I’m looking for one or two paid interns/part-timers to help me grow the ODOJ/ODOI audience. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for growing the site and how you can help (a résumé won’t hurt). For more background see here (but note this is from a year and a half ago).
While I’m sure Macklemore’s Thrift Shop has made it more fashionable to buy secondhand clothing, the fact remains that most of us buy clothing that has been marked up every time it moves through the supply chain. For a designer shirt that can be up to eight times. We all know that clothes don’t have to be expensive, but we keep coming back to the designers and brands that we like. Everlane is a Los Angeles, CA and San Francisco, CA based “luxury clothing design and manufacturing company” that “aims to provide low-cost, high-quality goods by cutting out middlemen.” They offer simple lines for both men and women that focus on essentials that almost everybody needs.
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It’s amazing how much weight a college degree holds in the job market considering that most employers have no idea what classes you took, what you learned, or how you did (unless you include your GPA). With that said, we all know that a college degree isn’t enough to land a job these days–employers want education and experience that is directly applicable to their jobs. College is only a small slice of the education that you’ll need to succeed, but it’s so nicely packaged. As we start to see education as more of a lifelong experience, we’re going to need better credentials. That’s what Degreed offers. They’re a San Francisco, CA and Salt Lake City, UT based startup that “jailbreaks degrees” by offering “a free service that scores and validates your lifelong education from both accredited (i.e. Harvard) and non-accredited (i.e. iTunesU, Lynda.com, Khan Academy, etc.) sources.”
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I didn’t watch the Oscars last night. (I can’t stand award shows, and I rarely go to see movies in the theaters.) But I hear that advertisers are treating the event like the Super Bowl for women. Entertainment is a massive industry that only keeps growing, and what I find most interesting about it is how much attention begets attention. Argo probably wouldn’t have won Best Picture without Ben Affleck’s name attached to it, and nobody would read stories about a drug addicted mess if her name wasn’t Lindsay Lohan. That’s how Hollywood works, and that’s why marketing and advertising are so important. Trailer Park is a Hollywood, CA based “entertainment marketing agency” that serves “a broad spectrum of clients, including theatrical, television, home entertainment, videogames, publishing, music, brands and more.” They work with huge names and know how to keep the attention flowing.
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Two weeks ago we took a look at the Better Government Association, an organization that “works for integrity, transparency, and accountability in government by exposing corruption and inefficiency; identifying and advocating effective public policy.” While shining the light on government misdeeds is one way to make things better, it won’t fix everything. We need better people working in our governments. My idea is to instate a political draft, but I’m not sure that will ever fly. City Hall Fellows offers a more reasonable approach. They’re a San Francisco, CA based non-profit that engages “diverse, talented young people in the work of cities.”
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What if I told you that the Reebok Pump, the Swiffer, and the portable ascender (it’s straight out of Batman) were all designed by the same company? You’d probably assume that there’s some giant holding company that owns Reebok, Procter and Gamble, and Atlas Devices. That’s not true. Continuum is the company in question, and they certainly don’t own any of those three companies. They’re a Boston, MA based “global innovation and design consultancy” that helps “organizations drive business innovation through the design of products, services and experiences that become part of the fabric of people’s lives.” Continuum has been at it for 30 years, and they’ve worked with some of the world’s biggest brands (PepsiCo, American Express, Johnson & Johnson, and Nestle in addition to the ones that I’ve already mentioned) to improve business outcomes through design.
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If there’s a holiday without an identity, it has to be President’s Day. A lot of people don’t even get the day off any more, and the only other thing to get excited about is getting a deal on a car or mattress. If you know how to shop, you usually don’t have to wait for these “once a year” sales. In fact, buying a car is becoming a lot more straightforward because of companies like TrueCar. They’re based in Santa Monica, CA, and they offer a “hassle-free car-buying experience from a nationwide network of certified dealers.” By putting data to work for car buyers, they’ve information asymmetry that dealers have used to their advantage for so long. In fact, TrueCar’s data and network are so good that they’re able to guarantee savings.
