeons to more effectively treat the world’s most complex spinal disorders.”
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It wasn’t long ago that the term “educational data” meant whatever was written in a teacher’s grade book. Today there are all kinds of software solutions to help teachers, administrators, and school systems better educate their students. The problem is that every piece of software works a little bit differently. Integrating one or two applications with a student information system may not be a big deal, but it can get out of hand with a few more apps. Clever is a San Francisco, CA whose software solutions “sync with your school’s student information system to provide an amazing experience for teachers and students.”
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My dog is getting neutered today. I didn’t want to do it, but it was medically necessary. One of the problems with having an intact dog–especially in a bit city–is that a lot of dog boarding and daycare places won’t accept your dog. That’s actually not a big deal for me because I’d much prefer that Garçon stays with someone in their home when we go out of town (usually it’s the in-laws). Rover is just what I need for when the in-laws are out of town. It’s a “community for dog lovers to connect owners with sitters for home dog stays.” The Seattle, WA based company just raised $12 million in funding (they’ve raised a total of $25 million), so the market for this kind of business must be bigger than I would have thought.
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You can buy clothes in a lot of places. Where you buy typically depends on whether you’re looking for a good price, convenience, or your favorite brands. Then you have to decide whether you’d rather shop online or in person. If you’re brand focused and like shopping online, you may want to check out REVOLVE. The company is based in Cerritos, CA and is the “virtual home for an unrivaled collection of the world’s most coveted brands.” REVOLVE offers both men’s and women’s clothing, though the focus definitely seems to be on women’s lines.
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We live in a time when anyone can design nearly any kind product and have it manufactured overseas or domestically for a reasonable cost. It’s doable, but it’s not easy. 3D printing is in the early stages of changing that. Right now the capabilities are relatively limited, but there is no better place to keep an eye on where 3D printing is going than Shapeways. They’re a New York, NY based company that has built “the world’s leading 3D Printing marketplace and community.” It’s a site where anyone with a design can almost instantly offer the product to anyone who wants to buy it.
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