Auctions are huge online. You probably know all about eBay, but did you know that Google’s advertising platform (the one that makes them almost all of their money) is also run by an auction model? If you want to advertise on a specific keyword’s search results, you make a bid, and if your bid is the highest (with some kinks thrown in to ensure quality advertisers), then your ad gets shown. What’s really interesting is that our financial markets are also based on an auction system. This means that innovations in the financial markets can also have relevance to the online advertising markets. That’s what Sunnyvale, CA based Efficient Frontier has figured out and built their business on. Their “performance optimization platform harnesses the power of advanced modeling to optimize campaigns and forecast the impact of changing tactics.” Efficient Frontier handles over $900 million in search engine marketing spending for their clients every year, which makes them a world leader.
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Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work.
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New York,
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Pennsylvania,
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Virginia,
Washington DC,
web development,
writing
I’m consistently surprised that I am able to continuously find marketing agencies that I’d never heard of before. I always imagine that large companies have large marketing departments, but the truth is that a lot of marketing gets farmed out to agencies. Differentiating between agencies as an internship seeker is tough once you get away from the biggest names in the industry. I always like to look at client lists as a quick proxy for agency quality, but then again it continues to surprise me how many agencies there are with awesome client lists. Chicago based TargetCom is one of them. They’ve worked with names like the Atlanta Braves, Hooked on Phonics, Allstate, Audi, and Citi. Marketing is all about growing revenues, so TargetCom does well to describe themselves as “an integrated marketing agency that practices the art and science of generating, executing and measuring great ideas for clients who are serious about growth.”
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design,
Illinois,
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paid
When I decided to build Found Your Career, I pulled in Jason Seiden to tell the employer’s side of the story. He knows what it takes to succeed in the workplace, and he has a new book about just that called Super Staying Power: What You Need to Become Valuable and Resilient at Work
. Check it out.
I don’t need to tell you all that the publishing industry has hit a rough spot. All you need to do is look around and see the iPads, Kindles, and Nooks. For hundreds of years the industry has used the same method delivery, but suddenly they’re losing control of how their content is distributed. This is really scary for a lot of people, but they’re forgetting something important: it’s all about the content. And the more targeted your content is to a specific audience, the better. The General Interest publication is a dying breed, and niche media is what it’s all about. F+W Media is a Cincinnati, OH based publisher that gets this. As they put it, F+W Media “offers the highest quality content in a wide variety of formats—from print to digital to video—to highly passionate enthusiast communities.” That’s a model for success that many in the publishing industry are scared of.
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New York,
Ohio,
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unpaid,
Wisconsin
See the comments at the bottom of the page to get an update on how Jumptap has repositioned itself.
I have mixed feelings about any company that decides to take on Google. In one sense I think that they must be extremely stupid, and in another sense, I love the ambition. What seems crazier is taking on Google in their core area of expertise: search. But that’s exactly what Jumptap is doing. Now, they’re not trying to build a new web search engine (that’d be really crazy), but they are aiming to be the name in mobile search. Jumptap is headquartered in Cambridge, MA (with regional offices in NYC and Tel Aviv, Israel), and they realize how much potential there is to make money selling advertising on top of mobile search results. The key difference between what Jumptap and Google are doing with mobile search is that Jumptap is building a unique search experience for mobile users, while Google’s mobile search delivers results that are generally the same as what you’d find when you’re sitting at home on computer.
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software development
Telling you about a new company every day is just part of what we do—our blog is filled with articles that will help you land an internship. If you haven’t read my post on One Day, One Job entitled How to Use Facebook Ads to Make Employers Hunt You Down, then you need to do that right now. I’m bringing that up specifically because this morning I came across a guy who used Google AdWords brilliantly in his job search. (You need to see this!) And if you love these creative marketing ideas, then you’ll love what Fast Horse does. They’re a Minneapolis, MN based boutique consumer marketing agency with expertise in non-traditional marketing. Their clients include Coca-Cola, Odwalla, Radisson, and Marvin, and they’ve eschewed a traditional corporate website in favor of a blog format.
