I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?
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Yesterday I mentioned that I hopped on a plane on Saturday. My destination was Aruba. I’m here now, and I’m enjoying 90 degree temperatures, lots of sunshine, beach volleyball, and hopefully some excellent fishing opportunities. It’s not hard to be convinced to head for a tropical destination in December, but choosing the right place can be a tough decision. That’s why it’s no big surprise that resorts and tourism boards invest a lot in public relations. Competition for tourist dollars is fierce, so firms like New York City based MMG Mardiks are often in high demand. They work with names like the Colorado Tourism Office, Sarasota and Her Islands, Hertz, Regent Hotels & Resorts, and The Renaissance Aruba Resort & Casino (not where I’m staying). MMG Mardiks also has locations in Kansas City, Ft. Collins, St Louis, and South Florida, which probably allows them to better serve clients in various locations.
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Want a crappy job? You’re in luck. Today I came across WhatACrappyJob.com, which is actually the internship site for Bozell, a Omaha, NE based full-service public relations and advertising agency. There’s nothing extraordinarily special about the site beyond the domain name, but it’s well designed and informative, which is rare when it comes to Careers websites. I guess that’s what you should expect from the agency behind the “Got Milk?” mustache campaign and the “Pork. The Other White Meat.” slogan. Bozell’s history includes quite a few mergers, acquisitions, and buybacks. As of 2001 Bozell has moved away from Wall Street and returned to it roots as “an independent, client-focused, employee-owned agency.” They have an impressive portfolio of work and seem like a pretty cool place to work.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Text 100 is a global, high tech public relations agency. They call themselves the world’s only “global boutique PR consultancy” or “big agency 2.0.” Like the public relations industry as a whole, Text 100 prides itself in constantly evolving to meet its clients’ needs. Speaking of clients, I recognize nearly every name on their client list, which includes PayPal, MTV, IBM, Adobe, eBay and more. This year, Text 100 took home two awards, including the 2009 Holmes Report “Best Agencies to Work For” where it ranked #6. The other award, also from Holmes Report, was “Best Campaign” for its work with Cisco.
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I think that e-mail is still the king of social media. We have all of these fancy social networking accounts, but they all send their notifications to our inboxes. If you want someone’s attention, e-mail is the way to go (assuming your message doesn’t look like spam). Heck, you’re probably reading this in your e-mail. That’s why e-mail marketing continues to be a rapidly growing industry. Over on One Day, One Job we’ve already taken a look at jobs with Constant Contact, Aweber, and e-Dialog, and now we’re going to look at an industrial strength e-mail marketing company, ExactTarget. They’re based in Indianapolis, and since 2000 they’ve been focused on “providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”
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What was the first book that you ever read? Mine wasn’t actually a book—it was a Super Mario Bros. comic book. My parents had decided that it would be fun to take Amtrak to Florida to visit Grandma and Grandpa instead of flying. And it actually was. I spent a lot of the time struggling through the comic book, and then I was suddenly reading. That wouldn’t have happened on a 3 hour flight. Do you have as vivid of a memory of reading your first book as I do? First Book hopes so. They’re a Washington, DC based non-profit that “provides new books to children in need addressing one of the most important factors affecting literacy – access to books.” In 16 years they’ve provided more than 65 million books, so you have to call First Book a huge success.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
For nearly 30 years (they’ll be celebrating their anniversary in 2010), Schneider Associates in Boston has been helping clients ranging from small entrepreneurial firms to some of the nation’s largest corporations launch products, shape opinions, define and re-define companies, promote events, generate awareness and produce results. Although these smaller agencies (Schneider has approximately 20 employees) typically don’t make daily headlines in the PR industry publications, I truly believe they are an excellent environment in which to launch your career. If you want to learn a lot about the profession—and fast—you’ll surely be able to do so at a shop like Schneider.
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Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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Do you have a short attentions span? Too short to spend an entire summer interning with a single company? Ok, that’s probably not something that you’d usually want to admit to, but it might be ok just this once. Colaboratory is an Portland, OR internship program that allows you to work at 3 different companies over the course of the summer. It’s a collaboration of ad agencies (members of the Portland Ad Federation) that otherwise might be competitors in an effort “to make each other better and, by doing so, make Portland a better place to live, work and grow.” There are supposed to be 10 companies participating, but I only count 9 on the Partner Agencies page. They include The New Group, Grady Britton, Ascentium, Anvil, HMH, Fish Marketing, Leopold Ketel & Partners, Xhang Creative, and Pop Art. This is one of the cooler things that I’ve come across since I started looking at dozens of internships every day, so you should really keep reading.
