Having written profiles on nearly 1,500 companies, I start to see the same stories over and over again. Some business models are just better than others, and those are the ones that seem to keep popping up. One of the most effective models these days is based on providing a free online resource to help save people money and using affiliate programs to monetize the traffic. Sites like Slickdeals, Fatwallet, Savings.com, ShopAtHome.com, CouponCabin, and WhaleShark Media have all taken that approach and succeeded. Vertive is another. They’re based in Austin, TX, and they were founded “to provide search engine marketing consulting and affiliate marketing services.” They eventually started building their own web properties, and that turned out to be way more profitable than consulting. Vertive’s biggest property is Offers.com, but other properties include DailyDeals.com, CouponCodes.com, and Subscription.com.
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I can’t tell you how many bad careers sites I’ve seen over the past 4+ years. Companies with beautiful, easy to use websites often have jobs pages that make you want to poke your eyes out. Even the simple ones that just have a few paragraphs about the company and a listing of jobs are disappointing. Why can’t companies actually put some effort into convincing you to work for them? 360i certainly puts in the effort. I recently landed on their newly relaunched careers page via a link from Twitter, and I was thoroughly impressed. 360i is a digital marketing agency, and it’s pretty clear that they’ve actually put some of their in-house talent to work on the 360i Careers page. It tells a story; it provides a great user experience; it introduces you to the company before throwing job postings at you; and it actually makes you want to work at 360i (they have offices in New York, NY; Atlanta, GA; Detroit, MI; San Francisco, CA; and Chicago, IL).. This should be expected, but instead it’s the exception.
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When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?
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You probably should have already purchased and given all your gifts for the holiday season, but if you haven’t, it’s a wonderful time to get deals. Retailers are eager to grab a few more dollars from all of the people returning ugly sweaters and books they’ll never read, so they’re offering deals. And if you’re looking for deals, you’ll likely end up on some WhaleShark Media properties. They’re an Austin, TX based company that runs “the world’s leading marketplace for coupons and deals.” Their sites include RetailMeNot.com (one of my favorites), Deals.com, CheapStingyBargains.com, CouponShare.com, and a lot of others. I’m not exactly sure what separates these sites from each other, but they seem to do really well in search rankings and that is why they reach more than 265 million visitors every year.
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Life isn’t nearly as exciting with no new Harry Potter books or movies coming out. I’m pretty bummed about it, but probably not nearly as bummed as the people who hang out on MuggleNet. In case you’ve never heard of it, MuggleNet is “the world’s #1 Harry Potter site.” It was started by Emerson Spartz when he was 12 years old, and it quickly started generating a ton of traffic. And with that traffic came some serious revenue opportunities. As MuggleNet turned into a real business, Emerson rolled it into a company called Spartz Media and started launching new entertainment focused sites. Some of the bigger names include OMG Facts, Gives Me Hope, and SmartphOWNED. Spartz Media is located in Chicago, IL (about 3 blocks from me), and they’re reaching more than 8.5 million people every month through their web properties. They’ve been at it since 2009, though MuggleNet has actually been around since 1999.
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Ever since I was a kid I’ve liked building stuff. That’s why there’s a part of me that wishes that I had majored in Engineering. I’m ok with building non-physical things like a community, a website, and a business, but I still have an urge to actually use my hands to make something. There are a lot of people with that same urge, and luckily many of them are actually building stuff in their jobs or on their own. Octopart is a New York, NY based company that helps these people find the parts that they need to build what they’re building. In other words, Octopart has developed “search technology to help engineers and scientists build the next generation of electronic devices.”
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One of my favorite sources for company ideas is e-mailing people who unsubscribe from this mailing list saying they found an internship. I figure if somebody is hiring them, then there’s a good chance that that same somebody might hire other readers. A while back a reader told me that he landed one of a few coveted internships at Prophet. I’d never heard of Prophet before, but when I checked them out I saw that they’re “a strategic brand and marketing consultancy with offices around the globe.” Apparently, they’re headquartered in San Francisco, CA, but also have locations in Chicago, IL; New York, NY; and Richmond, VA along with a number of international offices. What I find interesting about Prophet is that they seem to lean more towards a management consulting model in how they do business, even though their focus is on areas including Brand, Marketing, Innovation, Design, and Insights & Analytics.
