There used to be three places that you could buy video advertisements: ABC, NBC, and CBS. Now there are millions. Nearly every website has the capability to sell video advertising, though very few have a team to sell the ads the way a tv station would (and that’s not even the best way to do it necessarily). SpotXchange is a Westminster, CO based company that makes buying and selling video advertising easy. In fact, they claim to have “the largest global marketplace of video ad inventory, reaching 110 million unique visitors each month in more than 35 countries.” It allows publishers and brands to link up that might never have connected without SpotXchange.
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My dad is an architect. I was dragged on all kinds of architectural tours as a kid, and that hasn’t changed now that I’m adult. Whenever my parents come to visit Chicago, we end up spending an afternoon on some sort of architectural expedition. About half the time my dad comes up with a random place that he wants to see, and we drive around looking for it. The rest of the time, we end up doing a more formal tour–usually through the Chicago Architecture Foundation. It’s a Chicago, IL based non-profit organization that is “devoted to celebrating and promoting Chicago as a center of architectural innovation.” It all started in 1966 when community members banded together to save the Glessner House (we already did that tour) from demolition. That eventually led to the founding of the Chicago Architecture Foundation, which was then a founding member of the Association of Architecture Organizations.
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Our country has produced some truly amazing individual success stories. They are names that we all recognize like Carnegie, Vanderbilt, Rockefeller, Walton, Buffett, and Gates. Not surprisingly, most of those names have ended up attached to foundations–when you have that much wealth it’s hard not to put it to work doing good. Just look at The Rockefeller Foundation. They are based in New York, NY, and their mission is “to promote the well-being of humanity throughout the world.” The Foundation was incorporated in 1913 with a $35 million gift from John D. Rockefeller Sr. (he added $65 million the next year). More donations and smart investment have led the endowment to grow to over $3 billion today.
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I’m in Michigan on a short fly fishing trip, and that means that I’m making the most of my access to public land. It’s easy to forget how lucky we are in the United States to have access to so many interesting places for free. Much of that is thanks to organizations like The Trust for Public Land. They’re a national non-profit based in San Francisco, CA that was “founded in 1972 with goals of protecting land in and around cities and pioneering new land conservation techniques.” Since then they’ve done work on more than 5,000 parks and conservation projects, and by using “sophisticated finance and legal techniques,” they’ve had amazing success.
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In the world of marketing, it’s easy to get distracted from the end goal. Increasing sales. There are a number of commercials that repeatedly make me laugh, but I can’t name the brand of the advertiser even 5 seconds after the commercial airs. It’s easy to get caught up in the vanity of marketing, but the only thing that really matters is results. G2 is “a marketing communications agency created with one purpose: to help [its] clients sell more.” They have offices in New York, NY, San Francisco, CA, Chicago, IL, and Philadelphia, PA, and they “have serious experts in every communications channel delivering fresh, compelling work that creates greater awareness, consideration, sales and loyalty for our clients’ brands.” G2 is yet another company that has consolidated its entire website to a single page. It’s definitely a recent trend, and I kind of like it. It makes it easy to get a quick overview of the company.
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When I was a kid, making t-shirts was a big thing. We had fabric markers and some sort of glittery paint in a squeeze bottle. The end result was always a huge mess and a t-shirt that I would be embarrassed to wear. Then there was tie dye, which is even messier and more embarrassing to wear. My mom once had a photo t-shirt made for me, and that was awesome, but there was no way that I could do that on my own. Things have changed. Lumi is a Los Angeles, CA based company that has developed “a revolutionary photographic print process for textiles and natural materials.” It’s basically Instagram, but your photo ends up on a t-shirt or pretty much any other appropriate surface.
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Marketing is all about attention. It used to be that marketers would try to interrupt you while you were paying attention to something else (like a tv show or baseball game), but that’s changing as most of us get better at ignoring distractions. Brands are realizing that if they want attention, they have to earn it, and that’s why they’re turning to social. And if they need help with that, they may want to turn to an appropriately named full-service media agency called Attention. Attention is based in New York, NY and Los Angeles, CA that “drives measurable business results by integrating social behavior across the customer journey.” Even they’re willing to admit that it’s not just about the attention.
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About 10 years ago I walked into a random McDonald’s in upstate New York and was shocked to see that the menus were on flat screen TVs. I’d never seen that before, and this was the last place I would have expected to see it (I’m pretty sure this was a test McDonald’s or something). Today digital displays are cheap and everywhere, as they provide an easy way to communicate messages that might change over time or require interactivity. At least it’s supposed to be easy, but technology often gets in the way of itself. Industry Weapon is a Pittsburgh, PA based company that offers a platform called CommandCenterHD that makes controlling digital media simple by centralizing and organizing it.
