The only time that I’ve been able to redeem a filled loyalty punchcard has been when I’m buying for a group and I immediately fill the card. There’s no doubt that there’s a better solution, and it’s probably digital. The problem is that nobody wants to have an app for every local business they frequent. They want a single loyalty solution that they can use everywhere. We’re not there yet, but there are a number of companies trying to make that happen. In the past we’ve looked at a few businesses that operate in the space like Belly and Groupon (I love their product because you just have to use your credit card to get rewards from a merchant). FiveStars is a Mountain View, CA company that is keeping the loyalty card, but they’re making it universal. One physical card tied to your phone number (and your Facebook account if you want more points) allows you to get rewards at a variety of participating merchants.
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I hear the word “crowdsourcing” come up a lot, but it’s usually by people who don’t really know exactly what it means or how to do it. They’ll often say things like “Oh, we’ll just crowdsource it.” Ok, you do that! I have things that I’d love to crowdsource, but I can’t figure out how to manage such a project without making it more work than just doing the task myself. Maybe CrowdFlower is the answer. They’re a San Francisco, CA based company that allows you to “instantly hire millions of people to collect, filter, and enhance your data.” We’re at a point where technology can do a lot of heavy lifting, but sometimes a human of average intelligence is far better at solving a problem than even the most powerful computer.
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I used to get excited about Black Friday, but never to the point that I’d actually join the crowds at the retail stores. I’d much rather search for deals online (though I barely do that anymore). While Cyber Monday used to be when e-commerce sites slashed their prices, it now seems that most of them have jumped on the Black Friday bandwagon. The nice thing about shopping online is that it’s really easy to see how good of a deal you’re actually getting. Shopzilla is a Los Angeles, CA based company that helps online shoppers do exactly that. They run a number of destination websites that “help shoppers shop and sellers sell.” Their network of sites reaches more than 40 million shoppers every month and helps them learn about more than 100 million products from thousands of retailers.
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Helping people find jobs is pretty cool. There’s a reason that I’ve been doing it for the past 5 years. I’ve built a nice list of success stories, but there’s no way that I “created over 218,000 hours of employment and generated $2.5 million in wages” in 2010 like Chrysalis did. They’re a Los Angeles, CA based non-profit that is “dedicated to creating a pathway to self-sufficiency for homeless and low-income individuals by providing the resources and support needed to find and retain employment.” Employment solves all kinds of societal and individual problems, but creating jobs isn’t nearly as easy as politicians make it sound. Luckily, Chrysalis has developed programs that help people turn themselves into desirable employees. It’s the next best thing.
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There’s no doubt that we’re in the middle of the second phase of e-commerce. The first stage was all about helping you find and buy the stuff that you want or need online. Amazon has that mostly covered, and there are plenty of retailers who fill in the gaps. But what if you want shopping to be fun? It’s all about discovery, which is why sites and companies that help you find interesting products are so popular right now. The term “curation” is being used a lot, and I think it’s appropriate. Stitch Fix is a San Francisco, CA based company that is using strong curatorial talent to sell clothing and accessories to women. They’re like a Trunk Club for women in that they send you a box of stuff (as often as you’d like) based on your response to style survey questions, and you can choose to keep as much or as little of it as you like.
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Ever have a class that required a clicker? Wouldn’t you rather use your phone? Top Hat Monocle is a San Francisco based company that is reinventing the college lecture experience. They’re looking for Campus Business Development Associates all across the country to spearhead campus adoption by reaching out to professors, raising awareness about Top Hat Monocle, and working closely with our sales and marketing teams to create a strategy that works. Find out how to get one of these internships!
I’m kind of obsessed with subscription based business models right now. I’ve been trying to come up with some new ones on my own, but I’ve also been investigating those that are already out there. One non-obvious (at least to me) subscription offering that seems to be gaining a lot of traction is underwear. There are a number of players in the market, so it must mean that people like getting new pairs of underwear on a regular basis. One of these companies is Me Undies. They’re based in Beverly Hills, CA, and they offer “the world’s most comfortable underwear in all your favorite colors and styles.” Oh yeah, and they do it at a way better price than designers who offer underwear of the same quality.
