While we often think that willpower is the only thing holding us back from a healthy lifestyle, that’s not really true. Most of us have no idea what healthy really means, and we’re also terrible at estimating the health impact of our actions. That “three mile run” that you took might have only been 1.7 miles, and the 650 calorie dinner might have been more like 1,100 calories. How can we get better at measuring the impact of our daily decisions? Technology! That’s why companies like Noom are getting a lot of attention. Noom is based in New York, NY, and they an NYC based company that makes healthy living easy by using “cutting-edge technology to accurately monitor your progress and provide expert advice and analysis to keep you on track.”
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A lot of people like to listen to something while they’re working, studying, driving, or exercising. I’m not one of these people, but when I do listen to something, I prefer to be a passive listener. That’s why I like the radio. Unfortunately, there’s a lot of crap on the radio. The Internet is full of great “radio” stations, but discovery can be a pain. TuneIn is a Palo Alto, CA based company that “enables people to discover, follow, and listen to what’s most important to them — from sports, to news, to music, to talk.” They offer access to more than 100,000 live radio stations and 4 million podcasts. They have 50 million users, which seems pretty big considering that I hadn’t heard of them before.
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Despite moving in 5 months ago, I still haven’t put up most of the framed pictures and art that we have in our apartment. It’s a ridiculously easy task, but for some reason it’s always the last thing that I want to do. In other words, don’t give us art for Christmas! However, if you have friends or family who know exactly where to put every new piece on their walls, then you may want to buy them a gift from Art.com. The company is based in Emeryville, CA, and it “is a leading authority in wall décor and the world’s largest online retailer of posters, prints, and framed art.” Every single person has his or her own taste in art, and Art.com allows each of them to find the kinds of pieces that appeal to them.
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When it comes to search engines, rankings are based on a wide variety of factors. Having content relevant to the query is probably the most important thing, but right after that comes links. Sites and pages with more incoming links (especially from sites and pages that have lots of incoming links) tend to rank better. Wikipedia gets a ton of links from all over the web, and as a result their pages rank well in almost every search result for which they have relevant content. They don’t even have to worry about getting links to rank well, they just do. But lots of smaller sites struggle to reach a wider audience through search engines because acquiring links can be really hard–especially in certain niches. TextLinkBrokers is a Mesa, AZ based company that services the “needs of professional SEM agencies and individuals looking for high quality link development.” In other words, they help site owners get more links.
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I wonder if one day the entire world will speak a single language. We’re certainly headed in that direction, but we have a very long way to go (I’m not saying that a monolingual world is a desirable outcome, just that it seems plausible). Until then language barriers will get in the way of business. And that means that translation will continue to be an extremely valuable tool. The best translation services are fast, accurate, cost-effective, and secure. That’s exactly what VerbalizeIt offers. They’re a New York, NY based startup that “enables better universal communication for businesses and individuals.” It may not be a new idea, but they have new technology to do the job better.
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Some people can flat out sell. Give them any product, and they’ll convince people to hand over money for it. When these kinds of people are paired with great products in a market that they’re familiar with, the magic really happens. Think Billy Mays. He had a formula for finding, developing, and marketing household products that you’d never buy without his influence. Stroll is a Philadelphia, PA based company with a similar ability to sell and market; however, they’re solely focused on consumer education products. The company’s mission is “to transform lives by discovering the world’s best educational products and turning them into best-sellers.” Apparently they’re succeeding–Stroll made the Inc. 5000 with 424% thee-year growth to $84.9 million in revenue.
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I’m fascinated by Japan. I’ve never been there, but my wife and I are planning a trip there for our honeymoon. There’s an intensity to the culture that I absolutely love, but there are also some things I just don’t get. Pepsi flavored Cheetos is one, and anime is another. In case you didn’t know, anime is the Japanese word for animation. But here in the U.S. it’s typically used to describe “a Japanese-disseminated animation style often characterized by colorful graphics, vibrant characters and fantastic themes” (at least that’s what Wikipedia says). While anime isn’t for me, A LOT of people love it–and most of them are adults. Crunchyroll is a San Francisco, CA and Tokyo, Japan based company that caters to this audience by offering “the leading global video service for Japanese Anime and Asian media.”
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People are completely irrational when it comes to travel deals. Sometimes it means wasting an entire day of a five day trip in some random airport (in the opposite direction of where you’re headed) to save a hundred bucks. Other times it means spending hours looking for the best fare only to end up paying more than if you had booked right away. It’s almost become a sport–even really rich people do this–and that’s why travel websites are such a great business. You can get a ton of attention for only saving people a few bucks. Smarter Travel Media is a Boston, MA based company that has developed “a unique group of online travel planning brands” that cater to the massive number of people who gain immense pleasure from getting the best fare or rate. The brands include Airfarewatchdog, BookingBuddy, Tingo, OneTime, Smarter Travel, and SniqueAway.
