I don’t watch a lot of YouTube, but I go on occasional binges. Most of the people who are “YouTube famous” annoy the heck out of me, but I do have one favorite. It’s The Food Reviewer… he does “reviews on the YouTube… you never knew such a cool dude…” I have no idea why I enjoy watching a high school kid review packaged snack foods, but I do. Anyway, YouTube stars like The Food Reviewer (not sure if he’s a star yet with 17k followers) should do everything they can to capitalize on their fame. That’s where Victorious comes in. They’re a Santa Monica, CA based startup that is “motivated by the challenge of powering and uniting the world’s most creative communities.” In other words, they help digital stars build their own platforms so that they can make the most of the attention that they receive.
Read the full article →
Tagged as:
business development,
California,
community management,
design,
engineering,
entertainment,
Internships,
operations,
social media,
software development,
user experience,
video,
web development
For most of us social media is a time waster. It’s mindless entertainment that fills in gaps in our days. But for some people it’s a job. For them the mobile app just won’t do. They need power tools to manage all of their social media accounts, and that’s exactly what Sprout Social offers. They’re a Chicago, IL based company that offers “a management and egnagement platform for social business.” Sprout Social’s software offers all of the tools that one might need to engage with customers, publish content, and analyze the effectiveness of social marketing. This kind of platform is a must have for any company that takes social seriously.
Read the full article →
Tagged as:
analyst,
communication,
community management,
customer service,
design,
engineering,
Illinois,
Internships,
marketing,
mobile,
online marketing,
paid,
product development,
product management,
quality assurance,
quality engineer,
sales,
seo,
social media,
software development,
web development
Bikes have to be one of the most versatile inventions of all time. They’re transportation, entertainment, and exercise all in one. You can even rig one to turn human power into electricity if you really want. They may have been around for a long time, but they’re still a surprisingly good solution to many of our society’s problems. That’s why the Silicon Valley Bicycle Coalition was started to promote the bicycle for everyday use. They’re a San Jose, CA based non-profit that is working to “to create a healthy community, environment, and economy through bicycling for people who live, work, or play in San Mateo and Santa Clara Counties.”
Read the full article →
Tagged as:
advocacy,
California,
communications,
community management,
environmental,
events,
fundraising,
Internships,
non-profit,
social media,
sports,
transportation
Who doesn’t love a good t-shirt? For me it’s all about comfort. That’s why I generally pick solid colored tees made out of high quality fabrics. For others it’s more about expression–you want your shirt to say something about who you are. If what you’re saying about yourself with your shirt is that you have a good sense of humor, then BustedTees mint be the place for you to shop. They are a New York, NY based company that was started by the same team as CollegeHumor. They started in 2004 because they wanted “people to have fun, laugh, look good, feel comfortable, get good jobs, get sweaty dancing and go home with someone who also did those things.” It’s amazing what something as simple as a t-shirt can do for people.
Read the full article →
Tagged as:
apparel,
community management,
design,
e-commerce,
fashion,
humor,
Internships,
marketing,
New York,
online marketing,
paid,
social media
I come up with a lot of business ideas. More often than not I find that someone is already doing it–and usually I’m fine with that. It’s cool to see someone putting the idea to the test since I can’t try most of the ideas that I come up with. A lot of my ideas center around a thesis that more and more people will forgo traditional jobs and instead make a living (or at least supplement their incomes) by reaching new markets through the Internet. Vayable is a company based on this thesis. They are a San Francisco, CA and New York, NY based company that offers “a home for anyone looking to experience honest, local culture through experiences created and hosted by passionate local Insiders.”
Read the full article →
Tagged as:
business development,
California,
communications,
community management,
engineering,
Internships,
marketing,
New York,
online marketing,
paid,
sales,
travel
If you like nice stuff but don’t like spending money, then you should always at least consider buying things used. Occasionally there’s an ick factor, but most of the time “pre-owned” stuff is perfectly good and less than half the price. Sometimes it’s even more valuable–like in the case of antique furniture–but today we’re talking about furniture that comes at a discount. That’s what AptDeco offers. They’re a New York, NY based startup that allows you “to buy or sell furniture without the scams, hassle, or creepy people going into your apartment.” This is actually something that I would use if it was available in Chicago because I’m currently trying to sell a couch.