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One trend that I’ve noticed is that there are a lot of companies popping up that look like digital marketing agencies, but they don’t take on clients. Instead of building out Sales and Account Management teams, these companies focus on building income generating products for themselves. That’s exactly what Restoration Media does. They’re a Tustin, CA based company with a team of “marketers, designers, developers, and project managers” that “turn great ideas into successful brands.” The company made the Inc. 5000 this year with 63% three-year growth to $4 million in revenue. Those numbers aren’t as eye popping as some of the other companies that we featured from the list, but they’re still impressive.
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Yesterday we talked about how subscription offerings are changing the way that traditional e-commerce companies do business. There’s a ton of money to be made in giving people the ability to get routine toilet paper deliveries, but it’s not all that exciting. Receiving mail should be fun. That’s the premise behind Quarterly, a Los Angeles, CA based company that allows “anyone to subscribe to influential contributors and receive physical items in the mail from them.” It’s a little odd, but I like it (and so does one of our readers who landed a job there and told me about it). Would you rather read someone’s tweets? Or get gifts from them every few months? Gifts, obviously. Ok, tweets are free, and Quarterly isn’t, but $25 per quarter is a small price to pay for a fun surprise.
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I don’t hide the fact that I’m skeptical of social media marketing. I was an early adopter, and it never really paid off for me. Still, I see tons of major brands investing heavily in social. They’re not stupid, so whether they’re hedging or actually getting a good return, social media marketing is going to keep growing. Since it’s such a new field, it’s a great industry for young people to make a name for themselves. That’s exactly what Aseem Badshah has done. When he was 16 he started a site called ThinkEssay.com “where students could post their schoolwork – such as essays, term papers, class notes, lab reports, and presentations – to provide inspiration and resources for other students.” That’s how he got his social media street cred. After he graduated from the University of Washington in 2010 he started Uptown Treehouse, a Bellevue, WA based (but they appear to be growing a team in Los Angeles) “full service marketing agency that helps brands meet their goals by leveraging social media to connect with current and potential customers.”
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Internship searching and e-mail go hand in hand. You’re sending out applications, requesting informational interviews, reaching out to your parents’ friends, asking people to look over your résumé, and doing all kinds of other networking stuff. It can get overwhelming. What if you had a tool that tracked your e-mail, sent it on a schedule, allowed you to use templates, and even told you when people read your message and what links they clicked in it? That’s exactly what ToutApp does, though the product was never really intended for job/internship seekers (if you want to give it a try for your internship search or anything else, be sure to use this link). It’s more tailored to people in sales, PR, marketing, or business development, but ToutApp is amazingly useful for anyone who wants to use e-mail more productively. ToutApp is based in San Francisco, CA, and they allow you to integrate with Gmail, Outlook, and even Salesforce, so you don’t have to completely change your workflow to take advantage of their features.
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I was nearly kicked out of preschool. Some kid bit me, and I responded by biting other kids. I’m not sure what my mom said, but she convinced the school to let me stay. It doesn’t sound like that big of a deal, but it may have been a very important moment in my life. Early education has a huge effect on educational outcomes, so there’s a decent chance that the negative effects of not going to preschool would have followed me through the rest of my life. That’s the kind of problem that many children from low-income families encounter–though it’s because they never even got to go to preschool not because they got kicked out. Jumpstart is attacking this problem head on–they are “the only national supplemental program that leverages the power of community and adult-child relationships to build the key language and literacy skills children need to take on the world.” They’re based in Boston, MA and working in Massachusetts, Rhode Island, New York, New Jersey, Connecticut, Washington, DC, Georgia, Pennsylvania, Illinois, Texas, Missouri, California, Florida, and Washington.
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I constantly get asked where I find all of the companies that I write about. The short answer is everywhere. But one of my favorite sources is you. You may be running short on ideas right now (that’s why you signed up for my e-mails), but things will change. You’ll get an internship, and hopefully you’ll report back where. That’s what one reader did, which is why I know about Ampush. They’re a San Francisco, CA based company that helps “advertisers leverage the scale and precision of the Facebook media platform to develop and engage their customer graph.” Facebook’s advertising options are amazingly powerful, but only if you know how to use them. I’ve toyed with buying ads, and it has never been ROI positive for me. Ampush combines knowhow with technology to helps make sure that their investment in Facebook advertising is worthwhile.