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Minnesota,
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I was really tempted to cover a high frequency trading firm today after what happened yesterday (please, if you do anything today, take 15 minutes and read a couple of articles about yesterday’s events). I decided it against it, but if you are interested in HFT jobs, check out our post on Jump Trading. Instead of talking about financial markets, we’re going to stick with this week’s unintentional theme of science, kind of. AudienceScience is a Bellevue, WA based digital media company that focuses on taking a scientific approach to online marketing. Their approach puts an extremely strong emphasis on behavioral targeting and moving beyond a demographic approach to advertising.
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law,
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New York,
software development,
user experience,
Washington,
web development
I hate the term Millennial when it’s used in the same way that Generation Y is. A lot of career advice these days is focused on generational issues, but I just don’t buy into it. Yes, old people and young people have different attitudes, but that’s nothing new. There are way more important things to be talking about, which is why I get visibly irked when the word millennial comes up. (And I’m proving my point right now by being a 25 year old grumpy old man.) My bad attitude should explain why it took me a second to warm to the idea of Millennial Media, which is a Baltimore, MD based mobile advertising company. By millennial, they mean next generation/futuristic, so they’re ok in my book. The company apparently has the largest mobile advertising network in the country, and they claim to reach 83% of the U.S. mobile audience.
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data,
design,
marketing,
Maryland,
mobile,
operations,
seo,
software development,
web development
This morning I was reading a blog post about why interns should be paid (which goes nicely with my article on the legality of unpaid internships), and I noticed that the guy who wrote the post happens to work at an ad agency that pays its interns. Since paid internships in the ad industry are always in demand, I figured that GSD&M Idea City was worth a look. I learned that they’re based in Austin, TX (I feel like a lot of companies that are hiring right now are based in Texas), and that they are one of the bigger names in the industry. In fact, from 1987 until 2007 they were “one of two agencies that held the Wal-Mart account” according to Wikipedia. That means that they helped “build Wal-Mart from $11 billion in sales to $312 billion.” The agency has since moved on, but their client list continues to impress.
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communications,
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Internships,
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paid,
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project management,
Texas
Think that one company every day isn’t enough? Take a look at our archives. We’ve featured nearly 800 companies so far, and you can access our profiles on all of them.
Lately I’ve been getting a number of e-mails from concerned internship seekers (you can reach me at willy@onedayonejob.com). They seem to be worried about the “One Day, One Internship Effect.” In other words, they think that they have no chance at landing an internship with the companies we profile because the companies get flooded with résumés as soon as we post about them. First of all, that’s silly to worry about. Just apply and do your best and don’t worry about the competition. Second, as much as I’d like to be true, we’re not quite there yet. One Day, One Internship has thousands of readers every day, but most people don’t apply for most internships. I’m not going to give you the actual stats, but luckily there are tools that allow you to see how much traffic a given website gets. One of those is Quantcast, which is headquartered in San Francisco with another office in New York City. Their estimated data isn’t the best—they can’t even come up with an estimate for One Day, One Internship—but their data on larger sites and on sites that have agreed to share their numbers is insanely useful.
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California,
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web development
Here’s another one from Fast Company’s list of “The World’s 50 Most Innovative Companies.” Firstborn is a New York City based digital agency with “a knack for hard-core programming most of its hipster colleagues can’t match.” By combining advertising smarts with a firm grasp on technology, they’re taking the art of advertising to the next level. Firstborn claims major clients like Ford, SoBe, Aflac, and Wrigley. But they’re not just making commercials. They’re creating interactive experiences that combine branding initiatives with user generated content. Firstborn has been around since 1997, so they’re not new to this Internet thing. That’s why they’re the ones putting out the kind of stuff that gets true ad geeks really excited. Beyond Firstborn’s portfolio, you can also get a more in depth look at how they work by going through their case studies.
