A child’s first sign of teenage (pre-teenage?) rebellion often begins at the radio dial. The parent’s up-to-this-point unchallenged decision of what to listen to while in the car is called into question, and all hell breaks loose. If there are multiple kids in the family (or even just in the car), the negotiation can quickly becom more heated than a multi-lateral peace process in a war-torn nation. The parent will fight hard to maintain his or her right to National Public Radio, but the kid will persist in his or her challenge to hear something that feeds a suddenly “eclectic” taste in music. Often the parents cede this battle in hopes of winning in the future (bad idea!), which results in the parent’s driving the kids around the mini-van listening to rap music that would be a lot more offensive if the parent knew what some of the words meant. Eventually the rebellious tykes will grow up and realize that they too want to be more cultured, and they slowly, but surely come around to listening to NPR. Or maybe some kids just never speak up. They like NPR from the start. Maybe those are the ones who end up taking internships at NPR.
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I’ve done it. I’ve found the most ridiculous looking corporate website on the web. It has an animated moving background and multiple bouncing balloon/blimp logos that make it look like it’s straight out of the Imagination Land episode of South Park. It may be a little hokey, but it works for Niles, IL (right outside of Chicago) based The Bradford Group because they’re in the collectibles industry. Their customers aren’t concerned with flash and edginess, they’re all about sentimentality. When you’ve been doing direct marketing of collector plates, music boxes, and all kinds of commemorative items for 36 years, you probably know your audience. So, even though The Bradford Group’s web design leaves me laughing out loud, I’m not going to sell them short based on my taste as a non-collector. (And if you totally disagree with me and love the design, you can make it your computer’s background.)
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3D has been around a long time, but it hasn’t been very good until recently. I remember getting 3D glasses for movies as a kid, and it was kind of cool, but the novelty wears off pretty quickly. The real future of 3D is in renderings and modeling. And that’s what El Segundo, CA based CyberCity 3D is doing. They are a “3D geospatial modeling company specializing in the generation, distribution, analysis and visualization of reality-based 3D city, facility and infrastructure models.” That may sound kind of techie, and it is, but this stuff isn’t just for architects and engineers. CyberCity 3D is putting their venture capital funding to use by taking a “a special focus on 3D web publishing and advertising for residential and commercial real estate, apartment rentals, travel destinations, government agencies, and geographic information systems (GIS).”
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The world of non-profits is built on fundraising. Organizations big and small take money from donors and put it to use how they see fit. The system works, but it leaves a lot to be desired. What if you want to know where your money is going and whom it is helping? What if you want to decide where your money goes? You often can’t. With San Francisco based Kiva you can. You can loan money directly to the working poor. And if you make a wise investment and the person you loan money to succeeds, you’ll get your money back and get to loan it again. You can lend money to a man who runs a food market in Togo or a woman who sells traditional coats in Tajikistan. The choice is yours. Kiva is all about “connect[ing] people through lending for the sake of alleviating poverty.” It’s a really simple idea that couldn’t have taken hold before the Internet. Now it’s changing the way that we think about giving through microfinance and microfunding.
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I never really had a use for URL shortening services until I started using Twitter, but now that I’m trying to cram messages into 140 characters, I use them all the time. Honestly, I almost always use TinyURL.com, but I should be using Bit.ly. Their service is more user friendly, and they allow you to track your links to see how many clicks they get. That can be pretty useful – especially for Internet marketers, but I’m still not sure what Bit.ly, which is based out of New York City, looks like as a business. URL shortening has a ton of users, but what’s the revenue model? I don’t know, but it’s not my job to know. Some people whose job it is to know have invested $2 million in Bit.ly, so I wouldn’t be too worried. Maybe, as ReadWriteWeb suggests, it’s all about the data that Bit.ly collects.
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When I started this business, I focused almost entirely on the web for networking – a LinkedIn connection or an e-mail address was all that I needed. However, my mom (who is also my graphic designer) had other ideas. Right after she designed my logo, she sent away to VistaPrint to get me business cards. Although I didn’t use them right away (I was glued to the computer screen and not talking to many people in real life), eventually they became a necessity. Those business cards also came with the one and only One Day, One Job t-shirt (a free gift from VistaPrint). They are the place to go for customized stuff (there’s no better way to put it). You can get business cards, pens, checks, banners, postcards, lawn signs, rubber stamps, mouse pads, magnets, and much much more. The best part about it is that you can do it all online and get a really great price. VistaPrint is definitely achieving their goal of “making high-quality graphic design and custom printing convenient and affordable for everyone.”
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Every 10 years our country does a census to collect demographic data about our populous to drive public policy decisions. It’s an extremely big deal, and it temporarily creates 1.4 million jobs (according to government figures). Sometimes temporary jobs like these can be an alternative to an internship, but we want you to get more meaningful work experience if possible. Luckily, the U.S. Census Bureau does a lot more than its once every ten years nationwide census. They are “the leading source of quality data about the nation’s people and economy,” so you’d be amazed by all of the things that they track. For instance, much of the economic data that you have been hearing about in the news lately – as in “Stocks plunge on weakened Monthly Retail Sales” – comes from the U.S. Census Bureau. If you’re fascinated by data or just love counting things, there aren’t many places that offer a more interesting work experience that the Census Bureau.