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When I was a junior in college, I broke my wrist. It was actually a lucky break because it healed completely… and my pathetic inability to cut my own food attracted a lovely lady whom I’ll soon be marrying. Still, the medical care that I received was abysmal. It started when the orthopedist told me that he didn’t remember if he could cast me before sending me for a CAT scan (that’s your job dude), but the most frustrating part was when I went to get follow up X-rays to see if the fracture was healed. I ensured at least four times that they were sending the X-rays to my doctor at home who I felt was more qualified to look at them. After waiting a few weeks for my doctor to get back to me, I followed up and he told me that the hospital never sent the x-rays (they just put them in a file). I called the hospital, and they told me that I had to drive over to sign a release so that they could send them to my doctor. Face meet palm. A lot of people’s frustrations with the healthcare system can be solved with technology, and that’s exactly what Practice Fusion is doing. They’re a San Francisco, CA based company that provides “a free, web-based Electronic Health Record (EHR) application to physicians.”
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Want to intern at a startup? Check out our latest article: Hustle 101: How to Make Any Startup Want to Hire You.
I swear that movies used to start on time and you had to come early to see the coming attractions. I’m probably misremembering, but we all know that what used to be a few quick previews now often lasts more than 15 minutes. There are trivia games (with sponsors of course), straight up commercials, trailers for movies that look horrible, and a few trailers that actually get you excited. Some see this as the cheapening of the moviegoing experience, and that’s exactly what it is–it keeps ticket prices down. National CineMedia is the company behind much of the pre-feature entertainment and advertising that you see in movie theaters. They’re based in Centennial, CO and publicly traded, though they’re also “owned and operated by the 3 largest theater circuits in America: Regal, AMC and Cinemark plus 36 select affiliate partners.”
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What was your favorite Super Bowl ad? Mine was definitely the GoDaddy spot with Bar Rafaeli and “Walter”. It was shocking, completely unforgettable, and it actually explained what GoDaddy is all about… kind of. I hear the ad took 65 takes–that poor guy. If that ad grossed you out, what did you think of the Taco Bell Viva Young ad, the Volkswagen Get In Get Happy ad, or the Morning Milk Run ad? They all came from Deutsch, a Los Angeles, CA and New York, NY based advertising agency that is “a group of hard-working, independent-minded, and passionate problem solvers who live to build brands and make businesses grow through creativity and technology.” You’ve probably seen their Chairman Donny Deutsch on tv at some point. His dad started the agency in 1969, and he took over twenty years later.
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I bet I have at least 100,000 baseball cards still at my parents’ house. I hold out hope that they’ll be worth something some day, but it’s not looking good. The problem is that card manufacturers produced a ridiculous number of cards in the 80s, 90s, and 2000s. At that point everybody knew that baseball cards could be valuable, so they put the best cards in protective sleeves and tucked them away. Because the only source for price information was a few price guides that were published monthly, people believed that their cards were far more valuable than they actually were. And then the manufacturers started putting out “rare” cards on purpose in the form of “inserts.” When the baseball card started to move online, the bubble burst. My cards aren’t worth all that much these days, but I still remember how much fun I had collecting them. Upper Deck is certainly part of those memories. They were the first premium card manufacturer–every card had a beautiful glossy photo and a hologram on back to protect against counterfeiting. The Carlsbad, CA based company has had to adapt a lot over the last decade, but they’re still one of the leading brands in sports and entertainment collectibles
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I’m really into fly fishing. So beyond going fishing as often as I can, I like to keep up with what’s going on in the industry. One of the latest trends is that a lot of the manufacturers are starting to sell direct to consumer over the Internet. The independent retailers who have helped these brands grow are not happy. Their toes are getting stepped on big time. This phenomenon isn’t exclusive to the fly fishing industry–it’s happening all over the place. So how does a branded manufacturer grow its business through e-commerce without losing the trust of its retailers? Shopatron is the answer. They’re a San Luis Obispo, CA based company that offers a “retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers.” What does that mean? The manufacturer still sells their products online, but fulfillment is done by the retailers who can ship the product or offer it for in-store pickup.