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Every business has to make a decision about what kind of payments they’ll accept. Some take cash only, many accept credit cards, and some even accept local currencies like Ithaca Hours. Typically, making it easy for customers to pay you is a good business decision (unless you’re one of those scummy companies that loves to tack on late fees). Unfortunately for some businesses, accepting payments isn’t always easy. This is especially true for certain industries like online gaming, dating, and rewards. Paymentwall is a San Francisco, CA based company that offers “the leading digital payments platform for globally monetizing digital goods and services.” They offer payment options for over 100 locations in more than 25 languages (and offices in Berlin, Kiev, Istanbul, and Manila) with options including “credit card, debit card, mobile payments, land-line payments, prepaid cards, ATM, terminal transactions, bank transfers, direct bills” and more.
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Almost all of are here (in the United States) because of immigration. Whether it was you, your parents, your grandparents, or a passenger on The Mayflower, someone in your family decided that he or she wanted a better life and left a lot behind to come here. How long you’ve been here doesn’t really matter. What does matter is what you’re going to do while you’re here; however, being new to the country brings a lot of challenge. Welcoming Center for New Pennsylvanians is a Philadelphia, PA based non-profit that “connects newly arrived individuals from around the world with the economic opportunities that they need to succeed.” The Center has been around for a decade now, and in that time they’ve helped more than 8,000 people from well over 100 countries.
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It used to be that airlines were the only businesses that I could earn rewards with, but as many markets have become more competitive, companies from all kinds of industries have jumped on the bandwagon. While offering great products and services at reasonable prices should be enough to keep customers, many companies aren’t able to do that–so they offer rewards instead. The problem is that managing a rewards program has nothing to do with running most business. That’s where Destination Rewards steps in. They’re a Boca Raton, FL (and Plymouth, MI) based company that creates and manages “web-based customized rewards programs.” Destination Rewards does all of the heavy lifting, and their clients can just plug and play.
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Amy and I are headed to Japan for our honeymoon, but not yet. We decided to take short, domestic trip to relax after the wedding, and we’ll do the real honeymoon sometime early next year. Japan isn’t the most traditional destination for a romantic trip, but we’re excited by the prospect of experiencing a country that is radically different in terms of culture, but relatively similar economically. While experiencing the difference between Eastern and Western culture makes for a great adventure, it can be a huge business challenge. btrax is a San Francisco, CA based company that helps clients overcome those challenges as a “cross‐cultural consulting, branding and marketing agency focused on the US and Asian markets.”
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Latin America is a region with amazing economic potential. I haven’t spent a ton of time there, but I’ve spent enough to know that the business climate is very different from the U.S., and can vary significantly from country to country. Still, the economies of Latin American countries are very closely tied to each other, and that makes it extremely important that there is cooperation and communication amongst the business community. The Group of Fifty is a Washington, DC based non-profit that is made up of select “business leaders who head some of the most significant and forward-looking enterprises in Latin America.” The organization provides “a forum for the leaders of the region’s most important companies to address changes as they appear in different sectors and markets, to hear from their peers in other countries about alternative business strategies, and to compare experiences and exchange ideas about the future of the hemisphere, its economies and its politics.”
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I made a big mistake in sixth grade. I decided to take French instead of Spanish. In the time since, the Spanish speaking population in the United States has skyrocketed, while whether the French speaking population has grown or shrunk is pretty much irrelevant. Here’s a stat that tells you all that you need to know: almost 10% of all U.S. based Google searches are done in Spanish. Bilingual marketing is becoming a huge business, and we all know that local marketing is already huge. YaSabe is a Herndon, VA based company that is brining the two together. They are “committed to connecting businesses, Latino culture, and community allowing users to be ‘in the know’ and confidently make choices about how and where to spend their time and money.”
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Right now I’m in the process of getting some of my friends together to coordinate my bachelor party. I have less than zero interest in the traditional approach, so I’m looking for some good outdoor activities for a bunch of dudes. We haven’t decided where we’re going yet, but ideally we’ll rent a house instead of staying in a hotel. One of the best places to find vacation rentals is HomeAway. They’re an Austin, TX based company that offers “the world’s leading online marketplace of vacation rentals, with sites representing over 711,000 paid listings of vacation rental homes in 171 countries.” I figured that VRBO.com was their biggest/most similar competitor, but it turns out that they own them. I guess maybe the biggest competitor is Airbnb then, though they serve a slightly different market (more apartments fewer houses).
