Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work.
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Earlier this week we took a look at F+W Media, a company that is aggressively targeting niche media markets with books, magazines, trade shows, and digital products. Today we’re going to look at a company that is attacking similar niches, but strictly on the digital side. Prime Publishing is a Northbrook, IL based company that is, as they put it, “building the premiere woman’s lifestyle site on the Web.” I’m not sure I’d go that far, since businesses like DailyCandy and Gilt Groupe seem to be building pretty strong cases for themselves in that regard. Prime Publishing seems to be taking approach more like that of Demand Media. However, that doesn’t mean that Prime Publishing’s business isn’t interesting—”premiere” is just the wrong word. It’s quite obvious to me that their goal is to build easily monetizable digital properties, not to build an overarching woman’s lifestyle brand. When you take a look at their sites, you’ll see what I mean.
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We’ve featured nearly 800 internship programs since we started. Browse through all of them and see what you’ve missed.
I don’t read a lot of magazines. Why be forced to read a certain set of articles when you can have the Internet bring you only the best? I make an exception for a few magazines, and Inc. is one of them. It’s a fantastic resource for small business owners, and it also has to be the best magazine for job and internship seekers out there. That may seem surprising considering that Inc. doesn’t typically focus on career issues, but when you look at their content, you’ll see why. The Inc. 5000, the magazine’s list of the 5,000 fastest growing privately held companies in the country, is my undisputed favorite resource for finding exciting, under the radar companies that might be hiring interns. I’m also a big fan of their annual feature on America’s Coolest Internships. Since I find Inc. so helpful for internship searching, I logically wondered whether Inc., which is based in New York City, has any internships. Luckily, they do.
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It shouldn’t be a surprise that we haven’t covered many internships in real estate over the past couple years. Demand for real estate is way down, and the demand for college students to intern in real estate has to be down too. Luckily, there have been a few bright spots during the recession. Some real estate based startups have been able to gain market share from struggling competitors, and the demand for real estate based content has remained strong. I think it’s safe to say that media coverage of the real estate and mortgage markets has only increased over the past few years. The LTV Group, a Dallas, TX based “end-to-end communications firm spanning publishing and creative services,” has taken advantage of the growth in market for real estate related for information. The company consists of three subsidiaries, HousingWire, REOInsider, and LTV Creative. The latter is a full-service marketing communications firm, while the other two are magazines and websites that put LTV Creative to work.
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Yesterday I spent a few hours poring over an issue of Fast Company that includes their list of “The World’s 50 Most Innovative Companies.” It is loaded with companies that I’d never heard of, so I picked out the most interesting ones and checked to see what their internship opportunities looked like. Luckily, I found quite a few prospects, so you’re in for some really cool stuff over the next few weeks. One of the companies that I found was VICE, a New York City magazine and media conglomerate that publishes a “superedgy hipster bible.” Their content is about as safe for work as American Apparel advertisements, which is partially because AA is one of their main advertisers. The interesting thing about VICE is that they are a huge company—they have a print circulation of nearly a million magazines and their sites get 3.5 million monthly unique visitors. This has sparked growth from $45 million in revenue in 2008 to $64 million in 2009.
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Today’s post came from a reader recommendation (thanks Derek!), which is awesome because I was on the company’s site a few days ago and never would have imagined that they offer internships (or even considered them a company as opposed to a website). The reason that I was on the site was that I was reading the story of Epic Beard Man (it is tagged NSFW), which is another one of those ridiculous things that has become popular on the Internet. The term that many use to describe these phenomena is meme. Know Your Meme is a website that organizes all of the world’s memes. Let’s say that you’re looking for the story behind Rickroll because you have no idea why people think it’s so funny. Know Your Meme, which is based in New York City, will not only explain the meme to you, but it will also detail the history of how the meme became popular and how it evolved. To some Know Your Meme may seem frivolous, but in many ways it’s the Historical Society of the Interwebs.
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I probably should have done this post last week in the days leading up to Valentine’s Day, but I still think it’s worth talking about New York City based OkCupid today. They’re a free online dating site that matches people based on what they say they find important. Since I’m not looking, I don’t usually come across dating sites in my daily Internet travels, but OkCupid keeps popping up. Most of the time it’s because of their brilliant blog called OkTrends. It has some amazing posts that analyze the data generated by OkCupid’s users. Previous articles have covered topics like profile pictures and how race affects online dating outcomes. It’s really impressive and interesting stuff. OkCupid is actually run by a company called Humor Rainbow, but that website redirects to OkCupid.com, so it’s clear where their priorities are.