Read the full article →
Tagged as:
analytics,
community management,
customer service,
furniture,
interior design,
Internships,
marketing,
New York,
online marketing
While I think the education part of college is generally overrated in importance by most people, there’s a part of the college experience that I think is underrated: dorm life. Being thrown into a completely new living situation with people who are a lot like you, but also very different from you is an amazing opportunity to learn and grow. What if we had similar opportunities but at different life stages? That’s what Krash is about. They are a Boston, MA based company that offers a “way for founders, entrepreneurs and innovators to rapidly build the supportive personal and professional networks they need to be successful.” They do this by offering immersive co-living experiences in Boston, New York City, Chicago, Los Angeles, and Washington, DC.
Read the full article →
Tagged as:
California,
community management,
events,
Illinois,
Internships,
marketing,
Massachusetts,
New York,
Washington DC
The Internet has made travel so much easier. Not only can you fully research all of your options, but you can use sites like Expedia and Airbnb to find affordable places to stay all over the world. Additionally, you have social networks like Facebook that allow you to stay connected with friends who might have a spare bedroom or couch in a city that you’re visiting. Before all of these options, there were hostels. Hostelling International USA is the Silver Spring, MD based American affiliate of Hostelling International, and they’re “a non-profit membership organization that has been serving young travelers for 79 years strong.” They have a network of more than 50 locations that each offer “a unique and local stay experience” with “inexpensive, safe, clean and fun accommodations.”
Read the full article →
Tagged as:
analyst,
California,
community management,
data,
hospitality management,
international,
Internships,
Maryland,
non-profit,
operations,
travel
The last time that Amy and I reserved a rental car, they didn’t have a car for us when we showed up. It was straight out of Seinfeld’s The Car Reservation, except the agent didn’t even try to help us. We ended up having to spend $250 on an Uber to get us to the wedding on time. I wish I could say that it’s the last time that I’ll ever use a rental car company, but it won’t be. However, I am tempted to try something new like RelayRides. They are a San Francisco, CA based company that connects “vehicle owners whose cars would otherwise be idle with people who need a car.” It’s a model that makes sense, even if it feels a little uncomfortable at first.
Read the full article →
Tagged as:
analyst,
analytics,
automotive,
California,
cars,
communications,
community management,
customer service,
design,
engineering,
finance,
Internships,
marketing,
mobile,
online marketing,
operations,
planning,
software development,
travel,
user experience,
web development
As I mentioned earlier in the week, media and advertising are all about demographics. Unless you have the targeting capabilities of a Facebook or Google, it’s almost always better to build your properties targeted at a specific group. For SheKnows it’s all about women. They are a Scottsdale, AZ based company that has built a “women’s lifestyle media platform” that “allows brands to distribute authentic content and integrated advertising at scale.” What kind of scale? 40 million unique visitors per month. That’s a lot.
Read the full article →
Tagged as:
account management,
accounting,
advertising,
analyst,
Arizona,
beauty,
blogging,
community management,
editorial,
entertainment,
food,
human resources,
interactive media,
marketing,
media,
media planner,
New York,
online marketing,
planner,
product management,
promotions,
recruiting,
sales,
social media,
strategy,
video,
writing
When my wife gets sick, I swear that she takes her temperature every 15 minutes (she also considers 98.6 a fever because her temperature is normally lower than that). I don’t even bother taking my temperature unless I’m worried that I’m very sick. Thermometers can be important tools for tracking health, but most of us don’t use them to our full potential. Kinsa is a New York, NY based company that is changing the way that people take their temperatures and monitor their health. They’ve developed a smartphone compatible thermometer that combines with an app to provide a completely new type of health tracking technology solution.
Read the full article →
Tagged as:
community management,
health care,
Internships,
marketing,
medicine,
mobile,
New York,
online marketing,
operations,
quality assurance,
social media,
software development,
unpaid,
web development
I live in the third biggest city in the country, yet I often feel like there’s nothing to do. Part of that is because most of the things that I like to do are outdoorsy and Chicago isn’t the best city for people like me, but most of it is because I’m not aware of all the cool things happening around me. There seem to be a million startups that have tried to solve this problem, and none have really succeeded yet. Maybe UpOut will change that. They’re a San Francisco, CA based company that “is changing how locals discover unique events in their city.” They do this by pulling in event calendars from a variety of sources and curating the list to only show the most interesting ones.
