Remember when the only way to interact with a brand was to call the 1-800 number on the side of their packaging? If you complained they might send you some free product or a coupon, but it would probably take 8-72 weeks to arrive. Technology is bringing brands and their audiences closer and closer together. This is generally a good thing, but only if the brands do it right. Mass Relevance aims “to inspire brands to involve their audience.” The Austin, TX based company does this by offering a platform and products that “help your brand become an integrated part of your customers’ lives, anywhere they are.”
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There’s no doubt that health and fitness are the most popular categories for New Year’s resolutions, but many people also want to improve themselves in the areas of education, finance, and careers. It seems easy at first–if you make better decisions, you’ll be better–but good decision making can be really hard. Tree.com is a company that aims to be the place “where good decisions start.” The Charlotte, NC based company operates a portfolio of brands and businesses that can help you whether you’re “buying or selling a home, financing a new car, sending a child to college or shopping around for a new credit card.”
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Yesterday I received close to ten packages. It’s that time of year! I can barely look out the window without seeing a UPS, FedEx, or USPS truck on my street. The only problem is that it’s getting to the point where Amazon is the only company I trust to still ship me stuff on time. So many online merchants have terrible shipping experiences, and there’s no way I’ll trust them to get me what I ordered when they say they will. Hopefully that will soon change with the help of EasyPost. They’re a San Francisco, CA based startup that “is changing the way shipping works and helping a lot of people” at the same time. By “tying together disparate data sources and APIs” they’ve been able to create “a scalable shipping API for developers everywhere.”
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So far Amy and I have yet to receive a single Christmas/Holiday card. I’d like to blame it on the fact that we moved a few months ago, but I fear that we may not be as popular as I had previously thought. The reason that I can’t blame the move is that we made sure to update our address with the USPS. The most shocking thing about forwarding your mail is how easy it is to do. That’s why it’s interesting that Updater uses USPS change of address as the free part of their freemium model. It’s smart. The New York, NY based company offers a slightly slicker way to do something that you can do quite easily on your own, and then they use that as an opportunity to sell you a product that helps you will all kinds of other change of address issues.
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Local marketing has been all the rage for the past few years. All kinds of startups have popped up to help small business owners use technology to reach more customers. It’s easy to forget that local marketing doesn’t only happen online. Radio and live events are two marketing channels that have been complemented instead of replaced by technology. That’s good news for Townsquare Media, since they’re a Greenwich, CT based “local media and entertainment company that owns and operates radio, digital and live event properties in 66 small to mid-sized markets across the country.” The last part of that sentence is important because it means that they have jobs all across the country. Townsquare Media owns more than 300 radio stations, and that makes them the third largest owner of radio stations in the U.S.
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Health insurance. Need I say more? You already have your own associations with those words, and they’re probably negative. We all want to be healthy, and when we’re not, we want to know that doing whatever we can to get healthy won’t send us into financial ruin. That was the whole point of health insurance, but it seems that the opposite has happened. There’s a lot that needs to change, but where do we start? How about with insurers themselves. Take New York state for instance. They haven’t had a new commercial health insurer in a decade and a half–or at least they didn’t until Oscar came around. They are a New York, NY based startup that dubs itself “a new kind of health insurance company that is using technology to make insurance simple, intuitive, and human.”
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InvestmentNews is our sponsor this week, and they would like to tell you about their NextGen Virtual Career Fair on November 8th. It’s an awesome opportunity for students and interns to network and find finance jobs on the spot.
When you visit most websites, you’re paying for access even though you probably don’t realize it. You’re paying with your attention to advertisements. It’s a terrible model, but it’s pretty much the best idea that we’ve had so far. It’s the reason that Google is one of the most successful companies in the history of the world. Ideally we’d pay the content creators directly on the sites that we like, but managing subscriptions can be a nightmare for both site owners and their visitors. Tinypass has a solution that just might usurp advertising as the preferred way to monetize an audience. They’re based in New York, NY and they enable sites to collect micro payments to access content. They “believe that bloggers, magazines, newspapers, and all creators shouldn’t have so much trouble making money online.”
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I wonder if one day the entire world will speak a single language. We’re certainly headed in that direction, but we have a very long way to go (I’m not saying that a monolingual world is a desirable outcome, just that it seems plausible). Until then language barriers will get in the way of business. And that means that translation will continue to be an extremely valuable tool. The best translation services are fast, accurate, cost-effective, and secure. That’s exactly what VerbalizeIt offers. They’re a New York, NY based startup that “enables better universal communication for businesses and individuals.” It may not be a new idea, but they have new technology to do the job better.