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animation,
design,
flash,
interactive media,
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marketing,
New York,
paid,
software development,
web development
Today is my half birthday, which has nothing to do with trumpets or creative agencies, but I thought it was worth noting in case you want to buy me a present. Trumpet says “Don’t Advertise. Connect.” So that’s what I’m trying to do. Connect with me by buying me a gift. Anyway, Trumpet is a unique creative agency. They’re based in New Orleans, LA, and they typically work with startups, launches, and turnarounds. Since those are exactly the kinds of businesses that New Orleans needs right now, they’re a perfect fit for the city. Trumpet offers holistic strategy guidance that goes beyond advertising and touches on areas like “product development, social or digital strategy, publicity, events, design or sponsored content.” They really aim to touch all areas of the businesses that they work with.
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Louisiana,
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project management,
public relations,
research,
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strategy,
writing
Like I told you on Monday, I have a ton of new companies to feature thanks to Fast Company’s list of “The World’s 50 Most Innovative Companies.” It may not have been one of the lists that I mentioned in my article 9 Magazine Lists That Will Help You Find a Job, but I’d certainly add it if I were writing the article again. Today we’re going to take a look at Man Made Music, “a unique bi-coastal music production company and Sonic Brand consultancy with an extraordinary team of young music and sound design talent, well-known composers, music supervisors, programmers, club DJ’s, musicologists and brand strategists.” By bi-coastal, they mean New York and LA, obviously, and you can’t really talk about Man Made Music without mentioning their founder and President, Joel Beckerman. He’s been in music media for nearly two decades, and he rolls with big names like John Legend, Morgan Freeman, and John Rzeznik.
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Yesterday I spent a few hours poring over an issue of Fast Company that includes their list of “The World’s 50 Most Innovative Companies.” It is loaded with companies that I’d never heard of, so I picked out the most interesting ones and checked to see what their internship opportunities looked like. Luckily, I found quite a few prospects, so you’re in for some really cool stuff over the next few weeks. One of the companies that I found was VICE, a New York City magazine and media conglomerate that publishes a “superedgy hipster bible.” Their content is about as safe for work as American Apparel advertisements, which is partially because AA is one of their main advertisers. The interesting thing about VICE is that they are a huge company—they have a print circulation of nearly a million magazines and their sites get 3.5 million monthly unique visitors. This has sparked growth from $45 million in revenue in 2008 to $64 million in 2009.
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apparel,
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fashion,
Internships,
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media,
music,
New York,
operations,
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One of my new favorite sites is Mixergy.com. It’s kind of like One Day, One Internship for entrepreneurs. Nearly every day, Andrew Warner, the founder, does a video chat/interview with an entrepreneur. It’s a fantastic educational tool for aspiring entrepreneurs, and it’s also a pretty decent job search resource. One of the interviews that I watched recently was with Alex Algard, the founder of White Pages. He tells the story of how he started the Seattle, WA based company as a student with an initial $1,100 investment. White Pages is now a $57 million per year business. What do they do? They help people find people online. How have they made it so profitable? They’ve worked with the right advertisers from the start.
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advocacy,
customer service,
Internships,
marketing,
public policy,
public relations,
software development,
Washington,
web development
I hope the title of today’s post didn’t make you hungry, because we’re not talking about internships in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.
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Canada,
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I’m always amazed with the diversity of the non-profits that I come across. Yes, there is a lot of redundancy in the non-profit world, but I swear that you can find an organization for every idea, interest group, and cause. Take Advertising Research Foundation for example. They are a New York City based organization that aims “to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.” They bring together people from all areas of marketing to promote collaboration and the open exchange of ideas. The ARF (as they’re often called) spends significant resources on developing new research and publishing it in the Journal of Advertising Research. They also put on all kinds of events and run councils on a variety of different advertising niches.
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I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.