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I love cooking for friends and family. There’s something extremely rewarding about feeding people and helping to fulfill one of their most basic needs. But there’s more to it than that. Sharing a meal creates a connection and brings people together. That’s why Food & Friends exists. They’re a Washington, DC based non-profit that fosters “a community caring for men, women and children living with HIV/AIDS, cancer and other life-challenging illnesses by preparing and delivering specialized meals and groceries in conjunction with nutrition counseling.” The organization started in a church basement in 1988, and has continued to grow since. They are now able to serve 5,300 square miles surrounding the DC area.
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We live in a strange time. The stats tell us that investing in higher education is one of the best investments that an individual can make, yet so many young people are saddled by student loans and under or unemployment. Something is going to have to change, and I’m not sure what it will be. American Student Assistance is an organization that will likely play a role in the change. They’re a Boston, MA based “private nonprofit whose public purpose mission is to empower students and alumni to successfully manage and repay their college loan debt.” ASA was founded in 1956 as the Massachusetts Higher Education Assistance Corporation and has served as a loan guarantor for much of its history. That ended in 2008 with a change in Federal law, but it hasn’t stopped American Student Assistance from offering SALT, its “innovative financial literacy and default prevention program.”
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Cancer is a scary word, and it’s at its scariest when we’re talking about kids. It would be nice if kids didn’t even have to know what cancer is, but every year in the U.S. about 10,000 kids under the age of 15 will be diagnosed with cancer. About 1,500 will end up dying from the disease. Pablo Thrailkill Castelaz was one of the kids who didn’t make it. He died just days after his sixth birthday in 2009 after a “valiant yearlong battle with bilateral Wilms Tumor, a rare form of childhood cancer.” In his memory The Pablove Foundation was formed. It’s a Los Angeles, CA based non-profit that is “fighting childhood cancer with love.”
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I’m looking for one or two paid interns/part-timers to help me grow the ODOJ/ODOI audience. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for growing the site and how you can help (a résumé won’t hurt). For more background see here (but note this is from a year and a half ago).
While I’m sure Macklemore’s Thrift Shop has made it more fashionable to buy secondhand clothing, the fact remains that most of us buy clothing that has been marked up every time it moves through the supply chain. For a designer shirt that can be up to eight times. We all know that clothes don’t have to be expensive, but we keep coming back to the designers and brands that we like. Everlane is a Los Angeles, CA and San Francisco, CA based “luxury clothing design and manufacturing company” that “aims to provide low-cost, high-quality goods by cutting out middlemen.” They offer simple lines for both men and women that focus on essentials that almost everybody needs.
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While there are plenty of non-profits that want to save the world in one way or another, many are content with focusing on their communities. Some focus on a specific need, and others try to do their best to offer a complete range of programs and services. The Educational Alliance is a perfect example of the latter. They’re a New York, NY based organization that “currently serves 50,000 New Yorkers annually via 39 programs, including preschools, camps, after school programs, senior centers, health & wellness programs, arts & culture classes, and addiction recovery programs.” They may only reach a small slice of New York City’s population, but anywhere else that’s a huge number.
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Job searching and looking for love can be similarly painful. There’s the fear of rejection, the lack of useful feedback, and the constant pressure to make something happen from family and friends. While there’s no holiday that makes being unemployed feel like being alone on Valentine’s Day, there are plenty of day to day reminders that you need to get a job (hopefully these e-mails are a positive reminder). I think that one of the reasons that people struggle to find both love and jobs is that they try to do it alone. What if you had a few friends to help you along the way? That’s what Grouper is proposing. They’re a New York, NY based dating startup/social club “that sets up drinks between 2 groups of friends.” They don’t even use the word “dating” on their homepage, and I think that’s a brilliant branding decision–it’s all about meeting new people. I’m especially fond of Grouper because they’re running with the fish theme.
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Want to intern at a startup? Check out our latest article: Hustle 101: How to Make Any Startup Want to Hire You.
I swear that movies used to start on time and you had to come early to see the coming attractions. I’m probably misremembering, but we all know that what used to be a few quick previews now often lasts more than 15 minutes. There are trivia games (with sponsors of course), straight up commercials, trailers for movies that look horrible, and a few trailers that actually get you excited. Some see this as the cheapening of the moviegoing experience, and that’s exactly what it is–it keeps ticket prices down. National CineMedia is the company behind much of the pre-feature entertainment and advertising that you see in movie theaters. They’re based in Centennial, CO and publicly traded, though they’re also “owned and operated by the 3 largest theater circuits in America: Regal, AMC and Cinemark plus 36 select affiliate partners.”
