There are some industries where company histories gets really confusing. Mergers, acquisitions, bankruptcies, name changes, and all kinds of other events make it hard to truly understand what parts of the story are meaningful. I’ve found this especially prevalent with financial institutions, advertising agencies, and publishers. We’re going to talk about the latter today. Macmillan is the New York, NY based face of a “group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck” (a German company). As I read through their history, I got a bit overwhelmed. It starts in 1843 with two Scottish brothers, and includes the story about a completely different publisher named Macmillan. While understanding Macmillan’s history is important, it’s far more important to understand their future, which might include you.
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to force myself to read more books, and half of the reading that I do on it is stuff that I sent to it from the web. However, books are still huge business, and the major brands in the book publishing business still seem to be surviving, if not thriving, in a forever changed book selling environment. Simon & Schuster is a great example (and if you’re looking for other 
, which was based on a family story that was part of their annual holiday tradition. An entire product line grew from the story, and now The Elf on the Shelf is bringing in millions of dollars every year. 