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I have a lot of shoes for a guy, but nearly every pair has a unique, functional purpose. I may double up in a few key areas, but I only look to buy new shoes when I have a specific need. I’m not one of those people who is constantly looking for an excuse to buy a new pair of shoes, but I know that there are lot of those types out there–and they tend to be female. ShoeDazzle is a Santa Monica, CA based company that was built to feed the addiction without draining your pocketbook. ShoeDazzle’s “Chief Fashion Stylist” is Kim Kardashian, which is great because the kind of person who dots her i’s with hearts is the kind of person you want helping you pick out shoes.
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I was lucky enough to spend a week in Yellowstone and Grand Teton National Parks this summer. Our national park system is truly one of our country’s treasures–it’s one thing that the federal government actually seems to do really well. However, our national parks also benefit significantly from the help of volunteers. One organization that has done a lot of great work is American Conservation Experience. They’re based in Flagstaff, AZ, and they offer “opportunities for both American and International volunteers to take part in challenging outdoor projects in many of the most beautiful National Parks, National Forests and wilderness areas in the Western United States.”
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I’m getting a dog! It’s still many months away at the earliest, but I’m extremely excited. It’s going to be a sporting breed, and I’m hoping to train it to do what it will be bred to do. I’ve been reading a few books on training in preparation, and I’m simply amazed by what dogs are capable of. The combination of good breeding and patient training is extremely powerful. And nowhere is that combination put to better use than at Canine Companions for Independence. They are a Santa Rosa, CA based non-profit that “enhances the lives of people with disabilities by providing highly trained assistance dogs and ongoing support to ensure quality partnerships.” They have regional training centers across the country, so they’re able to match amazing dogs with the people who will benefit from them most–free of charge.
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In case you missed it, SexyResumes.com is offering the One Day One Internship community a 33% discount. They’ve extended the deal, so if you Order your Custom Online Resume Website by this Monday October 1st, you’ll get it for only $99 (originally $149). Just enter the code “1Day1Job” at checkout.
I’m in Ithaca, NY to have my engagement photos taken (finally). It’s a chilly, drizzly, grey day (which is surprisingly perfect for having photos taken outside according to the photographer). It’s typical weather for Ithaca, and it’s the opposite of everything that I would associate with the Pacific Sunwear brand, which is probably why they closed their location in a nearby mall. The Anaheim, CA based company is “dedicated to embracing the amazing diversity and unique sense of adventure that California offers at every turn based on this vast, yet attainable state.” Their name really says it all–the brand is indelibly to a climate and a geography.
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Two days ago when we looked at Spindle, I mentioned that while I don’t find social media particularly valuable anymore, I think that many times it can be extremely helpful for local businesses. The thing is that most local business owners don’t have the time or knowledge to use social media effectively (maybe that’s my problem?). Luckily, there’s a simple solution–pay someone like Main Street Hub to do it for you. They’re an Austin, TX based company that helps “great local businesses around the world connect with customers” through social media. They offer a variety of solutions businesses in the Restaurant, Automotive, Nightlife, Health & Wellness, Hotel, Spa & Salon, Retail, and Pet industries, and they provide a wide range of services tailored to the businesses’ needs.
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Even though it will be another year until we celebrate International Talk Like a Pirate Day again, I don’t think that we’ve had enough pirate talk for the week. Just kidding, no pirate talk today, but we are going to take a look at a non-profit called Story Pirates. They’re based in New York, NY and Los Angeles, CA, and they pair “experienced teachers with talented artists to collaborate with schools and community organizations in creating exciting, dynamic classes covering a broad range of academic topics.” That’s actually a kind of boring way to put it. One of the programs that they’re best known for is taking stories that kids write and acting them out. How could that not be absolutely awesome?