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Just about three years ago I was working on writing a book (never finished, and I’m glad that I didn’t). I wasn’t making much progress, so I decided that I needed a change of location. I went to some random coffee shop, checked in on Foursquare, and somehow stumbled upon a group of people who were “coworking.” The group is called Jelly Chicago, and I’ve been getting out of the house and coworking with them once a week ever since. It’s a social media success story, as is Loudpixel, a company started by two people I met at Jelly. Loudpixel is a Lansing, MI based (they moved there a couple years ago) “digital consultancy that works with companies and brands to deliver unbiased social media monitoring, measurement and insights research.”
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What would you do if you got $3.8 million tomorrow? If you didn’t answer “Buy a Super Bowl ad,” then I’m a little disappointed in you. That’s the going rate this year, and many of the usual suspects are expected to pay the price. The word on the street is that the E*Trade talking baby will be making another appearance. That’s good news for Grey because they’re the ones who taught the baby how to talk. Grey (also known as Grey Group) is a New York, NY based marketing and advertising agency has been “famously effective since 1917.” Their football street cred goes way beyond a talking baby–they also do work for the NFL. Want something more socially conscious? TED is a client. It’s hard to believe how many major brands hire Grey; in fact, Grey works with a quarter of the Fortune 100.
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My high school had an excellent community service program. We were all supposed to do at least 25 hours per year, so there was a mix of in-school and out-of-school service opportunities. One of the organizations that we worked with was AmeriCares. I can’t for the life of me remember what project we worked on, but I know that I had a t-shirt with their logo on it that ended up covered in paint (that may have been from a completely different service project). AmeriCares is a Stamford, CT based “nonprofit disaster relief and humanitarian aid organization which provides immediate response to emergency medical needs – and supports long-term humanitarian assistance programs – for all people around the world.”
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Yesterday I heard that Y Combinator is funding its first non-profit. It’s pretty cool to see a for-profit incubator dipping its toes into the non-profit world, but there have been non-profit incubators around for a long time. One of them is Earth Island Institute. They’re a Berkeley, CA based organization that acts as a “hub for grassroots campaigns dedicated to conserving, preserving, and restoring the ecosystems on which our civilization depends.” So far they have incubated over 100 startup environmental projects and helped them get off the ground by providing administrative and financial resources that are essential for early stage non-profits.
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The United States’ foreign policy these days seems to have a pretty heavy focus on countries that are about as far away as geographically possible. Our relationships with China, India, and much of the Middle East tend to get more attention (especially in the press) than our relationships with our closest neighbors. Technology has made the world a much smaller place, but it’s still important to keep an eye on our own backyard. That’s what Inter-American Dialogue does. They’re a Washington, DC based non-profit that is “the leading U.S. center for policy analysis, exchange, and communication on issues in Western Hemisphere affairs.”
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Yesterday we looked at WCG, a strategic communications firm that helps brands embrace “the positive future of communications.” Today we’re going to look at another company that helps brands achieve similar goals but with a very different approach. Percolate is a “thoughtful technology company that’s building a new kind of technology platform.” They’re based in New York, NY and they provide software to “help brands create content at social scale.” I have enough trouble keeping my own Twitter feed interesting, so major brands are able to develop compelling content for dozens of profiles across dozens of networks. Percolate takes a lot of the busy work out of community management while providing tools that spark creativity. It seems like a huge win for companies that do social media on a major scale–brands like IBM, GE, American Express, Ogilvy, and Budweiser (all Percolate clients).
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It used to be that brands communicated, and you listened. There was always the 1-800 number on the back of the product for you to share your thoughts, but I’ll bet that .1% of consumer made 99.9% of those calls. Today communications is like one of those place where six highways come together and people are merging all over the place. Brands can no longer control the conversation–they can only hope to guide and influence it. WCG is a San Francisco, CA based “independent strategic communications firm” that is embracing “the positive future of communications.” The company also has offices in New York, Washington, D.C., Austin, Los Angeles and London, and they specialize in “branding, design, digital, interactive, social media, traditional marketing, corporate and product public relations, media relations, investor and advocacy relations, clinical trial recruitment, location based marketing, and grassroots direct-to-patient consumer campaigns.”
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When you’re looking for a job, it’s hard to remember that it’s not a zero-sum game. Jobs aren’t a fixed resource, so your chance of getting a job actually increases as other people land jobs (though it’s not quite as true for internships). The mechanics behind this aren’t obvious, and that’s a big part of the reason that immigration has become such a divisive issue in our country (and lots of other ones too). The “they took our jobs” mentality satirized by South Park is unfortunately still petty common. The National Immigration Forum is working to change that. They’re a Washington, DC based non-profit organization founded in 1982 that “advocates for the value of immigrants and immigration to our nation.”
