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Internships in Analyst

Looking for more internships in Analyst? Check out the most recent internship postings in Analyst.

Below you'll find all of the companies that we've covered that may offer internships in Analyst. You can also look at entry level jobs in Analyst.

Main Street Hub

by Willy Franzen on September 26, 2012

Two days ago when we looked at Spindle, I mentioned that while I don’t find social media particularly valuable anymore, I think that many times it can be extremely helpful for local businesses. The thing is that most local business owners don’t have the time or knowledge to use social media effectively (maybe that’s my problem?). Luckily, there’s a simple solution–pay someone like Main Street Hub to do it for you. They’re an Austin, TX based company that helps “great local businesses around the world connect with customers” through social media. They offer a variety of solutions businesses in the Restaurant, Automotive, Nightlife, Health & Wellness, Hotel, Spa & Salon, Retail, and Pet industries, and they provide a wide range of services tailored to the businesses’ needs.

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Tagged as: account management, analyst, California, Internships, local, marketing, New York, online marketing, operations, product development, product management, sales, social media, Texas, writing

Spindle

by Willy Franzen on September 24, 2012

I used to be a big proponent of social media, but it keeps getting harder for me to see it as anything but a waste of time. Maybe that’s going a little too far, but I’m at the point where I’m overwhelmed by the endless flow of mostly irrelevant information. I need filters! Depending on what I’m trying to accomplish at a given time, my interest in social content can vary greatly. Spindle is a company that is building “the discovery engine for the social web.” They’re based in Boston, MA and they find “the most relevant and useful social content from shops, restaurants, bars, event venues, museums, art galleries, parks, and other businesses and organizations around you.” It’s only one piece of the puzzle, but when I’m looking for somewhere interesting to go or something fun to do, I’d love to use social data to see what’s out there.

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Tagged as: analyst, data, Internships, local, marketing, Massachusetts, online marketing, paid, product management, project management, research, social media, social networking, software development, web development

Business Insider

by Willy Franzen on September 10, 2012

There are some websites that I never intentionally visit, but I always end up visiting anyway. Links to their articles just pop up all over the place–Facebook, Twitter, Google, and even e-mails from friends. Business Insider is one of those sites. I’m not typically a huge fan of their content (maybe because they published an “article” that was derived completely from comments on our post about Bridgewater Associates), but they’re certainly prolific. They cover a wide range of verticals, which makes them a good source for students who want to stay current on news and events in a particular industry. Business Insider is based in New York, NY and was founded in 2007, and since then they’ve been able to drive a ton of traffic. That traffic has helped put Business Insider at #354 on the Inc. 500 with 1,055% three-year growth and $7.7 million in revenue.

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Tagged as: advertising, analyst, blogging, editorial, events, finance, Internships, journalism, media planner, New York, paid, quality assurance, quality engineer, research, sales, science, writing

Pardot

by Willy Franzen on September 3, 2012

On Friday I visited one my Dad’s college friends at his workshop. He makes sails for traditional boats, and he’s been doing it for a long time. He doesn’t get a lot of incoming calls from potential clients (it’s a pretty niche business), but when he does, he almost always makes the sale (no pun intended). It’s because he has developed a process that shows potential customers that he’s undoubtedly the best guy for the job. He does it all by hand (even to the point of writing a personal letter), but it’s essentially automated. He spends about 15 minutes on it every morning, and that’s it. While that approach won’t work in a lot of business, nearly every company can benefit from automating parts of their marketing. Pardot is a company that provides software to do exactly that. They’re based in Atlanta, GA, and they came in at #172 on the Inc. 500 with 2,001% three-year growth and $7.4 million in revenue.