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While I’m not a serious gamer, I definitely enjoy playing casual games on my iPhone and iPad. Although the App Store does offer recommendations, I find that it’s still hard to find good games. Instead I rely on getting recommendations from people I know–namely my girlfriend’s 10 year old sister. I watch what she’s playing, and if it looks fun, I buy the app. Then I can try to top her score and talk smack even though I can’t come close. Games are inherently social (even though gaming can become super anti-social), so it’s no surprise that gaming companies are bringing mobile and social gaming together. One of the big players in the industry is ngmoco. They’re based in San Francisco, CA, and their name is pronounced “en-gee mo-ko” (apparently it’s an acronym for Next Generation Mobile Company). ngmoco is all about building a social entertainment company in a time when “there will be more iOS/Android devices shipped than PCs/notebooks.” It makes sense.
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A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.
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In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.
Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.
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I guess I could have done today’s post about how we’re hiring interns, but I already wrote a post about that on our blog. So today we’re going to talk about something completely different. Big Data Analytics. It’s exactly what it sounds like. Opera Solutions is a company that “combines human expertise with advanced capabilities in analytics, technology and data management to offer Big Data Analytics as an ongoing service to leading organizations in industry and government.” They’re located in New York, NY; Jersey City, NJ; San Diego, CA; London, UK; Paris, France; New Delhi, India; and Shanghai, China. I know it’s kind of hard to get a grasp on the kind of problems that Opera Solutions solves, but luckily they’ve provided an awesome example. They put together a team to work on the Netflix Prize, a contest that offered a $1 million prize for a solution that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” Opera Solutions’ team ended up tying for first, but just barely missed out on winning the prize.
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A few weeks ago in my post on SailThru, I urged you to consider e-mail marketing as a career option. It’s a field that provides an immense amount of value to businesses, yet it gets far too little attention–especially from college students and grads. One of the keys to doing well with e-mail marketing is finding great tools to use. I use Aweber to deliver our daily e-mails, but I’m constantly tempted to switch over to MailChimp. They’re an Atlanta, GA company that is growing at an insane rate. They offer a platform for e-mail marketing that just keeps on getting better for a user base that is climbing towards 1 million. MailChimp’s attention to design and detail has made them a standout in a space that is getting more and more crowded. Every day I seem to notice that another e-mail newsletter that I’m subscribed to has moved over to MailChimp.
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When I was job searching after graduating from college, one of my big projects was getting my finances in order. I opened accounts, closed accounts, cashed out savings bonds, started investing, and made sure that I knew where all my money was. I also started using Mint to track everything. It worked well until my bank updated their online banking software and killed Mint integration. It eventually got fixed, but there was no way to merge my old Mint data with my new Mint data (I essentially had to set up another bank account in Mint). This was pretty minor in terms of banking nightmares, but it was still a huge pain. Otherwise, I’m happy enough with my current bank, but I’d love to have a bank that is focused on delivering a superb online experience. BankSimple (also known as the Simple Finance Technology Corp.) wants to be that bank. They’re based in New York, NY and they’re all about customer service and user experience.
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I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.
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If you watch the news, it’s easy to believe that we’re all constantly at great risk of dying in some sort of disaster. Yes, there are a lot of threats out there, but most of us shouldn’t waste a lot of time worrying about them. There are, however, some people whose job it is to worry about and prepare for the worst. Public Safety Risk Management is a seemingly impossible task, but someone has to do it. Our local, state, and federal governments need to be prepared to deal with all kinds of things–some you could never even dream of if you spent your whole life trying. Digital Sandbox is a McLean, VA based company that helps these professionals by providing “them with the tools they need to mitigate the catastrophic and disruptive threats that can impact them.” Most of these tools are in the form of software, and they are based on strategies and “analytical frameworks essential to effective management, analysis, and assessment of terrorism, natural hazard, and technological accident risk.”