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About a year ago I woke up to a loud chirp. It wasn’t a bird (though we did have two birds fly down our chimney in two days around the same time). It was the smoke alarm. This wasn’t the “OH MY GOD THE HOUSE IS ON FIRE” alarm. It was the “let’s wake you up in the middle of the night so that you can change the battery” alarm. I ignored it… until it went off again five minutes later… and again… and again. So I’m in my underwear standing on a chair trying to disable this thing. It’s 3 AM and the smoke alarm is just out of my reach. I am at the point where I’ll do anything to go back to sleep, and there’s a baseball bat in the nearby closet…. and then I’m finally able to disable the alarm. I understand that smoke alarms with dead batteries can’t save lives, but there has to be a better way (especially considering that climbing on a chair when you’re sleep-deprived is pretty dangerous). Nest agrees. They’re a Palo Alto, CA based company that “takes the unloved products in your home and makes simple, beautiful, thoughtful things.” Their first product was a thermostat, and now they’ve just announced a smoke and carbon monoxide alarm.
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If you use Facebook, it’s almost a guarantee that you’ve seen a friend post a story from Upworthy. The company’s goal is to get their content to go viral, and they’re really good at it. The difference between them and companies like CollegeHumor and Spartz Media is that Upworthy tries to focus on stuff that is both awesome and meaningful. Let’s be honest; most viral content is silly and mindless. Viewing it often makes you feel stupider (especially when you consider the way it’s displayed with ads and slideshows engineered to pillage every bit of attention they can get from you). Upworthy (which isn’t really based in any single location) calls itself “a mission-driven media company.” The goal is “to encourage that debate by curating great pieces of content that represent different sides.”
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While I tend to think that the importance of home ownership is overrated by most people in the U.S., I do realize how powerful the psychology of owning something can be. This becomes far more important when it comes to how you make your living. Using someone else’s capital is often the easiest choice, but it gives you very limited control over your future. This may not matter so much if you’re an accountant who is working in a competitive labor market, but it’s a huge deal if you’re farming for subsistence–and that’s what much of the world’s people do. Landesa is a Seattle, WA based non-profit that “works to secure land rights for the world’s poorest people– those 2.47 billion chiefly rural people who live on less than two dollars a day.” They do this because they believe that when people own the land, they can invest in improving it without worrying about having to worry about someone else reaping the rewards.
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On Tuesday we talked about DataXu and how they’re helping advertisers make the most of their advertising budgets by crunching tons of data. Unsurprisingly, publishers want in on the optimization action too. I’ve seen firsthand how a few tweaks to an advertising setup can have momentous impact overnight. While Altitude Digital doesn’t take a big data approach like DataXu, the Denver, CO based company does “empower publishers to effectively monetize and optimize their online display, video and mobile inventory.” Doing that well has landed them at #54 on the Inc. 5000 with 5,162% three-year growth to $11.4 million in annual revenue.
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This is my favorite part of the year when it comes to One Day One Job because all of those annoying kids finally go back to school. Just kidding. I actually love late August for a completely different reason: the Inc. 5000 is released. In case you aren’t familiar with it, it’s a ranking of the 5,000 fastest growing privately held companies in the United States. The metric that they use is three-year revenue growth, and that makes the list an amazing tool for finding up and coming companies with great career opportunities. This year Fuhu came in at #1 on the list with 42,148% three-year growth to $117.9 million in revenue. The El Segundo, CA based company that aims to be “the leading designer, seller and innovator of ‘thoughtful’ consumer products and services for children.” When you make stuff that kids like, parents empty their pockets.
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Entering third grade was a big deal for me. It had nothing to do with school though. It was all about the fact that I was eligible to become a member of Wakeman Boys & Girls Club. That meant that a three minute walk from my house gave me access to bumper pool, ping pong, and basketball. I absolutely loved it. While it was mostly fun and games for me, I knew that there was more to the club than that. We were required to take our hats off when we entered the club, and all of the rules were enforced strictly, but fairly. It wasn’t a place to go and get into trouble. That’s exactly what Boys & Girls Clubs of America wants. They are an Atlanta, GA based national non-profit with clubs all across the country that aims to “promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence.”
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Amy and I have been in our new place for just over a month now. We love it, mostly because our landlord allowed us to get a puppy (but the neighborhood, deck, and everything else are pretty awesome too). We did a lot of looking on Zillow, Redfin, and other sites, but they all offered pretty disappointing experiences (lots of junk listings and hard to use interfaces). We eventually ended up using a real estate agent, and she found the rental for us. I was the first person to say that real estate agents were being made obsolete by websites, but my recent experience proved me wrong. Still, the web keeps becoming a better and better tool to find a place to live. Lovely is a San Francisco, CA based startup that is playing a role in the progress. They know “how painful it can be to rent an apartment and think it should be faster, easier, and more transparent.”