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Tagged as: analyst, business development, customer service, data, engineering, Georgia, graphic design, Internships, marketing, online marketing, quality assurance, quality engineer, sales, sem, seo, software development, support, technical support, training, virtual, web development

William J. Clinton Foundation

by Willy Franzen on September 1, 2012

Last week in my write up on the U.S. Association Of Former Members Of Congress, I touched on the idea that our politicians might be more effective after they retire from public service. I think this is especially true for members of Congress who have no term limits and constantly need to worry about being reelected, but I think that presidents face similar pressures to follow the polls. Once they’re out of office, former politicians are free to work on the problems that they think are important. For President Clinton this work manifests itself through the William J. Clinton Foundation, which is Little Rock, AR and New York, NY based non-profit organization that aims to “improve global health, strengthen economies worldwide, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations, and private citizens.”

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Tagged as: account management, analyst, Arkansas, biology, communications, copywriting, data, environmental, finance, foundation, graphic design, health care, international, international development, Internships, marketing, New York, non-profit, online marketing, operations, program development, public health, research, social media, software development, south africa, unpaid, web development, writing

Chobani

by Willy Franzen on August 30, 2012

Cornell University students! I’ll be on campus tomorrow (Friday). E-mail me at willy@onedayonejob.com if you’d like to meet up.

I usually try to eat a high protein, low carb breakfast. Eggs are the perfect answer, but I find eggs completely unpalatable. Instead I’ll usually cobble together a breakfast of bacon or sausage and some fruit, but that isn’t quite enough. Lately I’ve been having Greek yogurt, and I really like it. I haven’t tried Chobani, but they seem to have become the big name in yogurt these days. In fact, they came in at #117 on the Inc. 500 with some really impressive numbers. Their 2,662% three-year growth rate is far more impressive than higher growth rates because the Norwich, NY based company started with $23 million in revenue and grew to $633.9 million in revenue. They could sell a billion dollars in yogurt this year. That’s absolutely ridiculous when you consider that Chobani’s Founder Hamdi Ulukaya started the company because he “stumbled upon a classified ad for a yogurt plant recently closed down by Kraft.”

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Tagged as: agriculture, analyst, community management, customer service, finance, food, food merchandising, Internships, marketing, New York, nutrition

Rocket Lawyer

by Willy Franzen on August 29, 2012

I spend a lot of time meeting and talking with budding entrepreneurs. One thing that I’ve noticed is that people who are starting their first businesses often get too caught up in the administrative details. They want to incorporate, set up contracts, design a logo, get business cards, etc. It’s not that these things aren’t important–it’s just that there are far more important things (like validating your business idea or doing customer research). Still, there’s some legal stuff that absolutely needs to be done. Hiring a lawyer is too expensive, and using a boilerplate won’t quite do the job. What do you do? Go to Rocket Lawyer. They’re a San Francisco, CA based company that is “making legal work easier and more convenient for everyone.” Their online model has helped them reach #72 on the Inc. 500 with 3,672% three-year growth to $14.2 million in revenue. Rocket Lawyer uses automated technology to create custom legal documents for business and personal use. But they don’t just leave you there. Rocket Lawyer members (they charge a monthly fee for access) get “free document reviews” and “questions answered by local attorneys.” Additionally, Rocket Lawyer has “pre-negotiated lower rates with local attorneys” so that customers can save money when they do need more than a document.

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Tagged as: analyst, California, copywriting, customer service, Internships, law, marketing, research, sales, software development, Utah, web development, writing

Dataminr

by Willy Franzen on August 23, 2012

Let’s be honest. Your social media streams aren’t worth much. They may be valuable to your close friends and family (who aren’t even paying to access them), but they’re really just a way for big companies to collect information on you so that they can show you slightly more targeted advertising. It’s a little depressing, but there’s hope. Your social media activity may have an effect on big decisions if the people at Dataminr get their way. They’re a New York, NY based company that is transforming “social media streams into actionable signals for clients in the financial and government sectors.” The goal is to provide “one of the earliest warning systems for market-relevant information, noteworthy events and emerging trends.” You sill won’t be special in the eyes of Dataminr and their clients, but at least you’ll be part of something a little more meaningful than advertising.