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Have you ever heard of a company or industry that wants you to use less of their product? Doesn’t really make sense, does it? It does if you’re in the power industry, at least to some extent. Some of the biggest proponents of energy efficiency are the utilities themselves. The reason for this is decoupling, or the “disassociation of a utility’s profits from its sales of the energy commodity.” It’s a tactic used by many states to create positive incentives for energy companies to be more green. Still, promoting energy efficiency to consumers is no easy task. That’s where OPOWER comes in. They’re based in Washington, DC and San Francisco, CA, and they use “cutting edge behavioral science and patent-pending data analytics” to enable “utilities to connect with their customers in a highly targeted fashion, motivating reductions in energy use, increased program participation and overall customer satisfaction.” It’s all about helping consumers make better informed decisions (which usually are also better decisions for the environment).
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I haven’t purchased a lot of jewelry, but when I have (never for myself), I’ve found the process to be extremely intimidating. Jewelry stores are scary places–at least for men who are buying for someone special. There are thousands of options, all of them are expensive, and the staff can be snooty. I remember walking into one store and waiting 15 minutes for someone to acknowledge my presence. It was the one time that I actually knew what I wanted to buy, so I walked out and bought the same thing elsewhere. The experience made me never want to step foot in a jewelry store again. Maybe Gemvara is the answer. They’re a Lexington, MA based company that sells jewelry through the web, but there’s a really interesting twist.
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You know what’s a pain in the butt? Collecting money from people. Maybe you’re the captain of your intramural team and need to collect entry fees from your teammates (my volleyball league starts on Sunday!) or your group of friends want to do the “pitch in” and buy The Drake a big-screen tv (yes, that’s a Seinfeld reference). Maybe you want to easily collect donations or collect money from your 9 deadbeat roommates who never pay the cable bill. (Or maybe you’re collecting money for an NCAA Tournament bracket that may or may not be violating gambling laws.) You can collect cash, checks, or try to use PayPal. No matter what you do, it’s probably going to be frustrating. WePay is a Palo Alto, CA based company that wants to change that. They’ve built the “best way to collect money from other people.” Their site allows you to “send bills, sell tickets, and accept donations” while easily tracking payments and managing money. It’s essentially a group bank account (you can even get a debit card for it)
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I know it’s hard to believe right now, but it actually gets warm in Chicago sometimes. And during those warm months I try to play as much beach volleyball as I possibly can. There’s a group of guys that I often play with, and we organize via text message. The problem is that one guy controls the text list, and it’s always unclear how many people are going to show up. I actually think that e-mail is a much better alternative, but for some reason people love SMS, which is a terrible platform for group messaging. At least it was. GroupMe is a New York, NY based startup that “lets you effortlessly group text with the people in your life that are important to you.” It’s a free service that works on any phone (ok probably not a rotary phone).
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Want to try Dropbox? You get 2 GB for free plus another 500 MB if you sign up with this link.
I’m headed back to Connecticut this morning to be with my family for Thanksgiving. One of my pre-travel routines is to backup my laptop. I plug it in to the external hard drive, and let Apple’s Time Machine go to work. It’s pretty simple, but it feels a little bit outdated. I know that I can get a Time Capsule and automatically backup over WiFi, but what I really want to do is have a backup “in the cloud” that I can access from anywhere. That way if my desk catches on fire and both my laptop and external hard drive get toasted, I still all have all of my important files. I’m still waiting for Apple to offer a seamless solution, but until then I’ve decided (as of last night) to use Dropbox. So far I’m pretty impressed with the offering of the San Francisco, CA based company. They offer extremely affordable, easy to use technology that can sync your files across computers while also making it super easy to share files with people.
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A while back a friend from high school e-mailed me to tell me that she’s been following the site and that I should feature her employer. She claimed that it’s not just because they give her a new MacBook Pro every three years, but that has to be at least part of it. Since she loves her job, and she’s someone that I trust, we’re going to take a look at Prometheus Research today. They’re a New Haven, CT based company, and they develop “low-cost, easy-to-use, web-based data access integration tools” while also “offering research informatics services.” Prometheus Research’s clients are mainly “biomedical and scientific researchers, research institutions, and research funding organizations,” which means that they’re enabling really smart people to stay focused on what they do best—science—instead of wasting time with the complexities of other database systems.