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I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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Remember that time that you predicted the walk off home run during the baseball game or the fact that your friend would get back together with his girlfriend for the 7th time? Of course you do. It was proof of your psychic abilities. Remember the time that you made a similar prediction but were wrong? Of course not. When you only count your wins and not your losses, it’s easy to have a perfect record. Politicians take advantage of this all the time. The truth is that there aren’t a lot of people out there who are good at predicting things, whether it’s weather, the economy, sports, or any number of other things. Nouriel Roubini may be an exception. He could be insanely “lucky” with the fact that his descriptions and predictions of the current financial crisis were dead on, but you have to give him credit for the amount of detail included in his predictions, like when he said “the United States was likely to face a once-in-a-lifetime housing bust, an oil shock, sharply declining consumer confidence and, ultimately, a deep recession.” He’s very obviously a brilliant guy, and he’s also the founder of New York City based Roubini Global Economics, a company that provides “a uniquely tailored look at the logic of the global economy” for its clients.
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We’re officially in the Christmas season, and that means lots of good things. One thing that isn’t so good is all of the spending that comes with buying people gifts (whether you enjoy the consumerist aspects of the holidays or not). It feels great to be generous, but only until you look at your credit card statement at the end of the month. Cutting back on gifts or making your own is one idea, but it’s a lot easier said than done. Your best bet is probably to find some other ways to save money so that you can buy everyone what you want to buy them. A great way to do that is BillShrink. They’re a Redwood City, CA based startup that offers “a free, personalized savings tool that helps you save money on your everyday bills.” If you can cut your cell phone, credit card, and gas bills, then you’ll be able to buy me (or someone you actually know) more gifts.
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The magazine business is dying, right? A lot of people seem to think so, and for the most part I agree with them; however, we seem to be seeing a new breed of magazines cropping up. They’re web integrated, extremely well designed, and laser focused on a specific audience. They still sell advertising, but they offer advertisers access to a well-defined audience that general interest magazines can’t compete with. The company behind one of these magazines (Seed Magazine) is Seed Media Group. They’re based out of New York City, and they are a media and technology company built on the premise that science is culture. They’ve been offering a new take on science since 2005, and it seems to be working with them.
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I’m going to be brutally honest with this one. When I landed on the The Wrap’s Home page, I immediately clicked the back button. I thought that I had landed on one of those Google Money Maker scam pages (it’s all because of the font choice). After processing what I had seen, I decided to take a second look. Despite their poor design choices, The Wrap is a legitimate site—if a site that covers entertainment industry analysis and breaking hollywood news can be considered legitimate (I kid). Now, The Wrap shouldn’t be confused with gossip sites like TMZ or Perez Hilton, this is actually an industry focused site that does primary source reporting. They’re venture funded and quite obviously located in Los Angeles. I don’t know a lot about the entertainment industry and how it’s covered by the press, but it looks like The Wrap is growing a solid audience with their web-based content.
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Back when I was looking at colleges, I had to rely on traditional guidebooks to get relevant information like average SAT scores, whether freshmen are allowed to have cars, and what the food is like. Finding solid information online was pretty much out of the question, and none of the guidebooks that I looked at seemed to have a good read on what the campus was really like. Then along came College Prowler in 2002 (after I was already at Cornell, which turned out great). They’re a Pittsburgh, PA based company that aims “to be the most accurate, complete, and honest resource on colleges and universities across the United States.” Although those are their words, I think that a more accurate description of what they do (also in their words) is:
No university affiliations. No half-truths. No out-of-touch authors who haven’t been in school for decades. A class project turned company, College Prowler produces guidebooks that are written by actual college students and covers the things students really want to know.
College Prowler’s guides are what college guidebooks should have always been. Unfortunately, it took a long time for anyone to realize how big the need for “real” information was. Along with guidebooks, College Prowler has also built an awesome web resource to help high school students make informed college choices. The best part is that they’ve recently made all of their online content free.
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Social networking is a new thing, right? Not at all. Social networks have been around almost as long as the Internet. They’ve just become way more mainstream in recent years. Take Redwood City, CA based Care2 for example. They’re an online social network that aims “to help people make the world a better place,” and they’ve been doing it since 1998. That’s impressive, not only because it means that they were early to social networking, but also because it means that they survived the dot com bust of the early 2000s. “Making the world a better place” used to be strictly the territory of non-profits, but now we’re seeing more and more companies like Care2 that are choosing to be B Corporations. That means that they can do good and build a profitable businesses at the same time. That’s exactly what Care2 is doing with their “more than 50 employees, 11 million members, 400 nonprofit partners and hundreds of responsible advertisers making a difference.”
