You’d be hard pressed to find anyone but an oil executive who isn’t excited at the prospect of electric cars. Yet, the only ones that I’ve seen on the road are from Tesla Motors, and those are few and far between. The problem is two-fold. First, the technology is just getting to the point where it’s actually reasonable to have an electric car as your everyday automobile. Second, the infrastructure for charging electric cars away from home is nearly non-existent. Better Place is a Palo Alto, CA based company that is working to change this. They “build and operate the infrastructure and systems to optimize energy access and use” for electric vehicles, so that they can achieve their mission of “accelerating the transition to sustainable transportation.” They have a long road ahead of them, but they’ve already made a big impact.
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