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One of the fun things about researching companies every day is that sometimes I get to learn more about my neighbors. If I hadn’t been cruising through the Inc 500, I probably never would have taken a second look at the building just a block from me, which I can see right now out my office window. However, it happens to house Rise Interactive, a Chicago, IL based “full-service Internet marketing company” that services “companies of all sizes, from startups to the Fortune 500.” They’ve seen 658% growth over the past three, and that led them to $2.6 million in annual revenue last year. Their site isn’t as flashy as many of the interactive agencies that we’ve featured in the past, but that makes sense when you look at the services that they offer—they seem much more focused on results-based areas like SEO, Paid Search, Display Advertising, and Affiliate Marketing.
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Believe it or not, we’ve actually covered a fair number of internships in Utah, but I think today’s company might have the most personality of them so far. Neutron Interactive is a Salt Lake City based interactive agency that is taking online business to the next level. Neutron Interactive is an Inc 500 company that has grown 812% over the past three years. Their annual revenue was $9.5 million last year, so they’re quite big when compared to many of the other interactive agencies that also made the list.
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Although I’m not big on shopping, I love shopping online. It makes everything easier—as long as the online store has free shipping and a generous return policy. E-commerce is also great for businesses because it reduces costs and makes data collection far easier. With that said, the retail experience can’t be replaced, and it isn’t going anywhere for a long time. That means that retail stores need to be able to collect data as effectively as online stores if they want to stay competitive. This can be a tough problem to conquer, but Retail Solutions, which is headquartered in Mountain View, CA, has an… er… solution. They “develop and deliver a comprehensive suite of award-winning software-as-a-service (SaaS) solutions that turn downstream data, such as point-of-sale (POS), supply chain, merchandiser feedback and category data, into actionable visibility into the store and onto the shelf.” They work with both retailers and consumer packaged good companies to track sales and provide data, which enables both sides to operate more efficiently.
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Looking good is key to interviewing well. If you’re not confident in how you look, you won’t be confident in how you speak. Clothes matter. Luckily, dressing well doesn’t have to be expensive. We’ve worked out deals to get you $50 off your first order at Bonobos and free access to Gilt Groupe’s daily sample sales. You’ll look good, feel good, and still have some money left to celebrate landing a new internship.
August is typically a big vacation month, so it can sometimes be hard to stay focused on your internship search. If you’re taking a vacation yourself, you may want to thing about the brands that you associate with vacation. For me, it’s often L.L. Bean because I end up spending most of my time enjoying the outdoors—and that usually includes some of their gear. They’ve been “a trusted source for quality apparel, reliable outdoor equipment and expert advice for more than 95 years.” It all started with one man named Leon Leonwood Bean and some cold wet feet. He decided to combine the comfort of leather boots with the durability and functionality of rubber work boots. He then obtained the mailing list for Maine hunting license holders and sent them a three-page flyer about his new boots. L.L. guaranteed that people would be satisfied with his boots, and he had to eat his words. Of the first 100 pairs that he sold, 90 were returned for defects. that would put a lot of people out of business, but not L.L. Bean, which continues to be located in Freeport, ME to this day.
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The One Day, One Internship LinkedIn Group is growing fast. Join now so you can connect with me and other readers.
It’s story time today! Let’s go back three years to when I was still job searching. I was getting extremely frustrated with the recruitment process, and I was starting to think about how I could make online job search better. Beyond my typical job searching, I was reading everything that I could about the online recruitment industry. I was generating new ideas, and trying to find a way in so that other job searchers wouldn’t have to go through what I went through. I took an especially strong interest in Indeed, not only because they provide an excellent job search engine, but also because they were an innovative and successful startup located in Stamford, CT—just 20 minutes from where I was living at the time (they also have an office in Austin, TX). They were still small, and they didn’t really have any job postings that were suitable for me, so I e-mailed the CEO. I told him why I wanted to work for him and what I thought that I could bring to the table. It worked, and I got an interview (going straight to the top is an underrated job search method). After clearing the phone screen, I got invited to the office to meet with some people on the team, and, to my surprise, that included the CEO whom I had e-mailed my initial “cover letter” to. The interview was kind of a disaster. It went well at first, but I had already started working on One Day, One Job, and telling a potential employer that you’re starting a company in the same space isn’t typically a good idea. I didn’t get offered the job (nor did they ever formally reject me), but I think it all ended up for the better.