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We all know that news is changing, and internships in journalism aren’t what they used to be. We’re in the middle of a major transitional stage that is going to determine how news is delivered for years to come. Blogs are becoming more and more reputable, and one of the companies that best exemplifies that trend is The Huffington Post. They’re a New York City based news website and blog network with an admittedly liberal slant (traditional newspapers would never position themselves in that way—even if they have the same biases). The site was launched in 2005, and since then it has grown to a $100 million valuation. While newspapers are dropping like flies, new fortunes are being made by blogging moguls. This is an exciting time to be involved in media, and it presents a ton of really exciting opportunities for students to grab a place in journalism’s future.
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Whether you’re trying to land an internship, start a business, get in shape, figure out your personal finances, or get a date, there’s one piece of advice that I’ve found to be the most appropriate. It’s really simple and a little disappointing, but it just works. Do something! Get off your butt and take action. It will get you 80% of the way to accomplishing your goal. I’m not the only one who thinks this. Do Something, a New York City based non-profit, has adopted this two word phrase as their name. They’re focused on encouraging teenagers to take positive ideas and turn them into action. Instead of focusing on a specific cause, Do Something is all about getting teens to do something about the issues that matter to them—whatever they may be.
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I used to be really into Fantasy Baseball. Around this time of year, I’d buy up all kinds of fantasy guides (this was when print publications still had more information than online) and try to figure out whom I was going to draft for my team. Somehow this preparation always seemed to coincide with a day home sick from school. Anyway, the guides that my mom usually bought for me (while I was home sick, remember) were from Sporting News. I’d pore over them for hours and hours and craft my strategy. Charlotte, NC based Sporting News isn’t just about fantasy sports though, they’ve been covering sports since 1886. In fact, they even picked up the name “The Bible of Baseball” because of their extensive coverage of the sport. They recently moved from weekly to bi-weekly, but they’re still a huge name in the world of sports journalism.
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Beyond writing about a new company and its internships every day, there’s a lot of behind the scenes work that I have to do to continue growing my busines. A huge portion of that work falls under the categories of internet marketing and search engine optimization. Maybe I’m biased because I’m doing the stuff every day, but I think that being able to understand and implement online marketing concepts will be essential in many of the career paths that today’s new college grads take. If you want to set yourself up with the internet marketing skills that aren’t being taught in most undergraduate curriculums, you should consider an internship at a place like HubSpot, a Cambridge, MA based internet marketing startup.
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Most internship application processes seem like contests – you apply and you find out if you’ve won. The only problem is that the prize is often an unpaid gig getting coffee and sitting in a cubicle doing menial tasks. We try to avoid talking about those kinds of internships here, but it’s hard to know what an internship is really like without actually doing it. So, how about an internship where winning is actually winning? STA Travel is currently making a big deal about their 2009 World Traveler Internship Program. They’re looking for multiple interns to “traverse the globe experiencing a number of travel adventures and showcasing their experiences daily via a journal/blog, video and podcasts.” It might not offer the best real world work experience, but it makes up for it with life experience and awesomeness. If you haven’t heard of them already, STA Travel is world’s largest student travel agency. They want to improve students’ lives by making it easy and cost effective for them to travel, and these internships tie right in with that goal.
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Unfortunately my cable package doesn’t come with BBC America, so I can’t watch the British version of Chef Gordon Ramsay’s Kitchen Nightmares (it has a lot more swearing than the American version), and I can’t watch Top Gear. I’ve actually never seen Top Gear, so I don’t know a lot about it, but it seems to be a tv show about cars with quite a cult following. It’s apparently wildly popular in the UK, and it’s also one of the world’s most pirated television shows according to Wikipedia. This popularity has spawned American and Australian versions, and the word is that the American version might end up on NBC this spring.
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I’ve said it before, and I’m going to keep saying it. Newspapers are in trouble, and interning with a newspaper that is stuck in the pre-Internet world is a waste of time. You’ll be learning skills that are quickly becoming obsolete. Social media is the future of news, but an internship with some blog may not be the reputable resume item that you’re looking to add to your resume. So what do you do? You find a newspaper that gets it – one that is embracing the future of news on the web wholeheartedly. A good example is the St. Louis Post-Dispatch, better known as STLtoday.com on the web. They seem to have some pretty cool internship offerings that will help you build skills that will still be useful when you graduate and need to look for a job (things are seriously moving that fast these days).
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Do you love New York City? Are you all about everything that has to do with news, arts, food, and events? If so, you should read Gothamist – the most popular local blog in New York. They’ve been around since 2003, and they’re now doing 4.6 million pageviews a month. That’s a lot. Gothamist isn’t just a blog, though. It’s also a company that manages quite a few other blogs including Chiagoist, LAist, DCist, SFist, Austinist, Bostonist, Houstonist, Phillyist, Seattleist, Londonist, Sampaist, Shanghaiist, and Torontoist. If you need to keep up with what’s going on in your city, these are the blogs to go to.