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Yesterday I heard that Y Combinator is funding its first non-profit. It’s pretty cool to see a for-profit incubator dipping its toes into the non-profit world, but there have been non-profit incubators around for a long time. One of them is Earth Island Institute. They’re a Berkeley, CA based organization that acts as a “hub for grassroots campaigns dedicated to conserving, preserving, and restoring the ecosystems on which our civilization depends.” So far they have incubated over 100 startup environmental projects and helped them get off the ground by providing administrative and financial resources that are essential for early stage non-profits.
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It used to be that brands communicated, and you listened. There was always the 1-800 number on the back of the product for you to share your thoughts, but I’ll bet that .1% of consumer made 99.9% of those calls. Today communications is like one of those place where six highways come together and people are merging all over the place. Brands can no longer control the conversation–they can only hope to guide and influence it. WCG is a San Francisco, CA based “independent strategic communications firm” that is embracing “the positive future of communications.” The company also has offices in New York, Washington, D.C., Austin, Los Angeles and London, and they specialize in “branding, design, digital, interactive, social media, traditional marketing, corporate and product public relations, media relations, investor and advocacy relations, clinical trial recruitment, location based marketing, and grassroots direct-to-patient consumer campaigns.”
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A few months ago my cleaning lady brought a printed out picture with her to work. It was a pair of headphones that her grandchild in Poland wanted for Christmas. She explained to me in broken English that the headphones were very expensive in Poland and much cheaper here. She wanted to know where to buy them. When I told her that I could order them on Amazon for what would amount to nearly four house cleanings for her, she decided that her grandchild would have to appreciate a less expensive gift. In case it isn’t obvious, the headphones on the print out were from Beats by Dr. Dre, a Santa Monica, CA based company that “provides a premium sound experience at every touch point of the consumer’s life.” In only six years Dr. Dre has built an iconic brand (one that Polish kids tell their grandmothers in America about) in a market where most people used to use whatever came free with their CD or MP3 players. (I’m still perfectly happy with my Apple earbuds.)
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I got back from vacation last night. Though I already miss the beach and the high 80s temperature, it’s good to be home. For me the best part is sleeping in my own bed and getting back to work in my favorite chair, but “the formula for a happy home is different for everyone.” At least that’s what Serena & Lily says. They’re a Sausalito, CA based company that sells “signature bedding, furniture, and décor for nursery and home” through a catalog, website, and retail stores. They describe their style as “about honoring your sense of adventure and finding the spirit of California wherever you call home.”
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When you’re in school, you get a distorted view of what principals do. You see them deal with troublesome students and institute new rules, so you kind of assume that discipline is their main role. As you get older you realize that the job goes much deeper. They’re the CEOs for their schools. They have to manager a team of teachers, work with school boards, communicate with parents, and much more. A good school is often the product of good administrators, which is why a non-profit called New Leaders “develops transformational school leaders and designs effective leadership policies and practices for school systems across the country.” The organization is based in New York, NY and also has locations in 12 urban areas.
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When you’re looking for a job, it’s hard to remember that it’s not a zero-sum game. Jobs aren’t a fixed resource, so your chance of getting a job actually increases as other people land jobs (though it’s not quite as true for internships). The mechanics behind this aren’t obvious, and that’s a big part of the reason that immigration has become such a divisive issue in our country (and lots of other ones too). The “they took our jobs” mentality satirized by South Park is unfortunately still petty common. The National Immigration Forum is working to change that. They’re a Washington, DC based non-profit organization founded in 1982 that “advocates for the value of immigrants and immigration to our nation.”
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I don’t put a lot of stock in business awards (though the lists can be great ways to learn about new companies) because so many of them are total fluff. But when I see that over the past three years a marketing agency was named one of Forbes’ Ten Great Ad Agencies 2012, one of Fast Company’s Most Innovative Companies in Advertising & Marketing, and OMMA’s Agency of the Year, I take notice. Mullen is a Boston, MA based agency with offices in San Francisco, CA, Winston-Salem, NC, Pittsburgh, PA, Detroit, MI, and New York, NY that is “on a mission to work with the world’s most innovative marketers.” They offer the full range of services including brand planning, content development, design, PR, analytics, user experience design, and much more.