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Tagged as: all employers, analyst, data, finance, Internships, New York, paid, product management, quality assurance, research, social media

1stdibs

by Willy Franzen on August 22, 2012

When I’m looking for “the most beautiful things on earth,” I usually go fly fishing for trout. Even if I don’t catch anything, I’m likely to find what I’m looking for. For other people a search for “the most beautiful things on earth” means that they’re going shopping. If antiques, vintage furniture and design, fine art, estate jewelry, vintage couture, and more are what you consider beautiful, then you’ll love 1stdibs. They’re a New York, NY based company that runs an online marketplace for unique and beautiful things. They bring “together more than 1,600 of the most prestigious international dealers” to offer a quality of merchandise that you don’t typically find online. There’s some really cool stuff on their site, so I highly recommend browsing for a bit to get a sense of what they typically sell.

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Tagged as: account management, accounting, advertising, analyst, analytics, arts, auction, data, design, e-commerce, editorial, fashion, furniture, graphic design, Internships, jewelry, marketing, New York, product management, real estate, sales, software development, unpaid, user experience, web development

Situation Interactive

by Willy Franzen on August 10, 2012

Experiences make for the best (and the worst marketing). All of those commercials about transporting Olympic athletes can do nothing to change my opinion after my experience with United last night. They strung me along with delays, their website failed repeatedly, and I spent an hour and a half on the phone to get a flight 24 hours later. There’s nothing like the live experience to shape your brand associations. That’s why Situation Interactive centered their business around it. They “are among the leaders in creating award-winning digital strategies for top entertainment and media brands worldwide.” Obviously the New York, NY (and Los Angeles, CA) based agency focuses on creating amazing experiences–and they tend to do it for clients who are way more exciting and way less likely to make you mad than an airline.

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Tagged as: account management, analyst, business development, California, design, experiential marketing, interactive media, Internships, marketing, media planner, New York, online marketing, online media, operations, project management, sem, seo, social media, software development, user experience, web development

IMAX

by Willy Franzen on August 8, 2012

I saw The Dark Knight Rises on Sunday. It was awesome. I only go to 2 or 3 movies a year, but I’d totally see this one again. Thankfully Christopher Nolan decided against having Batman in 3D (I absolutely hate 3D movies–they make my head hurt), and chose IMAX as a superior alternative. If I’m going to see it again, I might as well get the full IMAX experience. For those of you who don’t know, Wikipedia describes IMAX as “a motion picture film format and a set of cinema projection standards” that “has the capacity to record and display images of far greater size and resolution than conventional film systems.” IMAX is also the name of the company behind the technology. They’re based in Mississauga, Ontario, but they have some U.S. based jobs and internships, so I thought they were worth looking at.

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Tagged as: analyst, business development, California, Canada, entertainment, film, interactive media, international, Internships, marketing, movies, online marketing, online media, social media, unpaid, video

Louisiana Bucket Brigade

by Willy Franzen on August 4, 2012

A lot of people criticize the NIMBY or “Not in My Back Yard” mentality. I think it’s great. If people stand up for their own interests, then you get a more efficient distribution of externalities. Locally focused organizations are often the most effective because the people are much more deeply invested. That’s likely the case with Louisiana Bucket Brigade, which is a New Orleans, LA based non-profit “environmental health and justice organization working with communities that neighbor the state’s oil refineries and chemical plants.” It’s all about holding industry accountable for the pollution that they create.

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Tagged as: advocacy, analyst, communications, conservation, design, environmental, graphic design, human resources, Internships, Louisiana, non-profit, organizing, research, unpaid

The J.M. Smucker Company

by Willy Franzen on August 2, 2012

This is going to blow your mind. I’ve never had a peanut butter and jelly sandwich. Peanut butter sandwich, yes. Peanut butter and jelly, no. I don’t have an explanation except that there was this kid at my elementary school who always had jelly on his face and it kind of grossed me out. I’m sure this is a travesty in the eyes of the people at The J.M. Smucker Company. Luckily for the Orrville, OH based company, not having me as a customer has not kept them out of the Fortune 500 (though their grasp on that title is tenuous at #495). While they’re best known for their fruit spreads, they also manufacture and market “peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages.” Though publicly traded, The J.M. Smucker Company is still a family company–their CEO is still a Smucker.