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I remember the days of browser wars. It was Netscape vs. Internet Explorer, and it was ugly – the Internet that is. Back then it was all about whether or not your browser displayed pages properly, and people were passionately in favor of one browser or the other (or maybe some weird 3rd option). Now it’s all a lot simpler (unless you’re still using Internet Explorer) – your browser probably displays most sites just fine, and you’re more worried about speed and bells and whistles. That’s where Mozilla shines with their Firefox browser. They’re absolutely dominant with web savvy users (except with me – I still use Safari), and they are constantly making their products better. The Mozilla Corporation is a Mountain View, CA based wholly-owned subsidiary of the Mozilla Foundation. The Foundation is a non-profit, while the Corporation calls itself a “public benefit organization.” That means that they are “dedicated not to making money but to improving the way people everywhere experience the Internet” – even if by definition they’re still a for profit.
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Maybe it’ll sound sad to you, but web analytics are a big part of my life. When your job is running websites, it’s often the best feed back that you can get. I have to admit that it makes me feel better about myself when I get more visitors, more subscribers, and more comments. And I really like it when people sign up to learn more about a job search training course that I’m releasing in the next few days. I’d imagine that employees at large corporations aren’t nearly as emotionally tied to web analytics as I am, but maybe they are – they often hold titles like Web Analytics Manager. While I’m happy with the information that Google Analytics provides me, many companies have much greater needs when it comes to tracking users on their websites. That’s why the big boys like Apple, Adobe, NBC, Chevrolet, Gap, Neiman Marcus, The New York Times, PayPal and Target use Omniture, a Utah based web analytics company. If those names trust Omniture for analytics, then you can be pretty sure that Omniture is the best out there.
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I don’t think that we’ve featured any internships in Venture Capital yet, but today that’s going to change. From what I’ve heard, it seems like there just aren’t that many internships in VC to start with, and when there are, they get snapped up almost immediately. That’s why I was pretty interested when I got word that vSpring Capital is now recruiting for their Summer Internship Program. They’re based out of Salt Lake City, UT, and they’ve funded a portfolio of companies that work in the Software, Communications, Internet, and Life Sciences industries. I don’t recognize any of their portfolio companies by name, but some of them look pretty cool, so you should check them out.
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I’m not going to start an Economics debate on a Saturday morning, but I’m tempted. Trickle Up is a non-profit organization that was named as a slap in the face to the theory of trickle-down economics. Regardless of their economic philosophy, they appear to be doing great work by empowering “people living on less than $1 a day to take the first steps out of poverty, providing them with resources to build microenterprises for a better quality of life.” Trickle Up is based out of New York City, and they believe strongly in microfinance, micropreneurship, and microenterprises as being the solution to worldwide poverty. Their website does a great job of telling their story, so I recommend that you check it out to get a full feel for whom Trickle Up helps and how they do it.
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Happy Thanksgiving! Thank you for reading! One Day, One Internship wasn’t even around yet last Thanksgiving, but on One Day, One Job we talked about jobs at Plimoth Plantation and Colonial Williamsburg. Those are still a great option if you want to be reminded of Thanksgiving every day when you’re at work, but this year we’re going to take the easy way out and talk about turkey. I was first introduced to Jennie-O when I tried some of their turkey bacon. It’s good, if you haven’t had real bacon in a while. Since my Thanksgiving cooking philosophy is that bacon makes everything better (especially when it’s put on top of the turkey and doused in maple syrup, seriously, try it), I’ll let Jennie-O provide the turkey, but I’m getting the bacon somewhere else. In the three or four years that I’ve been familiar with the Jennie-O brand, I’ve noticed that they’ve revved up their branding efforts. You’ve probably seen some of their tv commercials, which are pretty funny, but you may have overlooked the fact that they’re working hard to expand recognition of their employment brand with college students.
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Newspapers are dying. If you’re a college student, there’s a good chance that the only newspaper that you ever read a physical copy of is your campus’ daily. When you graduate, you probably won’t subscribe to a newspaper. Everything is moving online, and the industry is suffering financially because of it. With all of this change, there’s also a lot of opportunity. Interning in a traditional newsroom can offer some amazing learning opportunities, but the future is working in an interactive newsroom. Washingtonpost.Newsweek Interactive is the digital arm of The Washington Post (and we think that it may eventually be the only arm). WPNI consists of WashingtonPost.com, Newsweek.com, Slate, BudgetTravel.com, Girlfriends Getaways, Sprig, The Root, The Big Money, Loudoun, and Ad Specs and they are looking for a ridiculous number of interns.
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Back before cell phones got all fancy and digital service just meant that you were able to send and receive text messages, I thought that it was important to have a dual band phone – analog and digital. I was often off fishing in rural areas where digital cell service was nonexistent, so I figured that it was better to have crappy service than no service. Although we’ve mostly moved into the digital age of cell phones, there are still all types of different cellular networks that require different frequencies and hardware to operate on. Vanu is a Cambridge, MA based company that is building a software based radio access network. What does that mean? Instead of requiring cellular providers to invest in new hardware for every network that they operate on, they can use one piece of a single reusable hardware platform to operate on multiple networks. Although the science behind this is way over our heads, we think that it sounds pretty slick.
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We can be pretty sure that most of our readers are concerned with their futures – internships aren’t for slackers. Many undergraduates spend a lot of time focused on preparing themselves for a career, but they often ignore the other things that are essential to success in the “real world.” One of those things is personal finance. Everyone who is responsible about his or her finances raise your hand (or leave a comment). Yeah, that’s what we thought. Well, in this Web 2.0 world, managing your personal finances can actually be kind of fun. Mint is a startup that is enabling the fun.
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