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web development,
writing
A lot of people find it ironic that I put an end to my job search by starting a company that helps other people with their job searches. I’ll admit that it’s a bit odd, but it seems to be working out pretty well. Maybe you’ll do something similar by starting your career with an internship at a job-search focused company like Mountain View, CA based LinkedIn. There are plenty of other companies trying to build professional social networks and online résumé sites, but none of them seem to have any hope competing with LinkedIn. LinkedIn reached critical mass first, and that’s why they’re one of my favorite online job search tools. Not only do they allow you to visualize your own professional network to see whom you’re connected to, but they also let you browse through the networks of different companies to learn more about their organizational structure. Where else can you get access to the résumé (which includes where they interned) of someone whose job you want to have five years down the road? LinkedIn is an amazing tool for smart job and internship seekers, and it’s also an amazing business—they’ve been profitable for nearly three years (which is impressive for a startup of their size and scope).
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engineering,
India,
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international,
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operations,
recruiting,
sales,
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web development
Much to my girlfriend’s chagrin, I love watching fishing shows. I’d rather be out on the water, but when I’m trapped on the 30th floor in the middle of downtown Chicago and it’s -15 outside, there aren’t many other options. Unfortunately, ESPN has cut back on their fishing programming, and that doesn’t leave me with any other options on my cable package. If only we got Sportsman Channel, then I’d be much happier. They are “the only television network providing 100 percent hunting, shooting and fishing programming.” Unlike some other outdoor focused networks, they’re staying true to what they are instead of watering down their programming in hopes of better ratings. I haven’t had a chance to watch any of their programming, but I’m sure I’d like it. Sportsman Channel is based in New Berlin, WI, and they also have locations in New York, Denver, and Atlanta.
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Colorado,
Georgia,
Internships,
media,
New York,
outdoors,
paid,
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sports,
television,
Wisconsin
The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”
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California,
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media,
New York,
online media,
operations,
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sales
When it comes to company names, I’ve seen a lot of things—all lowercase, weird characters separating two names, all caps, odd uses of numbers, and much more; however, today I’ve come across a first. ‘peeps creative is a company whose name starts with an apostrophe (as you have probably already noticed). It’s pretty unusual, but I guess it’s the kind of thing that you should expect from a creative firm. ‘peeps creative is based in Akron, OH, and they “build meaningful and demonstrably profitable marketing initiatives in the digital and traditional spaces.” They’re all about innovation and spotting trends, as long as it helps them deliver “high-end brand experiences.”
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Internships,
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Ohio,
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Want a crappy job? You’re in luck. Today I came across WhatACrappyJob.com, which is actually the internship site for Bozell, a Omaha, NE based full-service public relations and advertising agency. There’s nothing extraordinarily special about the site beyond the domain name, but it’s well designed and informative, which is rare when it comes to Careers websites. I guess that’s what you should expect from the agency behind the “Got Milk?” mustache campaign and the “Pork. The Other White Meat.” slogan. Bozell’s history includes quite a few mergers, acquisitions, and buybacks. As of 2001 Bozell has moved away from Wall Street and returned to it roots as “an independent, client-focused, employee-owned agency.” They have an impressive portfolio of work and seem like a pretty cool place to work.
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account management,
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arts,
copywriting,
design,
Internships,
marketing,
Nebraska,
paid,
public relations,
social media,
social networking
As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv.
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baseball,
broadcasting,
communications,
data,
Internships,
journalism,
Massachusetts,
operations,
post production,
production,
program development,
promotions,
public relations,
research,
sales,
sports,
statistics,
television,
unpaid,
video,
writing
I have to admit that I pretty much stopped watching local news after going to school and living in Central New York for four years. I swear that every night the news would come on at 11 PM, and there would be a new crew reporting live from a barn that caught on fire. Here in Chicago it’s more likely to be a shooting or possibly some government corruption. I’m sure that your area has its own regular story. Usually I like to talk about how the Internet is kicking traditional media’s butt, but that hasn’t been true when it comes to local stuff. TV and newspapers still own the local market, which is why NBC Chicago and Telemundo Chicago would be pretty cool places to intern. (Telemundo is a local network much like NBC 5 Chicago, but it’s tailored to a Spanish speaking audience.)They’re still the place to go for local news (whether it’s on the web or on the tube).