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We live in a strange time. The stats tell us that investing in higher education is one of the best investments that an individual can make, yet so many young people are saddled by student loans and under or unemployment. Something is going to have to change, and I’m not sure what it will be. American Student Assistance is an organization that will likely play a role in the change. They’re a Boston, MA based “private nonprofit whose public purpose mission is to empower students and alumni to successfully manage and repay their college loan debt.” ASA was founded in 1956 as the Massachusetts Higher Education Assistance Corporation and has served as a loan guarantor for much of its history. That ended in 2008 with a change in Federal law, but it hasn’t stopped American Student Assistance from offering SALT, its “innovative financial literacy and default prevention program.”
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Nearly every culture has its own take on bread. From tortillas to bialys to focaccias to baguettes to naan, there are innumerable ways to turn a grain into something a little easier to eat. There is evidence of rudimentary flatbreads from over 30,000 years ago, but we’ve come a long way since then. What I find interesting is that the staple breads from across the world are becoming luxury items here in the U.S. A non-profit that is taking advantage of this trend is Hot Bread Kitchen. They’re based in New York, NY, and they increase “economic security for foreign-born and low-income women and men by opening access to the billion dollar specialty food industry.” How? They sell a multi-ethnic line of breads that are inspired by the people whom they are training for jobs.
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The United States’ foreign policy these days seems to have a pretty heavy focus on countries that are about as far away as geographically possible. Our relationships with China, India, and much of the Middle East tend to get more attention (especially in the press) than our relationships with our closest neighbors. Technology has made the world a much smaller place, but it’s still important to keep an eye on our own backyard. That’s what Inter-American Dialogue does. They’re a Washington, DC based non-profit that is “the leading U.S. center for policy analysis, exchange, and communication on issues in Western Hemisphere affairs.”
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I’m dying for the sixth season of Mad Men to start. There’s no date set yet, but the season should premiere in about three months. One thing that I find funny about the show is that they make it look like everything that happened in advertising in the 50s and 60s happened in New York City. Oddly enough, the Don Draper character is partially based on a guy named Draper Daniels, who was “the creative head of the Leo Burnett advertising agency in Chicago, IL.” Leo Burnett was a huge name then (the company was founded in 1935, and it still is). Their client list is about as high end as you’ll ever see with names like McDonald’s, Coca-Cola, Altria (those first three kind of scare me from a health/social responsibility standpoint, but they’re still impressive names) General Motors, Kellogg’s, Hallmark, Nintendo, Procter & Gamble, Samsung, and Fiat.
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I’ve learned firsthand that running a very small business in a single country in a single language can get extremely complicated. Trying to operate across many countries, cultures, and languages must be insane. But for many companies the allure of growth through international expansion is impossible to pass up. It’s often impractical or impossible to build a team that can do everything required to operate internationally, which is why TransPerfect exists. They’re a New York, NY based company with 70 offices across 5 continents that provides “a full range of language and business services including translation, interpretation, website globalization, subtitling/voiceovers, multicultural marketing, diversity and inclusion consulting, deposition services, and litigation support to multinational companies.”
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This Gangnam Style craze is kind of ridiculous, right? I originally saw the video in July and found it pretty amusing, but didn’t think much more of it. A couple months later it has over a quarter billion views on YouTube. I’m not sure if the interest will carry over into other Korean entertainment acts, but if it does, DramaFever is extremely well positioned. They are a New York, NY based company that gives “you a better way to find and watch the best TV and movies from around the world.” Their original focus was on Korean dramas, but they are rapidly expanding their offerings of tv shows and movies from Taiwan, China, Singapore and the Philippines. Bollywood films and latin telenovelas will come next. What’s interesting about DramaFever is that they target their content toward English speaking audiences, so it’s not just about giving expats the content that they miss from home.
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A lot of companies that we feature are doing something innovative–they’re changing the way things work, and that can provide an amazing learning opportunity for a college student. But sometimes you can learn more from companies that do it the old fashioned way. I hate to say negative things about a company, but when I see the stuff that AmeriMark sells, I think thrift store. They position themselves as offering “a vast selection of quality, value-priced, brand-name merchandise,” so it’s really not far off. They sell “women’s apparel, shoes, jewelry, cosmetics, fragrances and health-related merchandise” along with a lot of As Seen on TV products. Maybe I’m wrong, but this stuff doesn’t sell itself (though they do seem to put a really strong emphasis on quality). And that’s why I think Middleburg Heights, OH (Cleveland) based AmeriMark is so interesting. They know how to sell this stuff. They’ve been doing it since 1969, and they’ve used the same approach across both new and old mediums.