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I’m not going to stop harping on the fact that the future of media is online, and that any journalism student who wants to get hired right out of college needs to be familiar with the “new media.” ReadWriteWeb is a perfect example of new media. It’s a “blog that provides Web Technology news, reviews and analysis,” and it’s the world’s 14th most linked to blog according to Technorati. ReadWriteWeb has over a quarter of a million subscribers, and they continue to break news relevant to web nerds like me. Whether you’re already a web nerd, or you’re just realizing that you need to be one to get a job, an internship with ReadWriteWeb might be just what you’re looking for
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From Wikipedia: “In its recounting of the events of the past week, Best Week Ever has been seen as a sign of the short attention span of millions of Americans.” I would have waited longer to include that tidbit in this post, but I figured that since I’m targeting people with short attention spans today, I better cut to the chase. Best Week Ever is a VH1 television show that is on every Friday at 11 PM, but it’s also a blog. Both the show and the blog are filled with comedic takes on the latest gossip and pop culture. Are you still with me? Just making sure. If you’ve seen I Love the 80s, you’ll be familiar with the format of the television show, and if you want to know more about the blog, well check out BestWeekEver.tv.
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I’m about ready to stick my head in the sand. I haven’t heard positive news from the world of politics, markets, or sports in quite a while. Instead of obsessing over every tidbit of bad news, I’d rather just focus on helping college students find jobs and internships and fly fishing. If you’re the kind of person who can’t do that – who needs to constantly be in the know, then an internship with RealClearPolitics/Markets/Sports might be perfect for you. It all started with RealClearPolitics, which is a website and blog that aggregates political based news and polling data. It was started by an options trader and an ad agency account executive in Chicago and has become a serious brand in the world of political news. Out of that success have grown two more sites – RealClearMarkets and RealClearSports – that focus on the worlds of finance and sports respectively. To fully understand what the sites are about and why they’re so popular, you’ll have to give them a visit and see them for yourself.
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Are you waiting for a cell phone that you can get surgically implanted? If you intern with MobileCrunch, you might be the person who breaks the news on such a product. MobileCrunch is a blog about everything mobile (as in communications devices). They’re an offshoot of CrunchGear, which is an offshoot of TechCrunch, which is one of the most popular blogs on the planet. If you’re always counting the days until you get a free equipment upgrade on your cell plan, MobileCrunch is for you.
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Yesterday we featured Transworld and their 6 publications. It was a bit hard to dig up specific internship information for each magazine, but we had fun, so we’re going to do it again. Today we’re going to look at Gawker Media and their network of 12 blogs. In case you’re not familiar with the Gawker network, here’s what it consists of Defamer (L.A. Gossip), io9 (Science Fiction), Valleywag (Silicon Valley Gossip), Deadspin (Sports), Jezebel (Celebrity, Sex, Fashion), The Consumerist (Consumer’s Rights), Jalopnik (Cars), Gawker (Manhattan Gossip), Kotaku (Video Games), Lifehacker (Productivity), Gizmodo (Gadgets), Fleshbot (Adult, no link – you can find that one on your own). It’s an impressive network of sites, some trashy, and some insanely useful. Gawker Media’s network has been identified as being the most valuable blog with some estimates of a $150 million valuation.
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We’re not big on gossip here, but judging by the way tv news covers celebrities most people are. Since we’re much more interested in Silicon Valley startups than Britney Spears, when we do follow the gossip, it’s usually on sites like Valleywag. A member of the Gawker media empire, Valleywag calls itself “Silicon Valley’s tech gossip rag.” Clearly they know that they’re working every day to make the world a better place.
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A couple days ago I made a decision that I may regret. I joined Twitter. In case you’ve been too busy having a life, Twitter is a social networking site / time waster that is best explained to college students as a combination of Facebook’s status updates and walls. All messages have to be 140 characters or less, and there’s not much more to it. I was skeptical at first, but after a few days of use, I’m starting to like it (if you want to follow me, you can do so here). I’m especially excited that I found an internship to write about by following ProBlogger webmaster, Darren Rowse, on Twitter. Darren has made an extremely good living off of blogging and also co-founded a blog network called b5media, which is offering the internships. So, score one for Twitter, and if you’re the type of person who might be interested in the internships we’re talking about today, it’s probably in your best interest to get familiar with Twitter as a self-promotion/networking tool. For the rest of you college students who aren’t social media addicts, Twitter is probably just another way to filibuster when you should be studying.
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