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Tagged as: administrative, analyst, chemistry, consumer products, customer service, data, engineering, finance, food, food merchandising, information technology, Internships, Logistics, marketing, Missouri, Ohio, project management, research, sales, science, statistics, Texas

Doner

by Willy Franzen on July 30, 2012

I’ve heard rumors that in other countries you can watch the Olympics live and without an insane number of ads. While I’m pretty frustrated by the tape delays, I don’t think the ads are so bad. It’s not the Super Bowl, but I’ve seen some really excellent Olympics focused spots (my favorite is the AT&T Samsung Galaxy S III ad with the passing of the torch). I’m not sure which agencies are behind which ads, and I’m not even sure Doner has done any Olympics focused ads, but they certainly work with the kind of companies that might be Olympic sponsors. They’re based in Southfield, MI, and they provide brands with “constant energy, unwavering vigilance and a devoted belief in staying fresh.” Doner is currently doing so for names like Chrysler, Jeep, Chiquita, Arby’s, FIAT, and Minute Maid.

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Tagged as: advertising, analyst, arts, California, creative, design, interactive media, marketing, media, media planner, Michigan, Ohio, project management, public relations, sem, seo, software development, web development

World Wildlife Fund

by Willy Franzen on July 22, 2012

I’ve always had an amazing appreciation for wildlife, but after a week in Grand Teton and Yellowstone National Parks, it’s definitely grown. I’m completely amazed by how many species I was able to experience that were at one point on the brink of extinction. While the federal government has done a fantastic job in that particular situation, they’re not able to act in the same way across the world. That’s where organizations like World Wildlife Fund come in. WWF is a Washington, DC non-profit that “has been protecting the future of nature” for the last 50 years. They work in 100 countries and have more than 5 million members across the world. The organization’s vision is “to build a future in which people live in harmony with nature.” That’s a tall task considering our history, but there are certainly signs of hope.

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Tagged as: agriculture, analyst, analytics, animals, biology, communications, conservation, development, environmental, human resources, Internships, non-profit, paid, program development, recruiting, research, supply chain, unpaid, Washington DC

ByAllAccounts

by Willy Franzen on July 20, 2012

One day I aspire to have so much money that I don’t know where it all is. I’m not talking about having random $20 bills in some of my pants pockets–I mean having all kinds of financial accounts all over the place. It’s a problem that we all want to have–and, yes, it can be a problem. It’s hard to manage your money and allocate your investments properly when you don’t have a grasp of where it all is. ByAllAccounts is a Woburn, MA company that has developed a technology solution that can aggregate “account data from virtually any online financial source.” That means that they’re able to “provide transaction level detail, data quality, and custodian coverage specifically required for professional wealth managers and financial advisors.” ByAllAccounts isn’t magic–it can’t find every account that a person has–but once you link accounts in, it’s able to keep pulling in data to provide a continuous feed of the activity across all accounts.

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Tagged as: analyst, business development, communications, finance, information technology, investment, marketing, Massachusetts, online marketing, project management, sales, social media

eMarketer

by Willy Franzen on July 12, 2012

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One of my favorite parts of running this business is the online marketing. There’s something really exciting about coming up with new and better ways to reach more people. I came in knowing nothing about the topic, and I learned it all on the fly–there are essentially no barriers to entry for a college student who wants to get into the field (which is what I basically was 5 years ago). If you want to get into the field, start reading and then start doing (e-mail me at willy@onedayonejob.com if you want more direction on that). While I’m not sure it’s the resource I’d recommend to get started with, eMarketer is a fantastic place to start digging deep into the field. They’re a New York, NY based company that “publishes data, analysis and insights on digital marketing, media and commerce.” They’ve been doing it for more than 10 years, and in that time a lot of big names (Google, MTV, and GM to name a few) have come to trust them as a key resource for the most up to date information.