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I sometimes get embarrassed by how many screens I use at once. I have legitimately browsed Facebook on my phone while I was sitting on the couch watching tv with my laptop on my lap and my iPad tuned into MLB.tv. Just typing that kind of makes me feel like an idiot, but that’s the way it is now. This provides an interesting dilemma for advertisers. When we only had one screen in the house (the tv), they didn’t get 100% of our attention. Now there’s a good chance that we won’t even notice the ad on the channel that we’re watching. Tremor Video is a New York, NY based company that is working hard to increase engagement with video advertising, and one way they’re doing it is by hitting you on every screen you own. Their mission is “to bring the certainty of science to brand marketing,” and it sounds like they’ve developed some pretty cool technology to do that.
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Ahoy, matey! It’s International Talk Like a Pirate Day. I first learned of this bilge-sucking holiday when I was but a wee lad (actually it was freshman year of college from Dave Barry’s syndicated column in my school’s newspaper). Now that I’m an old salt, I tend to lose patience with all of the pirate talk after the first few Facebook posts and wish that some of my friends would walk the plank already. But I promise to have a good attitude this year, which is why we’re going to take a look at Pirate Brands. They’re a Sea Cliff, NY based healthy snack (I hear they prevent scurvy) company that is behind brands like Pirate’s Booty, Smart Puffs, and Potato Flyers. Could there be a better company to feature today?
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I’m getting married in Chicago next year. It’s going to be a pretty big wedding, and Chicago is surprisingly short on non-hotel venues that can handle our numbers. With the help of our wedding planner we visited a bunch of venues and finally chose one that is going to be great. Then we had to do the same thing for the rehearsal dinner. The trouble is that it’s extremely hard to figure out which venues are possibilities. Had I know about Eventup, it would have been a lot easier to get an idea of what’s out there. They are a Santa Monica, CA based startup (with a sales office in Chicago, IL) that offers a “marketplace that connects people who are looking to find and book the perfect venue for their event with venue owners who are looking to rent out their space.” It’s surprising that there isn’t already an established player in this space, but Eventup seems ready to fill the void.
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Many job seekers fail to realize how important it is to write well. With so much communication happening over e-mail, your ability to express your ideas clearly and forcefully through the written word will have a direct effect on your career outcomes (and that’s why you need to spend a lot of time on writing great cover letters). While writing is something that most of us work on throughout our lives, the most important development happens in our early years. That’s why 826 National works with 8 centers across the country that “offer a variety of inventive programs that provide under-resourced students, ages 6-18, with opportunities to explore their creativity and improve their writing skills.” The San Francisco, CA based non-profit “provides strategic leadership, administration, and other resources to ensure the success of its network of eight writing and tutoring centers.” The centers are located in Ann Arbor, Boston, Chicago, Los Angeles, New York, San Francisco, Seattle, and Washington, DC, and together they’ve serve about 30,0000 students each year.
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I remember when people used to be shocked that I would buy stuff online. They thought I was crazy to put my credit card number into a web form, and I though they were crazy for not thinking twice before giving their credit cards to random people who worked at stores and restaurants. While buying stuff over the Internet is now commonplace, you’d be shocked to know how painful and expensive it still is for businesses to collect payments online. It seems silly to spend a lot of time and money to make sure that your customers can pay you, but it’s kind of essential. Braintree is a Chicago, IL based company that is simplifying payments for online businesses. They solve many of the headaches, and they offer transparent pricing that makes it easy for merchants to estimate costs. The best indication that Braintree is offering a great solution for payment processing is their own growth–they ended up at #415 on this year’s Inc. 500 with 895% three-year growth and $9.9 million in revenue.
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Google really nailed it with search advertising. When you know what people are looking for, it’s really easy to show them advertising that they’re likely to respond well to. The promise of social media is that consumers will be targeted with even more relevant ads based on whom they know and what they like. In practice that doesn’t seem to be working out so well. There are similar approaches with far less hype and far more ROI. Just look at Resonate. They are a Reston, VA based company that “has pioneered a new model for using ‘Big Data’ to develop a sophisticated understanding of consumer values, attitudes and beliefs.” They came in at #235 on the Inc. 500 with 1,520% three-year growth to $9.8 million in revenue. They’ve done this by focusing on consumer’s values and belief systems–things like “patriotism, environmentalism, taste for luxury, or interest in innovation.”
