It’s easy to take electricity for granted. When we plug something in, it usually works. If it doesn’t, the problem probably isn’t with the outlet (though I have had that happen). Our electric system has been around for well over a century, which is why it’s so reliable. However, keeping it up to date still requires a lot of innovation. That’s where Utilidata comes in. They’re a Providence, RI based company that delivers “value to utilities and large energy users by improving operational decisions through the use of new data extraction and digital processing techniques.” We all know that measurement is usually the first step in improvement, and that’s why Utilidata is all about using data to optimize energy efficiencies.
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It’s never been easier to start a business with no capital at all. It’s also never been easier to raise millions of dollars for an idea. But what about the businesses that fall somewhere in-between? Whether you’re opening a restaurant, salon, dental office, or auto shop, you’re probably going to need outside financing. There are plenty of options, but a lot of them are very unfriendly to the business owner. The Business Backer is a Cincinnati, OH based company that “is helping small business owners flourish and grow by re-inventing relationship-based lending for the 21st century.” The company is built on the idea of True Relationship Financing, which a unique underwriting process that evaluates risk and customizes a deal in a way that is very different from most other financial institutions.
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While the United States may not hold the patent on freedom, I’m pretty sure that we hold the trademark. Freedom and liberty are a huge part of our national identity, though a nation, almost by definition, imposes limits on freedom. That’s generally where political differences arise from–how much and what types of freedom should be limited? The people at The Institute for Humane Studies would probably say not much and not many. They are an Arlington, VA based organization (housed at George Mason University) that “advances a freer society by discovering and facilitating the development of talented, productive students, scholars, and other intellectuals who share an interest in liberty.”
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While the residential real estate market is often driven by emotion and hype (as the season premier of Million Dollar Listing L.A. reminded me), that’s not nearly as true when it comes to commercial real estate. The market for commercial properties is much more data driven, but getting your hands on the right data to make decisions can be very difficult. That’s why CompStak was started. They’re a New York, NY based company that aims to “create transparency in commercial real estate by gathering information that is hard to find, difficult to compile or otherwise unavailable.” How do they do this? By offering a place to buy and sell lease comparable data.
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For most of us social media is a time waster. It’s mindless entertainment that fills in gaps in our days. But for some people it’s a job. For them the mobile app just won’t do. They need power tools to manage all of their social media accounts, and that’s exactly what Sprout Social offers. They’re a Chicago, IL based company that offers “a management and egnagement platform for social business.” Sprout Social’s software offers all of the tools that one might need to engage with customers, publish content, and analyze the effectiveness of social marketing. This kind of platform is a must have for any company that takes social seriously.
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Being the CEO–even of a tiny business like mine–is hard. You have to either be aware of everything that is happening or trust other people to be aware of everything that is happening. Even if you have a team that you can trust, you want to be able to keep tabs on them in the most efficient way possible. That’s what Domo is all about. They’re an American Fork, UT based company that “transforms the way executives manage their business and drives value from the tens of billions of dollars that’s been spent on traditional business intelligence systems.” They pull all of the important data from every important source and put it in one intuitive platform.
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When I think about potential new websites that I’d build, I usually look for underserved niches–gaps to fill. There are so many companies building large generalist sites that you really need to do something different to have a chance at building a real business. At least that’s my take. Emerge Media has a completely different philosophy. They are a Chicago, IL based company that is “taking on the essential roots of everyday tasks and breathing real life into the technology behind them.” They’ve been launching new sites in broad niches with a lot of competition. It seems crazy to me, but it might just work.
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We live in a world of data. Everything from the prices on financial markets to our weights can be measured and tracked very easily. Even an average person can use easily accessible online tools to fake being a “data scientist.” But what about data that isn’t obviously data? I’m talking about stuff that isn’t neatly sorted into rows and columns–the kind of stuff that you’d have to painstakingly tabulate by hand. We now have technology that can do the hard work for us, and one of the companies behind such technology is ListenLogic. They are a Conshohocken, PA based company that extracts “insights from unstructured big data to drive business outcomes.” Their “big data” technology allows clients to act on information that they never before could have acted on.