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Tagged as: administrative, advertising, analyst, business development, community management, data, interactive media, Internships, market research, marketing, media, New York, online marketing, paid, publishing, research, sales, social media

Lookout Mobile Security

by Willy Franzen on July 6, 2012

If you’re like me, your phone is your life. It’s not that I use it all the time like some people–it’s just that nearly everything important to me is accessible through my phone. The only possession more vital to my everyday life is my laptop. I back up my phone regularly and use Apple’s Find My iPhone, but I could probably do more to protect my phone and all of the information on it. Lookout Mobile Security is a San Francisco, CA based company that is “dedicated to making the mobile experience safe for everyone.” They offer a complete suite of software and cloud based tools to ensure that your investment in your phone (mostly what you have on it) is as protected as it can possibly be.

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Tagged as: analyst, bilingual, California, data, design, engineering, information technology, international, Internships, marketing, mobile, operations, paid, security, software development, systems administration, web development

General Growth Properties

by Willy Franzen on July 2, 2012

My dad always tells people that he loves shopping malls because they are full of people who aren’t doing the things that he wants to do (namely fishing). My views aren’t quite so negative, but when I do visit a mall, my goal is to be in and out as quickly as possible. Luckily for General Growth Properties there are millions of people for whom malls are a destination. GGP is a Chicago, IL based real estate trust that owns and operates shopping centers across the U.S. Some of their most notable properties include: Ala Moana Center (Honolulu), Tysons Galleria (D.C.), Glendale Galleria (Los Angeles), and Water Tower Place (Chicago). That’s just the tip of the iceberg though–General Growth Properties owns more than 135 mall properties that combine for more than 140 million square feet of space.

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Tagged as: accounting, administrative, analyst, architecture, business development, construction, finance, human resources, Illinois, Internships, law, market research, marketing, nationwide, operations, real estate, retail, sales, training, unpaid

BuildASign

by Willy Franzen on June 29, 2012

Sometimes a sign is the best marketing. It all started with paintings in caves and piles of rocks placed on trails, and we really haven’t moved too far beyond that. Yes, there has been some innovation in signs (video for instance), but many of the signs that are the most effective at grabbing people’s attention are pretty simple–just look at Burma-Shave or South of the Border. One of the most memorable signs that I’ve driven by is hand painted on rotting wood by some near Syracuse, NY. It ain’t pretty, but it gets its message across. Still, I don’t recommend that you follow that guy’s style guide. Instead you may want to check out BuildASign. They’re an Austin, TX based company that “has reinvented the way people buy signs” by offering an easy online interface for designing a sign and the ability to produce and ship finished products in days or even overnight.

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Tagged as: advertising, analyst, arts, customer service, design, e-commerce, graphic design, Internships, marketing, online marketing, paid, public relations, sales, seo, software development, strategy, Texas, web development

HSN

by Willy Franzen on June 26, 2012

We’ve spent the last six months working on making One Day One Job more relevant to your search (it includes internships now). Learn how to find an internship faster using our new features.

When I was a kid, I was a sucker for infomercials. I would wake up early on Saturday mornings and learn all about amazing products like Colorcoat 2000, Ab Flex, Brown N Crisp, and, my favorite, The Flying Lure. Excluding the latter, these products all solved problems that I didn’t have, but I was still fascinated by them. I wish I could say it was because of my early love for marketing, but I was just a dumb kid who believed all of the outrageous claims. If I really wanted to learn about marketing and selling products on tv, I should have been watching HSN. The St. Petersburg, FL based company has built an amazing business by selling all kinds of things to people who are sitting on their couch. While infomercial hucksters have been burning people with products that don’t work, HSN has been cultivating relationships with loyal customers.