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bilingual,
broadcast journalism,
broadcasting,
business development,
communications,
editorial,
healthcare,
Illinois,
Internships,
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production,
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software development,
television,
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web development
Product placement started out as a secret. Companies realized that they could pay to get their products featured in books, television shows, and movies, so they did. And we, the viewers, assumed that these products were included for editorial reasons. At some point we got smart and realized what was going on. It didn’t really change much, but we became a little more skeptical. Now product placement is assumed. If someone is promoting something, you take for granted that they’re getting paid for it. Delivery Agent is a San Franciso based company that realized this isn’t necessarily a bad thing. They’re taking product placement to the next level with a level of integration that we’ve never seen before. They call this “shopping-enabled entertainment.” When you see Dwight Schrute wearing a great looking shirt on The Office—ok, bad example—when you see a beautiful necklace on Gossip Girl, you can go to the show’s website and check out the “Seen On” section for more information how to buy the necklace. There’s also SeenON.com, which aggregates the information from all of Delivery Agent’s clients and makes it easy to “shop by show” or “shop by celeb.”
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California,
Internships,
marketing,
merchandising,
television,
unpaid
You know you love tv commercials—at least good ones. Who doesn’t? They’re an art form. Just as much creative energy goes into the advertisements that pay for the shows you watch as goes into the actual shows. Well… not always, but often enough. How else are the advertisers going to keep you from ignoring their marketing messages? If you’ve ever wondered what the behind the scenes of creating television commercials looks like, you should check out Pogo Pictures. They’re “an Atlanta based film production company specializing in image branding & television commercial production.” They represent 4 award winning directors who have shot commercials for names like Bank of America, ACE Hardware, Ford, AT&T, Publix, Verizon, Kraft, Coke, Breyers, Comcast, Coca-Cola, SunTrust and Chevron. They’ve also worked with Departments of Tourism in many states and done commercials all across the world.
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Georgia,
Internships,
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video
If you haven’t already entered out Back to School, Back to Work Contest, make sure that you do before Friday. You could win two HP laptops and a Timbuk2 bag!
Be sure to scroll down for an addendum to this post.
Programs! GET YA PROGRAMS HERE! You can’t go to a major sporting event without hearing that ring across the crowd. I’m not typically one to buy a program, especially now that I can look up anything important (like up to the minute stats) on my phone, but I realize that for a lot of people it’s about having the memento. New York City’s Professional Sports Publications and University Sports Publications (different names but essentially the same company) are in the business of publishing these mementos. They are respectively the leading publisher of professional souvenir magazines and yearbooks and college souvenir magazines and yearbooks. PSP Sports is also the publisher of the official NBA magazine HOOP.
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It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
Enroll at R/GA University
Everything that I’ve come across related to R/GA has impressed me. Their website. Their client list. Their portfolio. And even their Jobs page (powered by Jobvite—ok, I can’t link directly to the jobs, but the site is still very easy to use). Oh yeah, and don’t forget R/GA University. It’s R/GA’s take on continuing education for employees, and it includes six pillars: Professional Development, Industry Trends, Leadership Development, Inside R/GA, R/GA and You, and Work + Life Balance. They “believe that the broad base of courses piques curiosity and encourages people to try new things. And ultimately makes people more well rounded and better at their jobs.” Sounds like a great place to intern and learn on the job, huh? The only thing that disappointed me about R/GA is that they don’t have an internships page. They definitely have an internship program (proof: here, here, and here). I’m not sure if they take Fall interns, but they seem to offer paid internships in all kinds of different areas. Your best bet to find out more might just be submitting a resume through their Jobs page and seeing what happens (or you could always try LinkedIn for some networking).
Links to Help You Begin Your Research
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I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.
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