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Happy New Year! I’m getting married this year, so getting in shape is more than just a New Year’s Resolution. I started working out with a personal trainer about a month and a half ago, and it has been awesome. I nearly threw up during the first few sessions, but I’m getting stronger and my trainer has helped me overcome a few nagging sports injuries. It’s expensive, but it’s well worth the investment. You can’t replace the in-gym experience with a personal trainer, but Wello is a company that is trying to come close through the power of the Internet. They’re based in Palo Alto, CA, and they offer personal trainers over “live, 2-way video.”
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I’ve finally found the secret to alchemy–cheap New Year’s party favors. Any decent restaurant can offer the same food they offer the rest of year, add a glass of cheap champagne, a cardboard hat with a rubber band strap, a noisemaker, and maybe a plastic necklace, and then charge $200 for their “New Year’s Even Party.” It’s brilliant considering that you can buy New Year’s Party Kits for less than a dollar per person from Party America, an Alameda, CA based chain of retail party supply stores. They offer “everything you’ll need for your New Year’s bash through Valentine’s Day, Mardi Gras, Chinese New Year, St. Patrick’s Day, Easter, Passover, Cinco de Mayo, Graduation, 4th of July, Labor Day Halloween, Thanksgiving, Christmas and Hanukkah.” Party America’s Careers page offers info on both in-store and corporate positions. There’s no word on internships, but it’s still worth a try. If that doesn’t interest you, take a look at our past New Year’s Eve posts on MADD (be responsible tonight), Oriental Trading (more party supplies), American Pyrotechnics Association (fireworks!), Waterford (they make the glass ball), Times Square Alliance (the place to be), and Martinelli’s (a good non-alcholic option). You may also want to take a look at Party City while you’re at it.
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A few weeks ago I was reminded of how annoying car ownership can be. I got a flat. Luckily I was parked on my street and they weren’t doing street cleaning that day. I called AAA to have them help put on my spare, but it ended up that the spare was rusted in place on the bottom of the car. Then I had to call a tow truck to take the car to a tire shop where I spent $500 on new tires. Overall it wasn’t too bad (I wasn’t stuck on the side of the road in a bad neighborhood or anything), but the experience reminded me that there’s a price for all of those times that having a car is super convenient. Getaround is a San Francisco, CA based company that changes the car ownership equation. They offer a platform for peer-to-peer car sharing that allows car owners to earn money by renting out their cars and the carless to enjoy the convenience of owning a car when they need it.
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I buy almost all of my electronics directly from Apple or on Amazon. They have pretty much everything that I ever need, but there’s plenty of stuff that they don’t carry. Whether you’re looking for computer parts, digital cameras, TVs, or a display, Newegg probably has it. They’re a City of Industry, CA based “e-retailer committed to becoming the most loved and trusted marketplace on the web by offering superior shopping experience, rapid delivery, and stellar customer service.” Newegg is way too big to call a niche player, but they certainly cater to the geekier crowd. If you want to build your own computer, they’re the place to buy components. Not only do they have a huge selection of products, but they’ve also built a community of reviewers who can provide in-depth information on their experiences with products they’ve purchased.
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I haven’t had someone read a book to me in years. The last time that I can remember was my Senior year in high school. We had our annual K-12 holiday assembly, and one of the school’s most beloved teachers read us ‘Twas the Night Before Christmas. That’s a great story to be read no matter how old you are. In fact, “reading aloud with children is the single most important activity for helping them become successful readers.” That’s why when you read with a child… Everybody Wins!. Everybody Wins! is a Wellesley, MA based non-profit (with affiliates all across the country) that is aiming to “help bridge the literacy gap.”
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Give Postmates a try. Use this link to get a free delivery.