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Every business has to make a decision about what kind of payments they’ll accept. Some take cash only, many accept credit cards, and some even accept local currencies like Ithaca Hours. Typically, making it easy for customers to pay you is a good business decision (unless you’re one of those scummy companies that loves to tack on late fees). Unfortunately for some businesses, accepting payments isn’t always easy. This is especially true for certain industries like online gaming, dating, and rewards. Paymentwall is a San Francisco, CA based company that offers “the leading digital payments platform for globally monetizing digital goods and services.” They offer payment options for over 100 locations in more than 25 languages (and offices in Berlin, Kiev, Istanbul, and Manila) with options including “credit card, debit card, mobile payments, land-line payments, prepaid cards, ATM, terminal transactions, bank transfers, direct bills” and more.
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I moved last week, and that means I’ve been operating on other people’s schedules. Last week it was the movers, yesterday was the cleaning lady, today it was the cable guy, tomorrow it’s the box guy, and next week it’s the Salvation Army picking up all the stuff that we’re donating. While we “picked” all of the times for those appointments, we didn’t really have much of a choice. Wouldn’t it be nice to find people to help around the house who can be booked instantly online and are guaranteed to be on time? That’s what Handybook, which is based in New York, NY, offers. Unfortunately they don’t have people who will install your cable for you, but you can get cleaning, handyman, plumbing, and furniture assembly done on your schedule by professionals.
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I have a platonic man crush on Ramit Sethi. I’ve pretty much been stalking him since 2007 (when I started ODOJ) by subscribing to his blog, signing up for his e-mail list, reading his book, poring over his Delicious links, and buying one of his courses. We even met in person once. It was in the lobby of a trendy W hotel waiting for him, and when he walked up I played it cool by slamming my head into some stupid lamp that was hanging over the lounge chair that I was sitting on. Why am I so obsessed with some random Indian dude who is only a couple years older than me? Because he has built an amazing business that helps people achieve their career and financial dreams. I tend to gag at most of the advice that I hear from “career experts,” yet when I see something come from I Will Teach You To Be Rich (Ramit’s company–he used to have to reiterate that it’s not a scam because the name sounds so questionable), my eyes get all dreamy and I just start nodding in agreement. I occasionally even yell “YES!” at my computer.
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I never pictured myself doing yoga, but one day my back started hurting. My mom told me to see her trainer and do a yoga session with her. It wasn’t some magical cure-all like some people might claim, but it definitely helped. I ended up really liking the physical part (stretching and bodyweight exercise), but the rest just isn’t for me; however, it is for a lot of people. Yoga has exploded in popularity, and now pretty much anyone who wants to can claim to be a yoga instructor. Yoga Alliance is an Arlington, VA non-profit that exists “to sustain and support the field of yoga.” They do this by “by providing the public with a registry of teachers and schools whose training meets our standards, and by supporting yoga teachers, schools and studios in their work as yoga professionals.”
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Finding office space is easy for me. It’s anywhere that I can put my laptop, get an Internet connection (which is especially easy with a mobile hotspot), and occasionally find enough quiet to talk on the phone. Most companies need something a bit more formal, and that means leasing space. Finding an appropriate office space can be a grueling process, which is why View The Space is aiming to simplify and expedite it. They are a New York, NY based startup that is “built around streamlining the leasing process through HD video tours, targeted distribution and analytics.” The company’s customers are broker and landlords, but the software saves lessors a lot of time too.
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Yesterday we looked at Institute for Educational Leadership, one of a seemingly endless number of non-profits devoted to improving educational outcomes. Education seems to be one of the most worthy and, as a result, pursued causes, but I think poverty reduction has to come in number one. Project Concern International is a San Diego, CA based international development non-profit that works to “prevent disease, improve community health and promote sustainable development worldwide.” The core idea behind PCI is that they identify areas with the greatest need and then deliver help in a way that can have lasting community impact.
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I’m moving in two weeks… because I’m getting a puppy in three weeks (and my current landlord does not approve). This will be my third move of under 2 miles in the past five years, so I expect it to go pretty smoothly. However, I realize that for a lot of people moving is a huge deal and causes a ton of stress. The physical move is usually a big part of it, but it’s all the little things like forwarding your mail and setting up new utilities that drive you crazy. Managing those things would be a lot easier if the actual move was mostly taken care of for you. That’s what Moveline offers. They’re a New York, NY based startup that is offering “a radically easier way to move.” A radically easier move is still a huge pain in the butt, but I’m not sure there will ever be a startup that can change that.