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I don’t know why adults even bother asking kids what their favorite class is. They’re obviously going to either say recess or make something up because they know that they’re not supposed to say recess. As a kid I felt bad for liking recess more than the rest of the school day, but now I realize that recess is totally underrated. It’s a time for social interaction, safe risk taking (or are monkey bars banned now?), decision making, and more. It’s also a fantastic way to get kids to burn off energy so that they can be more focused in the classroom. Playworks is an Oakland, CA based non-profit (but they work in cities across the country) that aims to “improve the health and well-being of children by increasing opportunities for physical activity and safe, meaningful play.” In other words, they’re all about recess.
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I spend a lot of time meeting and talking with budding entrepreneurs. One thing that I’ve noticed is that people who are starting their first businesses often get too caught up in the administrative details. They want to incorporate, set up contracts, design a logo, get business cards, etc. It’s not that these things aren’t important–it’s just that there are far more important things (like validating your business idea or doing customer research). Still, there’s some legal stuff that absolutely needs to be done. Hiring a lawyer is too expensive, and using a boilerplate won’t quite do the job. What do you do? Go to Rocket Lawyer. They’re a San Francisco, CA based company that is “making legal work easier and more convenient for everyone.” Their online model has helped them reach #72 on the Inc. 500 with 3,672% three-year growth to $14.2 million in revenue. Rocket Lawyer uses automated technology to create custom legal documents for business and personal use. But they don’t just leave you there. Rocket Lawyer members (they charge a monthly fee for access) get “free document reviews” and “questions answered by local attorneys.” Additionally, Rocket Lawyer has “pre-negotiated lower rates with local attorneys” so that customers can save money when they do need more than a document.
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It’s my favorite time of year again. It has nothing to do with the end of summer–it’s Inc. 5000 time. In case you’re new to this, every year Inc. Magazine publishes a list of the 5,000 fastest growing privately held companies in America. It’s awesome (except for Inc.’s bush league decision to require registration to use the list this year). The Inc. 5000 is an amazing source for job and internship prospects, which is why I usually spend the month after the list is released running through it and looking for the best options for new grads. This year we’re going to start with #7. AdRoll is a San Francisco, CA based advertising startup that specializes in retargeting. Retargeting is showing ads to people based on site’s that they’ve already visited–you’ve probably noticed some ads following you around the web–that’s retargeting. It’s a huge and growing sector of the online ad business, which is why AdRoll has seen 11,082% three-year growth to $12.4 million in annual revenue.
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Over the years I’ve come across quite a few non-profits that use sports as a tool to enact social change. Most of them focus on youth. It makes sense–when you’re young it’s easy to pick up new sports and you stand to gain the most from the positive influences of being on a team. Lately, I’ve started to see a few organizations that are using sports to help end homelessness. A few months ago I wrote about Back On My Feet which “promotes the self-sufficiency of people experiencing homelessness by engaging them in running as a means to build confidence, strength and self-esteem.” Today I came across Street Soccer USA, which is a New York, NY based non-profit that “to get homeless men, women, and youth off the streets, scoring goals on the field, and achieving their goals in life.” It’s a really neat idea, and it seems to be working.
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New York,
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program development,
sports
One of the most important skills for both internship searching and starting a successful career is creativity. That’s why I devoted an entire section to it in our Job Search Prep course (it’s free in case you didn’t know). The tough part is that our education system seems to beat creativity out of students with grading rubrics and multiple choice tests. That’s why we need more places like the Children’s Creativity Museum, which is a San Francisco, CA based “interactive art and technology museum for kids.” Creativity can’t be taught in a traditional way–it has to be done through experiences–and that’s exactly what Children’s Creativity Museum offers.
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When you hear the word media, you usually think about exciting markets like sports, entertainment, and technology, but there are media businesses in nearly every niche that you can imagine. Business-to-business isn’t something that most college students and recent grads think about, but it’s an area with a ton of opportunity. 1105 Media is a company that “provides integrated business-to-business information and media” with a “focus on technology, products, policy, regulation, and news delivered through an assortment of media including print and online magazines, journals, and newsletters; seminars, conferences, executive summits, and trade shows; training and courseware; and web-based services.” It’s not the kind of content that you consume in your free time, but there are people who do, and they’re extremely valuable to reach. That’s why Chatsworth, CA based 1105 Media has a business that seems to be growing.
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