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Tagged as: accounting, affiliate marketing, analyst, apparel, auditing, beauty, brand management, copywriting, culinary, customer service, e-commerce, fashion, fiannce, Florida, food, fraud prevention, human resources, information technology, Internships, jewelry, marketing, merchandising, online marketing, operations, production, public relations, retail, sales, security, social media, software development, style, systems administration, television, unpaid, web development, writing

Fender

by Willy Franzen on June 13, 2012

In fifth grade I started playing the drums. By the end of 8th grade my music career was over. I attribute it to changing music tastes, a lack of will to practice, and the fact that the only band that I played with was the school band. I guess I just never wanted to be overshadowed by some guy with a Fender. In case you’re not familiar, Fender is a Scottsdale, AZ based company that manufactures stringed instruments and amplifiers. That’s a big of an understatement, actually. Fender is one of the most storied names in rock ‘n’ roll history and “the world’s leading guitar manufacturer.” Fender got its start in 1946 with an innovative design, and they’ve “grown to be one of the world’s leading marketers, manufacturers, and distributors of musical instruments.”

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Tagged as: analyst, Arizona, compliance, engineering, events, Internships, marketing, music, paid, product development, research, software development, web development

C-4 Analytics

by Willy Franzen on June 12, 2012

Guys. If you’re going to land a job, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $50 off your first order.

One of my favorite parts about doing what I do is the online marketing side. It’s equal parts arts and science, and it’s a constant challenge to reach new people. More and more businesses are moving their marketing online, and most of them have no idea what they’re doing. This is where local online marketing agencies like C-4 Analytics step in. C-4 is based in Saugus, MA and they offer services ranging from social media strategy to SEO to advertising analytics. C-4 Analytics works in a variety of industries including Automotive, Higher Education, Politics, Real Estate, and Retail. Unfortunately, they don’t name any specific clients or offer any case studies.

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Tagged as: account management, administrative, advertising, analyst, analytics, editing, editorial, Internships, marketing, Massachusetts, online marketing, paid, sales, sem, seo, social media, software development, web development, writing

One Acre Fund

by Willy Franzen on June 9, 2012

Considering the way most of us Americans eat, it’s nearly impossible to comprehend that a lot of people in this world rely on subsistence farming. In the U.S., a single farmer can easily feed about 100 people, yet across much of the world it takes an entire family’s work to feed a family. When Mother Nature stops playing nice, all of that work can be destroyed and the family may be left to go hungry. A big part of the difference in agricultural output has to do with technology, which is why One Acre Fund is working to bring farming technology to the developing world. They’re a non-profit based in New York, NY and Washington, DC, but they do most of their work in Kenya, Rwanda, and Burundi. One Acre Fund focuses on working directly with the poorest families–the ones that deal with hunger more than three months out of the year.

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Tagged as: africa, agriculture, analyst, development, farming, finance, human resources, international, Internships, Kenya, New York, non-profit, operations, program development, recruiting, research, unpaid, Washington DC

Wireless Generation

by Willy Franzen on June 8, 2012

I’ve read plenty of articles about how technology is making kids dumber. Video games, Facebook, and text messaging are usually the culprits. I’m more interested in how technology is making kids smarter. My expectations for kids who are currently in elementary school are through the roof because of the tools they and their teachers have access to. Wireless Generation is a Brooklyn, NY based company that is at the forefront of education technology. The company was founded by two Rhodes Scholars who “shared a passion for technology and an interest in what it could do for K-12 teachers.” Within ten years they built this passion into a company that was sold for $360 million. That’s what’s cool about the education market–you can feel like you’re doing good and still play in a market with big money.

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Tagged as: analyst, business development, communications, data, design, editing, education, game design, graphic design, Internships, math, New York, outreach, quality assurance, sales, software development, statistics, user experience, video games, web development

Technomic

by Willy Franzen on June 5, 2012

Yesterday we talked about filling your head with all kinds of useless pop culture. I don’t recommend it, but I guess you can make a career out of it if you really want to. Why not spend your time on more useful trivia like food industry facts and insights? That’s what the people at Technomic do. It’s a Chicago, IL based consulting company that has been serving the food industry since 1966. They offer “proprietary research, trend analysis, forecasts, common-interest studies and state-of-the-industry reports” to clients in every part of the food industry. Their clients range from supermarkets to chain restaurants to financial institutions that serve the industry. If it has anything at all to do with food, there’s a good chance that Technomic is on top of it.