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My favorite vacations when I was growing up were our annual trips to Nantucket. While it’s an awesome island and I had a lot of fiends there, there was something else that made the vacations special. We rented a house. I know it doesn’t seem like a big deal, but it makes a vacation more relaxing. You may not have someone who makes your bed every morning, but there’s something really nice about having a place that feels like home while you’re on vacation. Back then we found our rental through an agent, but today it’s much easier to just go online and use a site like Tripping. They are a San Francisco, CA based company that has build “the world’s largest search engine for vacation and short-term rentals.” They tap into other sites’ inventories and let you compare properties easily.
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When you get into the corporate world, one thing that will blow your mind is how much companies spend on employee travel. It often seems stupid, and a lot of times companies realize that travel expenses are a huge cost center. What if you could incentivize and reward employees to help your company reduce travel spending. That’s what Rocketrip does. They’re a New York, NY based company that aims “to enlist employees as engaged partners in managing corporate travel costs.” How does this work? Employees get points for activities that save their company money. They can redeem these points for rewards. It’s pretty simple.
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Branding is one of the most powerful marketing tools known to man. Building a strong brand makes every part of running a business easier, but you better get it right. That’s why a lot of major brands hire consultancies to help them formulate new brands or to breathe new life into existing brands. One of the firms that helps huge companies with branding is Protobrand. They are based in Boston, MA, and they are “an independent research and branding consultancy that offers a unique perspective on emotional insight mining.” That’s the key right there–emotion. It’s what brands are really all about, and that’s why Protobrand puts a strong emphasis on it.
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There are a lot of people who want to do good in the world, but few have the resources to do it on a large scale. That’s why development and grant writing are such big parts of running a non-profit. Unfortunately, those two activities don’t often direct fund where they’ll be most effectively used. That’s why Dr. Ted Caplow started a non-profit called the Whole New World Foundation that works “to crowd-source the most promising solutions to important challenges” by offering cash prizes. The Miami, FL based organization branded this contest as Children’s Prize and gave $1 million to a Pakistani doctor who said he would be able to save 165 lives with the money.
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When I take the dog for a walk, I need my keys, wallet, phone, and treats. That’s a lot of stuff to stuff in my pockets, and I’m NOT going to start wearing cargo pants. We’re not that far from a day where the phone and the treats will be all I need to get me by, and August is a company that is doing it’s part to take the keys out of the equation. They’re based i San Francisco, CA, and they’ve developed a “safe, simple, and social way to manage your home’s lock.” Smart locks are going to be a thing, and August seems to be one of the first companies to get the product right for the average consumer.
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The Internet has made travel so much easier. Not only can you fully research all of your options, but you can use sites like Expedia and Airbnb to find affordable places to stay all over the world. Additionally, you have social networks like Facebook that allow you to stay connected with friends who might have a spare bedroom or couch in a city that you’re visiting. Before all of these options, there were hostels. Hostelling International USA is the Silver Spring, MD based American affiliate of Hostelling International, and they’re “a non-profit membership organization that has been serving young travelers for 79 years strong.” They have a network of more than 50 locations that each offer “a unique and local stay experience” with “inexpensive, safe, clean and fun accommodations.”
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Few things make me happier than spending time outdoors. Fly fishing is my main sport, but I can enjoy almost any activity that doesn’t put me at too much risk of injuring myself so that I can’t fish. One of the fun things about being an outdoor enthusiast is collecting gear. Even when you’re stuck in the city, you can buy new stuff, clean it, repair it, and get it ready for your next big trip. If you’re thinking about buying new gear, you need to check out Backcountry. They are a Park City, UT based company that gets “get people who get outside—plain and simple.” They’re all “about gear, grit, and connecting people to their passions.”