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Last weekend we took a look at International Rivers and how they are ““at the heart of the global struggle to protect rivers and the rights of communities that depend on them.” While rivers are my favorite body of water, they aren’t by any means the only ones that that are essential to the livelihood of nearby communities (and it’s not just communities in the developing world that are so dependent on bodies of water). That’s why we’re going to take today to look at a non-profit organization that aims to protect a single watershed. Heal the Bay is devoted to protecting and reviving Santa Monica Bay, “the centerpiece of Los Angeles’ beach culture, and the geographic center of the LA region.” They’re based in Santa Monica, CA, and they’re focused on both the aesthetic and economic reasons for healing the bay.
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When my fiancée and I were invited to a wedding in Jackson Hole, I insisted that we go and stay for at least a week. I had been once before when I was about 12, and I’ve been dying to get back. I’m here, and I love it. There’s nothing like waking up and looking out the window to see huge mountains. Since I’m in Jackson, WY, I decided to see if there are any interesting non-profits here with internship opportunities. My search immediately led me to the Teton Science Schools, which is an organization that has “been educating, training, and inspiring students about the natural world” since 1967. They serve people of all ages, and their focus is quite obviously on using the amazing natural surroundings to teach science.
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If you’re like me, your phone is your life. It’s not that I use it all the time like some people–it’s just that nearly everything important to me is accessible through my phone. The only possession more vital to my everyday life is my laptop. I back up my phone regularly and use Apple’s Find My iPhone, but I could probably do more to protect my phone and all of the information on it. Lookout Mobile Security is a San Francisco, CA based company that is “dedicated to making the mobile experience safe for everyone.” They offer a complete suite of software and cloud based tools to ensure that your investment in your phone (mostly what you have on it) is as protected as it can possibly be.
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Many of the best businesses are built by targeting a smaller niche and then taking the lessons learned from serving that niche to expand into new markets. It’s also how many great careers are built. Metia is a digital marketing agency that got its start serving technology companies exclusively. This put them ahead of the curve and force them to take on digital while most marketing agencies were dragging their collective feet. Now digital is what it’s all about, and Metia has 20 years of industry experience. Not bad. While they’re based in London, they have U.S. offices in Kirkland, WA and New York, NY. This allows them to serve clients like Microsoft, Microsoft, and Microsoft. But seriously, while Microsoft is all over their portfolio, you’ll also see names like Dell, EA, Rough Guides, and SEAT.
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My last foreign language learning experience came in tenth grade French class. I found it mind numbingly boring even though we used French in Action, which was supposed to be a wonderful method for learning the language. If you can’t keep a student engaged, he or she will never learn the language. That’s why Voxy might be worth checking out for those of you who have had trouble learning languages through other methods. They’re based in New York, NY, and they offer “an exciting, award-winning way to learn a language from life.” How do they do this? They use web and mobile technologies to teach you a language while you’re doing things that you’d normally do–reading articles, playing games, or walking around your city. Not only does this make learning more fun, but it also makes it more useful. What you learn is based on the context of your life, so you’ll actually know why what you’re learning is useful.
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Amy and I are going to the International Kennel Club of Chicago Dog Show today. We’re not thinking about getting a dog yet, but we’re thinking about thinking about it. Since dogs are on my mind today, I figured I’d look for an animal friendly non-profit. You’d be hard pressed to find an organization more animal friendly than The Humane Society of the United States. They are “the nation’s largest and most effective animal protection organization” with support from more than 11 million people in the U.S. Their national headquarters is based in Washington, DC, but you’re probably familiar with local humane societies. While the local societies are not directly connected with The Humane Society of the United States, they do get support from it.
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There’s no doubt that Japanese companies have been and continue to be leaders in the gaming industry. Nintendo, Sega, and Sony are some of the names that you’re most likely to recognize, but it’s very clear that the old guard of gaming is facing stiff competition from upstarts like Zynga and ngmoco that are focusing on mobile and social gaming. While Japan has historically been big on console gaming, they’re not missing out on this trend. GREE is a Japanese that is fervently entering the U.S. market in order to grow a business that generated $1.7 billion in revenue last year. GREE is unique in that their U.S. based branding has been more about hiring than games. They’ve opened a San Francisco, CA office that they’re promoting heavily with billboards, referral bonuses, and even Google AdWords campaigns. They also acquired a company called OpenFeint to speed along the growth.
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Although I only took one marketing class in college, I’ve really learned to love the field of marketing as I’ve built this business. There are so many different approaches, but the core of every valid one is having a great product. (I’m right in the thick of developing a new version of the site that you’re going to love.) Once you have a great product, there are a lot of different ways to spread the word. For the The Marketing Arm, a Dallas, TX based agency, the focus is on promotions. As they put it, they “help brands connect with those consumers by providing insight-driven ideas across nine emotional platforms: TV, film, music, gaming, celebrities, causes, multicultural, sports, and motorsports.” It’s all about creating an incentive to experience the brand, and then providing an exceptional experience when that happens.
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