Read the full article →
Tagged as:
account management,
arts,
business development,
California,
community management,
customer service,
engineering,
entertainment,
events,
Internships,
local,
marketing,
music,
New York,
operations,
paid,
sales,
social media,
software development,
web development
I’m pretty bummed that we’re going to have to wait almost a full year for a new episode of Mad Men now. If you need your fix, you’re going to have to take a look inside a real advertising agency. Today we’re going to do that for you, and the focus is going to be Mason Zimbler, an Austin, TX based “integrated agency rooted in the digital space.” They’re owned by a bigger company called Harte Hanks, but they seem to operate mostly on their own by combining “a love of creative” with a “desire for results.” They have quite a roster of big name clients, so they must be very good at finding that balance.
Read the full article →
Tagged as:
advertising,
analytics,
community management,
design,
information technology,
Internships,
marketing,
online marketing,
paid,
social media,
software development,
Texas,
web development
It wasn’t long ago that words like “builder,” “maker,” and “product” were reserved for talking about real, tangible things. Today it seems that those are all buzzwords used to talk about the production of web sites, apps, and other digital goods. There are all kinds of companies making software products, and one with a very interesting model is Betaworks. They’re a New York, NY based company whose “ideas, people, capital and data are united in an imaginative way that enable us to create beneficial and transformative products for the socially connected world.” Their goal is to define the future of media with their products, and they’re off to a good start.
Read the full article →
Tagged as:
analyst,
community management,
design,
engineering,
game design,
interactive media,
Internships,
media,
mobile,
New York,
social media,
software development,
video games,
web development
I’ve always been able to hit balls a really hard. Baseball was my sport growing up, and power was a big part of my game. When I picked up golf, I brought the power over from my baseball swing. The problem was that my big swing often resulted in a lost ball because my accuracy wasn’t quite there. I needed help and didn’t want to spend a lot of time taking lessons, so I eventually gave up golf. It’s too bad that Zepp Labs wasn’t around then. They’re a Los Gatos, CA based company that “empowers athletes and coaches with meaningful performance information to help them immediately improve their game.” They’ve developed 3D motion capture technology that works with your smartphone to give you the kind of analysis that used to be reserved for professionals.
Read the full article →
Tagged as:
baseball,
California,
community management,
engineering,
golf,
Internships,
mobile,
paid,
physics,
social media,
software development,
sports,
web development
It still amazes me how much old media drives new media. If you’re already famous, you can almost instantly carry that fame over to social media. A show like Shark Tank can drive millions of dollars in online sales. And the right tv mention can crash a website. What I think is cool is that we’re starting to see the reverse happen. People who are famous on Youtube, Twitter, or Instagram are carrying that fame over to more traditional channels. In short, it’s all coming together, and marketers need to be ready for it. Fullscreen is a Los Angeles, CA based agency that is aiming to build “the first media company for the connected generation—together, right at the intersection of tech and entertainment.”
Read the full article →
Tagged as:
business development,
community management,
design,
entertainment,
graphic design,
human resources,
information technology,
interactive media,
international,
Internships,
licensing,
marketing,
media,
New York,
online marketing,
operations,
public relations,
social media,
unpaid
Every time that Amy and I move (four times over the last six years), we say that we’re going to do a great job setting up our new place. When we move to the next place, we end up repacking the framed pictures that we never got around to hanging on the wall. Interior design isn’t our strongpoint. Next time we move, we’ll have to use Houzz for inspiration. They’re a Palo Alto, CA based company that offers “a collaborative platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community.” It’s kind of like Pinterest, but only for home design and decor.
Read the full article →
Tagged as:
account management,
advertising,
analyst,
architecture,
blogging,
California,
community management,
data,
design,
e-commerce,
editorial,
engineering,
graphic design,
interior design,
Internships,
marketing,
online marketing,
sales,
sem,
seo,
social media,
software development,
web development,
writing
I love GPS. I have the technology in my phone (like most people these days), my camera, and even a dog collar. It’s great to know exactly where you are, where you’ve been, and where you’re going–especially if you spend a lot of time in the wilderness like I do. Some people are even more enamored with GPS than I am. Those are the people who participate in communities run by Groundspeak, a Seattle, WA based company that aims “to make everyone an explorer and to put an adventure in every location.” It all started in 2000 when the U.S. government flipped a switch and made the signal from publicly available GPS satellites far more accurate.