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I remember a lot of the commercials from my childhood better than the shows that they were aired on. That’s probably because the commercials were designed to ensure that I remember them, while the shows were more about entertaining me in the moment. I’ve been bombarded with commercial messages since I was born, and I don’t necessarily think that’s a bad thing. I’ve learned a lot from commercials–how marketing works and how not to be a sucker for example. I’ve even learned about some great products. My opinion is probably not shared by the folks at Campaign for a Commercial Free Childhood, a Boston, MA based non-profit that is working “to reclaim childhood from corporate marketers.”
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It’s almost impossible for a brand to stick to a single marketing channel these days. But picking the right channels and staying consistent across them is a tall task. This is why the integrated marketing communications agencies exist. Unfortunately, there are a lot of agencies that describe themselves as such, but don’t really deliver on the “integrated” part of the equation. Phelps does. They’re a Santa Monica, CA based agency that describes what they do as “All Communications. One Voice.” Phelps’ focus is on tying everything that their clients do “into ONE consistent, cohesive message that is much more noticeable and memorable.”
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Our society is on an endless quest for growth. From the largest corporations to the smallest non-profits, there’s a shared goal of improving the status quo (though the definition of what that means varies widely). But for every problem that growth solves, it seems to unearth a new challenge. There is a constant tradeoff between the speed of growth and control–the faster something grows, the less control you have over it. Sometimes it’s easier to grow fast and clean up the mess later, but that’s rarely the case when it comes to infrastructure. Smart Growth America is a Washington, DC based non-profit organization that believes “smart growth solutions support thriving businesses and jobs, provide more options for how people get around and make it more affordable to live near work and the grocery store.” They’re willing to sacrifice a little speed for more control because they see the long-term benefits of well planned communities.
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I finally had to turn my heat on. I made it through October, but November got me. I like being comfortable, so I don’t worry about keeping the thermostat at 62 or buying energy efficient bulbs. When you don’t spend all that much on energy, it’s not worth putting a lot of effort into reducing your energy consumption. But for large companies and institutions, energy costs can become a huge expense–and that’s when investing in energy efficiency really becomes worthwhile. EnerNOC is a Boston, MA based company that wants “to make energy management as integral as accounting to the operation of every organization.” A few readers have landed jobs at EnerNOC recently, so I thought it would be worth a looking at a company that helps its clients “use energy more intelligently, pay less for it, and generate cash flow that benefits the bottom line through [a] complete suite of technology-enabled energy management solutions.”
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Helping people find jobs is pretty cool. There’s a reason that I’ve been doing it for the past 5 years. I’ve built a nice list of success stories, but there’s no way that I “created over 218,000 hours of employment and generated $2.5 million in wages” in 2010 like Chrysalis did. They’re a Los Angeles, CA based non-profit that is “dedicated to creating a pathway to self-sufficiency for homeless and low-income individuals by providing the resources and support needed to find and retain employment.” Employment solves all kinds of societal and individual problems, but creating jobs isn’t nearly as easy as politicians make it sound. Luckily, Chrysalis has developed programs that help people turn themselves into desirable employees. It’s the next best thing.
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Some may describe the non-profit world as slow moving. It’s funny to think that a world filled with progressives isn’t really all that progressive when it comes to its own practices. Things are changing, and more and more organizations being run like startups, but there are bigger picture issues that need to be addressed to help the non-profit world move forward. That’s what the National Committee for Responsive Philanthropy does and has been doing for more than 35 years. They’re a Washington, DC based non-profit that serves “as the country’s independent watchdog of foundations.” In other words, they promote “philanthropy that serves the public good, is responsive to people and communities with the least wealth and opportunity, and is held accountable to the highest standards of integrity and openness.”
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I was a total wimp when I was a kid. Despite many opportunities to do ropes courses and other similar challenges, I always sat on the sidelines. To be completely honest, it was because I was chubby and figured that I couldn’t actually complete the courses. I’m now more adventurous, but I still prefer adventure with a functional goal (like climbing down into a gorge to go fly fishing). Project Adventure is a Beverly, MA non-profit organization that offers adventure with a goal, but it’s all about personal and group development. They “seek to expand Adventure-based experiential programming, with the goal of developing responsible individuals, productive organizations and sustainable communities.” They’ve been doing it since 1971, and they keep growing their ability to advance active learning.
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