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I have a soft spot for Detroit, the entire state of Michigan, and Vernor’s Ginger Ale. My Dad’s entire family is from the Detroit area (including a former mayor going way back), but now I only have one Great Aunt still living there. The city has obviously seen better times, but I’m hoping that it will find its way again. So is Team Detroit. It’s an ad agency that in 2006 brought together parts of five legendary agencies that were under the same ownership (JWT, Y&R, Ogilvy, Wunderman, and Mindshare) and already working with Ford. Oddly enough, Team Detroit is actually based in Dearborn, MI, but I don’t think that should take away any street creed. They’ve been winning new clients and getting lots of accolades, so it sounds like they’re a winning team.
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The last time that Amy and I reserved a rental car, they didn’t have a car for us when we showed up. It was straight out of Seinfeld’s The Car Reservation, except the agent didn’t even try to help us. We ended up having to spend $250 on an Uber to get us to the wedding on time. I wish I could say that it’s the last time that I’ll ever use a rental car company, but it won’t be. However, I am tempted to try something new like RelayRides. They are a San Francisco, CA based company that connects “vehicle owners whose cars would otherwise be idle with people who need a car.” It’s a model that makes sense, even if it feels a little uncomfortable at first.
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I’m not sure if travel is any more popular today than it used to be, but it sure seems like it from looking at what my Facebook friends are up to. Travel is a massive industry because it’s both a leisure activity and a business activity, and that also makes it a very complex industry. People who work in travel need to keep up with the latest news and trends, so they often turn to Northstar Travel Media. They’re a Secaucus, NJ based “business information and marketing solutions provider to the $300 billion U.S. travel, tourism and meetings industries.” It started in 1939 with Hotel & Travel Index, and today Northstar Travel Media reaches more than 1.7 million monthly unique visitors online and 1.1 million people through subscriptions.
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I’m the kind of person who thinks that businesses are the solution to most of the world’s problems, but I realize that businesses also create their own set of new problems. This is especially true when businesses get beyond a certain size, and our governments only seem to exacerbate these problems. I’m not sure what the answer is, but SumOfUs thinks it begins with “a new world-wide movement for a better global economy.” They’re a New York, NY based non-profit that is starting a “member-driven movement” to put people before profits. What does that mean? It means speaking out when large corporations are behaving badly.
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As I mentioned earlier in the week, media and advertising are all about demographics. Unless you have the targeting capabilities of a Facebook or Google, it’s almost always better to build your properties targeted at a specific group. For SheKnows it’s all about women. They are a Scottsdale, AZ based company that has built a “women’s lifestyle media platform” that “allows brands to distribute authentic content and integrated advertising at scale.” What kind of scale? 40 million unique visitors per month. That’s a lot.
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Events are inherently social. A lot of time who is going to be there matters more than what is going on. Yet all of our major social networks are about showing off what we’ve already done. If we’re going to broadcast our lives, it might make sense to let other people in on the fun. Fever is a New York, NY and Madrid, Spain based startup social network that is “changing the way people make plans.” Their idea is to take event discovery away from the calendar and make it all about the people.
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You can do almost anything with someone else’s money–build a house, buy a car, go to school, shop ’til you drop, start a business, etc. Sometimes it’s a good idea, and sometimes it’s a really bad idea. One of the smartest times to borrow money is for upfront business expenses that will pay back over time. This is the kind of lending that Balboa Capital does. They’re an Irvine, CA based company that “has been providing equipment leasing and working capital loans to US businesses for over two decades.” They are in the business of keeping other businesses in business.
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I wrote a lot of research papers in college, which means that I spent a lot of time poring over academic journals, research papers, and even primary sources. While there is something kind of fun about digging to find facts to support your thesis, I can’t say that I miss it. But I’m sure that there are plenty of you would absolutely love it if you could spend all day searching for sources on ProQuest. In case you’re not familiar with them, they’re an Ann Arbor, MI based company that “is committed to empowering researchers and librarians around the world.” They do this through a variety of products and services that will help you find the information that you need. When Google can’t find what you’re looking for, there’s a decent chance that ProQuest can.