Read the full article →
Tagged as:
communications,
community management,
geography,
human resources,
Internships,
marketing,
mobile,
social media,
software development,
Washington,
web development
A year or two ago subscription boxes were the hot business model. Startups were finding anything they could to shove in a box and send to customers once a month for 20 bucks. Lately, I’ve been seeing a lot of jewelry business pop up. Not fine jewelry, just designer stuff made from non-precious materials. You know why? Because the margins on those pieces are insane. The two business models actually fit together nicely, and that’s what RocksBox is taking advantage of. They’re a San Francisco, CA based company that lets you “experiment with different looks, discover the latest designers, wear new pieces all the time, and only buy the jewelry that you truly love.” It’s a little more like Netflix (the old DVD version) or Rent the Runway for jewelry than other subscription boxes, except for the fact that you can keep anything you like for 20% off retail.
Read the full article →
Tagged as:
analyst,
California,
communications,
community management,
fashion,
Internships,
jewelry,
marketing,
online marketing,
operations,
public relations,
social media,
style
I’ve heard that the way math is taught in schools has completely changed since I learned to add, subtract, multiply, and divide. That seems crazy to me, but I know that there is a ton of room for innovation in the way that we educate children. While there are certainly some great for-profit companies working on this problem, there are also some great non-profits. One is Digital Promise, a Washington, DC based organization that “supports comprehensive research and development to benefit lifelong learners and provide Americans with the knowledge and skills needed to compete in the global economy.” Digital Promise is a bipartisan effort that is authorized by Congress, so it has serious support.
Read the full article →
Tagged as:
communications,
community management,
education,
innovation,
Internships,
marketing,
non-profit,
online marketing,
research,
social media,
Washington DC
I can’t stand political advertising, but it must be pretty darn effective. Why else would politicians have spent $6 billion on advertising for the 2012 elections? Though it may seem crazy to think that people who spend other people’s money for a living are rational spenders, remember that getting elected is what they’re actually good at. Still, they often need outside help, and that’s where Targeted Victory comes in. They’re an Alexandria, GA based agency that has “anchored digital campaigns on the local, state, and presidential level.” While at some point they seem to have worked with non-political clients, today they seem to only work on the Republican side.
Read the full article →
Tagged as:
advertising,
analytics,
community management,
design,
development,
e-mail,
Internships,
marketing,
online marketing,
paid,
policy,
public policy,
social media,
software development,
strategy,
Virginia,
web development
One of my cooler life experiences was being picked up by a friend after landing at the airport in El Salvador. Instead of driving to the airport, he flew there. We hopped in his plane and took a tour of the country at a few thousand feet. Then we landed at another airport and drove to his house (it was almost as long a drive as it would have been from the original airport). While most of think of people who “have a plane” as billionaires with private jets, the reality is that a lot of normal people have and fly plaines. That’s why the Aircraft Owners and Pilots Association has hundreds of thousands of members. It’s a Frederick, MD based non-profit that “is the largest, most influential general aviation association in the world.” The organization acts as a “beacon for those who cherish the freedom to fly.”
Read the full article →
Tagged as:
advocacy,
aerospace,
community management,
development,
finance,
flight,
Internships,
Maryland,
member services,
non-profit,
transportation
Raise your hand if you’ve come to the realization that college didn’t prepare you for the job market. I see a lot of hands. I’m not knocking college, but the skills that I’ve developed from starting a business are way more marketable than the ones that I developed in the classroom. So what do you do if you realize that you don’t have what employers want (or you want to start your own business)? You can hustle and develop the skills on your own, or you can speed up the process by enrolling at General Assembly. They are a New York, NY based company that is “creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century.”
Read the full article →
Tagged as:
accounting,
business development,
California,
community management,
customer service,
education,
entrepreneurship,
events,
finance,
Internships,
marketing,
Massachusetts,
New York,
online marketing,
production,
recruiting,
social media,
training,
Washington DC
About 10 years ago I bought a Magic Bullet (in a store, not through the infomercial). I don’t often need a blender, so it has served me well for making the occasional smoothie, pureeing veggies for soup, and chopping herbs. That’s why when it came to our wedding registry, we didn’t do what many couples do and register for a top of the line blender (though we did register and receive a food processor that haven’t even used yet). The consensus top of the line blenders seem to come from Vitamix, an Olmsted, OH based company that is “improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.” That’s the kind of hyperbole that you can only expect from the company that created the first infomercial in the U.S.