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I really wanted to play a gag on you this year. I wanted to post a ridiculous sounding internship with a ridiculous application process, but I couldn’t bring myself to have fun at your cost. The job search is stressful enough. You don’t need someone messing with you even if you should know better than to believe anything that you read on April 1st. It’s going to be hard to top last year’s April Fools’ Day internships with Motley Fool, and unfortunately I wasn’t smart enough to save internships with The Onion for today, so we’re going to go with CollegeHumor, which “was founded in 1999 by two high school friends from Baltimore, Maryland who went to different colleges as a way to share all of the pictures, videos, and links their friends would IM and e-mail each other.” Somehow, a completely childish and immature website turned into a real media company over the past 10 years; in fact, IAC recently bought a majority share in CollegeHumor’s parent company. College, just like April Fools’ Day, is a time to have fun – often at the expense of others. I guess it makes sense that CollegeHumor, now based in New York City, has become a real business, with real employees, and real unpaid interns (ok, you don’t need to be a real business to have those).
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I always say that when it comes to ad agencies, marketing companies, and PR firms, the best way to evaluate the company is to check out their client list and look at the work that the company has done. It’s not going to tell you everything that you need to know, but it’ll give you a solid idea whether or not the company is a place that you might want to work. If you want to work with big brands who are willing to take big risks with their advertising campaigns, then Crispin Porter + Bogusky might be the place for you. The Subservient Chicken is one of their more successful campaigns that started out virally, while the Microsoft campaign with Bill Gates and Jerry Seinfeld was one of their well-publicized flops. CP+B is headquartered in Miami, FL, while they also have major locations in Boulder, CO; Los Angeles, CA; and London, UK. Their client list sits at the bottom of every page on their website – probably because it is so impressive.
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How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them.
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I think that I’ve mentioned before that it’s difficult for me to write about Marketing firms, because their stories don’t tend to be very unique. Yes, they all have different strengths and areas of expertise, but I still can’t put my finger on what separates the wheat from the chaff. With that said, I’m impressed with Minneapolis, MN based Colle+McVoy. Their tagline is “Ideas That Activate Brands,” and they claim to be “a 73 year-old agency with the soul of a start-up.” Both of those sound good to me, and I have to say that I’m wowed by their website. It’s gorgeous, and it delivers their message flawlessly. I don’t say it often about corporate websites, but they nailed it. Maybe that’s how I should start judging PR firms.
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Brand building is a tough business, but Liggett Stashower is a Cleveland, OH based advertising agency that does it well. They’ve done a fantastic job building their own brand (as you’ll see soon), so it makes sense that other companies should trust them to do the same for them. They were named by Crain’s as the coolest place to work in Cleveland, and this video certainly backs it up. Liggett Stashower wins awards for community service and gives college students scholarships. I also hear that they occasionally pull children from burning buildings and are weeks away from the cure for cancer. Seriously, though, as soon as I arrived on Liggett Stashower’s website, I was impressed by them. If you’re interested in marketing, advertising, public relations, or communications, this is a place that you want to intern.
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They say that you can’t judge a book by its cover, but you can definitely judge an ad agency by its website. If an ad agency’s website doesn’t impress, it’s probably reason enough not to hire them. Modernista! has a website like you’ve never seen before. Take a look. You might be confused at first. Modernista!’s website gives you an instant feel for what the agency is all about. They’re wacky, quirky, and creative; in fact, their way of thinking has been so off the wall that Modernista! is continually asked to step out of their “comfort zone” (like they really have one) and take on atypical projects. For example they recently directed a U2 video and overhauled the design of BusinessWeek. Find us another ad agency that has projects like those on its resume.
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Score another one for Twitter! This is the 2nd internship that we’ve found on the site in just over a week. We started following Amybeth Hale and reading her blog almost as soon as we found her on Twitter. She’s a Sourcing Specialist and “Research Goddess” for Waggener Edstrom, which means that she uses social networking as a recruiting tool – or as she puts it, she “makes friends for a living.” It’s clearly working for her, as she got us to talk about the PR firm’s internships. She can consider it our birthday present to her (yeah, we found out that it’s her birthday today on Twitter too).
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Today, we’re going to look at Draftfcb, which happens to be the world’s third oldest ad agency (although there have been a few mergers and acquisitions inbetween). They often do contracts in the nine-figures, so they’re kind of a big deal.
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