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If you haven’t had one of your social media accounts hacked, you certainly know someone who has. It’s pretty obvious that the social-ification of the web has made the Internet a much more dangerous place. Not only can malware spread more quickly and efficiently, but hackers have access to far more personal data–and that allows them to abuse the trust that you have in your online social connections. While this is kind of scary on an individual level, it’s much more frightening for large companies and organizations. Riskive is a Baltimore, MD based company that sees what’s happening. That’s why they’ve built an “enterprise grade security technology dedicated to identifying, monitoring and preventing risk across the socially connected enterprise.”
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You’ve probably noticed that most of the small businesses that you interact with aren’t all that tech savvy. Whether you’ve visited their websites or tried to make a purchase, it’s often glaringly obvious that the owner shouldn’t be anywhere within 50 feet of a computer. The problem is that being online and tech savvy is becoming more and more important to running any kind of business. Merchants who can’t keep up will have a hard time. MOpro makes it easy for business owners to do all of the technical and marketing things that they might not be able to do on their own. They’re a Los Angeles, CA based company that expands “the digital possibilities for small businesses.”
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Market research is an essential part of marketing these days, but it can get out of hand. It’s easy to keep requesting more research and never take action. The goal is to predict people’s behavior, so once you have a good idea of what they’ll do, it’s time to put the research to work. BrainJuicer is a market research firm that aims “to inspire brave clients to do great marketing by translating a generation of breakthroughs in psychology, behavioural economics and social sciences into Juicy tools that better understand & predict people’s behaviour.” That extra u in behavior may have tipped you off that BrainJuicer is based in the United Kingdom, but they U.S. based offices in Chicago, IL; Los Angeles, CA; and New York, NY. There are also quite a few other offices across the world. BrainJuicer’s website is pretty funky. It has a fun feel and makes it interesting to explore what they do (there’s a simpler version if you find it overwhelming).
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You’ve been scolded to “get tested” by television advertisements, health teachers, random people on your college campus, and maybe even your doctor. While they’re all making assumptions about your personal life that may not necessarily be true, it’s sound advice for the large majority of people. Unfortunately, getting tested for STDs isn’t something that the average person looks forward to, and the whole thing only gets more awkward when the results come in. What is one supposed to do with the results? I’m pretty sure I knew a guy in college who posted his test results on his bedroom door, but most people aren’t quite that forward. Qpid.me is a Los Angeles, CA based company that “makes having ‘the conversation’ about STD status easier.” They do this by giving people easy online access to their verified STD test results with the option of sharing them privately. You can see what that looks like by visiting the company’s founder’s test results.
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If you’re taking your job search seriously, you’ve probably read at least one article that advised you to start monitoring your personal brand online. Most people who spend time doing this face the sad reality that nobody is talking about them. Still, it’s nice to get a notification when your name does pop up. For many brands this kind of tracking is a necessity. The tools that you or I might use can’t keep up with the volume, and that’s why Brandwatch has grown so quickly. They’re a Brighton, UK based company with a growing New York, NY office that is “all about monitoring what people say about your brand, products, competitors, industry or any related topics.” If someone is saying it on a publicly accessible website, they’ll find it.
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When social media marketing first started getting serious attention, I was all about it. SEO had been huge in helping me grow this site, so I thought that social would be the next big thing. But as I started working on using Twitter, Facebook, LinkedIn, and other sites to drive traffic, I realized how ineffective they were. I’ve recently decided to give social another shot because I see a lot of companies making it work for them (though I fear that the Careers space will never be as social as it should be). Most companies that take social seriously use a platform “to measure, engage and advertise across social media.” Unified is a New York, NY, San Francisco, CA, and Chicago, IL based company that offers exactly such a platform. Unified’s software is especially focused on “activating social audiences and impacting consumer actions.”
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Amy and I are headed to Japan for our honeymoon, but not yet. We decided to take short, domestic trip to relax after the wedding, and we’ll do the real honeymoon sometime early next year. Japan isn’t the most traditional destination for a romantic trip, but we’re excited by the prospect of experiencing a country that is radically different in terms of culture, but relatively similar economically. While experiencing the difference between Eastern and Western culture makes for a great adventure, it can be a huge business challenge. btrax is a San Francisco, CA based company that helps clients overcome those challenges as a “cross‐cultural consulting, branding and marketing agency focused on the US and Asian markets.”
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I’ve been working for myself for the past six years, so the only perk that I get is flexibility. But when I interned at Orvis, I got a 50% employee discount. It was a big part of the reason that I went back for another summer (and spent most of the money I made from the internship). While many companies have unique perks that only they can offer, there are all kinds of perks that are available to pretty much any company that wants to make them available to their employees. AnyPerk is a San Francisco, CA based company that puts all of these perks into a single package that employers can get access to for $5 per employee per month. AnyPerk’s goal is “to help businesses attract and retain top talent while providing a rewarding work environment,” and they’ve found that perks are a great way to do that.
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