Most college kitchens are filled with decades old hand-me-down tools (at least mine was). They’re not the best, but they get the job done. That used to be the way that all kitchen tools were. OXO changed that in 1989 with the launch of their Good Grips brand. Their focus on design helped take kitchen tools from a commodity to a product where brand matters and grow from startup to acquisition. A lot of the credit for the success has to be attributed to Oxo’s working with Smart Design, “an award-winning design and innovation consulting firm with offices in New York, San Francisco and Barcelona.” Smart Design has been around since 1980, and in that time they’ve worked “with companies of all sizes and across diverse industries to create human-centered design solutions that delight customers and help companies achieve their business goals.”
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