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user experience,
web development
There has never been a better time in history to find great reading material for free. The Internet is full of excellent content on nearly any topic (such as finding internships). The coolest innovation has been blogs, which have changed the top down approach that used to dominate media publishing. Now, it’s quite easy to have a conversation with the author whose work you’re reading, whether it be through comments, e-mail, IM, Twitter, or some other preferred form of communication. This has led to more engaged audiences and, sometimes, a much quicker development of ideas. The only way to continue this trend, though, is to make sure that web authors are well compensated for their hard work (pay me!). That’s where San Francisco based Federated Media Publishing comes in (we originally covered them on One Day, One Job almost two years ago). Few web publishers have figured out how to effectively charge for access to content, yet many have learned that running engaging advertising can be a big win for all parties involved. Federated Media doesn’t works with a wide range of conversational media properties to monetize visits from highly engaged online readers through advertising.
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Tagged as:
advertising,
analytics,
California,
data,
Internships,
marketing,
media,
operations,
paid,
publishing,
sales
Early in the recession it seemed as though the video game industry would never be affected. Traditional game publishers were busy selling their wares to the unemployed and hiring to keep churning out games—so there were plenty of internships in video games. Things seem to have slowed down over the past year, but I think it’s more about a change in the games that people play than macroeconomic conditions. Facebook and the iPhone have created new markets for cheap and free (ad-supported) games to gain a lot of traction. There are a ton of gaming upstarts entering the market, and traditional publishers are changing the platforms that they develop on. One of the upstarts is Watercooler, a Redwood City, CA based social games developer that has already reached “over 25 million application installations.” The company started as a network of online fan communities focused on sports and TV, but they’ve switched focus and used their “social product expertise to create innovative and engaging social games.”
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analyst,
analytics,
animation,
arts,
California,
design,
engineering,
flash,
Internships,
marketing,
social media,
social networking,
software development,
video games,
web development
Think that one company every day isn’t enough? Take a look at our archives. We’ve featured nearly 800 companies so far, and you can access our profiles on all of them.
Lately I’ve been getting a number of e-mails from concerned internship seekers (you can reach me at willy@onedayonejob.com). They seem to be worried about the “One Day, One Internship Effect.” In other words, they think that they have no chance at landing an internship with the companies we profile because the companies get flooded with résumés as soon as we post about them. First of all, that’s silly to worry about. Just apply and do your best and don’t worry about the competition. Second, as much as I’d like to be true, we’re not quite there yet. One Day, One Internship has thousands of readers every day, but most people don’t apply for most internships. I’m not going to give you the actual stats, but luckily there are tools that allow you to see how much traffic a given website gets. One of those is Quantcast, which is headquartered in San Francisco with another office in New York City. Their estimated data isn’t the best—they can’t even come up with an estimate for One Day, One Internship—but their data on larger sites and on sites that have agreed to share their numbers is insanely useful.
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Tagged as:
advertising,
analytics,
California,
data,
Internships,
New York,
paid,
software development,
web development
Today is my half birthday, which has nothing to do with trumpets or creative agencies, but I thought it was worth noting in case you want to buy me a present. Trumpet says “Don’t Advertise. Connect.” So that’s what I’m trying to do. Connect with me by buying me a gift. Anyway, Trumpet is a unique creative agency. They’re based in New Orleans, LA, and they typically work with startups, launches, and turnarounds. Since those are exactly the kinds of businesses that New Orleans needs right now, they’re a perfect fit for the city. Trumpet offers holistic strategy guidance that goes beyond advertising and touches on areas like “product development, social or digital strategy, publicity, events, design or sponsored content.” They really aim to touch all areas of the businesses that they work with.
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Tagged as:
advertising,
analytics,
anthropology,
arts,
communications,
design,
Internships,
Louisiana,
marketing,
product development,
project management,
public relations,
research,
social media,
strategy,
writing