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If you need to make a decision about something that you don’t know a lot about, your best bet is to consult an expert. That’s why friends usually come to me for all of their meat related questions. Since text messaging a buddy won’t always get you the right answer–especially in the business world–there need to be other ways to find expertise fast. AlphaSights is a New York, NY based company that provides “today’s investors, deal-makers and corporate strategists with access to the knowledge they need to succeed.” Unlike consulting firms, they don’t actually provide the knowledge. Instead they play the role of “knowledge brokers.”
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We’re right in the thick of graduation season, wedding season is just picking up steam, and Father’s Day is just around the corner. Chances are that you’ll be buying someone a gift in the next few weeks. Hopefully you’ll find something perfectly personal for your grad, Dad, or favorite couple, but in the event that you don’t, you can still offer something personalized. That’s what Things Remembered specializes in. The Highland Heights, OH based company is “the nation’s largest and most prominent retailer of personalized gifts.” If it can be engraved, Things Remembered probably sells it (they also do some embroidery).
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What if I told you that there was a product that could increase your personal privacy, reduce your heating and cooling costs, and make your home much more stylish? You might think that I was talking about some sort of new home automation/security system, but I’m really talking about blinds. You know… shades, drapes, curtains, window treatments. You can buy all of them from Blinds.com, a Houston, TX based company that is “the world’s largest online window covering store.” In fact, they’re twice as big as their closest competitor.
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Many of America’s great apparel brands started out by catering to a specific sporting lifestyle. Some, like Filson and Orvis, have largely stayed true to their roots. While others, like Abercrombie & Fitch, have moved far away from the brands that they once were. Lands’ End got its start as a yachting supply company in Chicago, but today it is based in Dodgeville, WI and is “an international apparel brand synonymous with timeless American style.” The company is certainly still inspired by its nautical heritage, but they definitely had to broaden their horizons a bit to get where they now are–generating well over $1 billion in revenue annually.
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When online video really started taking off, a ton of companies went to work figuring out how to monetize all of the new content. Most were focused on advertising, and they generally seemed to converge on the pre-roll ad as the most effective (and possibly most annoying) format. For every type of media, advertisers will try to find a way to use it to get their messages noticed; however, images seem to have been largely ignored even though they’re a huge part of the Internet. Sure, a lot of companies have put ads alongside images, but Luminate is putting them in the actual images. The Mountain View, CA based company has had a lot of success with this format considering that they are “serving more than 180 million users and over 6 billion image views each month.”
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Chances are that you’ve been to a few McDonald’s restaurants in your life. You’ve probably noticed that most are generally the same, but occasionally you visit one that is exceptionally nice or exceptionally dumpy. A big reason for the variance is that 80% of the locations are franchises. Franchising is a great business model when it works, but it can present some pretty tough business problems. Square Root is an Austin, TX based company that solves many of these problems. They have developed “a single platform to improve operations and performance throughout franchise networks.” It’s designed to give employees and managers “the insight, focus, and confidence to work on the right things and drive your business forward.”
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Have you ever seen an article in the middle of the day explaining that a stock’s price was rising on specific news and then seen essentially the same article in the evening saying that the same piece of news caused the price to fall? There are rare occasions when it actually works out that way, but often it’s just lazy journalism. The truth is that it can be pretty hard to explain why a stock’s price moves up or down; however, we all know that specific products can have a huge impact on how a business performs. That’s why Trefis has developed a set of tools that “helps you understand how a company’s products impact its stock price.” The Boston, MA based company “was founded by MIT Engineers and former Wall Street analysts who realized that most people do not understand the seemingly familiar companies around them.”
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