Read the full article →
Tagged as:
communications,
community management,
culinary,
customer service,
food,
Internships,
marketing,
merchandising,
Ohio,
online marketing,
product management,
purchasing,
social media
While having the baby boomers leave the workforce should be a good thing for our generation in terms of employment outcomes, the mass retirement will likely bring new challenges. As people age they not only head more healthcare, but they also need more care in general. Sometimes that can be provided by families, but sometimes it needs to be done by professionals. Relias Learning is a Cary, NC based company that educates those professionals by offering “online training to senior care, health and human services, corrections, and intellectual and developmental disabilities organizations.”
Read the full article →
Tagged as:
account management,
analyst,
community management,
customer service,
data,
education,
Internships,
market research,
North Carolina,
paid,
product management,
public relations,
research,
sales,
social media,
software development,
training,
web development
I tolerate living in Chicago because my wife is from here, the summers are awesome, and the food is exceptional. Unfortunately, it’s not the best place for someone like me who loves spending time in the wilderness. That means I spend a lot of time in Northern Michigan, which is five hours away. It would be nice if I could discover some recreation options that are a little closer. That’s exactly what AllTrails offers. They’re a San Francisco, CA based startup that has built “the leading digital network focused on outdoor enthusiasts, providing 1 million people monthly with the information and tools to discover top destinations near them.”
Read the full article →
Tagged as:
account management,
advertising,
California,
cartography,
community management,
engineering,
geography,
international,
mobile,
outdoors,
sales,
social media,
social networking,
software development,
sports,
web development
About two months ago an organization that I’m a member of organized a letter writing campaign to prevent permits from being issued to allow fracking in an environmentally sensitive and recreationally (and economically) important area. The group is fly fishing focused, so it’s not the most tech savvy bunch. But we were able to spread the word quickly enough to get what we were asking for. Social media makes action like this much easier, but it can be hard to organize. Amicus is a New York, NY based company that turns a “nonprofit’s supporters into fundraisers and advocates.” They claim they can triple the effectiveness of outreach and fundraising efforts.
Read the full article →
Tagged as:
business development,
community management,
copywriting,
development,
Internships,
marketing,
New York,
outreach,
sales,
social media,
software development,
web development
Happy 2014! While New Year’s resolutions are probably one of the worst ways to make a positive change in your life, people continue to set themselves up for failure by assuming that a change of calendar will give them all of the motivation that they need to accomplish a goal. The first few weeks are pretty easy, but how do you keep it up when the new year isn’t all that new anymore? You need other sources of motivation. If your resolutions are fitness based Fitocracy might be the answer. They’re a New York, NY based company that aims “to make fitness a more fun, more addictive experience.” They do this with the power of social networks and gamification.
Read the full article →
Tagged as:
community management,
fitness,
holiday,
Internships,
New York,
social media,
social networking,
software development,
web development
Merry Christmas Eve! Tonight my family will go to the candlelight service at the church I grew up in. It’s the only church that has ever felt like home to me. I’m not exactly sure how my parents started going there, but I’ll guess that it had something to do with the fact that it was about 150 yards from our house. Finding a great place of worship isn’t always so easy. I church-hopped in college, and never really found one that felt right for me. FaithStreet might have helped. Whether you’re looking for a local Christmas Eve service or a place to worship for the rest of your life, the New York, NY based company can help you find the right faith community. The founders asked, “Why is it so hard to find a church?” And instead of admitting defeat, they decided to do something about it.
Read the full article →
Tagged as:
blogging,
community management,
editorial,
engineering,
Internships,
New York,
religion,
social media,
social networking,
software development,
unpaid,
web development,
writing
Lately when I talk to new parents, I like to compare what they’re going through to what I’m going through with my puppy. I know that it’s a completely ridiculous comparison, but I enjoy the fact that it makes them a bit uncomfortable. We all know that parenting is one of life’s biggest yet most rewarding challenges. Today’s parents are lucky that there are all kinds of resources to help them do a better job (that’s true for puppy owners too!). One is CafeMom, a New York, NY based digital media company for moms that reaches more than 20 million users every month. Their properties include CafeMom.com, MamásLatinas.com, TheStir.com, and TheProwl.com. The goal is to bring “moms together by hosting hundreds of communities that reflect moms’ personalities, passions and needs.”
Read the full article →
Tagged as:
advertising,
blogging,
community management,
editorial,
Illinois,
information technology,
Internships,
New York,
online media,
sales,
social media,
software development,
technical support,
web development,
writing