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Tagged as: analyst, consulting, data, food, food merchandising, Illinois, Internships, market research, research, restaurants, software development, web development

BUZZMEDIA

by Willy Franzen on June 4, 2012

If you asked me if I like pop culture, I’d say yes without hesitation. I’m pretty good with trivia from the 90s and 2000s, but I’m not sure if I like pop culture anymore. Either I’m a little bit smarter, or our society is a lot dumber. I say that, but then I go and watch reality tv… and I literally just clicked a link to a NY Daily News article about a Dutch artist who turned a stuffed cat into a remote control helicopter (I refuse to link to it). Pop culture is like a drug, and BUZZMEDIA is a dealer. They are based in Hollywood, CA, and they’re “the web’s fastest growing entertainment publisher reaching more than 100MM monthly pop culture, music and celebrity enthusiasts worldwide.”

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Tagged as: account management, advertising, analyst, beauty, blogging, California, communications, editorial, entertainment, fashion, human resources, Internships, journalism, marketing, music, New York, online marketing, public relations, quality assurance, quality engineer, recruiting, sales, social media, style, unpaid

WeddingWire

by Willy Franzen on June 1, 2012

Today is my -1 year anniversary. In other words I’m getting married a year from today (and yes, we’re celebrating that). Amy and I have a wedding planner, and we’ve already made a lot of the big decisions (when/where/band/photographer). In a city like Chicago, you’re not going to get what you want if you don’t book things way in advance. Luckily, we have someone to guide us on these decisions, but if we didn’t we might turn to a resource like WeddingWire. It’s “the category leader in local business reviews (think “Yelp of Weddings”), offering the ability to search, compare and book over 200,000 recently reviewed wedding vendors.” The company is based in Bethesda, MD, and because they’ve been so successful in the wedding market, they’ve also gone after Bar Mitzvahs, Proms, and all kinds of other events.

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Tagged as: administrative, advertising, analyst, design, engineering, information technology, Internships, marketing, Maryland, online marketing, sales, sem, seo, software development, user experience, web development

Velcro

by Willy Franzen on May 31, 2012

There are plenty of brand names that we use generically for products even when we’re not using the given brand. A few that come to mind are Kleenex, Band-Aid, Escalator, Zipper, and Yo-yo. Try to name those products without using the brand. It’s easy for the first two, but the last three are pretty tough–that’s why they’ve lost their trademark status due to genericization. Band-Aid and Kleenex have protected their trademarks by aggressively pushing people to use terms like “adhesive bandages” and “facial tissues.” So here’s a test: what would you call the stuff that replaces shoe laces on kids’ shoes? I’m sure “hook-and-loop fastener” came right to mind. Well, that’s the business that Velcro is in. The company is based in Manchester, NH, and since the invention of their hook-and-loop fastener in 1941, they’ve been helping kids keep their shoes on and NASA keep their dinner plates from floating away.

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Tagged as: analyst, construction, engineering, human resources, information technology, Internships, Manufacturing, marketing, medicine, New Hampshire, operations, product management, research, sales

BUMP

by Willy Franzen on May 29, 2012

If there’s a driving holiday, it has to be Memorial Day. I didn’t spend much time in the car this year, but last year I was in a nasty traffic jam coming back from Michigan. The jam was exacerbated by some buffoon who decided to block off a lane for at least a mile by driving slowly (it was closed for construction ahead). If only there was a way to contact him and let him know that he should read Traffic: Why We Drive the Way We Do (and What It Says About Us). Then he’d know that full lane utilization with a zipper merge at the obstruction is the most efficient way to deal with a lane closure. BUMP is a La Jolla, CA based company that wants to create “the world’s largest communication, marketing, and safety network” by connecting license plate numbers with online profiles.

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Tagged as: advertising, analyst, automotive, business development, California, cars, community management, design, finance, international, Internships, marketing, online marketing, publishing, research, sem, seo, social media, social networking, software development, unpaid, user experience, web development

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I'm Willy Franzen. I graduated from Cornell University in 2006 after spending two summers in my dream internship. I had a great time, but decided to try something else—helping college students find exciting jobs and internships.

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