I didn’t make any progress on gift buying yesterday, which means that my online shopping options are getting pretty slim. I’m either going to have to pay for expedited shipping or step foot in a retail store. If I lived in San Francisco, CA, I’d have a hybrid option. Postmates is a company that offers “a revolutionary same day urban logistics & delivery platform.” Yesterday we talked about how Quiet Logistics has enabled e-commerce upstarts to compete with Amazon in terms of fulfillment. Postmates is doing that for local retailers. If it can be purchased in your city (legally of course), you can probably have Postmates deliver it to your door for a price starting at $6.99.
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You’ve probably noticed that more and more celebrities are using their fame to launch businesses. This makes a ton of sense. Getting exposure for a new business is extremely difficult for regular people, but celebrities have a built-in PR machine. If what kind of shoes you wore is newsworthy, then the fact that you started a business (or even just lent your name to it) is going to get attention. Even a non-A-lister like Giuliana Rancic (E! News host, reality star and author) can have a distinct advantage whether she’s opening a restaurant in my neighborhood (RPM Italian) or launching a media site called FabFitFun (the name sounds like someone’s New Year’s Resolution). Today we’re going to focus on the latter, which is a Los Angeles, CA based company that offers “free daily emails filled with the latest and greatest in beauty, fitness, diet and wellness.”
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If you’re like me, you’re probably scraping for gift ideas right now. One trend that has been really big over the past few years is the subscription gift box, and it’s a great gift idea for someone who is hard to buy for. Companies like Birchbox, BeachMint, and Quarterly have each adopted this model, and I’m betting that we see it applied across even more markets over the next year. The baby/child market is proven winner, so it should be no surprise that a Mountain View, CA based company called Citrus Lane offers monthly “care packages for parents.” They ask parents a few questions about their kids (age and stage), and then send a curated selection of parent vetted toys, snacks, activities, and other products that usually align with the month’s theme.
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Bonobos is one of my favorite companies that I’ve written up. Right now they’re offering a free $50 gift card to new customers. Their awesome men’s clothing makes a great holiday gift, and it’s the kind of stuff that guys can wear to a new job.
This morning I learned that Audiogalaxy is being acquired by Dropbox. Audiogalaxy was the ultimate way to find and download awesome music back in the day. The experience that it offered back in the early 2000s was pretty remarkable, but they operated in a legal gray area and eventually had to drastically change their service. Today downloading is out and streaming is in. And if you’re streaming music, chances are that you’re using Spotify. The Swedish company launched its product in the US (their US headquarters is in New York, NY) about a year and a half ago and pretty much blew away the competition. While most streaming services offer a “radio” type experience, Spotify allows you to listen to any of their 20 million licensed songs whenever you want.
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Amy, my fiancée, and I communicate a lot over the course of the day. Beyond talking in person, we typically talk on the phone, we e-mail, we Gchat, and we iMessage. It works for us, but I could see how someone might want all of those communications in one place. Others might want to participate in some online PDA without the P. Either way, Pair is a solution. It’s an app created by a company called TenthBit in San Francisco, CA that is “for just the two of you.” Its features include “texting, sharing, videos, photos, sketching together, thumbkiss and more.” It’s a little overkill for me, but I can see why some couples love it.
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It’s almost impossible for a brand to stick to a single marketing channel these days. But picking the right channels and staying consistent across them is a tall task. This is why the integrated marketing communications agencies exist. Unfortunately, there are a lot of agencies that describe themselves as such, but don’t really deliver on the “integrated” part of the equation. Phelps does. They’re a Santa Monica, CA based agency that describes what they do as “All Communications. One Voice.” Phelps’ focus is on tying everything that their clients do “into ONE consistent, cohesive message that is much more noticeable and memorable.”
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It’s hard not to have a closet full of clothes that you don’t wear. No matter how ruthless you are with culling your collection of clothing, you always end up with some things that you wear a lot and some that you don’t. There are two ways to look at this first world problem. You can buy more stuff that you like, or you can get rid of the stuff that you don’t want anymore. Twice is a company that solves this problem (but only for women at this point). They’re a San Francisco, CA based company that buys and sells “high-quality, affordable secondhand clothes online.” It’s an ages old business that should play well online, and it even has a positive social/environmental impact.
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