Depending on where you live, the cupcake thing has passed, reached its peak, or just started. Yeah, you’ve had cupcakes a million times—once for each kid’s birthday that you celebrated in elementary school. (Did you know that they don’t allow that at a lot of schools now? No cupcakes. Wow.) Basically, kids are no longer getting cupcakes, but adults are making up for it in a big way. Just take a look at Crumbs, a chain of bake shops headquartered in New York City. They have more than two dozen locations with quite a few more on the way. Oh yeah, and they’re an Inc. 500 company with a 704% three-year growth rate and $23.5 million in annual revenue. Some bake shop, huh? Apparently, they are “inspired by old-time candy shops and are warm and inviting with wood cases, marble counters and wall to wall treats.” It’s working!
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